Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles

(Search: Change)

tactics Six case studies of machine-learning powered email marketing

Machine learning has changed the game for email marketers. Here are some case studies from brands and vendors using AI for email. [...] [more]
econsultancy.com    Customization, Intelligence, Study

tactics Promoting Meaningful Communication with Gmail Promotions Update

Last month Jordan Grossman, Product Manager from Google partnered with Litmus to unveil the Promotions annotations and how adding a promotions information will be used inside Gmail’s inbox, alongside other changes. As part of this update, Gmail provided more detail on how they will be bundling promotional mail. This includes groupings such as Top Deal and Expiring Soon. Though there has been a fair amount of discussion around the bundles and how they will work, most of the hype has been focused on [...] [more]
returnpath.com    Design, Marketing

tactics 2019 Email Planning Calendar [PDF]

We recognize that being an email marketer is no easy task. You plan your email marketing campaigns with the best intentions, but then plans change with new privacy laws, a sales initiative, a last minute event, or, maybe, you forgot to plan something for the week (hey, we’re all human!). Regardless of the cause, at some point throughout the year, a wrench is chucked into your beautifully scheduled plan, and you’ve got to fix it. Fortunately, this calendar is here to provide inspiration for those [...] [more] 
sendgrid.com    Event

stats 5th Salesforce State of Marketing Report [PDF]

Released today, the fifth edition of the State of Marketing report shows how all that change is more relevant than ever. Based on a survey of more than 4,100 marketing leaders across the globe, the report is chock-full of valuable insights for marketers seeking a window into the strategic priorities, challenges, and technologies that are transforming their profession. [...] [more] 
sfdcstatic.com    Marketing, Study

 discussion Our Favorite Talks from Litmus Live 2018 [VID]

Drew’s session was incredibly empowering. However, it wasn’t the innovation and scale of what Drew accomplished at Grammarly with Grammarly Insights that inspired me but how he positioned the email itself—as a product. During his session Drew spoke about how we as email marketers need to elevate what we do and think like founders when it comes to creating email campaigns. They’re more than just emails and it’s up to us to change that perception. [...] [more]
litmus.com    Event, Marketing

law FTC Moving Ahead on Federal Anti-Spam Rule Review

The Federal Trade Commission is considering changing its rule enforcing a federal anti-spam law. FTC staff plans to send a recommendation to the commission on potential changes by December, the agency said Oct. 17 in the Trump administration’s fall regulatory agenda. The FTC sought public comment last year on the costs, benefits, and regulatory impact of the existing rule to carry out the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, which regulates commercial [...] [more]
bna.com    Unsubscribe, Law

discussion But what ARE the new Gmail features?

Surprise! We split this Gmail redesign launch into two parts, for easy digestion (yum). Here we’ll look at the actual changes from a features perspective. If you want commentary on its potential impact, head over here for my thoughts. Now, on to the good stuff… Offline mode: Replaces the Gmail Offline Chrome app. Users will be able to search, compose, reply, delete, and archive up to 90 days worth of messages offline. It’s supported by the Chrome browser only. Simply type in “mail.google.com” in [...] [more]
250ok.com    Trend

stats Marketer email tracker 2018 [PDF]

Welcome to the DMA Marketer email tracker 2018. During this period of change for many in the marketing industry, with major legislative changes from the GDPR coming in to force in a matter of months, this report offers an opportunity to monitor the state of a key marketing channel. Email remains the central strand for any multi-channel marketing campaign, integrating seamlessly with both digital and physical channels. This report [...] [more] 
dotmailer.com    Intelligence, Multichannel, Study

discussion 10 things I hate about your email subscription settings

Fun fact: 30% of subscribers change email addresses annually. Not-so-fun fact: Those are the potential customers you risk losing if you don’t configure your email subscription settings the right way. I’m one of these subscribers, and the next paragraph is the TL; DR version of my story. [...] [more]
chanteusemarie.com    Unsubscribe, Customization

discussion Mailchimp Has a New Look

We’ve updated our logo, wordmark, typeface, colors, and imagery like photography and illustrations. We’ve also evolved from “MailChimp” to “Mailchimp” with a lowercase c. Our name began as a playful metaphor: a chimp who delivers your mail. These days we do so much more than that, and our name stands for more than its component parts. Aside from new colors and illustrations, everything inside our customers’ Mailchimp accounts will be largely the same. We’ve made a few changes to our website that make [...] [more]
mailchimp.com    ESP

tactics Email at Stack Overflow

The UI pattern library for the Stack Overflow, Stack Overflow Careers, and the Stack Exchange Network. How to create consistently-designed, properly-rendered email. Templates Starting points for creating new emails. Short Transactional: Great for emails with a single message like “Forgot password”, “You’ve been removed from a Team”, or “Cart abandonment”. [...] [more]
stackoverflow.design    Design, Marketing

law Data protection if there’s no Brexit deal

If the UK leaves the EU in March 2019 with no agreement in place regarding future arrangements for data protection, there would be no immediate change in the UK’s own data protection standards. This is because the Data Protection Act 2018 would remain in place and the EU Withdrawal Act would incorporate the GDPR into UK law to sit alongside it. However, the legal framework governing transfers of personal data from organisations (or subsidiaries) established in the EU to organisations established in [...] [more]
www.gov.uk    Law

stats 2018 Deliverability Benchmark [PDF]

Email marketers have had a busy time the last 12 months. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges. Despite this, overall deliverability is improving. Globally inbox placement has risen five percentages points compared to the previous 12 month period to a new average of 85 percent. [...] [more] 
returnpath.com    Study, Trend, Deliverability

tactics What are the Differences Between US and UK Marketing Emails?

While the US and UK share the same language, the way in which it is used in email marketing in the two countries is quite different! Because of this, when targeting both American and British customers it’s important to consider both the obvious and nuanced cultural differences between the countries exhibited in their varying email strategies. While sometimes it may be as easy as switching “soccer” to “football”, other times the necessary changes may be trickier to identify! Luckily, we’ve compiled [...] [more]
sparkpost.com    Copywriting

tactics Image Personalization - Why and How to Use it [GFX]

Image Personalization is rarely a topic of heated discussions. This changes today. Learn how personalized images can help your marketing perform exceedingly well. [more]
sirv.com    Gallery, Design, Customization
Page 1 | older