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 tactics The Ultimate Guide to Bulleted Lists in HTML Email

You’re looking to include bulleted lists in your HTML emails? Here's how to code lists that work in all email clients—and follow accessibility guidelines.  [...] [more]
litmus.com    Design

stats Your Email Marketing Metrics Are Wrong (And How to Fix Them)

I’m here to tell you that your email marketing metrics (or KPIs) are wrong. Your email opens and clicks are probably inflated by 50% or more. In fact, we’re finding that email marketing key performance indicators (KPIs) are becoming increasingly more unreliable as time goes on, rather than less. However, not all is doom and gloom; there are solutions to help alleviate this issue with email reporting, giving you a better sense of the truth. But be ready for a wake-up call on how well your emails are [...] [more]
medium.com    Marketing

discussion 6 Ways that Subject Line Writing Has Changed

Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend. [...] [more]
oracle.com    Subjectline

stats Email Marketing Benchmarks Report Q1-Q2 2019

What’s the average email open rate? How about a good click-through rate? And what are the average email marketing statistics in your industry? You’ll find the answers to these and other questions in the Email Marketing Benchmarks report. [...] [more]
getresponse.com    Study

discussion Using Animated GIFs In Email [GFX]

GIF (Graphics Interchange Format) is an extensively used file format for graphic images on the World Wide Web. Besides being an obvious standard for developing quality images on websites, it is used for adding quality images even in email. GIF is better than any other format if you want to add lossless, compressed animations in[...] [more]
emailmonks.com    Gallery

law Widerrufene Einwilligung ist auch keine Einwilligung

Eine Händlerin setzte den Versand ihres Newsletters an eine Empfängerin fort, auch nachdem diese ihre ursprünglich erteilte Einwilligung widerrufen hatte. Die Empfängerin beschwerte sich offenbar bei der Wettbewerbszentrale. Die Möglichkeit zur Abmahnung bzw. Geltendmachung von Unterlassungsansprüchen bei unerlaubter E-Mail-Werbung besteht nicht nur für den betroffenen Empfänger. Auch Wettbewerber und qualifizierte Einrichtungen zum Schutz von Verbraucherinteressen können die Abgabe einer [...] [more]
absolit.de    Law

discussion How to Bring Your Gmail Promotion Annotations To Life

Google’s mission is to sift through the ocean of data out there and bubble up the most critical information so you can find it more easily. They do that in their search results and they increasingly do that in Gmail, whether it’s through Gmail Highlights, featuring the “Top Deals” in the Promotions tab, or through their latest feature, Email Annotations. [...] [more]
oracle.com    Subjectline, Design, Marketing

antispam DANE as Basis for Secure Data Transmission of Emails [PDF]

The protection of your customer data is not only of the highest priority for you, but also for the email service provider that is sending on your behalf. Article 33 of the European General Data Protection Regulation (GDPR) stipulates what happens in the case of abreach involving personal data: In this case, the data controller (here, the companydoing the marketing) must inform the data subjects (customers whose data has been breached) [...] [more] 
certified-senders.org    Marketing

discussion What all the stuff in email headers means—and how to sniff out spoofing

I pretty frequently get requests for help from someone who has been impersonated—or whose child has been impersonated—via email. Even when you know how to "view headers" or "view source" in your email client, the spew of diagnostic wharrgarbl can be pretty overwhelming if you don't know what you're looking at. Today, we're going to step through a real-world set of (anonymized) email headers and describe the process of figuring out what's what. [...] [more]
arstechnica.com    

strategy Design Systems for Email: Bring Order to the Chaos [VID]

Ted Goas is a Principal Product Designer at Stack Overflow—the world’s largest Q&A platform for software developers. And I was thrilled to see Ted toss a hat in the ring to speak at Iterable Activate this year about email design systems. It’s a hot topic! Email design systems are a terrific way to speed email production and reinforce brand standards, but they’re not yet terribly widespread. So we were lucky to have Ted with us to explain how to build one from scratch during his session, “Design [...] [more]
vimeo.com    Design

tactics 9 Awe-Inspiring Email Popup Examples [GFX]

Having a relevant email list packed with potential buyers and returning customers is crucial if you want to ensure continuous growth for your online store. But what makes a good email popup? If you’re asking yourself this question, you’ve come to the right place. In this post, I’ll show you 9 email popup examples from top brands and share why they work. Let’s get started. [...] [more]
sleeknote.com    Listbuilding, Gallery

discussion Warum dauert die Newsletter-Abmeldung manchmal so lange? Hier ist die unglaubliche Antwort

Fehlende Schnittstellen, umfassende Datenschutzbestimmungen oder langwierige Freigabeprozesse: E-Mail-Marketing kann schon einmal an den Nerven zehren. Vielleicht ist es in solchen Momenten hilfreich zu wissen, dass es noch wesentlich schlimmer geht: Joe Pettersson beschreibt in einem Thread auf Twitter, wie eine Bank in Großbritannien den Abmeldeprozess im E-Mail-Marketing aufgebaut hat. Die Geschichte beantwortet endlich auch die Frage, warum die Newsletter-Abmeldung bei einigen Unternehmen auch im [...] [more]
emailmarketingblog.de    Unsubscribe

discussion HubSpot is now giving away free CRM + Email

In addition to giving our CRM away for free, we’re also giving away free email. This means I know where our leads were coming from, whether or not our sales team was following up with those leads, how much money is in our pipeline, and could even write personalized emails based on where prospects are in their customer lifecycle! That's a solid sales and marketing setup for exactly $0. We're also adding Facebook, Google, and LinkedIn Ads tools to the CRM -- for free. Now you can report on your ad [...] [more]
hubspot.com    ESP

discussion Sender name or subject line: which one matters most?

Increasingly crowded inboxes and ever more jaded consumers have made the way in which marketing emails display in subscribers’ inboxes more crucial to email marketing success than ever before. The quest for a more effective ‘inbox display’ – the three important email elements (sender name [or from name], subject line, and subheader [or preheader]) that are visible in a recipient’s inbox before an email is opened – has driven many email marketers to take a deeper look at the true impact that each of [...] [more]
phrasee.co    From, Subjectline

law E-Mail-Marketing-Recht und Datenschutz: 3 Irrtümer

Seit Geltung der DSGVO sind die Vorgaben im Datenschutz und E-Mail-Marketing-Recht nicht einfacher geworden. Hier decken wir mit den größten Irrtümern auf! [...] [more]
sc-networks.de    Law
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