This movement toward paid email newsletters is the latest attempt among those who write for a living to find a stable method of supporting themselves financially. For many, the road has been long and unfruitful, with each new year seemingly bringing another promising format — blogging, video, podcasts, etc. — that work for some, but not most. Unlike their predecessors, however, paid email newsletters can bring in real money for writers with small, dedicated subscriber bases. The cash is helping some [...]
[more]
buzzfeed.com 
Marketing
The constant evolution of the landscape represents how key email marketing and ESPs are to the martech world. Changes - from where we sit - aren’t always in the best interests of the end users. Let’s look at three of the most recent changes in the enterprise ESP space from the clients’ perspectives. [...]
[more]
emailvendorselection.com
ESP
If you’ve never heard of a company called Validity before, you may not be alone…but that won’t be true for long. Validity is one of the most exciting new companies in the CRM and marketing technology industries, and we are proud to announce today that Validity has acquired Return Path, the company that George Bilbrey, Jack Sinclair and I started back in 1999. This is an exciting day for Return Path!
[more]
returnpath.com
ESP
Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud San Diego/Berlin, April 30, 2019 – Mapp, a leading provider of [...]
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mapp.com
ESP
By bringing all this together – products like DemandTools and Trust Assessments for CRM, BriteVerify for email verification and now Return Path – we’re able to provide a one-stop shop experience for Chief Marketing Officers or sales executives and operational teams at tens of thousands of companies worldwide to get a holistic view of how they’re doing with their data. This combination is a win-win for our expanded commercial footprint as well. Validity has long been a strong global company and now [...]
[more]
validity.com
ESP
Um aufzufallen und eine möglichst hohe Relevanz für Empfänger zu erzeugen, empfiehlt es sich, Betreffzeilen zu personalisieren. Im Test war dies allerdings nur bei 22 Prozent der untersuchten Mailings der Fall. Dabei liegt die durchschnittliche Öffnungsrate personalisierter Betreffzeilen im Branchendurchschnitt 22 Prozent höher als die nicht personalisierten Mailings. Im Reisesegment performen persönliche Betreffzeilen sogar um 47 Prozent besser. Hingegen zeigten Betreffzeilen mit Symbolen in keiner [...]
[more] 
episerver.de 
Study
Die Rechtslage im E-Mail-Marketing gilt in Deutschland als besonders streng. Bei jeder E-Mail, bei der eine Einwilligung nicht zweifelsfrei nachgewiesen werden kann, drohen Abmahnungen und Klagen. Ein Fall aus Übersee zeigt nun, dass das deutsche Rechtsdurchsetzungsverfahren noch eher harmlos ist. Eine kanadische Aufsichtsbehörde hat gerade den Chef einer B2B-Plattform persönlich wegen Verstößen gegen die kanadischen Anti-Spam-Gesetze in Anspruch genommen und ein Bußgeld von 100.000 $ (ca. 66.000,- [...]
[more]
absolit.de
Law
As a marketer today, you need to do all you can to create highly personalized, engaging, impactful email experiences for your customers and prospects. But how to cut through the inbox clutter and deliver exactly the right content at precisely the right time? The answer lies in real-time email personalization, and the good news is that it doesn’t have to be complex. [...]
[more]
liveclicker.com
Gallery
The new update will allow Slack customers to connect with other users, even if they don't use the app itself. Users can send a Slack message straight to someone's email. The recipient can then join the Slack conversation, or reply via email. The ability to send Slack messages to email is available now, and the ability to reply via email to Slack will roll out down the line. "For the first time, we're bringing together people who are in a real time collaboration hub and good old-fashioned email [...]
[more]
businessinsider.de
Multichannel
Is it time to rethink the role of email marketing? Beyond a few developments such as optimizing for mobile, the role of email marketers has changed surprisingly little in the last 20 years. Oh sure the tools have gotten better and more sophisticated, but what email marketers and teams do really hasn’t evolved much. So it had me thinking, is it time for email marketing to think bigger, to expand its scope and purview? To expand the thinking or perhaps repositioning of email marketing? [...]
[more]
onlyinfluencers.com
Marketing, Multichannel
Marketers see personalization as key to multichannel marketing success. In response, MMH vendors are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in real time. Use this research to evaluate effective MMH solutions. [...]
[more]
gartner.com
ESP, Multichannel, Study
Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. Marketers should use retina images in their emails only when it creates a significantly better experience in terms of readability or impression. Otherwise, they should avoid them. [...]
[more]
oracle.com
Design, Mobile
I've seen several reports this week that Gmail messes up animated GIF compression. Consider the following code with an animated GIF (thanks to Thomas D. on Slack for providing a similar example) : [...]
[more]
github.com
Design
The GDPR is the world's toughest standard for data privacy. But nearly a year later, its chief enforcer has yet to take a single action against major tech firms like Facebook and Google. [...]
[more]
politico.com
Law
Three or more channels leads to better overall performance: we found that marketers using three or more channels in their marketing campaigns earned a 90% higher customer retention rate, and 250% higher engagement and purchase rates. Customers who engage with an omnichannel experience spend 13% more: in an omnichannel experience with three or more channels, customers are likely to spend 13% more than those who experienced just one channel. [...]
[more]
omnisend.com
Automation, Study
EPiCβ - Rene's daily Email PiCks
