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tactics 2019 Email Planning Calendar [PDF]

We recognize that being an email marketer is no easy task. You plan your email marketing campaigns with the best intentions, but then plans change with new privacy laws, a sales initiative, a last minute event, or, maybe, you forgot to plan something for the week (hey, we’re all human!). Regardless of the cause, at some point throughout the year, a wrench is chucked into your beautifully scheduled plan, and you’ve got to fix it. Fortunately, this calendar is here to provide inspiration for those [...] [more] 
sendgrid.com    Event

discussion 24+ Awesome Email & Marketing Conferences in 2019

There's nothing better than getting out and meeting other #emailgeeks — here are our recommended email marketing conferences for 2019. [...] [more]
taxiforemail.com    Event

tactics The Economics of Running a Curated Newsletter

1 year ago I started publishing Influence Weekly: A curated newsletter for Influencer Marketing. Each week I include interesting articles, interviews, and news from around the influencer marketing [...] [more]
medium.com    Marketing

discussion Mailchimp Onboarding Email Breakdown [GFX]

Technically, I didn’t sign up for a free trial, since Mailchimp has a free plan. However, for the purpose of this breakdown, I captured the onboarding emails sent during my first 30 days. I chose 30 [...] [more]
medium.com    Automation, Gallery

discussion Welcome/Onboarding Emails Optimization Notebook [PDF]

Onboarding email expert Val Geisler and Litmus’ Chad S. White and Jason Rodriguez examine eight emails submitted by Litmus Community members. With decades of email marketing experience between them, they’ll share their advice on improvements and tips on things to A/B test. Through these critiques, you’ll learn how to build trust and create a great onboarding experience via email. Along the way, you’ll also pick up email design, coding, and copywriting tips you can apply to your other emails. [...] [more] 
pardot.com    Automation, Gallery

tactics Review of the Email on Acid Campaign Precheck

On November 14th, Email on Acid released its so anticipated new option “Campaign Precheck”. Its main feature is checking email accessibility. Accessibility is something we all strive to have in our email templates as we want recipients with vision impairments and dyslexia to be able to “read” our emails, as well. Two months back, we published a blog post on best practices to make emails accessible. [...] [more]
stripo.email    Design, Tool

tactics Images in Email — Creating BFFs

So, if a picture is worth a thousand words, why does Instagram have captions?! Seriously. Sure, images can make you feel all the feels. They can serve as evidence (or blackmail). They can make you regret ever teaching a kid how to use your smartphone and having to delete hundreds of useless pictures… But they aren’t language. And that’s okay! [...] [more]
reallygoodemails.com    Design

discussion Transactional Email Hall of Fame and Hall of Shame [GFX]

Welcome to the final Email Hall of Fame / Hall of Shame of 2018, highlighting some the best and worst transactional and triggered emails for December. This month's selection features emails from Amazon, Adobe, Capital One, and more. We hope you enjoy them — and learn from them — a [...] [more]
sendwithus.com    Automation, Gallery, Design

tactics Create An Abandoned Cart Strategy (Without Being Pushy)

A cart abandoned email helps you win back customers but pushy mails can result into losing them. Read here how to create a cart abandoned email strategy [...] [more]
emailmonks.com    Automation, Design, Conversionrate

law Datenschutz-Orientierungshilfe Direktwerbung

Seit über einem halben Jahr ist die DSGVO in Kraft. Seit einigen Wochen ist eine Orientierungshilfe der deutschen Datenschutzbehörden veröffentlicht. Diese Orientierungshilfe ist für die Praxis so wichtig, weil Direktwerbung ohne die Beachtung des Datenschutzrechts nicht möglich ist. Die seit dem 25.05.2018 anzuwendende DSGVO hat auch den Datenschutz bei der Direktwerbung neu gestaltet. Allerdings sind damit auch viele neue Frage zur Anwendung der Regelungen der DSGVO in der Direktwerbung aufgetreten [...] [more]
email-marketing-forum.de    Law

discussion The Future of email marketing 2019

Our Annual review of all email marketing trends 2019 to guide your email and marketing automation strategy. Welcome to the future of email marketing automation. [...] [more]
emailmonday.com    Automation, Trend

stats 3 Data-Driven Recommendations for Effective Emails

Capturing the attention of consumers is a challenge marketers face year round, but it becomes even more pronounced during the holiday season. Try incorporating three of our key findings into your 2018 holiday email campaigns.  [...] [more]
persado.com    Subjectline, Study, Sendtime

discussion Email marketing trends to expect in 2019

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. As we head into 2019 and marketing budgets “refill,” it’s our chance to give our email programs a restart and refocus our efforts on innovation and speed to keep pace with the demanding customer. In 2019 we can expect consumer expectations for quality content to increase – it’s become an annual [...] [more]
marketingland.com    Trend

stats Der Deutschen liebste E-Mail-Dienste 2019

Der ungebrochene Trend hin zu Gmail, den wir nun seit rund fünf Jahren beobachten, beschleunigt sich eher noch. Dagegenhalten können am ehesten die Dienste der großen US-amerikanischen Anbieter Apple und Microsoft, allerdings auf vergleichsweise niedrigem Niveau, sowie eine wachsende Zahl von eigenen Domains, „Wegwerfadressen“ und Nischenanbietern, wie das Wachstum bei den „Sonstigen“ zeigt. Die auch heute noch insgesamt dominierenden deutschen Anbieter leben daher augenscheinlich von ihrer Substanz. [...] [more]
publicare.de    Study

tactics Wie Sie GIFs in E-Mails einfügen können

Auch im E-Mail Marketing haben GIFs Einzug genommen und schmücken immer mehr Newsletter. In diesem Artikel erfahren Sie, wie Sie GIFs in E-Mails einfügen. [...] [more]
newsletter2go.de    Design
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