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discussion E-Mail-Engagement Metriken: Status und Trends [PDF]

Die Verfügbarkeit detaillierter Echtzeit-Kennzahlen gehört zur DNA des Online -Marketing. Das E-Mail-Marketing bildet dabei keine Ausnahme. Geeignete Key Performance Indikatoren (KPIs) sind dabei essentielle Werkzeuge zur Bewertung, Steuerung und Optimierung der verschiedenen Online-Marketing-Kanäle. Besonders interessant sind dabei alle Kennzahlen, die das Engagement der User möglichst genau erfassen, denn Engagement ist der Schlüssel zum nachhaltigen ROI des E-Mail-Kanals. Generell sind [...] [more] 
xqueue.de    Intelligence

tactics svg>switch>foreignObject>img fallback in email

From what I read known SVG->PNG fallbacks don't work well in email. But then I stumbled upon a 2009 technique - and it works surprisingly well! Caveat: apparently it only works when the svg contains no text; any text content might be visible (in addition to the fallback) in clients that don't understand svg. [...] [more]
ocks.org    Design

tactics ESP Landscape: Rethinking the RFP Approach [PDF]

Many of today’s RFPs reflect outdated understandings of ESP technology, rather than the current reality of the company’s needs and potential. If the RFP serves more to make the selection process easier than to make it more effective at identifying the right choice, the RFP has lost its way. Yes, RFPs can be useful. But, when it comes to choosing a new ESP, we found that companies are making mistakes that are reducing the RFP’s effectiveness. And most of the key decision makers simply don’t realize it [...] [more] 
messagegears.com    ESP

stats Strategies, Tactics & Trends, Survey Summary Report [PDF]

Email marketing has been constantly developing for more than twenty years, and you can’t expect to generate new leads and acquire new subscribers using obsolete strategies and tactics. But what works, and what doesn’t, in email marketing today? To help you answer this question, Ascend2 and our Research Partners fielded the Email Marketing Survey. We thank the 272 marketing influencers who responded to this survey during the week of January 20, 2019. [...] [more] 
ascend2.com    Study

discussion Post-Purchase Retention Strategies for the New Year [GFX]

This is a guest post from Molly Horstmann, the Content Marketing Manager at SmarterHQ. SmarterHQ is a leading behavioral marketing platform powering highly personalized, cross-channel customer experiences. Visit their site to learn more. The holidays have come and gone, and so have many of your seasonal customers. That is, unless you have a solid plan to keep them engaged with your brand in 2019—and start leveraging these strategies as soon as possible. The following campaigns and tactics will help [...] [more]
mailcharts.com    Automation, Gallery

discussion The Dangers of Overpersonalization

In many ways, personalization is a good thing. Internet users are so inundated with content, that filtering through the noise and presenting only information of interest can reduce user effort and enrich online experiences. Many users know that every interaction online is tracked and analyzed. All of this data is tagged and segmented to create individualized customer profiles, which drive the delivery of personalized content (stories, products, ads, and information) to us online. But when does [...] [more]
nngroup.com    Customization

tactics Stand out with Gmail's new promotion tools

The inbox is a competitive place. Marketers strive to craft compelling subject lines which shine that little bit brighter than the rest. But only so much can be done with clever wording and look-at-me emoticons. Fortunately, Google has made the playing field more interesting. The Gmail application on iPhone and Android now supports email annotations. That sounds pretty dull, so let me rephrase it: it’s now possible to serve up additional content – including imagery – before an email has even been [...] [more]
displayblock.com    Design

stats Impact of Gmail Annotations

After some EOY testing with Gmail Promo images, have some data (and some warnings) to share. More details in a longer post at some point, and much more testing to be done.1) If using your web logs to count number of image views, you may be overestimating. Looking at user-agent data, we discovered that 7.6% of image loads were not the Google Image Proxy. Mostly seems to be systems loading all images to scan for content issues (K-12 schools, universities, law firms, etc). List composition would cause [...] [more]
twitter.com    Marketing, Study

tactics 10 Tips for Designing and Developing Emails

A well-designed email shows that you care about your brand and the communications you send to your customers. It helps foster trust among your recipients, making them more likely to engage with your content and continue to open your emails. We all want beautifully designed emails, right? The only thing standing in our way is how we code them… [...] [more]
sendgrid.com    Design

social How to add a newsletter sign-up to your Facebook page

When it comes to email marketing and social media, these two mediums work better when you bring them together. It’s like peanut butter and jelly. When they’re alone, they’re nice to have. But when you bring them together, they create a classic sandwich that everyone enjoys. Well, in this case, an unstoppable marketing strategy. There are many ways to integrate email marketing and social media to increase your reach and customer engagement. Adding a newsletters sign-up form to your Facebook page is a [...] [more]
myemma.com    Listbuilding, Social

discussion Email marketing trends to expect in 2019

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. As we head into 2019 and marketing budgets “refill,” it’s our chance to give our email programs a restart and refocus our efforts on innovation and speed to keep pace with the demanding customer. In 2019 we can expect consumer expectations for quality content to increase – it’s become an annual [...] [more]
marketingland.com    Trend

stats 5th Salesforce State of Marketing Report [PDF]

Released today, the fifth edition of the State of Marketing report shows how all that change is more relevant than ever. Based on a survey of more than 4,100 marketing leaders across the globe, the report is chock-full of valuable insights for marketers seeking a window into the strategic priorities, challenges, and technologies that are transforming their profession. [...] [more] 
sfdcstatic.com    Marketing, Study

discussion Email: Past, present and future

Design for mobile as standard. We would like to see the term ‘mobile email’ used less frequently, all email designs should be fit for mobile as standard. An increase in personalised tactics within email. We expect to see a lot more brands creatively use data to retain customers, a great example is Spotify – ‘Your year in review’. This is a creative way to showcase the data that has been collected, using it to personalise email communication, making content more relevant and bringing email to the fore [...] [more]
emaildesignreview.com    Trend

discussion Emma's email resolutions for 2019

While, for many, a new year brings resolutions, goals, and hopes for the next 12 months, our team has been knee-deep in results from 2018 and the email marketing forecast for 2019. As you refine your marketing strategy for the new year, keep these ideas from the Emma team in mind: [...] [more]
myemma.com    Trend

discussion The 5 People You’ll Need on Your Email Team

Email marketing is increasingly becoming a team sport as email has shifted from plain text memos to HTML layouts, and now to dynamic content. There is more people involved in any single campaign than ever before, so it’s time to take stock of who’s on your team and what role they play. [...] [more]
mailjet.com    Marketing
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