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tactics 10 Tips for Designing and Developing Emails

A well-designed email shows that you care about your brand and the communications you send to your customers. It helps foster trust among your recipients, making them more likely to engage with your content and continue to open your emails. We all want beautifully designed emails, right? The only thing standing in our way is how we code them… [...] [more]
sendgrid.com    Design

 tactics Understanding CSS Animations in Email: Transitions and Keyframe Animations

CSS animations are animations that are built using code—specifically HTML and CSS. Using a handful of CSS properties, email marketers can manipulate the HTML of their campaigns and create a similar sense of motion as when using animated GIFs. Perhaps more importantly, they can create more interactive and engaging campaigns, too. In this guide, we’ll explore the pros and cons of using CSS animations in email, as well as the code that powers CSS animations. [...] [more]
litmus.com    Design

tactics Gmail Guide: How to Develop Flawless Emails for Gmail and Gmail Apps [PDF]

Many email developers know how tricky it is to develop HTML emails for Gmail – it’s one of the more temperamental clients out there (although it’s no Outlook). That’s why we’ve created this handy guide to help you to Gmail success. Remembering to test your email can help you catch some of these problem areas, and starting with the right code and some knowledge will help, too. It’s also important to look at your email analytics to find out how many of your subscribers use Gmail. Luckily, Email on Acid [...] [more] 
cloudfront.net    Design

discussion How to Program Your Job

In 2016, an anonymous confession appeared on Reddit: “From around six years ago up until now, I have done nothing at work.” As far as office confessions go, that might seem pretty tepid. But this coder, posting as FiletOFish1066, said he worked for a well-known tech company, and he really meant nothing. He wrote that within eight months of arriving on the quality-assurance job, he had fully automated his entire workload. “I am not joking. For 40 hours each week, I go to work, play League of Legends [...] [more]
theatlantic.com    Automation, Marketing

discussion What I Learned Analyzing 60 Days of Emails from a Fast-Growing Ecommerce Brand [GFX]

Email marketing can (and should) be so much more than sending your email subscribers a 10% off discount code once in a while. The best email marketing takes the form of long-term journeys where each email sent builds trust in the brand and demand for the products. After all, you can’t keep the focus and attention of your customers and subscribers if you only send email blasts looking for short-term returns. [...] [more]
shopify.com    Automation, Gallery

discussion Imitation vs Stealing: An important topic for the #emailgeek community

They say imitation is the sincerest form of flattery, but when does imitation turn into stealing? And when is it ok to borrow a piece of code or draw inspiration from a beautiful email design? These are some pretty tough questions that don’t necessarily have clear answers. Nevertheless, it’s a topic [...] [more]
curated.email    Design

discussion Gmail Testing Subject Line Images with Promotion Cards

Earlier today, Return Path’s Senior Email Strategist, Rafael Viana (who lives in Brazil) discovered that an email in his Gmail Android inbox contained an image under the subject line of an email from Booking.com. Upon further inspection, it appears that this image is defined in a special Gmail specific code snippet called Schema.org. Read here for Return Path’s take on this. [...] [more]
freshinbox.com    Design

discussion Bounce Classification Code Change

There is a bounce reply that we see frequently from Office 365(tm) hosted domains that looks like this one: "550 5.4.1 [xxxxxx@yyyyyy.zzz]: Recipient address rejected: Access denied ...". We have historically believed this bounce reply to mean that the intended recipient of the message had configured some kind of personal filtering to reject messages from a sender; because of this belief, we have always classified this response with code 50, meaning that it’s a block bounce. Such a classification has [...] [more]
sparkpost.com    Deliverability

tactics The Best Way To Code Background Colors In Email

The lack of any sort of coding standard makes creating HTML emails hard. Even something as simple as applying background colors to email elements can be tricky to get right. In fact, there are a number of email clients that display background colors differently depending on how they’re coded. Read on to get the scoop and find the one bulletproof way to code background colors in email for consistent results across the board. [...] [more]
litmus.com    Design

tactics A step by step guide to make HTML email templates in Node.js

Designing HTML email is one of the difficult things in life. Even HTML emails are written in HTML with all language specifications, not all email clients support entire language spec. While the web and email are built on the same technologies (HTML and CSS), email applications don’t adhere to the same standards as web browsers. Each email application has its own rendering engine which determines what code is supported and how emails are displayed. For example, most email clients plainly ignore CSS [...] [more]
medium.com    Design

tactics Which Code Should I Include in Every Email?

We know email development can be a tough nut to crack. With so many different email clients and a lack of email development standards, one of the most important things you can do is ensure your email has a solid foundation. Once you have this foundation in place, your email is more likely to display correctly in different devices, browsers and clients. [...] [more]
emailonacid.com    Design

discussion Lessons Learned from AppSumo’s Email Specialist

What’s the story of how y’all used email in the beginning till now? Our main goals when we started out were to 1) grow our email list and 2) make sure our emails were fun to read. We did this in a few ways… We created a personality behind the brand. At first, it was known as ‘AppSumo’, a 512 lb (Austin’s Area code!) Sumo wrestler who delivered these giant deals to your inbox. [Sidenote: AppSumo is based in Austin, btw. Which makes sense, since, ya know, they promoted Dropbox before it was Dropbox. An [...] [more]
reallygoodemails.com    Marketing

tactics Tech Talk: How to design creative, interactive emails

Let’s use an interactive tabs component we recently built as a reference here, although note that this approach can also be taken for other interactive components: “Input” elements Now, there’s going to be a fair bit of code coming up. Don’t panic; we’ll talk you through it… As designers, we can add interactivity by adding hidden “input” HTML tags to the code. In this case we have four inputs (that’s one for each tab) which are hidden by CSS, like this: [...] [more]
adestra.com    Design

antispam About that DMARC "exploit"

A security researcher has identified a rendering flaw that allows for “perfect” phishing emails. From his website: Mailsploit is a collection of bugs in email clients that allow effective sender spoofing and code injection attacks. The spoofing is not detected by Mail Transfer Agents (MTA) aka email servers, therefore circumventing spoofing protection mechanisms such as [...] [more]
wordtothewise.com    Spam, Deliverability

antispam Mailsploit - bugs in email clients that allow sender spoofing & code injection

Mailsploit is a new way to easily spoof email addresses. It allows the attacker to display an arbitrary sender email address to the email recipient. In the following demo I use potus@whitehouse.gov but any other email address could be used. And this is how it works: In an email, all headers must only contain ASCII characters, including the “From” header. [...] [more]
mailsploit.com    Spam
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