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tactics What You Need to Know About Email-Safe Fonts

Fonts are an essential part of any design, whether it’s print, web, or in our case, email. Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. [...] [more]
emailonacid.com    Design

tactics How to Add a Countdown Timer in Your Email [GFX]

The big news! From now on, you can embed a countdown timer in emails right within our editor. It’s totally websafe and works correctly on all types of devices and in most email clients. You may set the color, the font, the background color. But before we show how to add countdown timer in emails … Continue reading "How to Add a Countdown Timer in Your Email" [...] [more]
stripo.email    Gallery

tactics Small text and accessibility in email

While researching accessible emails I broke out all the WCAG 2.1 guidelines relating to typography. One priority was to track down any font size recommendations, in particular a minimum font size given that 11?px is standard for pre-header text. A reasonable minimum is important to ensure that fewer people need to zoom in to read content, or adjust their settings. Firstly though I wanted to get a feel for how much, and what type of email content falls into the category of small text. [...] [more]
stylecampaign.com    Design

tactics Best Fonts for Email: Usage Tips and Tricks

There are two options you have when choosing the best font for email 2018. The first option is about choosing a web safe font which is a font that is standard and included by default on most OS and which is used in most email clients. Here is the list of top 10 web safe fonts that you may use with 100% guarantee that they will be viewed by anyone in a way as you did: [...] [more]
stripo.email    Design

tactics Email Accessibility: How to Captivate, Communicate and Connect with Every Subscriber [VID]

Are your emails accessible? Can users with visual impairments read your message? In this webinar, Email on Acid CEO John Thies discusses the important elements of accessible email, including colors, fonts, layout and more. This webinar was originally presented on July 11, 2018, in partnership with Net Atlantic. [...] [more]
youtube.com    Design

tactics Fonts and font-weights in Emails

Let’s admit it: emails are still a big thing in 2018. And I’m pretty confident it still will be in 2019. But even in the year 2018 emails are still pretty basic when it comes to modern HTML and CSS standards. Especially if you look to Microsoft. To start with the first chapter of a bunch we look at fonts. You probably already added a Google Font to your Newsletter and saw in the rendering that there is some pretty bad coverage. [...] [more]
medium.com    Design

tactics What are the Best Fonts for Email?

If you aren't a designer, the term typography may sound intimidating. It sounds like some old school expression. It is. Back in the day, typography was designed to influence the impact of the copy. People realized that it was possible to express the mood, the tone of voice, even the personality by using the right design. The same principle applies to emails too. Of course, you can control emotions through email copywriting but typography helps you boost your effort. [...] [more]
chamaileon.io    Design

discussion Why You Need Email Brand Guidelines and What to Put in Them

Brand style guides tend to meticulously detail permissible fonts, header sizes, image styles, logo sizes and placements, and more in order to create consistency in brand look and feel. However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according to Litmus’ upcoming 2017 State of Email Creative report, which is based on a survey of more than 3,500 [...] [more]
litmus.com    Design, Marketing, Study

discussion [Podcast #79] Microsoft Giving Up On Windows 10 Mobile [MP3]

In the 79th episode of the #EmailDesignPodcast, we discuss dynamic content via web fonts, Microsoft giving up on Windows 10 Mobile, and more. (0:31) Background images in the Samsung email app: Be sure to only use single quotes (‘image.jpg’) instead of double quotes (“image.jpg”) in your code for background image support in the Samsung app. (2:00) Inbox by Gmail starting to support HTML5 tags: Inbox by Gmail doesn’t support all of HTML5, but it looks like support for basic tags like main, nav, and [...] [more]
litmus.com    Design

tactics Webfonts im E-Mail-Test

Immer mehr E-Mail Marketer trauen sich, Webfonts in E-Mails einzuarbeiten, um sich dem CI ihrer Kunden anzunähern. Wie das geht? Yvonne Perdelwitz von der E-Mail- & Online-Marketing-Agentur postina.net mit Hintergrundinfos und Praxistipps zur bugfreien Umsetzung. [...] [more]
absolit.de    Design

discussion Font sizes in email templates: px, % or em?

Q: I'm creating some templates but I wanted to make sure they are mobile first oriented. My question is what is the best practice for font sizes in emails? Is it px, percents or ems? A: This email by Paul Airy breaks down each option: [...] [more]
litmus.com    Design

tactics Web Safe Fonts - Displaying Text in Email

There are many different fonts out there these days and typography is an art in itself. Your own branding may even use a very specific type of font, but alas, it cannot be used everywhere if it’s not ‘web safe’. Hopefully this article will help you to understand what web safe fonts are and how they affect email. [...] [more]
emailcenteruk.com    Design

 tactics Using Web Fonts in Email

Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But recently, things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails. [...] [more]
litmus.com    Design

discussion 7 Myths of Email Development

Myth #1: Emails must be 600 pixels wide. Myth #2: You must use standard system fonts only. Myth #3: Only use the Transitional DOCTYPE. Myth #4: Attribute selectors need to be used. Myth #5: All styles in emails must be inlined. Myth #6: Don’t use background images in emails. Myth #7: Emails must look identical across all email clients. [...] [more]
litmus.com    Design

discussion Email Design Podcast #36: Typography Trends, Web Font Support, & Flexbox Support in Email [MP3]

(0:15) Typographic patterns in email: This study from StyleCampaign explores typography trends in email, with everything from popular fonts used to font-size, line-height, and more. (6:38) Web font support in email: We look at the current state of web font support in HTML email and the difference of support between font-face, import, and link methodologies. [...] [more]
litmus.com    Design
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