On the topic of naming sponsors, the Higher Regional Court of Frankfurt explicitlyelaborated on the necessity of informing the user clearly and precisely about whichsponsors will later send the recipient advertising / information about what kind ofproduct or service. Industry designations which require interpretation would beclassified as insufficient. The Federal Court of Germany also confirmed in 2017 that theproducts and services which are to be [...]
[more] 
certified-senders.org 
Listbuilding, Law
Explore user onboarding email campaigns from the fastest growing startups including Slack, Shopify, Envoy and more. WelcomeMail aggregates the best onboarding email campaings and keeps them up to date. [...]
[more]
welcomemail.io
Automation, Gallery
The environmental impact of e-commerce, and reducing its carbon footprint, will be the hot topic of 2020. During the past year, the Nordic consumers have reacted strongly to environmental issues, and movements such as like the Swedish word “flygskam” (flight shame), illustrate that we are quick to adjust our consumption patterns. White Monday has challenged Black Friday, and new e-commerce business models are popping up here and there. This, as a clear result of heightened consumer awareness. [...]
[more]
apsis.com
Trend
We teamed up with Really Good Emails to discuss 2019's most unforgettable emails. Email marketers pushed the creative envelope and we've got the highlights! [...]
[more]
iterable.com
Gallery, Design
Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza. Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too. So whether [...]
[more]
vimeo.com
Gallery, Design
An email management company will be required to delete personal information it collected from consumers as part of a settlement with the Federal Trade Commission over allegations that the company deceived some consumers about how it accesses and uses their personal emails. [...]
[more]
ftc.gov
Law
Sämtliche neue Urteile aus Deutschland zum E-Mail-Marketing zusammengestellt von Dr. Martin Schirmbacher und Daniel Schätzle von HÄRTING Rechtsanwälte aus Berlin. NEU: VG Saarlouis: Double-Opt-in-Verfahren per E-Mail ist kein geeigneter Nachweis für Einwilligung in Werbeanrufe [...]
[more]
absolit.de 
Law
The Essential Email Collection includes the 2019 State of Email, The 2019 Hidden Metrics of Deliverability, and the 2019 Sender Score reports. These reports include information on: The biggest email challenges of 2019; How different aspects of deliverability effect your email program; The impact of complaints, spam traps, and unknown users on reputation; And much more! [...]
[more]
validity.com
Study, Deliverability
Since AMP for Email launched, my teammates and I have been using the tech in our weekly email marketing newsletter, FWD: Thinking. In fact, anywhere from 25% to 30% of all clicks on the newsletter’s main call-to-action (CTA) come from readers viewing an AMP-enabled version. (We still send an HTML version every week, too, for people not using Gmail, Outlook, or Mail.ru.) [...]
[more]
aweber.com
Gallery
With the year 2020 within reach, we’re about to enter a new decade of email design. But which visual design trends will shape the look of emails in the 2020s? Trends that dominated designs in 2019 will still be popular in the coming year. We’ll continue to see vibrant colors, bold typography, and off-grid designs. But new trends in digital design will make their way into the email design world over the coming months. [...]
[more]
litmus.com
Gallery, Design, Trend
n this webinar, we take a look at email design trends through the years. How did email look in the early 2000s? Which trends joined the winners’ circle in 2019? And what’s gonna be huge in 2020—or even 2030? Watch us take a trip down email design memory lane and make predictions on what comes next. What was popular in 2019—and how far has email design come over the past decade? What’s up and coming in 2020 and beyond? Should you use any of these design trends? Learn how to figure out what trends can [...]
[more]
litmus.com
Gallery, Design, Trend
We asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Holistic Email, & DigitalPi to tell us what email trends, tools and tactics marketers should consider implementing into their 2020 email marketing strategy. [...]
[more]
kickbox.com
Trend
Over Black Friday weekend, Salesforce reported over $31 billion in online sales which was another record year for the shopping holiday (still nothing compared to the $38 billion generated in China for Singles Day). On the other hand, it is one of the hardest times to get your email opened due to the sheer volume hitting the inbox at that time. Data from MailCharts shows that sending volume was up nearly 19% compared to last year - going from around 6 emails per week per organization at the beginning [...]
[more]
reallygoodemails.com
Event, Gallery
Email benchmark and engagement study developed with sender data as well as a recipient study to see where, how, and why email is engaged with. An interesting note is that the Click-to-Open Rate continued to drop for the fourth year in a row. We believe that this demonstrates that recipients are increasingly selective about what messages they’ll interact with. While many recipients will open their emails, they’re not going to click on just any link within an email. [...]
[more]
sendgrid.com
Clickrate, Openingrate, Study
Learn what ESPs are most popular with your peers—and why some ESPs are better suited to your needs than others. [...]
[more]
litmus.com
Study, ESP
EPiCβ - Rene's daily Email PiCks
