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antispam 800+ Million Emails Leaked Online by Email Verification Service

On February 25th, 2019, I discovered a non-password protected 150GB-sized MongoDB instance. This is perhaps the biggest and most comprehensive email database I have ever reported. Upon verification I was shocked at the massive number of emails that were publicly accessible for anyone with an internet connection. Some of data was much more detailed than just the email address and included personally identifiable information (PII). [...] [more]
securitydiscovery.com    Spam

strategy Im Test: Textanalyse-Tools für höhere Content-Qualität

Gut strukturierte, lesbare und verständliche Texte verleihen Deinem Content Expertenniveau. Das bemerkt auch der Google-Crawler und rankt den Text besser als andere. Ein besseres Ranking sorgt folglich für mehr Leser, die Du mit Deiner Botschaft erreichst. "Nichts ist leichter als so zu schreiben, dass kein Mensch es versteht." - Arthur Schopenhauer Voraussetzung dafür sind fehlerfreie Texte mit einem guten Schreibstil. Dafür eignen sich besonders Textanalyse-Tools. Mit diesen kleinen Helferlein [...] [more]
convertus.io    Copywriting, Tool

stats Epsilon's Q3 2018 email trends & benchmarks [PDF]

With quarterly aggregated data from over 15 billion emails across verticals, the quarterly Email trends and benchmarks report showcases email marketing outcomes for both business as usual (BAU) and triggered emails. The current report, for Q3 2018, highlights: Performance metrics for both BAU and triggered emails; Breakdowns by vertical and message type; Analysis of trends spotted over the past two years; [...] [more]
hubspot.net    Study

stats Consumer Email Tracker 2019 [PDF]

The majority of consumers (75%) said they like to be sent discounts and offers, e-receipts (61%) and advanced notice of new products and sales (58%) from brands • On receiving an ‘interesting’ email, 40% said they would click on a link from the email, while 36% said they would save the email and 34% would bear the information in mind for later [...] [more] 
dotdigital.com    Study

strategy How to Improve Your Email Creation Process

The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving your email processes. [...] [more]
emailonacid.com    Design, Marketing

tactics EEC Releases Achieving Accessibility in Email Guides [PDF]

ver 1 billion people worldwide, nearly 13%, are affected by accessibility issues. There are 253 million people worldwide who are visually impaired, 320 million worldwide are colorblind and up to 20% of the global population is dyslexic. As it relates to hearing disabilities, 466 million people globally experience hearing loss. As marketers, it is our responsibility to remove barriers, making it easier for our audiences to understand what we’re communicating and providing them with the experience that [...] [more]
emailexperience.org    Design

tactics Don’t want to be marked as Spam? Support one click unsubscribe!

We are on the final leg of migrating AOL and Yahoo mail to the Verizon Media infrastructure and one great thing about that is we can leverage features from each platform and introduce them to a larger audience. One of them is one-click-unsubscribe. Our mission is to provide the best consumer email experience. That means making sure spam and other unwanted mail is out of our users’ mailboxes, while also giving them the best tools to help communicate their changing needs to senders. [...] [more]
tumblr.com    Deliverability

tactics EEC: Achieving Accessibility in Email Marketing - For Marketers & Designers [PDF]

Here Are a Few Approaches that Help Make Email Marketing Accessible to All, Regardless of Ability: Incorporate responsive design to ensure that content will scale and display properly on multiple devices, including screen readers. Use semantic code (e.g., tags like h1 and p), which helps screen readers differentiate between content sections. [...] [more] 
emailexperience.org    Design

tactics EEC: Achieving Accessibility in Email Marketing - For Developers [PDF]

Not everyone with a vision disability is unable to see. There are 253 million people worldwide who are visually impaired,8 and 320 million worldwide who are colorblind.9 Those with dyslexia, who comprise up to 20% of the global population,10 and other reading-related disabilities also encounter considerable hurdles when faced with text-heavy, misaligned emails. Older populations that experience myopia and may require glasses are also impacted by similar challenges. Consider the following best [...] [more] 
emailexperience.org    Design

stats Rekord: Deutsches E-Mail-Volumen steigt auf 848 Milliarden Mails

Im Jahr 2018 wurden in Deutschland 848,1 Milliarden E-Mails versendet und empfangen. 2017 waren es 771 Milliarden. Damit ist das E-Mail-Volumen in deutschen Postfächern um 10 Prozent gestiegen – deutlich mehr als das weltweite Wachstum, das im Schnitt bei 4,5 Prozent lag. [...] [more]
web.de    Study

tactics Case Study: Using Countdown Timers During Black Friday Sales

Countdown timers can be a great marketing tactic at any time, but in busy retail periods, they can be even more effective than usual. To show this, we looked at retailers using countdown timers before and during Black Friday 2018. Countdown timers can be used by online retailers to add a sense of urgency to the customer journey by highlighting key information to shoppers. This might be how long is left before the end of a sale, or a deadline for next day delivery. [...] [more]
salecycle.com    Customization

stats Industry Benchmarks for Engagement Based Metrics [PDF]

Deliverability is not just about following “best practices.” Simply adhering to common standards is not enough to land your messages in the inbox. Email is still the leading marketing channel to reach customers, and its effectiveness is continuing to improve. To take advantage of the opportunity of email, marketers need to be focused on the experience they are providing for their subscribers. [...] [more]
returnpath.com    Study

discussion The Trends & Strategies That Will Shape Your Email Program in 2019: Webinar Recording + Q&A [VID]

We brought together leading industry experts to break down key insights from Litmus’ 2019 State of Email report, explain the trends that are changing the industry, and provide practical advice on what those changes mean. [...] [more]
litmus.com    Trend

mobile Email Client Support for Media Queries

Now that Outlook.com may be starting to support email media queries, we have seen a resurgence in interest about how to use them. Read on to learn about media queries in HTML email. What Are Email Media Queries? Media queries are part of CSS3 and allow developers to customize their content for different presentations or devices. A media query consists of an optional media type (all, handheld, print, TV and so on) and any number of optional expressions that limit when the query will trigger, such as [...] [more]
emailonacid.com    Design, Mobile

tactics Wie man ein animiertes GIF in Outlook hinzufügt

Wer kann nun also animierte GIFs in E-Mails sehen: Outlook für Office 365, Desktop — neu; MS Outlook für Mobilgeräte als App; Outlook 2003 als App; Outlook für Mac als App; Outlook Webversion für mobile und Desktop-Geräte. Empfänger, die Outlook 2007, Outlook 2010, Outlook 2013, Outlook 2016 und sogar Outlook 2019 verwenden, werden nach wie vor statische Bilder sehen — das erste Einzelbild des animierten GIF. [...] [more]
stripo.email    Design
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