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tactics Gmail Promotions Tab: A Guide to Optimize Email Delivery

The Gmail Promotions tab’s hot debut in 2013 caused mixed reactions. Some marketing pundits predicted that it marked the end of email marketing as we know it. Others were less dramatic, and stated that it would have a negative impact on the opens and clicks of bad marketing campaigns. [...] [more]
mailjet.com    

strategy SendGrid’s 2019 Email Deliverability Guide [PDF]

Whether you send transactional emails or marketing emails, the one thing every business can agree on is that getting to the inbox is critical—which is where email deliverability comes in. The 2019 Email Deliverability Guide includes updates on: Gmail Tabs, Microsoft Filtering, Oath and Verizon Media Group, Privacy and Compliance [...] [more] 
sendgrid.com    Deliverability

discussion newslettersguide.org: A 201 guide for everyone

The Shorenstein Center, Lenfest Institute, and digital consultancy/email gurus Yellow Brim teamed up to develop NewsletterGuide.org, a collection of questions to ask before building (or rebuilding) a newsletter, including these from Tim Grieve: Who’s your audience? How will you serve that audience? Why do we care about that audience? No, really, what’s the payoff? Who will write the newsletter? Who will do the design/development/production work required, and how will we pay for it? How will you promo [...] [more]
newsletterguide.org    Marketing

tactics A quick and dirty guide to winning with Gmail ads

Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law? Fortunately, there’s a fairly easy way to do this: Gmail ads. Now, I’m not trying to say that Gmail ads are as effective as your standard opt-in email marketing campaign. They’re not. But, if you want/need [...] [more]
searchengineland.com    Marketing

discussion Top 20 emails of 2018 and why they work [GFX]

We reveal our top 20 emails of 2018 and why we picked them. Take a read to learn from a variety of brands who will inspire your email marketing strategy. [...] [more]
pure360.com    Gallery

discussion The Future of email marketing 2019

Our Annual review of all email marketing trends 2019 to guide your email and marketing automation strategy. Welcome to the future of email marketing automation. [...] [more]
emailmonday.com    Automation, Trend

tactics How to Add a Snow Effect to an Email Using CSS Animation

The snow effect is essentially a snowflake or shape in a div that you animate using CSS. This technique moves the image from the top to the bottom of a container div you place around your email tables. CSS animations work on a range of email clients including iOS, Apple Mail, Android Native Mail and Outlook for Mac – check out the Email on Acid ultimate guide to CSS animation for more information. The snow animation won’t display on other email clients, so you don’t need to provide a fallback. [...] [more]
emailonacid.com    Design

tactics Get started: How to annotate your promotional email

Email annotations bring your promotions to life with images, deals, expiration dates and more—similar to other email markup. Annotations can be added as JSON-LD in a script tag within the head of HTML of your email. To learn more, review the Email Markup Getting Started guide. For a list of the properties you can include in an email markup, see the Promotions Tab Reference. [...] [more]
google.com    Design

strategy The Data-Driven Marketer’s Guide to Maximizing Holiday ROI [PDF]

NRF reported that 20% of a company’s annual revenue is generated from holiday sales alone—that number rising in 2017 by 5.5% exceeding its forecasts. It ' s no longer a secret that the holidays represent major opportunities for brands. With so much at stake, it’s no surprise that competition is fiercer than ever.In an effort to stand out, many companies are rolling out deep discounts and starting promotions early. This is a shortsighted tactic that, if handled incorrectly, will end up depleting your [...] [more] 
retentionscience.com    Event, Customization, Marketing, Mobile

 tactics Understanding CSS Animations in Email: Transitions and Keyframe Animations

CSS animations are animations that are built using code—specifically HTML and CSS. Using a handful of CSS properties, email marketers can manipulate the HTML of their campaigns and create a similar sense of motion as when using animated GIFs. Perhaps more importantly, they can create more interactive and engaging campaigns, too. In this guide, we’ll explore the pros and cons of using CSS animations in email, as well as the code that powers CSS animations. [...] [more]
litmus.com    Design

discussion Definitive Guide to Email Deliverability

Understand the inner world of email deliverability and hit the inbox. Understand spam, blacklists, bounce rate, email authentication ( DKIM / SPF ) etc. [...] [more]
sendx.io    Deliverability

tactics Gmail Guide: How to Develop Flawless Emails for Gmail and Gmail Apps [PDF]

Many email developers know how tricky it is to develop HTML emails for Gmail – it’s one of the more temperamental clients out there (although it’s no Outlook). That’s why we’ve created this handy guide to help you to Gmail success. Remembering to test your email can help you catch some of these problem areas, and starting with the right code and some knowledge will help, too. It’s also important to look at your email analytics to find out how many of your subscribers use Gmail. Luckily, Email on Acid [...] [more] 
cloudfront.net    Design

discussion The ultimate guide to disgusting newsletters: 11 tips for guaranteed disaster

The ultimate guide to disgusting newsletters: 11 tips for guaranteed disaster. This time, we’re going a step further with our guide to creating a horrific newsletter; A newsletter that will be a guaranteed disaster. So, for those who enjoy an awful marketing strategy – this one’s for you! [...] [more]
mailify.com    Marketing

stats B2B Marketing Automation Platforms: A Marketer’s Guide, 6th edition [PDF]

What factors are driving B2B marketing automation platform use? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? Who are the leading players in B2B marketing automation? How do I evaluate which platform is best for my business [...] [more]
digitalmarketingdepot.com    Automation, B2B, ESP

tactics Email at Stack Overflow

The UI pattern library for the Stack Overflow, Stack Overflow Careers, and the Stack Exchange Network. How to create consistently-designed, properly-rendered email. Templates Starting points for creating new emails. Short Transactional: Great for emails with a single message like “Forgot password”, “You’ve been removed from a Team”, or “Cart abandonment”. [...] [more]
stackoverflow.design    Design, Marketing
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