Werbung für E-Zigaretten und Tabakprodukte ist durch den Gesetzgeber stark reguliert. Das OLG Koblenz (Urt. v. 14.8.2019 – 9 U 825/19) entschied nun, dass ein Newsletter, der durch Anmeldung auf der Website bestellt werden kann, sich an eine breite Öffentlichkeit richte und damit gegen § 19 TabakerzG verstoße. Newsletter an Bestandskunden i.R.d. § 7 Abs. [...]
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shopbetreiber-blog.de 
Law
If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of resources often leads to vanilla email programs that might fail to get you the expected results. On the other hand, well-resourced email programs are more likely to be successful. For example, marketers who describe their [...]
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business2community.com
Marketing
We’re eager to benchmark global inbox placement rates (IPR) between 2016 and the second quarter of 2019, to identify how inboxing has fluctuated over the years, and to dig in to potential causes of any meaningful change. [...]
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250ok.com
Study, Deliverability
Learn how our email marketing strategy changed over time and became one of the channels to make the biggest impact on our review goals while building trust with our users. [...]
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g2.com
Gallery
A few of you have asked me to write about this newsletter experiment, so here it is. It’s a little long so brace yourself. This newsletter started because my friend Yoshio and I were talking about how much we both want to be better about connecting with our friends. He mentioned Tim Ferriss’ 5-Bullet Fridays and I thought “Five bullets every week, that sounds do-able!” So I decided to write a personal newsletter following a simple format that I can see myself sticking to indefinitely. 17 issues later [...]
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substack.com
Marketing
Use the tips below for last minute tweaks to your holiday email pushes, and stay tuned for more insights to come on Cyber Monday subject line data. 1. The shorter, the better for your subject line length. We found that brands using shorter subject lines on their email campaigns performed better than those using lengthy ones. [...]
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sailthru.com
Subjectline, Study
Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs. But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too. [...]
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litmus.com
Design
in our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — cheetah digital, emarsys, episerver, evergage, iterable, Mapp, optimove, sailthru, and selligent Marketing cloud — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2c marketing professionals select the right one for their needs. [...]
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emarsys.com
ESP, Study
In these two videos (a webinar recorded for our Smashing Members and a presentation from SmashingConf Freiburg), you can discover all the tips and tricks you need to help you design HTML emails. Follow along as Rémi Parmentier shares what he knows about taming email clients. [...]
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smashingmagazine.com
Design
It’s frustrating when you watch the customer filling up their online shopping cart and hold your breath until they check out. But sometimes customers just disappear without finishing the purchase process. Leaving you with plenty of questions. What happened? And what can you about it? Spoiler alert: send cart abandonment emails. [...]
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chamaileon.io
Automation, Gallery, Conversionrate
In partnership with Lawless Research, Twilio surveyed 2,500 consumers in the US, UK, Germany, and Australia about their communications preferences and experiences. Respondents all owned a smartphone or mobile phone and had been the recipient of communication from a business via a variety of channels including email text message, messaging app, social media, phone, or a company’s mobile app [...]
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twilio.com
Mobile, Multichannel, Study
Fehlende Datenqualität, zu geringes Budget, Zustellungsprobleme oder technische Limitierungen: E-Mail-Marketer sehen sich in der Praxis mit diversen Herausforderungen konfrontiert. In einer Umfrage fanden Econsultancy und Upland Adestra heraus, dass eine bessere Personalisierung auf dem Wunschzettel der E-Mail-Marketer ganz oben steht (67%). Viele Marketer wünschen sich zudem einen kanalübergreifenden Einblick in die Daten, um ein besseres [...]
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emailmarketingblog.de 
Study
Längst geht es beim E-Mail-Marketing nicht mehr nur um den Versand von werblichen Inhalten an einen Verteiler von Empfängern, die sich für den Newsletter angemeldet haben. Vielmehr sollen die Inhalte an die spezifischen Bedürfnisse eines jeden Empfängers ausgerichtet sein. Neben den wettbewerbs- und datenschutzrechtlichen Anforderungen kommt nun mit der Entscheidung des EuGH zu „Planet49“ und den damit verbundenen Aussage zum Einsatz von Cookies ein weiterer Aspekt zum Tragen, der im Grundsatz nicht [...]
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absolit.de
Law
How do you create animations that support your email’s goal and delight your subscribers—all while keeping file sizes low and production times short? Watch Evan’s full Litmus Live talk and learn how to master the art of animation in email marketing. [...]
[more]
wistia.com
Design, Video
Email may be the oldest form of digital communication, but it’s currently used by over half of the people in the world, with the population of email users expected to reach more than 4.3 billion by the end of 2023. In addition, over 293 billion business and personal emails are sent and received every day, a number that will exceed 347 billion by the end of 2023. And if you’re worried that email usage could die out, never fear: 78% of teenagers use email. [...]
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sparkpost.com
Marketing
EPiCβ - Rene's daily Email PiCks
