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discussion Troubleshooting Google Annotations

Just before the Christmas holidays, Google announced their new feature within Gmail called Gmail Annotations. It is no longer the wish of an Email Marketer to hit Gmail’s Primary inbox, but instead, to hit the place they once feared. The Promotions Tab. [...] [more]
medium.com    Design

tactics Promoting Meaningful Communication with Gmail Promotions Update

Last month Jordan Grossman, Product Manager from Google partnered with Litmus to unveil the Promotions annotations and how adding a promotions information will be used inside Gmail’s inbox, alongside other changes. As part of this update, Gmail provided more detail on how they will be bundling promotional mail. This includes groupings such as Top Deal and Expiring Soon. Though there has been a fair amount of discussion around the bundles and how they will work, most of the hype has been focused on [...] [more]
returnpath.com    Design, Marketing

antispam Spam does not bring us joy—ridding Gmail of 100 million more spam messages with TensorFlow

1.5 billion people use Gmail every month, and 5 million paying businesses use Gmail in the workplace as a part of G Suite. For consumers and businesses alike, a big part of Gmail’s draw is its built-in security protections. Good security means constantly staying ahead of threats, and our existing ML models are highly effective at doing this—in conjunction with our other protections, they help block more than 99.9 percent of spam, phishing, and malware from reaching Gmail inboxes. Just as we evolve [...] [more]
google.com    Spam

mobile Gmail v8.12 begins testing Dynamic Email (AMP) support [APK Teardown]

At this stage, most readers have probably heard of AMP. It's short for Accelerated Mobile Pages, and from a user perspective, it's basically just supposed to speed up load times for web pages; but in practical terms, it has some unintended consequences. About a year ago, Google also began talking about bringing AMP to Gmail. Testing on Gmail for the web began shortly after the announcement, but was only open to select companies and testers. This test is now expanding to the app itself. A new [...] [more]
androidpolice.com    Mobile, Trend

discussion Are voice assistants the future of email marketing?

Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, [...] [more]
litmus.com    Design, Trend

tactics Stand out with Gmail's new promotion tools

The inbox is a competitive place. Marketers strive to craft compelling subject lines which shine that little bit brighter than the rest. But only so much can be done with clever wording and look-at-me emoticons. Fortunately, Google has made the playing field more interesting. The Gmail application on iPhone and Android now supports email annotations. That sounds pretty dull, so let me rephrase it: it’s now possible to serve up additional content – including imagery – before an email has even been [...] [more]
displayblock.com    Design

stats Impact of Gmail Annotations

After some EOY testing with Gmail Promo images, have some data (and some warnings) to share. More details in a longer post at some point, and much more testing to be done.1) If using your web logs to count number of image views, you may be overestimating. Looking at user-agent data, we discovered that 7.6% of image loads were not the Google Image Proxy. Mostly seems to be systems loading all images to scan for content issues (K-12 schools, universities, law firms, etc). List composition would cause [...] [more]
twitter.com    Marketing, Study

discussion Google introduces email annotations for Gmail promo tab

The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email annotations, designed to deliver more value for emails and marketers in the Gmail promotions tab. According to Google, email annotations “let you include images, deals, expirations dates, and other offers to help bring your promotional email to life.” The new experience gives marketers an innovative way to drive engagement with promotional email recipients by adding hig [more]
250ok.com    Design, Marketing

tactics Get started: How to annotate your promotional email

Email annotations bring your promotions to life with images, deals, expiration dates and more—similar to other email markup. Annotations can be added as JSON-LD in a script tag within the head of HTML of your email. To learn more, review the Email Markup Getting Started guide. For a list of the properties you can include in an email markup, see the Promotions Tab Reference. [...] [more]
google.com    Design

discussion The Truth About Panel Data

There’s some noise in the email industry around Google’s new draft API policy framework, and the verbal comment from some people (though not all) at Oath/Verizon Media Group that they will follow suit. The noise is for good reason. This action would be a real and unnecessary blow to email marketers everywhere. I understand what [...] [more]
returnpath.com    Intelligence, Law

tactics How To Track Email Opens and Click Through Rates with Google Analytics Pixel Tracking & UTM

Google Analytics (GA) can help you get detailed email insights and boost your marketing efforts. You can use pixels to track open rates and utilize UTM to measure post-click performance. You don’t need to have any technical knowledge to apply these approaches. You just need to follow the instructions and keep a simple structure of URL and UTM (Urchin Tracking Module) parameters. [...] [more]
htmlemail.io    Webanalytics

tactics Empfehlungen in TensorFlow: Modell auf Daten aus Google Analytics anwenden

Dieser Artikel ist der dritte Teil einer mehrteiligen Anleitungsreihe, in der Ihnen gezeigt wird, wie Sie in der Google Cloud Platform (GCP) mit TensorFlow und der Cloud Machine Learning Engine ein auf maschinellem Lernen (ML) basierendes Empfehlungssystem implementieren. In diesem Teil erfahren Sie, wie Sie das TensorFlow-Modell auf Daten aus Google Analytics 360 anwenden, um Inhaltsempfehlungen für eine Website zu erhalten. [...] [more]
google.com    Customization, Intelligence, Webanalytics

discussion But what ARE the new Gmail features?

Surprise! We split this Gmail redesign launch into two parts, for easy digestion (yum). Here we’ll look at the actual changes from a features perspective. If you want commentary on its potential impact, head over here for my thoughts. Now, on to the good stuff… Offline mode: Replaces the Gmail Offline Chrome app. Users will be able to search, compose, reply, delete, and archive up to 90 days worth of messages offline. It’s supported by the Chrome browser only. Simply type in “mail.google.com” in [...] [more]
250ok.com    Trend

discussion How Gmail Happened: The Inside Story of Its Launch 10 Years Ago

If you wanted to pick a single date to mark the beginning of the modern era of the web, you could do a lot worse than choosing Thursday, April 1, 2004, the day Gmail launched. Scuttlebutt that Google was about to offer a free email service had leaked out the day before: Here’s John Markoff of the New York Times reporting on it at the time. But the idea of the search kingpin doing email was still startling, and the alleged storage capacity of 1GB—500 times what Microsoft’s Hotmail offered—seemed [...] [more]
time.com    Marketing

stats Marktanteile: Jeder Zweite mailt mit WEB.DE und GMX

Der E-Mail-Markt 2018: Mit gemeinsam rund 50 Prozent Marktanteil sind WEB.DE (24,8%) und GMX (25,4%) Deutschlands größte E-Mail-Anbieter. Auf dem dritten Platz folgt mit einigem Abstand der E-Mail-Dienst von Google (13,8%), auf Platz vier liegt mit T-Online (10,8%) ein weiteres deutsches Unternehmen. Die US-Anbieter Outlook.com von Microsoft (9,6%) und AOL (3,9%) landen auf den Plätzen [...] [more]
web.de    Study
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