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stats MediaRadar Q1 Media Spending Report: Email Spending Grows [PDF]

The ad world is buzzing about the Q1 media spending report released yesterday by MediaRadar. Email rose by 28%. “Despite crowded inboxes and the rise of push messaging and social media, email advertising is still one of the best ways to reach a targeted opt-in audience," said Todd Krizelman, CEO of MediaRadar, in an email..... "Consumers leverage email newsletters toreceive a quick snapshot of the subject matter. An example of this would be Quartz's daily brief. The metrics for email marketing are a [...] [more]
mediaradar.com    Study, Trend

stats E-Mail-Marketing Benchmark 2017 [PDF]

„Wie hoch ist die durchschnittliche Öffnungsrate?“, „Ist meine Klickrate im grünen Bereich?“, „Sind unsere Bounce-Raten zu hoch?“ – diese und vergleichbare Fragen umtreiben viele Marketer. Unternehmen haben erfahrungsgemäß großes Interesse daran, sich mit Wettbewerb und anderen Marktteilnehmern zu vergleichen. Aus gutem Grund: Der Vergleich zeigt wo die Unternehmen stehen – und wo eventuell noch Optimierungspotenzial besteht. Diese Benchmarkstudie bietet Orientierung. Hierzu wurden mehr als 13 Mrd. [...] [more] 
optivo.com    Clickrate, Openingrate, Segmentation, Study, Trend, Sendtime

 stats The Return on Email Personalization [PDF]

Revenue contribution from email marketing is up 18 percent year-over-year representing more than 20 percent of overall revenue, and is even higher for some key verticals. Open and click-through rates are also higher YOY. Email personalization is deemed highly effective by a wide majority of marketers. Brands that leverage personalization in their email programs enjoy higher order values, conversion rates, and open and click-through rates. Many marketers struggle to bridge organizational silos and are [...] [more] 
onespot.com    Customization, Study

tactics Real-Time Marketing Tactical Guide [PDF]

Data for personalization: The trade-off. The benefits of getting personalization right. What consumers think about personalization. Triggered Messaging for better engagement. Creating urgency with countdown timers [...] [more] 
bluevenn.com    Customization, Segmentation

discussion Break through the hype - uncover the reality of AI [PDF]

A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. [...] [more] 
bronto.com    Intelligence

discussion 21 Tipps für mehr und bessere Daten [PDF]

Wer wirklich kundenzentriertes Marketing betreiben möchte, braucht mehr Daten vom Nutzer, wie Informationen über Interessen, Markenpräferenzen oder Nutzungskontexte. Wie erhalten Sie neben der E-Mail Adresse weitere wichtige Daten des Nutzers, z.B. seine Telefonnummer oder ein weitreichenderes Opt-In zur personenbezogenen Messung von Reaktionen? Wie stellen Sie sicher, dass der Nutzer auch seine richtigen Daten angibt? Wie trennen Sie echte Nutzer von Spambots? [...] [more]
artegic.com    Listbuilding, Gallery

stats Digital Dialog Insights 2017 [PDF]

Digital Dialog Insights 2017 zeigt: Die Bedeutung von Kundenorientierung für den Unternehmenserfolg wird weiter zunehmen. Stuttgarter Hochschule der Medien untersucht zusammen mit United Internet Media bereits zum sechsten Mal Trendthemen im Dialogmarketing, 2017 liegt der Fokus auf Customer Centricity: Experten bescheinigen nur 40 Prozent der Unternehmen gelebte Kundenorientierung; User bemängeln bei Werbung fehlendes Verständnis für Erwartungen, Bedürfnisse und Wünsche; Unternehmen müssen [...] [more]
digital-dialog-insights.com    Study, Trend

law Guide to Canada’s Anti-Spam Law “CASL” [PDF]

Canada enacted legislation called “An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the Competition Act, the Personal Information Protection and Electronic Documents Act and the Telecommunications Act, makes the annexed Electronic Commerce Protection Regulations,” or as most [...] [more] 
thedma.org    Law

law Sind Ihre Einwilligungen DSGV-konform? [PDF]

Enthält Ihr Newsletterformular die notwendigen Informationen für die Abonnenten? - Falls nicht, sollten Sie es anhand der folgenden Beispiele anpassen. [...] [more]
drschwenke.de    Law

stats 2017 Email Marketing Benchmark Report [PDF]

For our 2017 report we analysed around 1.5 billion emails (over 20 billion individual data points) sent through the Sign-Up.to platform between 1st January and 31st December 2016. These are sent from a range of predominantly UK based SME and enterprise sized organisations and public sector departments. [...] [more] 
signupto.com    Study, Trend, Clickrate

discussion E-Mail-Marketing: Kundendaten optimal nutzen [PDF]

Konzepte, Strategien, Tipps und Tricks für den Einsatz des E-Mail-Marketing-Instruments in Unternehmen. Für E-Mails gilt: Nach dem Klick ist vor dem Klick – schließlich soll die Reise für den User nach dem Öffnen noch weitergehen. Newsletter lesen, auf Links klicken und im Optimalfall auch konvertieren. Hierbei wird oft der Einfluss sogenannter Usability-Faktoren unterschätzt, die für einen Klick oder gar Kauf von entscheidender Bedeutung sein können. Die Usability ist das oft vergessene Stiefkind [...] [more] 
bvdw.org    Marketing

tactics Elevate Your Email Marketing With A Customized Approach - Enable Personalized Experiences Across The Customer Life Cycle [PDF]

Most of today’s marketers, however, still insist on prioritizing promotional schedules and transactions over customers’ wants and needs. As such, many businesses still struggle with the ability to use their email marketing campaigns to create those critical one-to-one digital conversations that strengthen the relationship between brand and customer. In March 2017, SendGrid commissioned Forrester Consulting to evaluate the adoption of custom campaign management tools, and the challenges, successes, [...] [more] 
sendgrid.com    Customization, Segmentation, Study

stats Should Indian Marketers use Emojis in Email Subject Lines? [PDF]

Our research led us to discover a lot more interesting things regarding emoji-usage in emails. A few interesting points include: 1) Objective Emojis (Aeroplane, star, Mobile, Beer etc.) are more popular than emoticons (Expressive Emojis like smiling, crying, laughing etc.) 2) Indian audience love to see emojis like: Trophy, Gift Box, Firework, Camera. Indian brands mostly focus on such unique emojis (unlike popular whatsapp emojis). 3) Flipkart is running ahead of all other eCommerce brands in India. [...] [more] 
kenscio.com    Subjectline, Study

stats Emoji Use in Email Subject Lines [PDF]

The emoji of a clinking champagne glass had a 9% read rate on New Year’s, far below the average for all other emojis studied by Return Path during the holiday. Emails with the wrench emoji in the subject line over Father’s Day, however, boosted read rates to 22%. Likewise, the lips emoji drove email engagement around Valentine’s Day and increased read rates to 24% when compared to text-only promotions. [...] [more] 
returnpath.com    Subjectline, Study

stats Guide to Email for Ecommerce [PDF]

Every day, we help thousands of ecommerce companies deliver email to millions of recipients. SendGrid’s platform is an ideal solution for many of these companies because it can be used to send both transactional and marketing email. In addition to meeting all the email needs of ecommerce senders, SendGrid is the industry leader when it comes to customer support, deliverability, and email expertise. [...] [more] 
sendgrid.com    Clickrate, Openingrate, Study, Trend
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