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discussion Troubleshooting Google Annotations

Just before the Christmas holidays, Google announced their new feature within Gmail called Gmail Annotations. It is no longer the wish of an Email Marketer to hit Gmail’s Primary inbox, but instead, to hit the place they once feared. The Promotions Tab. [...] [more]
medium.com    Design

discussion Post-Purchase Retention Strategies for the New Year [GFX]

This is a guest post from Molly Horstmann, the Content Marketing Manager at SmarterHQ. SmarterHQ is a leading behavioral marketing platform powering highly personalized, cross-channel customer experiences. Visit their site to learn more. The holidays have come and gone, and so have many of your seasonal customers. That is, unless you have a solid plan to keep them engaged with your brand in 2019—and start leveraging these strategies as soon as possible. The following campaigns and tactics will help [...] [more]
mailcharts.com    Automation, Gallery

tactics A Behind-the-Scenes Look at BrightWave’s 2018 Holiday Email

Since 2012, we’ve been using our annual holiday email to showcase innovative design techniques and advanced inbox interactivity–with plenty of festive flourishes to boot. You may remember our 2017 card, which gave viewers the ability to trigger four different animated scenes featuring BrightWave’s Chief Client Officer as Santa Claus, or our 2016 card for its long-scrolling animation, done entirely with CSS. These cards were certainly [more]
brightwave.com    Design, Video

stats 2018 Holiday Sales Break Records Thanks to Email's Massive Influence

To say that 2018's Cyber Monday was a digital doorbuster is a colossal understatement. November 26, 2018 will go down as the biggest online shopping day in U.S. history thus far, with sales reaching a staggering $7.9 billion. [...] [more]
multichannelmerchant.com    Event, Study

stats 3 Data-Driven Recommendations for Effective Emails

Capturing the attention of consumers is a challenge marketers face year round, but it becomes even more pronounced during the holiday season. Try incorporating three of our key findings into your 2018 holiday email campaigns.  [...] [more]
persado.com    Subjectline, Study, Sendtime

discussion Inspiration: Christmas Emails @ReallyGoodEmails.com [GFX]

What were Christmas emails like last year? Here's an interesting pick from the superb ReallyGoodEmails newsletter. [...] [more]
reallygoodemails.com    Event, Gallery

tactics How to Add a Snow Effect to an Email Using CSS Animation

The snow effect is essentially a snowflake or shape in a div that you animate using CSS. This technique moves the image from the top to the bottom of a container div you place around your email tables. CSS animations work on a range of email clients including iOS, Apple Mail, Android Native Mail and Outlook for Mac – check out the Email on Acid ultimate guide to CSS animation for more information. The snow animation won’t display on other email clients, so you don’t need to provide a fallback. [...] [more]
emailonacid.com    Design

strategy The Data-Driven Marketer’s Guide to Maximizing Holiday ROI [PDF]

NRF reported that 20% of a company’s annual revenue is generated from holiday sales alone—that number rising in 2017 by 5.5% exceeding its forecasts. It ' s no longer a secret that the holidays represent major opportunities for brands. With so much at stake, it’s no surprise that competition is fiercer than ever.In an effort to stand out, many companies are rolling out deep discounts and starting promotions early. This is a shortsighted tactic that, if handled incorrectly, will end up depleting your [...] [more] 
retentionscience.com    Event, Customization, Marketing, Mobile

tactics And the animated GIFs just keep on coming .... [GFX]

Animated GIFs just keep getting better and better. More email clients support them, and email developers are becoming more inventive in the ways they use them to augment the email’s message and help it come alive in the inbox. We’ve been collecting emails with animated GIFs for a while and debuted our first collection of holiday-themed animations in this blog post: “Happy Animations to All and All a Good GIF.“ Now we’d like to share our latest collection that illustrates how to use animated GIFs to [...] [more]
freshaddress.com    Gallery

tactics Steal These 2018 Holiday Email Ideas [PDF]

If you’re like many email marketers, you’re reading this guide well before temperatures dip and halls are decked. Planning for Black Friday, Cyber Week, and the rest of the busy winter season typically begins during the summer months, and it often doesn’t end until after the new year. CHAPTER 1: Holiday Previews with Live Polls. Find Out Who Your Customers are Shopping For. Discover Which Products Your Customers are Shopping For. [...] [more] 
amazonaws.com    Gallery

stats The 2017 Ecommerce Holiday Report [PDF]

Omnichannel marketing is all hype, no execution. The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. [...] [more] 
zaius.com    Multichannel, Study

discussion Retailers’ Emails Are Misfires for Many Holiday Shoppers

Many retailers that were once data pioneers, with mailing lists and catalogs, now have fallen behind in the race to personalize digital messaging to consumers using purchase and browsing history. [...] [more]
wsj.com    Event, Marketing

discussion Cyber Week Emails: 9 Designs for Extending Cyber Monday [GFX]

This year, more brands than ever celebrated a novel holiday: Cyber Week. Did you notice it, too? Companies big and small extended their Black Friday and Cyber Monday promotions throughout the week. And they launched big email campaigns, of course, to go along with them! The (inbox) result: a flood of cyber week emails. Even as of this morning—nearly a week after Black Friday and three days after Cyber Monday—our inbox looked like this: [...] [more]
beefree.io    Gallery

tactics Holiday Email Marketing Campaigns: Ensure Delivery & Opens

4. Avoid emoticons and symbols in the subject line. Emoticons are a popular medium to connect with consumers, but they don't belong in the subject line of your marketing emails. In fact, according to our numbers, using emoticons in the subject line could drop engagement by up to 5%. Moreover, symbols, such as "%," "#," and "!" increase the likelihood your message will be sent to the spam folder. 5. Less is more. In 2016, the most popular email subject lines were only seven words long. But don't be [...] [more]
marketingprofs.com    Event

tactics 6 Holiday Emails to Send This Season [GFX]

To be successful, you'll have to go beyond emailing a $5 holiday coupon to every subscriber. We dug through a lot of holiday data, and we can tell you that consumers have high expectations this year. To help marketers exceed customer's expectations, we've created a list of six data-backed holiday emails that every brand can send this season. 1. Gift guide 54% of shoppers made a purchase based on a retailer's suggestion [...] [more]
pinpointe.com    Event, Gallery
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