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strategy SendGrid’s 2019 Email Deliverability Guide [PDF]

Whether you send transactional emails or marketing emails, the one thing every business can agree on is that getting to the inbox is critical—which is where email deliverability comes in. The 2019 Email Deliverability Guide includes updates on: Gmail Tabs, Microsoft Filtering, Oath and Verizon Media Group, Privacy and Compliance [...] [more] 
sendgrid.com    Deliverability

stats Impact of Gmail Annotations

After some EOY testing with Gmail Promo images, have some data (and some warnings) to share. More details in a longer post at some point, and much more testing to be done.1) If using your web logs to count number of image views, you may be overestimating. Looking at user-agent data, we discovered that 7.6% of image loads were not the Google Image Proxy. Mostly seems to be systems loading all images to scan for content issues (K-12 schools, universities, law firms, etc). List composition would cause [...] [more]
twitter.com    Marketing, Study

tactics 2019 Email Planning Calendar [PDF]

We recognize that being an email marketer is no easy task. You plan your email marketing campaigns with the best intentions, but then plans change with new privacy laws, a sales initiative, a last minute event, or, maybe, you forgot to plan something for the week (hey, we’re all human!). Regardless of the cause, at some point throughout the year, a wrench is chucked into your beautifully scheduled plan, and you’ve got to fix it. Fortunately, this calendar is here to provide inspiration for those [...] [more] 
sendgrid.com    Event

tactics Images in Email — Creating BFFs

So, if a picture is worth a thousand words, why does Instagram have captions?! Seriously. Sure, images can make you feel all the feels. They can serve as evidence (or blackmail). They can make you regret ever teaching a kid how to use your smartphone and having to delete hundreds of useless pictures… But they aren’t language. And that’s okay! [...] [more]
reallygoodemails.com    Design

 discussion How Alexa Reads Your Emails

Alexa can now read, reply, archive, or delete your emails. It only reads text in HTML emails (ignoring images and HTML attributes). Alexa is yet another strong reason to build semantic, accessible emails. [...] [more]
kevinmandeville.com    Trend

discussion How to Create Gmail Promotions Annotation

Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys are the experts at creating value for our users, and we want to give you the keys of how emails…get previewed,” says Jordan Grossman, product manager for [...] [more]
emailonacid.com    Design, Marketing, Tool

tactics HTML Bulletproof Background images in email

At Action Rocket we keep abreast of all the latest hacks and fixes to ensure our clients get the best emails. Background images can create some great effects in email design and really bring it to life. They do cause some headaches though – Outlook 2007, 2010, 2013 all need vector markup language (VML) to display the image correctly as they use the Microsoft Word rendering engine. Windows 10 also has similar quirks, but needs even more information than earlier outlooks, mainly the width and height be [...] [more]
emaildesignreview.com    Design

discussion Google introduces email annotations for Gmail promo tab

The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email annotations, designed to deliver more value for emails and marketers in the Gmail promotions tab. According to Google, email annotations “let you include images, deals, expirations dates, and other offers to help bring your promotional email to life.” The new experience gives marketers an innovative way to drive engagement with promotional email recipients by adding hig [more]
250ok.com    Design, Marketing

tactics Get started: How to annotate your promotional email

Email annotations bring your promotions to life with images, deals, expiration dates and more—similar to other email markup. Annotations can be added as JSON-LD in a script tag within the head of HTML of your email. To learn more, review the Email Markup Getting Started guide. For a list of the properties you can include in an email markup, see the Promotions Tab Reference. [...] [more]
google.com    Design

discussion A content strategist shares her must-read newsletters [GFX]

Which emails have you opened recently? Cup of Jo: “There are two newsletters that I keep an eye out for every week, and the first is from my all-time favorite blog, Cup of Jo. Joanna Goddard and her team of writers are content geniuses, but they also do a great job of keeping their readers’ interests in mind and chopping up their clever phrases and colorful images into bite-sized bits of inspiration. Although I’d usually advise against subject lines like ‘Hey, What’s Up?’ and ‘Happy (Almost) Weekend, [...] [more]
myemma.com    Gallery

discussion We curated 1000 emails [GFX]

Well, that took longer than we thought! However, we’re proud to announce that we finally hit and surpassed 1000 handpicked emails that we think rock in terms of email design and/or content. As you can imagine, handpicking the best email designs is a time-consuming process. We look for designs that are eye-catching, have a clear call to action, a good mixture of HTML text/images, look great across all devices and have relevant content or interesting content. Many of the emails we receive are just [...] [more]
curated.email    Gallery, Design, Trend

discussion Marketers embrace stock image diversity in wake of ASA gender stereotyping rules

Shutterstock, a leading global technology company offering a creative platform for high-quality assets, tools and services, announced the results of a research study, conducted by Censuswide, of marketers and their use of diverse imagery in their marketing campaigns. Promisingly, the findings show that 74% of U.K. marketers have been impacted by the ASA Gender Stereotyping Ban (in terms of the images they choose for campaigns), compared to 57% in 2017 – showing a positive increase in tackling [...] [more]
marcommnews.com    Design, Marketing

tactics Background text images in email — taking Apple’s website css to Apple’s marketing emails.

I’m an email geek and tried out some fun CSS effects from the Apple Website in an email. The results were as expected: the effect works on iPhone but not most other email clients. I provide a working example of the effect with a fallback for non-supported clients. [...] [more]
medium.com    Design

stats B2B Marketing Automation Platforms: A Marketer’s Guide, 6th edition [PDF]

What factors are driving B2B marketing automation platform use? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? Who are the leading players in B2B marketing automation? How do I evaluate which platform is best for my business [...] [more]
digitalmarketingdepot.com    Automation, B2B, ESP

stats The Cost of an Unsubscribe [PDF]

The study shows that 77% of those who opt out are non-buyers. Only 13% are one-time buyers, and 10% are multi-time buyers. Non-buyers "only make up 55% of email recipients for most retailers," the study states. In contrast, 26% of email volume goes to one-time buyers, and 19% to multi-buyers. We don’t understand the word “only.” That 55% sounds like a pretty hefty percentage to us. It takes non-buyers 47 days on average to opt out after getting the initial email. That increases to 70 days for one-tim [...] [more] 
bluecore.com    Unsubscribe, Study
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