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discussion EmailOctopus - London Email Meetup [VID]

Every few months we bring the email community of London together to share insights, ideas and the latest news in our industry. We've featured talks from some of the most experienced people in the world of email marketing. [...] [more]
emailoctopus.com    Marketing

discussion Predictive Marketing: What’s the Hype & How Can Your Business Leverage It to Grow Your Email-Marketing ROI? [VID]

Learn more about how one of the top email-marketing trends in 2018, predictive marketing, will pave to way for marketers to do their job better and more efficiently. Listen as industry leaders from FulcrumTech, SmarterHQ, Loyalty Builders, and Fresh Relevance walk you through what you need to know about predictive marketing—and the secrets to effectively implementing it into your marketing programs. [...] [more]
youtu.be    Intelligence

law The Path to GDPR: Ask the Experts from Return Path [VID]

In our recent phenomenally successful webinar—The Path to GDPR: Ask the Experts from Return Path—we received a load of questions from both the webinar sign-ups, as well as during the webinar itself. We were able to answer a couple during the webinar but we wanted to address the rest of the great questions we received in this blog series. In the first post, we responded to questions about consent and legitimate interest and in our second post, we answered questions about re-permissioning. [...] [more]
youtube.com    Law

discussion The State of Email in 2018: Webinar Recording + Q&A [VID]

Learn the top 5 insights from the 2018 State of Email report for improving your email marketing campaigns straight from the Litmus Marketing team. [...] [more]
litmus.com    Design, Trend

law DSGVO im E-Mail-Marketing Webinar [VID]

DSGVO im E-Mail-Marketing. In 30 Minuten erklärt Ihnen unser Datenschutzbeauftragter und Justiziar alles Wissenswerte. [more]
youtube.com    Law

law DSGVO 2018: Praxistipps von Dr. Schirmbacher [VID]

Was muss ich als Optimierer bei Testing und Personalisierung beachten? Wie sind meine Tools von der DSGVO betroffen? DSGVO-Basics: Wann dürfen Daten erhoben werden? Datenverarbeitung ohne Einwilligung: Wie geht das? Datenschutzerklärung: Welche Pflichtinformationen sind neu? Beispiel Tracking: Was dürfen wir noch tracken? Handlungsbedarf: Was müssen wir konkret tun? [...] [more]
youtube.com    Law

tactics Double-Opt-in Reminder versenden? [VID]

Die Hälfte oder mindestens ein Drittel bestätigt die Newsletter-Anmeldung nicht. Das kann vielen Gründe haben: Die Checkmail wurde nicht gefunden, der Prozess nicht verstanden etc. Sollte man nun Double-Opt-in-Reminder verschicken, um die Ausschöpfung zu steigern? [more]
youtu.be    Listbuilding, Law

law GDPR & Oracle Marketing Cloud Webinar [VID]

Learn more about the GDPR, Oracle Marketing Cloud’s position on it and how you can prepare yourself for the regulations [...] [more]
oracle.com    Law

tactics Email Tactics Customers Hate: Webinar Recording + Q&A [VID]

In this webinar, we help you distinguish between the email tactics that help your email program and those that hurt it because they’re abusive and annoying. [...] [more]
litmus.com    Marketing

discussion 2018 Email Marketing Kickoff: Webinar Recording + Q&A [VID]

As we kick off the New Year, now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! [...] [more]
litmus.com    Marketing

strategy Gmail Inbox Delivery and Domain Reputation: What You Need to Know Now [VID]

Listen to Senior Manager of Deliverability Chris Kolbenschlag detail everything you need to know to make it into your subscribers' Gmail inboxes. [...] [more]
youtube.com    Deliverability

discussion Emarsys Revolution 2017 Videos [VID]

Get a Glimpse of Revolution 2017. The brightest minds in marketing met in Berlin to discuss the latest strategies and tools they are using to find success. Watch their sessions below and gain invaluable insights that you can't find anywhere else. [...] [more]
emarsys.com    Automation, Event, Intelligence, Marketing

discussion Trivia Fact: Email existed before the Internet [VID]

Did you know that Email existed before the creation of the Internet? But it wasn’t the type of emailing where all you have to do was type in and easily click on send, back in the days you have ia computer and a rotary telephone to connect to a service called Micronet. This was all before WWW, so no hyperlinks or URLS, just alot of number webpages. And for emails, the webpage number was 7776. You can check out this video on YouTube, explaining how emails were sent back in 1984. [more]
youtu.be    Marketing

discussion The Root Cause of Poor Email Deliverability: Webinar Recording + Q&A [VID]

Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing [...] [more]
litmus.com    Deliverability, Study

tactics Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant [Webinar] [VID]

We recently hosted a webinar all about interactive email; Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant. Watch the recording and get the slides here.  [...] [more]
emailonacid.com    Design
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