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strategy Your Ultimate Guide to Black Friday Email Inspiration [VID]

You’ll also see our full list of email conversion stats from Black Friday 2016 and Cyber Week 2016, and email examples from five brands that sent wining Black Friday campaigns. Watch the full webinar recording below! [...] [more]
movableink.com    Event

tactics Accessibility in Email Webinar Recap [VID]

Last week we hosted a webinar all about Accessibility in Email. I think it's safe to say that the webinar was a resounding success. We were truly touched to see so many email folks interested in accessibility, thank you if you did attend - it meant a lot! This is a topic that is extremely close to our hearts and having the possibility of sharing it with you is why we do what we do. [...] [more]
emailonacid.com    Design

 tactics Building Successful Email Workflows: Webinar Rec. [VID]

Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. The report is focused on industry averages, but what do exceptional email workflows look like? [...] [more]
litmus.com    Design, Study

discussion Vortrag "E-Mail Marketing beyond the Newsletter" [VID]

In der vergangenen Woche durfte ich auf der gut besuchten Co-Reach in Nürnberg meinen Vortrag „E-Mail Marketing beyond the Newsletter“ zum Kongressprogramm beisteuern. Die rund 40-Minütige Aufzeichnung des Vortrags ist jetzt online: [...] [more]
emailmarketingblog.de    Marketing

discussion The State of Email 2017: Webinar Recap + Q&A [VID]

Email is a constantly changing landscape of email clients, support, and marketing trends. The email client ecosystem continues to be fragmented and dynamic, and email clients can drop and add support for critical email elements without warning. Combine that with the fact that consumers’ definition of spam is changing, and it’s pretty clear that email marketers have a lot to contend with as they adapt their email programs in 2017. [...] [more]
litmus.com    Trend

strategy Email Insider Summit 2017 Videos & Slides [VID]

Day 1: Customer-First Messaging. It's not about the campaign but the customer. We open EIS at the nexus of new technology and marketing trends by exploring what a customer-first approach means to a range of brands, how companies are building and using identity graphs and how they are combining the latest tools and messaging to enhance engagement. [...] [more]
mediapost.com    Marketing

discussion Email Insider Summit - Keeping Customers First In The Robot Age [VID]

The spring 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. We will feature people-based marketing that builds longer term lifecycle relationships with consumers, not just executes immediate campaigns. [...] [more]
ustream.tv    Event, Marketing

 tactics Everything You Need to Know About Gmail Rendering: Webinar Recording [VID]

Gmail is a headache for people who make and send email. Until September 2016, Gmail required the use of inlined CSS and didn’t support responsive email. A major update to the Gmail rendering engine rolled out support for embedded styles and media queries. However, post-update there still remains a lot of rendering fragmentation, causing a lot of confusion in the email community. In this webinar, Product Manager and resident email hacker Kevin Mandeville provides a detailed walk through Gmail [...] [more]
litmus.com    Design, Mobile

tactics Hacking HTML Emails with CSS [VID]

Kevin breaks down the most innovative techniques used in HTML email today that make emails stand out in the inbox and bring email development from 1999 to 2016. [...] [more]
thedotpost.com    Design

stats State of Email 2016: Webinar Recording + Q&A [VID]

We rounded up the best of our State of Email series in one webinar. See what we learned this year and get your email marketing programs ready for 2017. [...] [more]
litmus.com    Design, Mobile, Study

discussion Adapting to Consumers’ New Spam Definition: Webinar Recording + Q&A [VID]

As consumer attitudes toward spam continue to shift dramatically, it’s up to marketers to equally shift how they build their emails and run their marketing programs. Litmus worked with Fluent to survey 1,300+ American adults to find out about subscriber behavior, specifically: [...] [more]
litmus.com    Unsubscribe, Study

tactics Full Funnel Email with Litmus + Unbounce: Webinar Recording + Slides [VID]

When it comes to email marketing, there are a lot of moving pieces. If you want to deliver the best possible experience, you need to optimize across the entire funnel. That looks like this: [...] [more]
litmus.com    Marketing

strategy Holiday Marketing Tips You Need to Know [VID]

The holidays are the biggest spending season of the year. Are you prepared to claim your piece of the pie? Watch our webinar below for our best holiday marketing tips, including: 1. How to create an irresistible holiday offer; 2. A simple and effective plan to promote it; 3. Example email marketing and social media promotions. [...] [more]
constantcontact.com    Listbuilding, Event, Gallery

antispam DMARC Announces New ARC Protocol to Help Reduce Fraud [VID]

DMARC Executive Director Stephen Jones provides an update on email authentication, announcing the new ARC protocol at the M3AAWG General Meeting in Atlanta, October 2015. He explains how the Authenticated Receive Chain will allow senders and receivers to cooperate on stopping fraudulent messages that impersonate a domain from reaching end-users mailboxes. [more]
youtube.com    Spam, Deliverability

strategy Getting off the Blacklist: How a publishing company cleaned and optimized its database to increase online revenue 8% [VID]

In this quick takeaway session, Laz Tyrekidis, Digital Marketing and Audience Director, Metropolis International, shares how his team overcame the biggest obstacle to the company’s success — a deliverability blacklist that resulted in no email marketing activity or online revenue through this channel for two months. Tyrekidis set out to ensure email deliverability, optimize the email database and enhance online performance across all 24 B2B brands. He set up a plan featuring six action points that [...] [more]
marketingsherpa.com    Spam, Study, Deliverability
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