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discussion What all the stuff in email headers means—and how to sniff out spoofing

I pretty frequently get requests for help from someone who has been impersonated—or whose child has been impersonated—via email. Even when you know how to "view headers" or "view source" in your email client, the spew of diagnostic wharrgarbl can be pretty overwhelming if you don't know what you're looking at. Today, we're going to step through a real-world set of (anonymized) email headers and describe the process of figuring out what's what. [...] [more]
arstechnica.com    

strategy Design Systems for Email: Bring Order to the Chaos [VID]

Ted Goas is a Principal Product Designer at Stack Overflow—the world’s largest Q&A platform for software developers. And I was thrilled to see Ted toss a hat in the ring to speak at Iterable Activate this year about email design systems. It’s a hot topic! Email design systems are a terrific way to speed email production and reinforce brand standards, but they’re not yet terribly widespread. So we were lucky to have Ted with us to explain how to build one from scratch during his session, “Design [...] [more]
vimeo.com    Design

tactics 9 Awe-Inspiring Email Popup Examples [GFX]

Having a relevant email list packed with potential buyers and returning customers is crucial if you want to ensure continuous growth for your online store. But what makes a good email popup? If you’re asking yourself this question, you’ve come to the right place. In this post, I’ll show you 9 email popup examples from top brands and share why they work. Let’s get started. [...] [more]
sleeknote.com    Listbuilding, Gallery

discussion Warum dauert die Newsletter-Abmeldung manchmal so lange? Hier ist die unglaubliche Antwort

Fehlende Schnittstellen, umfassende Datenschutzbestimmungen oder langwierige Freigabeprozesse: E-Mail-Marketing kann schon einmal an den Nerven zehren. Vielleicht ist es in solchen Momenten hilfreich zu wissen, dass es noch wesentlich schlimmer geht: Joe Pettersson beschreibt in einem Thread auf Twitter, wie eine Bank in Großbritannien den Abmeldeprozess im E-Mail-Marketing aufgebaut hat. Die Geschichte beantwortet endlich auch die Frage, warum die Newsletter-Abmeldung bei einigen Unternehmen auch im [...] [more]
emailmarketingblog.de    Unsubscribe

discussion HubSpot is now giving away free CRM + Email

In addition to giving our CRM away for free, we’re also giving away free email. This means I know where our leads were coming from, whether or not our sales team was following up with those leads, how much money is in our pipeline, and could even write personalized emails based on where prospects are in their customer lifecycle! That's a solid sales and marketing setup for exactly $0. We're also adding Facebook, Google, and LinkedIn Ads tools to the CRM -- for free. Now you can report on your ad [...] [more]
hubspot.com    ESP

discussion Sender name or subject line: which one matters most?

Increasingly crowded inboxes and ever more jaded consumers have made the way in which marketing emails display in subscribers’ inboxes more crucial to email marketing success than ever before. The quest for a more effective ‘inbox display’ – the three important email elements (sender name [or from name], subject line, and subheader [or preheader]) that are visible in a recipient’s inbox before an email is opened – has driven many email marketers to take a deeper look at the true impact that each of [...] [more]
phrasee.co    From, Subjectline

law E-Mail-Marketing-Recht und Datenschutz: 3 Irrtümer

Seit Geltung der DSGVO sind die Vorgaben im Datenschutz und E-Mail-Marketing-Recht nicht einfacher geworden. Hier decken wir mit den größten Irrtümern auf! [...] [more]
sc-networks.de    Law

tactics 5 examples of interactive content [GFX]

Interactive emails are messages that your subscribers can click on to change or alter the content within the email itself — even after the message is delivered to the inbox. The content can also update each time they open the email. Interactive emails act like a webpage. Interactive content allows you to send emails that are more engaging. You can include extra content in your emails without overwhelming subscribers, and your subscribers can interact with the email to get additional information if [...] [more]
aweber.com    Gallery

discussion Both Hansel and the new Really Good Emails are so hot right now

2014. It was the year of our lord, Two Thousand and Fourteen. That’s when ReallyGoodEmails.com poked its little gofer head up into the internet. It wasn’t some type of site that we spent months white-boarding, debating where to add text or buttons, figuring how to attract Monthly Active Users, or securing some of that cash-money from VCs. We knew we could get a few of our email friends to help us out because it was going to be good for the internet and we all love “good.” Since the beginning, RGE [...] [more]
reallygoodemails.com    Marketing

discussion Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

At the beginning of May, Validity announced that it was acquiring Return Path, a pioneer and leader in the email deliverability space. At the end of the month, the sale was completed. Since then, Validity, which also owns email validation service BriteVerifty, has started to make big changes, laying off 170 Return Path employees during June alone. What this means for marketers: [...] [more]
oracle.com    ESP

strategy Die Tools der E-Mail-Award-Gewinner

Während der Erstellung eines Mailings klickt die E-Mail-Software eigenständig durch die hinterlegten Links und analysiert alle Landeseiten. Die bis zu 130 wichtigsten Mikrodaten werden pro Landingpage gespeichert. Klickt der Newsletter-Empfänger auf einen Link im Mailing, können ihm - Tracking Permission vorausgesetzt - diese Mikrodaten zugeordnet werden. Durch die Analyse des individuellen Klickverhaltens über einen gewissen Zeitraum verdichtet sich das Interessensprofil der Kunden immer mehr. Mit [...] [more]
email-marketing-forum.de    Customization, Intelligence, Tool

strategy Accelerate Productivity and Collaboration With an Email Design System – Iterable

Ted Goas, Principal Product Designer at Stack Overflow, explained at Iterable's Activate 19 how to bring order to the chaos with an email design system. [...] [more]
iterable.com    Design

discussion Google Joins AuthIndicators Working Group and Commits to BIMI Pilot

Google has joined the growing list of email technology companies developing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Gmail to display logos beside authenticated email, securely and at scale. BIMI provides a secure, global framework enabling email inboxes to display sender-designated logos for authenticated messages. It also includes protections to prevent senders from spoofing logos owned by other organizations. For instance, a bank [...] [more]
prnewswire.com    From, Deliverability

discussion How changes in ESP landscape affect clients: Acoustic, Epsilon, Yes Marketing (part 2)

In late May, I took a look at three of the most recent changes in the enterprise ESP space and how to view them from the perspective of their clients. Change is a constant in the world of email marketing. It’s only a matter of time before the next big change in the ESP vendor [...] [more]
emailvendorselection.com    

stats Benchmarketing.io liefert branchenspezifische Benchmarks für Marketer

Emarsys hat mit Benchmarketing.io ein neues Tool für branchenspezifisches Benchmarking vorgestellt. Benchmarketing.io ermöglicht Zugriff auf operative und kanalbezogene KPIs, wie Öffnungsraten oder Klickraten im E-Mail-Marketing, aber auch auf strategische KPIs, wie etwa den Customer Lifetime Value, der durchschnittliche Bestellwert oder die Kauffrequenz. Vier Dashboards – Essential Metrics, Revenue Growth Strategies, Customer Growth Strategies, Channels Metrics [...] [more]
emailmarketingblog.de    Study, Tool
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