Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles



discussion It looks like the UK’s data regulator has given up, blaming coronavirus

Data protection enforcement has been put on hold in the UK, with the Information Commissioner’s Office (ICO) telling complainants their cases won’t be investigated during lockdown. In April, the ICO said it would focus on the most serious cases during the pandemic and consider the impact of the wider situation on companies under investigation, but called for organisations to continue to report breaches as it was still operating. But in reality, observers claim, it has almost completely stopped [...] [more]
wired.co.uk    Law

discussion How Does Tab Placement Affect Email Engagement?

Our permissioned email data panel, which includes coverage at Gmail and GSuite, allows us to peek into performance there to get through the myths with actual performance data. The first thing we should look at is typical engagement performance by tab. [...] [more]
onlyinfluencers.com    Trend, Deliverability

tactics Email Bounces: Must-Know Info for COVID-19

Factor #1: There’s more opportunity for bad actors. Factor #2: Emails are being deactivated due to the rise in unemployment. And, as always, it’s best to consult a deliverability expert before making any large or sweeping decisions that may impact your sender reputation. Here’s our playbook on deliverability during COVID-19—and beyond. [...] [more]
campaignmonitor.com    Deliverability

discussion Litmus Blog: How Email Teams Power the Marketing Machine: Webinar Recording + Q&A

What tools does Litmus use to share email performance across the team (and beyond)? What tools would you suggest? Jason Rodriguez: We use a variety of tools, but the most important ones are an internal dashboard that pulls in metrics from our ESP, Google Analytics, and a few other places. [...] [more]
litmus.com    

stats Brutto-Werbemarkt im April eingebrochen

Am stärksten betroffen von der Corona-Krise ist die Mediengruppe Kino – bedingt durch die Schließung aller Kinosäle – mit einem Rückgang von 99,8 Prozent im April, gefolgt von Radio mit einem Minus von 42,1 Prozent (Privat Radio -40,4 Prozent, öffentl.-rechtl. Radio -47,4 Prozent). Mit -29,6 Prozent verzeichnet die Mediengruppe Direct Mail die dritthöchsten Rückgänge. [...] [more]
marketing-boerse.de    Study

stats Cheetah: 2020 global consumer report [PDF]

French consumers rank email as the #1 channel for receiving offers, incentives, and rewards from brands and retailers. Email is still a key driver for consumer action including sales. Adding personalization ensures your messages resonate when sent. [...] [more] 
cheetahdigital.com    Study

stats E-Mail-Marketing-Benchmark 2020 [PDF]

Die Reports desInxmail E-Mail-Marketing-Benchmark 2020 geben Aufschluss über den Mailingversand, Öffnungs-und Klickraten sowie die effektive Klickrate. Zudem untersucht die Studie Merkmale zur Listenhygiene anhand der Bouncerateund vergleicht die Lesegewohnheiten auf Basis der verwendeten E-Mail-Clients. Der Benchmark geht dabei auf Unterschiede der Zielgruppen B2B sowie B2C ein und liefert einen umfassenden Branchenvergleich. Zudem enthält die Studie zahlreiche Tipps für Marketer, um ihre Kampagnen [...] [more] 
inxmail.de    Study

discussion Microsoft brings Inbox Tabs to Outlook on the web

Included in the available tabs are Focused Inbox, Microsoft’s “Priority Inbox” clone, along with Promotions, Social, and Newsletters. When you choose your tabs and click Save, you’re presented with your new inbox with the allocated tabs plus the category “Other” for anything that doesn’t fall under the chosen groupings. [...] [more]
deliverycounts.com    Marketing, Deliverability

stats mail & Mobile Benchmark Report Q1 2020

Email volume usually slumps in February, only to bounce back in March. But this year, it rose more slowly than it did in the same period in 2019, reflecting the impact of COVID-19, according to Email & Mobile Benchmark Report Q1, a study by Cheetah Digital. Based on an index value of 100, February volume dropped by 5.5% from January in each year, then rose by a lesser degree than the 7% reported in 2019, reflecting metrics The overall click-to-open rate fell to 11.1%, a 5.7% decline from the same [...] [more]
mediapost.com    Study, Trend

stats eco: Digital Marketing Trends 2020 [PDF]

E-Mail-Marketing ist auch in diesem Jahr der Kanal, welcher am Wenigsten von Budgetkürzungen betroffen ist. Nur drei Prozent der Befragten geben an, dieses Jahr weniger in ihre E-Mail-Kommunika-tion investieren zu wollen [...] [more] 
eco.de    Study, Trend

strategy YouTube Video Builder launches to enable businesses to create video clips

YouTube Video Builder is the easy to use video creation tool which takes still images and creates on brand short video clips, perfect for video email and Google Ads [...] [more]
playable.video    Tool, Video

law Bestandskundenwerbung – aus Sicht der Datenschutzbehörde

Immer wieder äußern sich die Datenschutzbehörden der Länder zum Thema E-Mail-Werbung und geben ihre Sicht auf die Dinge kund. Dabei finden sich die zentralen Regelungen gar nicht in den Datenschutzgesetzen, sondern in § 7 des Gesetzes gegen den unlauteren Wettbewerb (UWG). Insofern stellen sich Zuständigkeitsfragen. Für die Praxis des E-Mail-Marketing lohnt sich ein Blick auf die Tätigkeitsberichte der Aufsichtsbehörden gleichwohl. Denn nach wie vor halten sich Gerüchte zur allgemeinen Zulässigkeit [...] [more]
absolit.de    Law

discussion Coronavirus Has Opened the Corporate Email Floodgates

The email deluge raises questions about marketing practices as nonessential businesses closed shops and storefronts amid the spread of the new coronavirus. [...] [more]
nytimes.com    Event, Marketing

strategy The Complete Overview to Crisis Email Marketing and the Coronavirus

Back in stock: Customer buying behavior changes. Communicate honestly, let customers know when products are out of stock and come back in stock. Provide an back in stock alert option. Open communication builds trust. Rely more on your database: Continue to build your list, certainly now. An easy sign-up process and multiple sign up options are in place to turn web visitors into subscribers. Your database is an asset, emphasize list growth to compensate reduced ad spend / conversions. [...] [more]
emailmonday.com    Event, Marketing

tactics Animated GIFs in Email Are Worse Than Static Emails

When we asked people to select three words from a list of positive and negative terms, respondents selected more positive reaction words and fewer negative reaction words for the emails with static images compared to those that had animated images. On average, an email with animation received 1.7 negative words and 1.3 positive words, whereas an email without animation received 1.2 negative words and 1.8 positive words. Both these differences were statistically significant at p < 0.005. [...] [more]
nngroup.com    Design
Page 1 | older