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discussion Microsoft Expands Animated GIF Support with Outlook 365

Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook users have always been left in the dark when it comes to animated GIFs. That is until now. The team at Microsoft announced that desktop Outlook will be getting an update to enable animated GIFs for Office 365 users starting in early [...] [more]
litmus.com    Design

discussion GIFs in Outlook!

Windows #OfficeInsiders, make your emails more animated with animated gif support in Outlook! Available now in the latest #InsiderSlow build! [...] [more]
twitter.com    Design

tactics Wie Sie GIFs in E-Mails einfügen können

Auch im E-Mail Marketing haben GIFs Einzug genommen und schmücken immer mehr Newsletter. In diesem Artikel erfahren Sie, wie Sie GIFs in E-Mails einfügen. [...] [more]
newsletter2go.de    Design

 tactics Understanding CSS Animations in Email: Transitions and Keyframe Animations

CSS animations are animations that are built using code—specifically HTML and CSS. Using a handful of CSS properties, email marketers can manipulate the HTML of their campaigns and create a similar sense of motion as when using animated GIFs. Perhaps more importantly, they can create more interactive and engaging campaigns, too. In this guide, we’ll explore the pros and cons of using CSS animations in email, as well as the code that powers CSS animations. [...] [more]
litmus.com    Design

tactics And the animated GIFs just keep on coming .... [GFX]

Animated GIFs just keep getting better and better. More email clients support them, and email developers are becoming more inventive in the ways they use them to augment the email’s message and help it come alive in the inbox. We’ve been collecting emails with animated GIFs for a while and debuted our first collection of holiday-themed animations in this blog post: “Happy Animations to All and All a Good GIF.“ Now we’d like to share our latest collection that illustrates how to use animated GIFs to [...] [more]
freshaddress.com    Gallery

discussion A guide to visual media in HTML email [GFX]

In the digital realm, 81 percent of people only skim the content they read online. So, an image can accomplish what a paragraph of text can barely touch upon in times of minimal read times. Ever since email developers adopted HTML coding practices in to emails in late 1989, email marketers have been experimenting with using visual media such as static images, animated GIFs, embedded videos and many others in their email campaigns. Before we learn about how to use visual media in email, let’s study [...] [more]
htmlemail.io    Gallery

discussion Email Design Trends [GFX]

Personalisation within image, Cinemagraphs GIFs, Contextual Targeting/Behavioural Targeting, Inverted pyramid [...] [more]
medium.com    Gallery

discussion Lessons Learned from Postable’s Co-Founder and Email Specialist

Connecting with people shouldn’t be a pain in the ass?—?whether it’s your customers or your grandma. And Postable is committed to finding the sweet spot between personal and automated in both their product (snail mail cards sent for you with just a few clicks) and their email marketing. We like Postable for their cleanly integrated GIFs and their playful brand personality. So since it seemed like Postable and RGE have a few things in common, we made some online overtures and scored ourselves a [...] [more]
reallygoodemails.com    Design, Video

discussion 10 great examples of Animated GIFs in emails [GFX]

Today, debates about the necessity of a GIF in emails do not stop. Some companies recommend using them in every newsletter, while others insist we should use them occasionally. But they all agree that GIFs should be! That is why we are willing to talk about the best examples of animated GIFs in email marketing … Continue reading "10 great examples of Animated GIFs in emails" [...] [more]
stripo.email    Gallery, Design, Video

discussion 5 Unique Ways to Use Animated GIFs in Email [GFX]

1. GIF aligned with the story: GIFs are a fantastic short-way of storytelling and readers are more likely to get allured by a GIF than a plain text or an image. Second, the story being conveyed with attractive movements tends to remain for a long time in the memory of the viewer. So, make sure that the GIF you are adding into your email speaks of a story about your products or services. As you have just a few seconds to convey the story, focus more on content and storytelling techniques. This is how [...] [more]
bluemailmedia.com    Gallery, Design, Video

discussion How to Make the Most Out of Email GIFs

t seems like animated GIFs are everywhere these days. In blog posts, on social media, in text messages from your friends—it’s a GIF-y world out there. And they’re becoming increasingly popular in email, too. We’re big fans of GIFs in a show-don’t-tell sorta way, but they’re also great for conveying complex emotions and filling the void that is a general lack of video support in email. In a world where eyes are drawn to moving pictures but need information quickly, GIFs are here to provide [...] [more]
mailchimp.com    Design, Video

tactics A Guide to Animated GIFs In Email

Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message. Many marketers are finding that adding animation is just the thing to increase subscriber engagement, and are increasingly turning to animated GIFs in email to provide that bit of extra interest. [...] [more]
litmus.com    Gallery, Design, Video

tactics 3 step guide to email-friendly MEGA-GIFs

Even though we’re taking brave steps into things like CSS & SVG animation, you still can’t beat a solid GIF for cross-platform animation support. It may have just celebrated it’s 30th (Yes, thirtieth) birthday, but you’d be surprised how much you can still squeeze out of a GIF with a bit of optimisation. It’s totally possible to make something outlandish like a 10 second GIF running at 25 frames per second (FPS) that weighs in at 1MB instead of 20MB. [...] [more]
emaildesignreview.com    Design, Video

tactics What is the Best Way to Use Animated Gifs in Email? [GFX]

Topshop – What’s New? This main feature gif from Topshop is a great example of how to promote recently launched products. On average users spend between 15 and 20 seconds glancing over an email, so being able to show them 5 items in under 5 seconds is a great way to show off multiple products [...] [more]
emailcenteruk.com    Gallery

discussion Animated GIF Support Comes to Windows 10 Mail

We all know that one of the key limitations to Outlook rendering has been a lack of animated GIF support. That all starts to change today. We are excited to officially announce that the latest available update of Windows 10 Mail now has support for animated GIFs! [...] [more]
litmus.com    Design
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