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discussion Do We Really Want Alexa Reading Our Emails?

Alexa, that pesky personal assistant from Amazon, has several new features, including the ability to read and reply to emails, according to reports. This is available on Gmail, Hotmail, Outlook and Live.com. In theory, this is a convenience for consumers. Alexa, when properly instructed and linked to other devices, can delete unwanted emails, archive others and clean up your inbox. All you have to do to get rolling is say: “Alexa, check my email.” [...] [more]
mediapost.com    Marketing

discussion We curated 1000 emails [GFX]

Well, that took longer than we thought! However, we’re proud to announce that we finally hit and surpassed 1000 handpicked emails that we think rock in terms of email design and/or content. As you can imagine, handpicking the best email designs is a time-consuming process. We look for designs that are eye-catching, have a clear call to action, a good mixture of HTML text/images, look great across all devices and have relevant content or interesting content. Many of the emails we receive are just [...] [more]
curated.email    Gallery, Design, Trend

tactics How to Add a Countdown Timer in Your Email [GFX]

The big news! From now on, you can embed a countdown timer in emails right within our editor. It’s totally websafe and works correctly on all types of devices and in most email clients. You may set the color, the font, the background color. But before we show how to add countdown timer in emails … Continue reading "How to Add a Countdown Timer in Your Email" [...] [more]
stripo.email    Gallery

tactics Using -webkit no Longer Needed for CSS Animations in Email

Its 2018 and email clients that support CSS animations no longer require the -webkit vendor prefix when using the animation CSS property or @keyframes rule. When kinetic email design started to gain interest around 2014, the primary email client that supported animations was the iPhone email client on iOS 8, which required the -webkit vendor prefix for animations. However later iOS versions (9 and above) no longer require the -webkit prefix. According to this report 99% of Apple devices are now on iO [...] [more]
freshinbox.com    Design

stats Email Client Market Share Trends for the First Half of 2018

Email analytics insights don’t just help you track email performance, they also are a powerful tool to help you improve your email campaigns. It’s simple: If you know what clients and devices your audience uses to read your email, you can focus your design and optimization efforts on exactly these environments. That means a better experience for your subscribers—and a more efficient process for your team. Over the course of 2017, we analyzed 15 billion email opens to see where subscribers read emails [...] [more]
litmus.com    Study, Trend

tactics Which Code Should I Include in Every Email?

We know email development can be a tough nut to crack. With so many different email clients and a lack of email development standards, one of the most important things you can do is ensure your email has a solid foundation. Once you have this foundation in place, your email is more likely to display correctly in different devices, browsers and clients. [...] [more]
emailonacid.com    Design

tactics Solution for challenges rendering rich contents on email clients across devices

Quickbooks has started generating Responsive email Invoices for it’s Small business’s customers. Responsive email templates (templates that adjust to the size of your screen) are the cream of the crop of email marketing. When I open them on mobile the text is bigger and easier to read and the images have resized. This is the standards of email marketing in the modern digital world. [...] [more]
intuit.com    Design

tactics Samsung Email Rendering Check

Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Huawei comes in a distant second with only 6.6% of Android the market share. A possible reason for Samsung’s dominance in the market is the sheer number of Samsung devices that are available—mobile devices, phablets, and tablets. Devices range from mid- to high-end, and there are even phone series’ that cater to specific geographic regions—for example the Samsung Galaxy [...] [more]
litmus.com    Design

tactics Why Does Email Accessibility Matter?

Email accessibility is about making sure all your email recipients can access your message—including those with disabilities (like blindness) or those who use assistive technologies (like screen readers). An estimated 1.3 million people are blind in the U.S., with 75,000 more people becoming blind or visually impaired each year, but they still rely on phones and mobile devices! [...] [more]
beefree.io    Design

tactics How to Fix Blue Links in Gmail

In September 2017 Gmail rolled out an update for G Suite users in which addresses and phone numbers are automatically linked in emails. Clicking on addresses will automatically send the user to Google Maps across webmail and on mobile devices, and tapping a phone number opens the dialer app on mobile devices. This update is a fantastic improvement in terms of usability for the growing number of G Suite users. Users can tap an address in an email on their mobile device and instantly have that address [...] [more]
litmus.com    Design

strategy 2017 Holiday Season: 4 Data-Backed Tips for Retail Marketers

In 2016, Cyber Monday was the biggest day in US ecommerce history. Consumers spent $3.45 billion. Black Friday was close behind at $3.34 billion with a year-over-year growth rate of 21.6%. Black Friday was the first day ever to generate over a billion dollars in sales from mobile devices: $1.2 billion to be exact. [...] [more]
retentionscience.com    Automation, Event, Conversionrate, Marketing

mobile Improve your Click-Through Rates with Perfectly Responsive Emails

This shouldn’t come as a surprise but more emails ever are read on mobile devices and it is an increasing trend. An average of 50% of emails are opened with mobile devices according to a study by [more]
medium.com    Design, Mobile

stats Quarterly Email Benchmark Report Q2 2017: April, May, June [PDF]

Email volume rose by 14.5% in Q2 2017 compared to Q2 2016. Open rates were similar to the rates seen in Q2 2016. Although unique click rates declined by 6.7%, revenue per email matched the $0.07 received in Q2 2016. Business products and services and travel industries experienced YOY increases in the percent of opens received on mobile devices, while other industries had increases in opens on desktops during this quarter. Forty-eight percent of total emails occurred on desktops in Q2 2017 compared to [...] [more] 
cheetahdigital.com    Study, Trend

tactics Testing Strikethrough using Unicode in subject lines

A customer requested to use strikethrough in a subject line. It might sound like a simple thing to do, but as it hadn't been done before by our campaigns team, it required sufficient testing. Two things struck me with this request: 1. Will this work on most devices? 2. Will it actually add value to the Subject Line? [...] [more]
communicatorcorp.com    Subjectline, Test

tactics Microsoft Interactive Email That Does Not Work on Microsoft Email Clients

I came across this interactive email featuring Microsoft Surface computers. The email uses an interactive accordion to display a list of Surface devices that expand and collapse when the recipient taps or clicks on an arrow within the accordion. I thought that this email was very well executed – it was simple and the interactivity enhanced the experience of the email. [...] [more]
freshinbox.com    Gallery, Design
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