Support for the BIMI standard in Gmail. While we have many defenses built into Gmail, we recognize that email functions in a large, complex, interconnected ecosystem. This is why we’re working not just to keep Gmail safe, but to help keep the entire ecosystem secure. [...]
[more]
google.com 
Spam, Trend
Wir erklären, was Sie nach der EuGH-Entscheidung zum Privacy-Shield beachten müssen und welche Handlungsoptionen Ihnen zur Verfügung stehen. [...]
[more]
datenschutz-generator.de 
Law
In recent years, many brands have embraced the power of animation, utilizing animated GIFs as primary design elements to show off their products and tools, or to simply add some movement and fun to their campaigns. But animations don’t always have to take the center stage in your email design. You can also use animations to spice up your background imagery, giving your email design more depth and a truly special look and feel. [...]
[more]
taxiforemail.com
Design
Expect your job to continue to change.
It’s requiring more time to optimize the experience for everyone.
The fragmented ESP landscape is becoming more competitive.
ESPs rarely meet all your needs, and you shouldn’t expect them to.
Expect more email innovation, whether it’s from ESPs, 3rd-party tool providers,or inbox providers.
Small teams will continue to require versatile email marketers, while larger teams will require specialist roles.
[more]
reallygoodemails.com
In 2007, Apple introduced the first iPhone. The same year, Microsoft introduced Outlook 2007 on Windows and its brand new HTML and CSS rendering engine: Word. It makes a lot of sense from an [...]
[more]
hteumeuleu.com
Design
Mit Bescheid vom 25.06.20 hat die Bußgeldstelle das LfDI Baden-Württemberg gegen die AOK Baden-Württemberg ein Bußgeld in Höhe von 1.240.000,00 EUR verhängt und das, obwohl die AOK konstruktiv mit der Aufsichtsbehörde zusammenarbeitete. Dieser Artikel beleuchtet mögliche Gründe hierfür. [...]
[more]
dr-datenschutz.de
Law
Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit in Baden-Württemberg hat gegen die AOK Baden-Württemberg eine Geldbuße in Höhe von 1.240.000,- Euro verhängt. Der AOK wurde zur Last gelegt, Daten von Gewinnspielteilnehmern auch zu Werbezwecken genutzt zu haben. Nach Auskunft der Stuttgarter Zeitung wird die AOK keine Rechtsmittel gegen die Entscheidung einlegen. Bei der Bemessung des Bußgeldes kam das im vergangenen Jahr von den deutschen Datenschutz-Aufsichtsbehörden [...]
[more]
iitr.de
Law
Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened. Emojis are small visual representations of an object or a concept. They first started popping up in text messages, but it wasn’t long until they evolved into a set of mainstream and highly recognizable pictographs used across almost every digital channel, including email. [...]
[more]
nngroup.com
Subjectline, Study
Everyone knows it, but not everyone has it: The legal notice in a newsletter! A missing or wrong legal notice be very costly. Time and again, the Certified Senders Alliance (CSA), in the course of the legal assessment part of the CSA certification process, has found that the legal notice in newsletters does not meet legal requirements. Read here how you can easily avoid mistakes and high costs. [...]
[more] 
certified-senders.org
Law
Tipps für ein rechtssicheres Opt-In, verbleibende Grauzonen und ihre Risiken, Auswirkung für Matomo, Google Analytics und das Facebook-Pixel. [...]
[more]
datenschutz-generator.de
Law
Jenseits der juristischen Überlegungen ist vor allem interessant, was das Urteil nun für die Praxis bedeutet. Mein Kollege Sebastian Schulz hat die wichtigsten Fragen zum Cookie-Urteil des BGH zusammen gestellt – und ausführlich beantwortet. Hier eine kurze Zusammenfassung. [...]
[more]
online-marketing-recht.de
Law
This is interesting - several users of Facebook's Pages app have reported seeing a new function appear over the weekend which prompts them to 'send customized marketing emails' via their Facebook Page. Facebook email send from Pages How does that work? As per these screenshots, provided by social media expert Meg Coffey, Pages first need to confirm their Page email address. [...]
[more]
socialmediatoday.com
Social
Facebook killt das E-Mail-Marketing? In diesem Blog habe ich schon häufiger aufgezeigt, warum ich dieser These nichts abgewinnen kann (“E-Mail-Marketing ist tot. Oder?”). Jetzt geht Facebook sogar den umgekehrten Weg und bietet ein rudimentäres E-Mail-Marketing Tool an. Wie SocialMediaToday berichtet, wird bei den ersten Nutzern der Facebook Page App die neue Option “Marketing Emails” (“Now [...]
[more]
emailmarketingblog.de
Social
In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many: Subscribers opened your email? Subscribers clicked through my email content? Email recipients clicked through and converted? [...]
[more]
oracle.com
Marketing
In our 23-criterion evaluation of email marketing service providers, we identified the 13 most significant ones — Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs. [...]
[more]
forrester.com
ESP, Study
EPiCβ - Rene's daily Email PiCks
