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tactics Gmail Promotions Tab: A Guide to Optimize Email Delivery

The Gmail Promotions tab’s hot debut in 2013 caused mixed reactions. Some marketing pundits predicted that it marked the end of email marketing as we know it. Others were less dramatic, and stated that it would have a negative impact on the opens and clicks of bad marketing campaigns. [...] [more]
mailjet.com    

tactics Responsive DataTables through Card UI Design for Email

Trying to fit a datatable into an email is like trying to fit an elephant into a fridge — no matter how much you try, it ain’t gonna budge! The question quickly becomes, do we really need this… Can’t we just put it on a website and have users click through to it? No, don’t make me click more than I need to, and don’t make me think! And no, don’t put my sensitive information on your website?—?it’s in enough places already! It got me thinking?—?does it really need to be in a table? Could we transform [...] [more]
medium.com    Design

tactics Results from our #Emailweekly Above-the-fold test

The results have shown that around 410px would be our ‘email fold’, receiving 12%of clicks within the first 25% of the email. Although there did continue to be an even spread of clicks between 410px and 1600px, with 80% of recipients continuing to engage this far down the email. This then increased slightly towards the end of the email, most likely due to Desktop opens. With 8% of users still clicking between 1600px and 1700px. 0.4% of Gmail users also clicked on the fake ‘View Entire Message’ call [...] [more]
emaildesignreview.com    Design, Study

stats The Best Time to Send Emails

Is 10pm the new best time to send B2B emails? Another interesting finding is that despite conventional wisdom, we had our second highest click rate at 10pm. This is a pattern we've seen with B2B email newsletters in the past. Decision makers and business owners in particular tend to do their research and reading in the evening, not at 9am during the work week. [...] [more]
theseventhsense.com    B2B, Study, Sendtime

discussion Experiment: We're wanting to find the average location of the email 'fold'

Is above the fold a thing? We want to gather some information from our email recipients to find out the average 'fold' position... Click or Tap where your screen ends and to find out the latest email news. [...] [more]
twitter.com    Design, Study

tactics 5 New Ways to Use Interactive Elements

If you’ve been to any recent email conference or summit, then you’re probably aware that interactive elements are some of the hottest email design trends. Not only do they entertain recipients, but they can also increase click-to-open rates and drive more conversions. With the popularity of interactive email elements, it’s becoming more important to use interactivity in new and unique ways. Subscribers are starting to get used to the usual rollover effects and buttons, so if you really want to surpri [...] [more]
emailonacid.com    Design

discussion Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

-CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced today the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable enterprise solutions to CM Group. [...] [more]
businesswire.com    ESP

tactics How to use mailto: links

mailto: provides a way of creating hyperlinks in websites that will tell your computer to open the default mail client and create a new email without the user having to copy and paste the email [...] [more]
medium.com    Clickrate

discussion Introducing Reminders and Unsubscribe features in Yahoo Mail

Implemented as an easy-to-find button when opening a message, the Unsubscribe feature lets users easily stop receiving emails without ever having to leave their Yahoo Mail inboxes. An option to unsubscribe from an email sender appears in each email. And in case users erroneously clicked the Unsubscribe button, they can reverse the unsubscribe action, up to three seconds after the initial click. Our Unsubscribe feature helps keep inboxes clean and filled only with relevant content, making the entire [...] [more]
tumblr.com    Unsubscribe

tactics How To Track Email Opens and Click Through Rates with Google Analytics Pixel Tracking & UTM

Google Analytics (GA) can help you get detailed email insights and boost your marketing efforts. You can use pixels to track open rates and utilize UTM to measure post-click performance. You don’t need to have any technical knowledge to apply these approaches. You just need to follow the instructions and keep a simple structure of URL and UTM (Urchin Tracking Module) parameters. [...] [more]
htmlemail.io    Webanalytics

tactics How to Use Gmail Actions in Your Email Program

What are Gmail actions? We’ve all seen them in our inboxes–those little grey buttons on the right side of email subject lines that provide a direct route to that email’s call to action without having to open the actual email. We see call outs like, “View order” or “Track package.” Gmail actions enable recipients to interact with your product or service from right within the inbox and without opening the email if they don’t need to (fewer steps means less friction). Gmail actions are a small advanceme [...] [more]
sendgrid.com    Listbuilding, Subjectline, Clickrate

stats Q2 2018 Email & Mobile Benchmark Report [PDF]

We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients. Our quarterly benchmark report gives you the opportunity to compare your email and mobile campaigns and programs to your peers. The 2018 Q2 Email and Mobile Benchmark Report includes: Revenue per email, Open, click to-open, and unique click rate analysis, Transaction and transaction to click rates Average order values, [...] [more]
cheetahdigital.com    Study

tactics Kurz erklärt: One-Click Unsubscribe

Wohl jeder hat schon unangenehme Überraschungen nach dem Klick auf einen „Abmelden“-Link in einer Werbemail erlebt. Die Aufforderung zum längst vergessenen Login oder zur Verifikation von Daten wie der beim Dienst hinterlegten Postanschrift ist für manche Nutzer eine Hürde für die Abmeldung – erst recht, wenn sie sich gar nicht an einen Registrierungsvorgang erinnern können. Umso erfreulicher, wenn ohne weitere Umstände eine Meldung wie „Sie wurden erfolgreich abgemeldet“ erscheint. Dies ist jedoch [...] [more]
heise.de    Unsubscribe

tactics Kleiner Knopf, große Wirkung: Das perfekte CTA-Design

Von der Registrierung als neuer Nutzer über den Download eines eBooks bis hin zur Kontaktaufnahme mit dem Kundenservice: All diese Aktionen werden über Call-to-Action-Buttons auf einer Website ausgelöst. Vivecca Frank ist Expertin im Bereich Design und Branding und arbeitet im Berliner Büro der internationalen Kreativplattform 99designs. Im folgenden Artikel erklärt sie, wie Nutzer durch einen gut gestalteten CTA-Button im Kaufprozess geleitet werden – und wie das entsprechende Design gestaltet werd [...] [more]
newsletter2go.de    Design, Clickrate

stats Klickraten und Öffnungsraten 2018 - der große Branchen-Benchmark im E-Mail Marketing [PDF]

Neu in diesem Jahr: Die Öffnungsrate und die Klickrate nach Kalenderwoche. Welche Wochen laufen besonders gut und in welchen Wochen machen sich Feiertage und auch Urlaubszeiten besonders bemerkbar? Unser Zeitstrahl gibt Ihnen einen eingängigen und übersichtlichen Eindruck, welche für Sie die besten Versandzeiten sind [...] [more] 
newsletter2go.de    Clickrate, Openingrate, Study, Sendtime
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