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tactics Email Unsubscribe Best Practices

In most cases, scroll to the bottom and find the unsubscribe link. You’d think, right? It turns out finding the unsubscribe link is not always easy, as shown by usability tests on emails from Tesco, eBay, PayPal, RateSetter, Norwegian Airlines and eBuyer. The brands were picked because they shows different designs for unsubscribe. All designs that are commonly used by many brands. The tests were performed using the excellent UsabilityHub research platform. It’s a seriously good tool to improve user [...] [more]
zettasphere.com    Unsubscribe

tactics Apology Emails: Best Practices and Examples [GFX]

On average, customers’ satisfaction with ecommerce makes 82% (Statista’s data). It does seem like a good result, but, in fact, it means that 18 out of 100 customers are displeased with your service. And in most cases, a simple yet sincere Apology Email is capable of changing the situation for better. [...] [more]
stripo.email    Gallery

discussion Spam Resource: 3 Challenges in 2018?

1. Continuing platform consolidation. Microsoft started merging their Outlook.com (Hotmail) and Office 365 Outlook email platforms in 2017. From the outside, things didn't always seem to go so smoothly, and indeed, are perhaps not today all that smooth in some cases. Some senders were seeing unexpected blocking with confusing (or no) error messages, for example, and the receiving systems appeared as though they were perhaps overwhelmed. That's potentially still ongoing for some folks today. [...] [more]
spamresource.com    Spam, Deliverability

 antispam Study: Privacy implications of email tracking [PDF]

We show that the simple act of viewing emails contains privacy pitfalls for the unwary. We assembled a corpus of commercial mailing-list emails, and find a network of hundreds of third parties that track email recipients via methods such as embedded pixels. About 30% of emails leak the recipient’s email address to one or more of these third parties when they are viewed. In the majority of cases, these leaks are intentional on the part of email senders, and further leaks occur if the recipient click [...] [more] 
senglehardt.com    Study

antispam "Mailsploit" Lets Hackers Forge Perfect Email Spoofs

Pretending to be someone you're not in an email has never been quite hard enough—hence phishing, that eternal scourge of internet security. But now one researcher has dug up a new collection of bugs in email programs that in many cases strip away even the existing, imperfect protections against email impersonation, allowing anyone to undetectably spoof a message with no hint at all to the recipient. [...] [more]
wired.com    Study

tactics Using Gmail EmailMarkup

The most common mean of communication between a provider and its customer is the email. Yet, few people care enough to customize it. And that’s a shame, because there are many nice tips that make them more qualitative. Of course, many of them implies Google… but who does not use Gmail today? You should have seen it in your Gmail mailbox, in some cases your mails have a different display or even an extra button (like a call-to-action). [...] [more]
medium.com    Design

discussion How machine learning in G Suite makes people more productive

One of the earliest machine learning use cases for G Suite was within Gmail. Historically, Gmail used a rule-based system, which meant our anti-spam team would create new rules to match individual spam patterns. Over a decade of using this process, we improved spam detection accuracy to 99%. Starting in 2014, our team augmented this rule-based system to generate rules using machine learning algorithms instead, taking spam detection one step further. Now, we use Tensor Flow and other machine learning [...] [more]
blog.google    Intelligence, Spam

tactics Animated GIFs in Email: Tips, Tricks, and Examples [GFX]

More and more emails now include an animated GIF. In fact, the use of animated GIFs has increased threefold in recent years. This is happening for two reasons: Video support remains limited across email clients GIFs allow marketers to add an interactive touch which makes their email stand out Let’s explore popular GIF use cases [...] [more]
mailcharts.com    Gallery, Design

tactics The Google Analytics Setup I Use on Every Site I Build

Google Analytics is a powerful yet quite complicated tool. And unfortunately, the truth is most people who use it don’t reap its full benefits. There’s a lot of excellent and free content out there that explains how to use Google Analytics, but most of it is rather narrowly focused on use cases that primarily apply to marketers and advertisers; very little is geared toward web developers who simply want to better understand how people are using the sites they build. [...] [more]
philipwalton.com    Webanalytics

discussion Five Ways Email Marketing Will Change In 2017, 2018

I spend a lot of time looking at new marketing technologies. Over the last 16 years, I’ve seen new technologies reach rapid adoption because they work within the real-world constraints of email marketing teams. In other cases, I’ve seen email marketing teams change to take advantage of the potential of new technologies. I would expect the following trends that I’m seeing in a few email marketing platforms to become more widespread over the next year or two: [...] [more]
returnpath.com    Trend

tactics Coding Responsive HTML Emails After the Gmail Update

This is why we took the example HTML from the official documentation and we crafted some basic test cases to see what’s really possible in the new (web and mobile) email clients of Google. We also included the Litmus tests of other email clients upfront to gain a more complete picture of the HTML email of the future. (At the moment we can just assume that everything will work smoothly on Gmail, but we will find out soon if we re-run the tests we created.) Besides the basic examples, we created a more [...] [more]
edmdesigner.com    Design

law The Ultimate Guide to International Email Law [Infographic] [GFX]

As spam continues to become a bigger issue, governments around the world have put regulations in place to protect their citizens from unsolicited email. While email marketers are usually aware of local laws, in many cases little is known about international requirements. Keeping up with international anti-spam laws is hard! Practices that are completely legit in one country could be absolutely off-limits somewhere else and might result in hefty fines. We’ve teamed up with newsletter2go and put [...] [more]
litmus.com    Law

stats What I Learned By Analyzing 1.3 Million+ Emails With Video Marketing Ads

Act on personal data. That’s what everyone is saying, right? One of the problems with data is that sometimes there is simply too much of it, or in other cases, not enough. One of the most popular problems with data is that we’re unsure of what to do with the data we already have. I Analyzed All the Email Marketing Statistics of One Video Marketing Company [...] [more]
teradata.com    Subjectline, Study

tactics Corresponding with Germans: How not to come across as being rude

Proper Email Etiquette when corresponding with Business Partners in Germany, Austria or Switzerland Our law firm specialises in British-German legal issues, so most of our email correspondence takes place in English. In many cases, we represent German business clients for whom we liaise with UK business partners, barristers, solicitors, tax advisors, or other consultants. [...] [more]
crosschannellawyers.co.uk    B2B, Copywriting

tactics 5 Inbound Email Processing Use Cases For Your Apps

When people think of email, images of inboxes flooded with unread messages instantly spring to mind. That’s because the focus is always on receiving email—but there’s a lot of power in sending an email too. At SparkPost, we give you the ability to not only send email, whether it be a transactional 1-to-1 message or a message sent to a list of recipients, but also the ability to receive messages you can programmatically take action on. By utilizing inbound email processing, specifically inbound relay [...] [more]
sparkpost.com    From, Marketing
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