Set on a mission to find out how the average subscriber engages with email, we analyzed more than 10 billion—yes, that’s billion with a “B”—email opens tracked with Litmus Email Analytics to understand what email clients subscribers use, when they are most likely to open email, how long they engage with email messages, whether they forward emails, and more. [...]
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litmus.com 
Study
Really Good Emails is a service where you can look at cool email designs, its code or upload your own email. Now there are more than 4,150 examples in the collection, sorted by business area and email types (transactional, promotional, informational, congratulations, notifications). [...]
[more]
medium.com
Marketing
Der erste Eindruck zählt: Mit einer eindeutigen und komplett lesbaren Betreffzeile kann beim ersten Eindruck gepunktet werden. Mit der Anrede mit „Sie“ ist man auf der sicheren Seite: ca. 40% der Newsletter-Leser in Deutschland und Österreich sprechen sich für „Sie“ aus („Du“: ca. 15%), bei den Schweizern sind es 30%. Angebote und Produktneuheiten wecken Interesse: Sonderangebote und Rabatte sowie Informationen über neue Produkte und Angebote sind die interessantesten Newsletter-Inhalte. [...]
[more] 
united-internet-media.de 
Study
Beginning on December 7, 2019, WhatsApp will take legal action against those we determine are engaged in or assisting others in abuse that violates our Terms of Service, such as automated or bulk messaging, or non-personal use, even if that determination is based on information solely available to us off our platform. [...]
[more]
whatsapp.com
Social
Today, at Salesforce Connections, we’re excited to announce new Einstein AI enhancements to Marketing Cloud that will empower brands to increase customer engagement with relevant and timely email marketing messages–an invaluable channel for marketers. The latest State of the Connected Customer report shows that 64 percent of customers prefer email communications over other digital channels such as mobile and social media. And for every $1 a company invests in email marketing, the return is $42. [...]
[more]
salesforce.com
Intelligence, Trend
Last month, Panic announced Playdate, an adorable handeld gaming system with a black and white screen. And a crank. Yup. I’ve been a pretty big fan of Panic for a long time now, from Coda to Steven [...]
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hteumeuleu.com
Design
The overwhelming majority of commercial email sent today contains tracking pixels and tracking links, these are used to uniquely identify individuals so that opens and clicks can be correctly attributed to them. This isn’t strictly a problem, the GDPR does not ban processing of personal data for tracking purposes, however email tracking frequently fails to meet a number of criteria necessary to be legal under the GDPR. We’re not collection consent to track user behaviour - That means we’re probably [...]
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jacquescorbytuech.com
Law
Below is just a small sampling of the promotion emails I receive every day. I’m 99% sure every company in Japan I’ve bought anything from, or even visited the website of, is now sending me a daily… [...]
[more]
uxdesign.cc
Unsubscribe
If the mail service doesn’t support AMP, the email will be displayed in the standard HTML5 format. This means that every subscriber will still receive your message regardless of which mail service they use. What Do You Need to Do to Send AMP Newsletters? At first, you should choose an ESP that supports AMP-powered emails. There are only 4 such providers so far: [...]
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esputnik.com
Gallery
Summer is here and the sales are hitting hard, as each bank holiday comes around inboxes swell with offers aplenty. Which retailers made there mark this month I hear you say? Stay tuned for the best of the month [...]
[more]
emaildesignreview.com
Gallery
Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. [...]
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oracle.com
Subjectline, Tool
GDPR celebrated its first anniversary this week with a flurry of new data privacy regulations on the way, including the California Consumer Privacy Act, called "GDPR-lite" or "California GDPR." One year later, the effectiveness of GDPR is debatable, company compliance is confusing and bureaucratic, and consumers are drowning in a tidal wave of privacy pop-up notices. As Laura Jehl a partner at law firm BakerHostetler put it, "I'm kind of a conscientious objector to the notice and consent model. It' [...]
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marketoonist.com
Law
Email development and design is not easy, as email client suppliers have not been nearly as progressive as web browser suppliers are in implementing new standards. This article gives some insight [...]
[more]
medium.com
Design
Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. The problem with these kinds of email click bots is that they create activity that inflates performance numbers and causes false positives that trigger automated campaigns and muddy targeting [...]
[more]
oracle.com
Clickrate
Get a comprehensive look at the data, trends, and innovations that shape the email industry in 2019, and learn how they affect your email program. Now with up-to-date insights on AMP for Email, updates on GIF support in Outlook, and industry news from the first few months of 2019. [...]
[more]
litmus.com
Study
EPiCβ - Rene's daily Email PiCks
