Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles

(Search: Gmail)

tactics Gmail Promotions Tab: A Guide to Optimize Email Delivery

The Gmail Promotions tab’s hot debut in 2013 caused mixed reactions. Some marketing pundits predicted that it marked the end of email marketing as we know it. Others were less dramatic, and stated that it would have a negative impact on the opens and clicks of bad marketing campaigns. [...] [more]
mailjet.com    

discussion Troubleshooting Google Annotations

Just before the Christmas holidays, Google announced their new feature within Gmail called Gmail Annotations. It is no longer the wish of an Email Marketer to hit Gmail’s Primary inbox, but instead, to hit the place they once feared. The Promotions Tab. [...] [more]
medium.com    Design

tactics Results from our #Emailweekly Above-the-fold test

The results have shown that around 410px would be our ‘email fold’, receiving 12%of clicks within the first 25% of the email. Although there did continue to be an even spread of clicks between 410px and 1600px, with 80% of recipients continuing to engage this far down the email. This then increased slightly towards the end of the email, most likely due to Desktop opens. With 8% of users still clicking between 1600px and 1700px. 0.4% of Gmail users also clicked on the fake ‘View Entire Message’ call [...] [more]
emaildesignreview.com    Design, Study

strategy SendGrid’s 2019 Email Deliverability Guide [PDF]

Whether you send transactional emails or marketing emails, the one thing every business can agree on is that getting to the inbox is critical—which is where email deliverability comes in. The 2019 Email Deliverability Guide includes updates on: Gmail Tabs, Microsoft Filtering, Oath and Verizon Media Group, Privacy and Compliance [...] [more] 
sendgrid.com    Deliverability

tactics Promoting Meaningful Communication with Gmail Promotions Update

Last month Jordan Grossman, Product Manager from Google partnered with Litmus to unveil the Promotions annotations and how adding a promotions information will be used inside Gmail’s inbox, alongside other changes. As part of this update, Gmail provided more detail on how they will be bundling promotional mail. This includes groupings such as Top Deal and Expiring Soon. Though there has been a fair amount of discussion around the bundles and how they will work, most of the hype has been focused on [...] [more]
returnpath.com    Design, Marketing

antispam Spam does not bring us joy—ridding Gmail of 100 million more spam messages with TensorFlow

1.5 billion people use Gmail every month, and 5 million paying businesses use Gmail in the workplace as a part of G Suite. For consumers and businesses alike, a big part of Gmail’s draw is its built-in security protections. Good security means constantly staying ahead of threats, and our existing ML models are highly effective at doing this—in conjunction with our other protections, they help block more than 99.9 percent of spam, phishing, and malware from reaching Gmail inboxes. Just as we evolve [...] [more]
google.com    Spam

mobile Gmail v8.12 begins testing Dynamic Email (AMP) support [APK Teardown]

At this stage, most readers have probably heard of AMP. It's short for Accelerated Mobile Pages, and from a user perspective, it's basically just supposed to speed up load times for web pages; but in practical terms, it has some unintended consequences. About a year ago, Google also began talking about bringing AMP to Gmail. Testing on Gmail for the web began shortly after the announcement, but was only open to select companies and testers. This test is now expanding to the app itself. A new [...] [more]
androidpolice.com    Mobile, Trend

tactics A quick and dirty guide to winning with Gmail ads

Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law? Fortunately, there’s a fairly easy way to do this: Gmail ads. Now, I’m not trying to say that Gmail ads are as effective as your standard opt-in email marketing campaign. They’re not. But, if you want/need [...] [more]
searchengineland.com    Marketing

tactics Stand out with Gmail's new promotion tools

The inbox is a competitive place. Marketers strive to craft compelling subject lines which shine that little bit brighter than the rest. But only so much can be done with clever wording and look-at-me emoticons. Fortunately, Google has made the playing field more interesting. The Gmail application on iPhone and Android now supports email annotations. That sounds pretty dull, so let me rephrase it: it’s now possible to serve up additional content – including imagery – before an email has even been [...] [more]
displayblock.com    Design

stats Impact of Gmail Annotations

After some EOY testing with Gmail Promo images, have some data (and some warnings) to share. More details in a longer post at some point, and much more testing to be done.1) If using your web logs to count number of image views, you may be overestimating. Looking at user-agent data, we discovered that 7.6% of image loads were not the Google Image Proxy. Mostly seems to be systems loading all images to scan for content issues (K-12 schools, universities, law firms, etc). List composition would cause [...] [more]
twitter.com    Marketing, Study

stats 2018 Email Client Market Share Trends

The results are in! I've analyzed over 11 billion email opens from 2018 to break down the latest email client market share trends you need to know. Here's how the top 10 for the year shook out: Apple and Gmail remain dominant. Combined, Apple and Gmail hold 4 of the top 5 email clients with 75% of the total market share. This is the most top heavy the email client market share has ever been. In fact, since recording email opens from 2013, this is the first time that *only* 2 email clients have [...] [more]
kevinmandeville.com    Study, Trend

discussion Email marketing trends to expect in 2019

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. As we head into 2019 and marketing budgets “refill,” it’s our chance to give our email programs a restart and refocus our efforts on innovation and speed to keep pace with the demanding customer. In 2019 we can expect consumer expectations for quality content to increase – it’s become an annual [...] [more]
marketingland.com    Trend

stats Der Deutschen liebste E-Mail-Dienste 2019

Der ungebrochene Trend hin zu Gmail, den wir nun seit rund fünf Jahren beobachten, beschleunigt sich eher noch. Dagegenhalten können am ehesten die Dienste der großen US-amerikanischen Anbieter Apple und Microsoft, allerdings auf vergleichsweise niedrigem Niveau, sowie eine wachsende Zahl von eigenen Domains, „Wegwerfadressen“ und Nischenanbietern, wie das Wachstum bei den „Sonstigen“ zeigt. Die auch heute noch insgesamt dominierenden deutschen Anbieter leben daher augenscheinlich von ihrer Substanz. [...] [more]
publicare.de    Study

discussion Do We Really Want Alexa Reading Our Emails?

Alexa, that pesky personal assistant from Amazon, has several new features, including the ability to read and reply to emails, according to reports. This is available on Gmail, Hotmail, Outlook and Live.com. In theory, this is a convenience for consumers. Alexa, when properly instructed and linked to other devices, can delete unwanted emails, archive others and clean up your inbox. All you have to do to get rolling is say: “Alexa, check my email.” [...] [more]
mediapost.com    Marketing

discussion How to Create Gmail Promotions Annotation

Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys are the experts at creating value for our users, and we want to give you the keys of how emails…get previewed,” says Jordan Grossman, product manager for [...] [more]
emailonacid.com    Design, Marketing, Tool
Page 1 | older