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strategy E-Mail-Marketing-Studie 2018 [PDF]

Aus denaktuellen Entwicklungenheraus und der grundlegenden Bedeutung dieser Themenim Bereich des E-Mail-Marketings wurdevon mailworxdie vorliegende Studieerstellt.Im Zeitraum vonJänner bis Dezember2018wurdenrund 50 Millionen geöffneteE-Mails analysiertund die jeweiligenStatistikdaten ausgewertet.Es wurde erhoben, welche E-Mail-Clientsin diesem Zeitraum für den Konsum von Newslettern verwendet wurden.Neben den allgemeinen E-Mail-Client-Ergebnissenund deren Gliederung nach den beiden Bereichen B2B & [...] [more] 
mlwrx.com    Study

mobile Improving the Customer Experience with Deep Linking

Through Deep Linking, we will have support for both iOS Universal Links and Android Deep Links, enabling marketers to create content in email or SMS messages that opens links to destinations within their app instead of in a mobile browser. For example, if you’re sending a hot new deal to a recipient for a purchase page that is part of your app, you can have mobile users go straight to the application, while desktop users and recipients without your app land at your destination URL on your website, [...] [more]
messagegears.com    Mobile, Multichannel

discussion McDonald: Is It Time To Expand/Evolve the Role of Email Marketing? Three Suggestions.

Is it time to rethink the role of email marketing? Beyond a few developments such as optimizing for mobile, the role of email marketers has changed surprisingly little in the last 20 years. Oh sure the tools have gotten better and more sophisticated, but what email marketers and teams do really hasn’t evolved much. So it had me thinking, is it time for email marketing to think bigger, to expand its scope and purview? To expand the thinking or perhaps repositioning of email marketing? [...] [more]
onlyinfluencers.com    Marketing, Multichannel

tactics AMP for Email is Here!

Quite literally, it’s Accelerated Mobile Pages which, according to Wikipedia “…is an open-source publishing technology designed to improve the performance of web content and advertisements.” Applied to email it essentially brings the power of web experiences directly into the inbox, turning each email into a mini-app of sorts. Google says it best: “AMP for Email allows senders to include AMP components inside rich engaging emails, making modern app functionality available within email.” Leveraging th [...] [more]
brightwave.com    Design, Trend

tactics How to Add Audio in Email Newsletters

If we were to create a list of bad email design ideas, adding music to email would probably be up there with using one big image as your email content. However, there are instances when sound in email can not only be used, but used for good. [...] [more]
campaignmonitor.com    Design

tactics Email Marketing Must Adapt to Voice-Assistants

The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier. Let’s look at why, and what marketers should do about it… [...] [more]
oracle.com    Design, Trend

discussion Ansira Acquires BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. ("Ansira"), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, today announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing [...] [more]
prnewswire.com    ESP

discussion Building the future of email with AMP

The AMP Project’s mission is to enable more user-first experiences on the web, including web-based technology like email. For most of us, not much has changed in email functionality since the first time we were introduced to email. Because AMP is inherently fast and secure, we brought AMP technology to email in order to give users an interactive, real-time experience that also keeps inboxes safe. [...] [more]
amp.dev    Design, Trend

discussion Google Officially Launches AMP for Email

Last year, Google announced their AMP for Email initiative in their latest attempts to make email more modern and dynamic. And now, Google announced a beta program for dynamic email for Gmail where AMP can be directly embedded into messages. Google also announced wider support for AMP by email service providers and mailbox providers, as well as some new features. [...] [more]
returnpath.com    Design, Trend

antispam 800+ Million Emails Leaked Online by Email Verification Service

On February 25th, 2019, I discovered a non-password protected 150GB-sized MongoDB instance. This is perhaps the biggest and most comprehensive email database I have ever reported. Upon verification I was shocked at the massive number of emails that were publicly accessible for anyone with an internet connection. Some of data was much more detailed than just the email address and included personally identifiable information (PII). [...] [more]
securitydiscovery.com    Spam

strategy Im Test: Textanalyse-Tools für höhere Content-Qualität

Gut strukturierte, lesbare und verständliche Texte verleihen Deinem Content Expertenniveau. Das bemerkt auch der Google-Crawler und rankt den Text besser als andere. Ein besseres Ranking sorgt folglich für mehr Leser, die Du mit Deiner Botschaft erreichst. "Nichts ist leichter als so zu schreiben, dass kein Mensch es versteht." - Arthur Schopenhauer Voraussetzung dafür sind fehlerfreie Texte mit einem guten Schreibstil. Dafür eignen sich besonders Textanalyse-Tools. Mit diesen kleinen Helferlein [...] [more]
convertus.io    Copywriting, Tool

stats Epsilon's Q3 2018 email trends & benchmarks [PDF]

With quarterly aggregated data from over 15 billion emails across verticals, the quarterly Email trends and benchmarks report showcases email marketing outcomes for both business as usual (BAU) and triggered emails. The current report, for Q3 2018, highlights: Performance metrics for both BAU and triggered emails; Breakdowns by vertical and message type; Analysis of trends spotted over the past two years; [...] [more]
hubspot.net    Study

stats Consumer Email Tracker 2019 [PDF]

The majority of consumers (75%) said they like to be sent discounts and offers, e-receipts (61%) and advanced notice of new products and sales (58%) from brands • On receiving an ‘interesting’ email, 40% said they would click on a link from the email, while 36% said they would save the email and 34% would bear the information in mind for later [...] [more] 
dotdigital.com    Study

strategy How to Improve Your Email Creation Process

The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving your email processes. [...] [more]
emailonacid.com    Design, Marketing

tactics EEC Releases Achieving Accessibility in Email Guides [PDF]

ver 1 billion people worldwide, nearly 13%, are affected by accessibility issues. There are 253 million people worldwide who are visually impaired, 320 million worldwide are colorblind and up to 20% of the global population is dyslexic. As it relates to hearing disabilities, 466 million people globally experience hearing loss. As marketers, it is our responsibility to remove barriers, making it easier for our audiences to understand what we’re communicating and providing them with the experience that [...] [more]
emailexperience.org    Design
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