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stats The Best Time to Send Emails

Is 10pm the new best time to send B2B emails? Another interesting finding is that despite conventional wisdom, we had our second highest click rate at 10pm. This is a pattern we've seen with B2B email newsletters in the past. Decision makers and business owners in particular tend to do their research and reading in the evening, not at 9am during the work week. [...] [more]
theseventhsense.com    B2B, Study, Sendtime

discussion 10 Best Newsletter Examples to Inspire You in 2019 [GFX]

In our previous post, we showed how to make your first email campaign successful and how to improve current ones in 10 simple steps. Today, we’re going to show you the best email newsletter examples (in our opinion) for your inspiration. [...] [more]
stripo.email    Gallery

discussion The 10 Best Emails of 2018 [GFX]

There are no prizes other than bragging rights. The categories have been the same since we first started and reflect our thoughts on which types of emails are most strategic in nature and, when done right, can have the biggest impact on a marketer’s business. And now, with no further ado, we bring you 2018’s selection of emails. [...] [more]
onlyinfluencers.com    Gallery

tactics 3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign [GFX]

MailCharts chips into the Drip blog with all the intel about the three best abandoned cart strategies you could set up today to start recovering more abandoners and revenue for your ecommerce store. [...] [more]
drip.com    Automation, Gallery, Conversionrate

tactics Email Unsubscribe Best Practices

In most cases, scroll to the bottom and find the unsubscribe link. You’d think, right? It turns out finding the unsubscribe link is not always easy, as shown by usability tests on emails from Tesco, eBay, PayPal, RateSetter, Norwegian Airlines and eBuyer. The brands were picked because they shows different designs for unsubscribe. All designs that are commonly used by many brands. The tests were performed using the excellent UsabilityHub research platform. It’s a seriously good tool to improve user [...] [more]
zettasphere.com    Unsubscribe

discussion 2019 eec awards

Want tips for this year’s awards season? Check out our recent Award winners’ webinar: Taking Advantage of the Promise of Interactive Emails or view the PowerPoint presented by 2018 eec award winners – Chad S. White and Alice Li – and eec Award Subcommittee Leaders Shanon Strahl and Mark Talley. The Email Experience Council is accepting nominations for individuals who represent the best and brightest in the email marketing industry. Nominating your email marketing hero is free and easy. The eec will [...] [more]
emailexperience.org    Event, Marketing

tactics What You Need to Know About Email-Safe Fonts

Fonts are an essential part of any design, whether it’s print, web, or in our case, email. Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. [...] [more]
emailonacid.com    Design

discussion EmailDrips.com: Email Drip Campaigns for Inspiration [GFX]

Email Drips is the worlds first gallery with the best email drip campaign examples from the experts in your industry. Get inspired by examples of drip emails like webinars, product launches, free trials, onboarding, live events and more! Want more cool email strategies and email drip campaign examples in your inbox? Let us know where to send them [...] [more]
emaildrips.com    Automation, Gallery, Design, Tool

tactics Best Video Emails of 2018 powered by Playable

Best Video Emails that delivered response, audience engagement and return on investment for Playable users including Warner Bros, Red Bull and Foxtel. [...] [more]
playable.video    Video, Tool

discussion By People for People, and Why It's Time to Say Bye to "Subscribers"

Maybe you’re a business owner. An innovator. An entrepreneur. Maybe you’re a mother. Or a father. Or a brother, or a sister. A best friend or compadre. A curious learner. An animal lover. Eater of tacos. A kind soul and a compassionate heart. Whatever you are, you’re a living, breathing, feeling person. Odds are slim that you—yes, any of you people out there—would ever slip “subscriber” [...] [more]
drip.com    Marketing

discussion LashBack Presentation at Mailcon January 2019 [PDF]

On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value. Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. [...] [more]
slideshare.net    Trend, Deliverability

discussion Personalization and Hyper-personalization in Emails: Best Practices [GFX]

Personalization and hyper-personalization are one of the trends of 2019. Another reason to care about it is that on average personalized emails drive 18x higher revenue than non-personalized ones. There are many ways to use personalization and hyper-personalization in email marketing. We’ll show the most effective ones. [...] [more]
stripo.email    Gallery, Customization, Video

tactics Inbox Audit: Abandoned Cart Edition [GFX]

When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the [...] [more]
brightwave.com    Automation, Gallery, Conversionrate

stats E-Mail-Marketing Benchmarks 2019 [PDF]

Analyse der E-Mail-Marketing-Aktivitäten von 5037 Unternehmen, Status quo und Best Practices. Die Studie untersucht die E-Mail-Marketing-Aktivitäten von 5037 Unternehmen aus neun Branchen anhand von bis zu 143 Einzelkriterien. Sie dokumentiert Best Practices und dient als Leitfaden, wie Unternehmen vorgehen sollten. [...] [more] 
absolit.de    Study

tactics 2019 Email Planning Calendar [PDF]

We recognize that being an email marketer is no easy task. You plan your email marketing campaigns with the best intentions, but then plans change with new privacy laws, a sales initiative, a last minute event, or, maybe, you forgot to plan something for the week (hey, we’re all human!). Regardless of the cause, at some point throughout the year, a wrench is chucked into your beautifully scheduled plan, and you’ve got to fix it. Fortunately, this calendar is here to provide inspiration for those [...] [more] 
sendgrid.com    Event
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