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social How to add a newsletter sign-up to your Facebook page

When it comes to email marketing and social media, these two mediums work better when you bring them together. It’s like peanut butter and jelly. When they’re alone, they’re nice to have. But when you bring them together, they create a classic sandwich that everyone enjoys. Well, in this case, an unstoppable marketing strategy. There are many ways to integrate email marketing and social media to increase your reach and customer engagement. Adding a newsletters sign-up form to your Facebook page is a [...] [more]
myemma.com    Listbuilding, Social

stats You’ve Still Got Mail

Younger users are sticking with email. Despite the notion that younger users are most susceptible to overlooking email in place of shiny new messaging and social networking apps, more users ages 12–17 are using email than are using either Snapchat or Facebook. Even as monthly Snapchat usage among 12–17-year-olds jumped from 39% in 2014 to 67% in 2017, email adoption grew from 69% to 82% over the same period. [...] [more]
forrester.com    Study

social Agencies must now confirm client relationships before enabling Facebook Pixel and event sets

Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either ad-targeting tool for client campaigns. Why marketers should care? Facebook’s Pixel and offline event sets allow marketers to track activity outside of Facebook and then use that data to target ads to users on the platform. Often, it’s a brand’s ad agency or marketing partner that enables a Facebook Pixel or event sets to optimize [...] [more]
marketingland.com    Segmentation, Social

law Update zum Onlinemarketing, Cookies, Opt-Ins, Facebook-Pixel und Stand der ePrivacy-Verordnung

Die Frage, ob Onlinemarketing eine Einwilligung voraussetzt, bleibt weiterhin unbeantwortet. Eine Klärung kann nur durch den Europäischen Gerichtshof erfolgen, was durchaus eine längere Zeit in Anspruch nehmen könnte. Da auch die e-Privacy-VO weiterhin in der Ferne bleibt, werden viele Unternehmen wohl weiterhin auf Grundlage einer wirtschaftlich orientierten Risikoabwägung auf ein Opt-In verzichten und sich dabei ggf. auch über vertragliche Pflichten hinwegsetzen. [...] [more]
drschwenke.de    Law

discussion Deliverability.TV – Episode 026: “GDPR + 90 days” with Mathias Ullrich [VID]

In this episode Florian & Anthony are joined alongside Mathias Ullrich to discuss the impact of GDPR 90 days on. One point discussed is the court case with Max Schrem against Facebook & Google What has the impact been? and what should we expect next? Check it out to find out. [...] [more]
inboxplacement.com    Law

law Kippt das Privacy Shield? Datenübermittlung in die USA bald illegal?

Der Facebook-Skandal und den Datenmissbrauch durch Cambridge Analytica hat möglicherweise noch weiterreichende Konsequenzen als bislang gedacht. Das EU-Parlament will von der EU-Kommission verlangen, das Abkommen neu zu verhandeln oder ab dem 1. September 2018 auszusetzen. Dafür hat das Parlament am 5. Juli gestimmt. Die USA sollen danach Zeit bis zum 1. September haben, um die europäischen Anforderungen an den Datenschutz zu erfüllen. Was, wenn es dazu nicht kommt und das Privacy Shield ausgesetzt [...] [more]
wbs-law.de    Law

discussion Löst Whatsapp jetzt die E-Mail ab?

Facebook plant über WhatsApp-Business hinaus neue Funktionen, damit auch große Unternehmen den beliebten Messenger stärker nutzen. Whatsapp-Enterprise soll mit Benachrichtigungen, Live-Chat und Sponsored Messages den Dialog mit Kunden und Interessenten leichter machen. [...] [more]
absolit.de    Social

social Whatsapp for Enterprises: Jetzt kommt das große Update für Konzerne

chon am 17. Juli: Notifications, Live-Chat und Sponsored Messages sollen kommen – eine Newsletter-Funktion hingegen nicht Lange hat sich Facebook schwer damit getan, für den 2014 für 19 Milliarden US-Dollar gekauften Messenger Whatsapp eine geeignete Monetarisierungs-Strategie zu finden. Nach ersten kleinen Schritten – zuletzt mit „Whatsapp Business“, einer Lösung für mittelständische Firmen – soll jetzt ein großer folgen. OMR-Informationen zufolge geht am 17. Juli „Whatsapp for Enterprises“ live. [...] [more]
omr.com    Social

discussion Who are mimecast?

Mimecast is a filter primarily used by businesses. They’re fairly widely used. In some of the data analysis I’ve done for clients, they’re a top 10 or top 20 filter. Earlier today someone asked on Facebook if mimecast may be blocking emails based on the TLD. The short answer is it’s unlikely. I’ve not seen huge issues with them blocking based on TLD of the domain. They’re generally more selective than that. [...] [more]
wordtothewise.com    Deliverability

tactics The Skimm launches a 1:1, bot-less (for now) texting service to help subscribers make decisions

If you’re thinking about cutting the cord on a cable TV subscription, would you Google the pros and cons? Post on Facebook? Call your parents? …Text The Skimm? If you’re one of their 7 million newsletter subscribers, you just might. On Wednesday, The Skimm pulled the curtain off a 1:1, Q&A texting service — no bots, just humans for now — to help its paid app subscribers contextualize the news of the day in their own lives. “Our product strategy is based on finding questions that [...] [more]
niemanlab.org    Multichannel

discussion Re-Opt-In Kampagnen im Zuge der DSGVO: "Ein Mißverständnis mit erheblicher Tragweite"

In der E-Mail Marketing Gruppe auf Facebook wurde vor einigen Wochen über die Sinnhaftigkeit von Re-Opt-In Kampagnen im Zuge der DSGVO diskutiert. Christian Schmidt, der Geschäftsführer des E-Mail-Marketing-Dienstleisters CleverReach, hat zu dem Thema in einem Interview mit dem Magazin Clap passende Worte gefunden: Bloß weil sich die Strafen bei Straßenverkehrsverstößen verschärft haben, hat doch auch nicht [...] [more]
emailmarketingblog.de    Law

law Facebook updates its Custom Audiences terms

To the extent the Hashed Data contains personal data relating to an individual who resides in the European Union or Switzerland, the parties acknowledge and agree that for purposes of creating the custom audiences, as described above, that you are the data controller in respect of such personal data, and you have instructed Facebook Ireland Limited to process such personal data on your behalf as your data processor pursuant to these terms and Facebook’s Data Processing Terms, which are incorporated [...] [more]
facebook.com    Law, Social

social Facebook’s new Custom Audiences permission tool will require user consent confirmation

Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences. Facebook’s Custom Audiences make it possible for advertisers to target users on its platform by uploading lists of emails, phone numbers and other data and cross-referencing it against user profiles. [...] [more]
marketingland.com    Multichannel, Social

social The double impact: combining Email and Facebook

Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this marketing channel in a proper way. Analyzing from where the rumors about the dying email usually arrive, the social media come to mind as a logical assumption. Indeed, many may recognize the social media as a direct and more powerful competitor of email. Such a misconception is grounded in the fundamental confusion of different [...] [more]
smartinsights.com    Social

tactics We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got 1,600+ People to Tell Us.

Learn how we collected email feedback from over 1,600 people with one simple tool. The sentiment widget is a tiny, two-question survey we include at the bottom nearly every email we send. To make giving feedback easy, fast and fun, we built it to resemble the reaction bars on Facebook or in chat apps. With one click, subscribers can give us instant feedback. To make our subscriber’s choice simple, we focused on only two options – unhappy or happy. We illustrated these choices with two icons [...] [more]
aweber.com    Marketing
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