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law Legal frameworks for international data transfer

Cross-border data transfer as subject to data protection regulations; both national and international. While transferring personal data within the EU is clearly and strictly regulated by the GDPR, senders looking to transfer data to other jurisdictions need to carefully research how they can legally share data across borders. Provided a sender is based in a member state of the European Union (EU) and wishes to send e.g. mailings to another EU country, this is simple: the rules of the General Data [...] [more]
certified-senders.org    Law

discussion Bringing BIMI to Gmail in Google Workspace

Creating a secure-by-default experience based on robust defenses has always been a core design principle for Gmail. That’s why we’ve established a strong baseline of security in Gmail, with built-in protections to help automatically filter out potentially malicious messages. While these defenses help keep Gmail users safe, email functions as part of a large, complex, interconnected ecosystem that we continually invest in and work to protect. After first announcing Gmail’s Brand Indicators for [...] [more]
google.com    Deliverability

law Virginia passes the Consumer Data Protection Act

Virginia is the second U.S. state to pass comprehensive privacy legislation, according to this article for The Privacy Advisor. [...] [more]
iapp.org    Law

stats The most popular email marketing tools of the top 1,000 online shops in the U.S.

68 Email Service Providers Compete for Market Share among the Top 1,000 in U.S. E-Commerce. Sending Services Are Changing the Market Considerably. [...] [more]
publicare.de    ESP

discussion Major Announcement: Email on Acid Joins the Pathwire Family

We’ve got some big news to share with you! Pathwire has acquired Email on Acid. We’ll give you a moment to let that sink in …. While you probably have a few questions right now, the first thing we want to let each and every one of our customers know is that you don’t need … Continue reading "Major Announcement: Email on Acid Joins the Pathwire Family" [...] [more]
emailonacid.com    Tool

discussion What Mail Privacy Protection Means for Email Marketers

Find out how Apple’s Mail Privacy Protection may impact email marketing programs and what you can do now to optimize your emails. [...] [more]
litmus.com    Openingrate

tactics Email Buttons: 5 Ways to Make Them Bulletproof & Beautiful

Looking for an email button that actually works, even in Outlook? Learn how to code yours correctly, plus the design best practices to get you clicks. [...] [more]
litmus.com    Design

antispam New sophisticated email-based attack from NOBELIUM

Microsoft Threat Intelligence Center (MSTIC) has uncovered a wide-scale malicious email campaign operated by NOBELIUM, the threat actor behind the attacks against SolarWinds, the SUNBURST backdoor, TEARDROP malware, GoldMax malware, and other related components. The campaign, initially observed and tracked by Microsoft since January 2021, evolved over a series of waves demonstrating significant experimentation. [...] [more]
microsoft.com    Spam

discussion Taxi for Email is joining the SparkPost family

?Today is an exciting day for Taxi for Email. For our team, for our customers, and for email teams everywhere?. [...] [more]
taxiforemail.com    ESP

discussion The Creative Brief Gap cartoon

In 2015, the ANA surveyed advertisers and agencies to identify problems in the often dysfunctional client/agency relationship. One issue rose to the top — the creative brief. [...] [more]
marketoonist.com    Marketing

law Kein DSGVO-Schadensersatz wegen einer einzigen Werbe-E-Mail

Bekanntlich löst der Versand von werbenden E-Mails ohne eine vorherige Einwilligung einen Unterlassungsanspruch des Empfängers aus. Auch etwaige Anwaltskosten für eine Abmahnung sind normalerweise zu ersetzen. Die DSGVO wirft aber die Frage auf, ob darüber hinaus auch ein weitergehender Schadensersatzanspruch besteht. Immer öfter machen Abmahner auch einen Anspruch aus Art. 82 DSGVO geltend; bisher zu Recht ohne Erfolg. [...] [more]
absolit.de    Law

antispam How to Meet the New T-online.de Email Delivery Requirements

T-online.de, a major mailbox provider in Germany, announced significant changes to the way they accept email. Learn about the changes and how to comply. [...] [more]
sendgrid.com    Deliverability

law Untersagung der Nutzung von Mailchimp durch bayerische Datenschutzbehörde?

Hinweise, Tipps und Prüfungsvorlage, um eine Untersagung der Nutzung von Mailchimp wegen US-Datentransfers zu vermeiden. [...] [more]
datenschutz-generator.de    ESP, Law

law Bavarian DPA (BayLDA) calls for German company to cease the use of Mailchimp

The "ruling" presented in the "Standard" concerns a remedy procedure concluded without formal supervisory measures regarding a complaint by a data subject, in which the controller (an individual company) that had used Mailchimp had, after our request for comments and detailed information on the consequences of the Schrems II- decision, announced that it had now refrained from using Mailchimp. [...] [more]
europa.eu    ESP, Law

discussion Investigating E-receipts - What's in It for Customers and Brands

Why do consumers like e-receipts? How can they benefit businesses too? What barriers should organisations be aware of and how can they overcome them? Experts from the DMA Email Council's Research Hub answer all these questions and more. [...] [more]
dma.org.uk    Automation
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