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stats Der Deutschen liebste E-Mail-Dienste 2019

Der ungebrochene Trend hin zu Gmail, den wir nun seit rund fünf Jahren beobachten, beschleunigt sich eher noch. Dagegenhalten können am ehesten die Dienste der großen US-amerikanischen Anbieter Apple und Microsoft, allerdings auf vergleichsweise niedrigem Niveau, sowie eine wachsende Zahl von eigenen Domains, „Wegwerfadressen“ und Nischenanbietern, wie das Wachstum bei den „Sonstigen“ zeigt. Die auch heute noch insgesamt dominierenden deutschen Anbieter leben daher augenscheinlich von ihrer Substanz. [...] [more]
publicare.de    Study

discussion You have been breached? Now what...

Here’s some things not to do when you’re in a crisis and need to send breach notifications: Register a new domain name. New domains tend to have no brand recognition and no reputation; Move to a new IP. New IPs need to be warmed up before being used, and this can take 30 days or more to manage; [...] [more]
emailkarma.net    Marketing

stats How has GDPR affected Spam?

The real answer is that it is far too early to tell. Various articles currently state that "nothing has happened" as a result of GDPR or "spam has fallen slightly"; however, the true effects of GDPR providing anonymity to domain owners will take a long time to play out. The main crux of the matter isn’t the effect GDPR is having on spam levels, but how it’s hampering organizations from effectively stopping career cybercriminals from defrauding innocent people. [...] [more]
spamhaus.org    Law, Spam, Study

law Report on the compliance of DMARC with the GDPR [PDF]

DMARC stands for: Domain-based Message Authentication, Reporting and Conformance. The background to DMARC.org is to increase security in email communication and to ensure greater protection of email recipients against phishing mails, as well as facilitating domain reputation. The goal is to filter out or inte rcept certain forms of criminal emails (phishing) early on so that they do not reach the users [...] [more] 
certified-senders.org    Law, Deliverability

antispam Kurz erklärt: Brand Indicators for Message Identification

Phishing beschäftigt seit Jahren die IT-Branche und die Anwender. Ein Verfahren namens BIMI soll die Lage verbessern, indem authentifizierte Nachrichten ein verifiziertes Logo erhalten. Zum Verifizieren von E-Mail-Absendern gibt es seit Jahren ein ganzes Rahmenwerk. Doch weder „Domain-based Message Authentication, Reporting and Conformance“ noch die zugrunde liegenden Verfahren DomainKeys und Sender Policy Framework (SPF) verhindern Phishing-Versuche, wenn die Täter eigene Domains einrichten, die [...] [more]
heise.de    From, Spam

antispam DMARC adoption rates very low across most industries.

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers to better understand how seriously they take email authentication. Unfortunately, not one industry reviewed had even a 50% adoption rate, [...] [more]
250ok.com    Spam, Study, Deliverability

stats Multi-Industry DMAC Adoption 2018 Report [PDF]

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers to better understand how seriously they take email authentication. Unfortunately, not one industry reviewed had even a 50% adoption rate, [...] [more] 
amazonaws.com    Spam, Study

discussion Deliverability 101: FYI about DNS (and subdomains). | 250ok

DNS is one of the core components of the internet, and without it, you likely wouldn’t be reading this information right now. DNS operates as a translation agent between human-readable words, domain names, and machine-operated internet protocol addresses (IP addresses). But because life can’t be easy, it’s more complicated than just being a translation service. It also allows for the distinction of specific services that might operate on the same server. [...] [more]
250ok.com    Deliverability

antispam Google moves gmail.com to "quarantine" DMARC policy (for subdomains)

Gmail warned us that a more restrictive DMARC policy was coming, didn't they? That warning came all the way back in 2015. They said that "p=reject" was coming. Maybe it still is -- we're not there yet, but this appears to be a step in the right direction. Today's update: For subdomains under gmail.com and googlemail.com, they've implemented a "quarantine" DMARC policy. [...] [more]
spamresource.com    Spam

antispam How Apple's DMARC Changes Affect Email Senders

Domain-based Message Authentication, Reporting, and Conformance, otherwise known as DMARC, is a protocol and best practice for email deliverability that continues to grow within the email marketing world. Email mailbox providers continue to update their DMARC policies and we want to make sure email senders are aware of these changes and what it means for their programs. Yahoo and other inbox providers have done it previously, and Apple is the most recent inbox to take this step. This update it one of [...] [more]
sendgrid.com    Spam, Deliverability

discussion Who are mimecast?

Mimecast is a filter primarily used by businesses. They’re fairly widely used. In some of the data analysis I’ve done for clients, they’re a top 10 or top 20 filter. Earlier today someone asked on Facebook if mimecast may be blocking emails based on the TLD. The short answer is it’s unlikely. I’ve not seen huge issues with them blocking based on TLD of the domain. They’re generally more selective than that. [...] [more]
wordtothewise.com    Deliverability

discussion How a CSS comment got me accused of sending spam

So it turns out Linode’s automated system has flagged this email as spam and tied it to me, because of the domain blog.jmwhite.co.uk being in the email and you guessed it, my domain blog.jmwhite.co.uk and indeed jmwhite.co.uk is hosted on the accused Linode server! What may have further pushed me into the crossfire here, is my DNS for the domain jmwhite.co.uk is also hosted at Linode and obviously tied to the same account the accused Linode server is on, so it looks like a bad case of mistaken [...] [more]
medium.com    Deliverability

tactics Post up with our guide to Google Postmaster Tools

As an email sender, there’s a lot to think about. There are insights about deliverability you want and need to know. Google Postmaster Tools can be an awesome resource for people looking to optimize email without getting too in the weeds. To help you get started, we put together this quick guide to Google Postmaster Tools. According to Gmail, using these tools can determine the health of your email program. Follow these steps to add a domain you’d like to monitor. [...] [more]
250ok.com    Tool

discussion Missing data at Google Postmaster Tools

Over the past week, there have been many reports of missing data for Google Postmaster Tools. From what we can see, it appears data on the Spam Rate, IP Reputation, Domain Reputation, Feedback Loop, and Delivery Errors tabs stopped updating for some folks around April 11th or 12th. According to information posted in an industry forum, Google is aware of the issue and working to resolve it. Some progress has been made, but no official statement has been made (seems to be par for the course with Google [...] [more]
deliverycounts.com    Tool, Deliverability

discussion Bounce Classification Code Change

There is a bounce reply that we see frequently from Office 365(tm) hosted domains that looks like this one: "550 5.4.1 [xxxxxx@yyyyyy.zzz]: Recipient address rejected: Access denied ...". We have historically believed this bounce reply to mean that the intended recipient of the message had configured some kind of personal filtering to reject messages from a sender; because of this belief, we have always classified this response with code 50, meaning that it’s a block bounce. Such a classification has [...] [more]
sparkpost.com    Deliverability
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