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law DSGVO im Online-Marketing – Mein Vortrag auf der #Campixx [PDF]

Halbwegs kurzentschlossen habe ich daher auf der SEOCAMPIXX einen Vortrag zu den Auswirkungen des neuen Datenschutzrechts auf das Online-Marketing gehalten. Nach einer kurzen Einführung in die DSGVO zum Personenbezug und zum Verbotsprinzip ging es um die Rechtfertigung verschiedener Tracking- und Targeting-Maßnahmen. Auch mit dem E-Mail-Marketing und die Folgen der DSGVO für die Personalisierung bei der Aussteuerung von Werbunghaben wir uns kurz beschäftigt. Schließlich bin auf die Must-Haves [...] [more]
online-marketing-recht.de    Law

stats How to Overcome the Biggest Email Marketing Challenges of 2018 [PDF]

Litmus polled more than 600 marketers about eight major email marketing challenges—ranging from cross-channel coordination and strategy to data quality and metrics. But it’s not enough to simply recognize the challenges facing your email marketing program. You need a plan to address those challenges. With this 11-page executive summary, you will… Understand the biggest challenges facing email teams; See how challenges like poor coordination and inadequate tools impact email marketing success; Get [...] [more] 
amazonaws.com    Study

stats 2017 Deliverability Benchmark Report [PDF]

Due to these restrictions, globally, one in five messages does not reach the inbox. Not only do they not reach the inbox, 70 percent of those messages are not delivered to the inbox or spam folder—rather they are blocked at the gateway. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships with subscribers. In this year’s annual benchmark report, we take a look at how email gets delivered and [...] [more] 
returnpath.com    Study, Deliverability

strategy E-Book: Relevanz im Marketing - wie Baur, Tennis-Point und Leifheit effizienter werben [PDF]

Die Beispiele zeigen, wie mit passenden Daten den richtigen Kunden das richtige Angebot gemacht wird. Wie sich Datenqualität sichern lässt und Datensilos vermieden werden. Wie mit statistischen Zwillingen neue Kunden gewonnen werden. Wie mit Nurturing-Strecken das Interesse gemessen werden kann. Die Fallstudien zeigen, wie Big Data, Predictive Targeting und Künstliche Intelligenz in der Praxis eingesetzt werden. [...] [more] 
absolit.de    Literature, Marketing

stats The 2018 Hidden Metrics of Email Deliverability Industry Benchmarks for 7 Key Metrics [PDF]

Deliverability is not just about following “best practices.” Simply adhering to common standards is not enough to land your messages in the inbox. Today’s marketers need to create an engaging email program, not only to entice subscribers to read their emails—and hopefully convert—but because a lack of read emails could lead to decreased deliverability. Tracking engagement-based metrics (which measure how subscribers interact with your email program) is a critical step in evaluating the success of any [...] [more] 
returnpath.com    Openingrate, Study

law EU-Datenschutzgrundverordnung & E-Mail-Marketing [PDF]

Die Datenschutz-Grundverordnung wird das europäische Datenschutzrecht nicht völlig umwälzen, aber doch erheblich verändern. Neben altbekannten Pflichten bringt sie auch neue Anforderungen für Unternehmen im Bereich Datenschutz mit sich. Wir beleuchten speziell die darin festgehaltenen Regelungen rund um den Newsletterversand und stellen heraus, was Sie wissen müssen. [...] [more] 
mailingwork.de    Law

stats DMARC Adoption Among e-Retailers (Q1 2018) [PDF]

Today we are publishing an exclusive 250ok report DMARC-Adoption-Among-e-Retailers-2018. We analyzed 3,033 top-level domains (e.g., www.brand.com), also known as root domains, operated by the top 1,000 U.S. and top 500 E.U. e-retailers to see if they met the minimum email authentication protocols that protect their brands and consumers from phishing attacks. The study revealed that nearly 90% of the domains reviewed did not meet that basic email security standard. In the report, we review the DMARC [...] [more] 
amazonaws.com    Spam, Study, Deliverability

stats Modeling Time to Open of Emails with a Latent State for User Engagement Level [PDF]

Email messages have been an important mode of communication, not only for work, but also for social interactions and marketing. When messages have time sensitive information, it becomes relevant for the sender to know what is the expected time within which the email will be read by the recipient. In this paper we use a survival analysis framework to predict the time to open an email once it has been received. We use the Cox Proportional Hazards (CoxPH) model that offers a way to combine various [...] [more]
google.com    Intelligence, Openingrate

tactics Whitepaper: Kampagnenideen 2018 [PDF]

Wer in einen wirkungsvollen Dialog mit seiner Zielgruppe treten möchte, sollte kreative Kampagnenideen in der Hinterhand haben. Deshalb gibt das Whitepaper einen Überblick über Aktions- und Feiertage, die im neuen Jahr definitiv in den Marketing-Kalender gehören. Gleichzeitig liefert es Tipps und Ideen für das E-Mail-Marketing. [...] [more] 
inxmail.de    Event

stats The Value of Personalization [PDF]

What is the state of data utilization and personalization overall and across key industries ? Is there a correlation between personalization sophistication and marketing results? How do marketers view the effectiveness of marketing channels? Which investments should organizations make in personalization and what business improvements can be expected? What personalization expectations do consumers have? [...] [more] 
liveclicker.com    Customization, Study

tactics Essential guide to writing click-worthy subject lines [PDF]

You’ll find everything you need to know to write irresistible subject lines, including: When and how to use emojis to boost open rates. 15 mistakes to avoid at all costs. The ideal length of a top-performing subject line. Tactics to test and optimize messages. Easy ways to revitalize tired subject lines with just a few tweaks. Ways to avoid spam filters. Creative ideas for seasonal subject lines. Tricks of the trade from email professionals. [...] [more] 
verticalresponse.com    Subjectline

law Article 29 Working Party: GDPR Rules On Consent [PDF]

These Guidelines provide a thorough analysis of the notion of consent in Regulation 2016/679, the General Data Protection Regulation (hereafter: GDPR). The concept of consent as used in the Data Protection Directive (hereafter: Directive 95/46/EC) and in the e-Privacy Directive to date, has evolved. The GDPR provides further clarification and specification of the requirements for obtaining and demonstrating valid consent. These Guidelines focus on these changes, providing practical guidance to [...] [more]
mediapost.com    Law

 stats 2018 ESP Satisfaction Report [PDF]

40% of firms that send more than 100 million emails a month have been with their current primary ESP for more than five years. In contrast, only 10% of the firms that send 10 to 50 million emails a month say the same thing. High revenue also signals a low propensity for change: Only 6% of companies that pull in $1 billion expect to change their ESP in the next 12 months, compared to 26% of everyone else. Yet 18% of the $1 billion companies are unsatisfied — and none of these expect to make a move. [...] [more] 
messagegears.com    ESP, Study

 discussion Email Marketing Trends 2018 [PDF]

ONE. Increased Regulations. TWO. Email Rendering. THREE. Device Friendly. FOUR Intelligent Personalization. FIVE Sophisticated Segmentation. SIX Subject Line Effectiveness. SEVEN Writing for Emails. [...] [more] 
netdna-ssl.com    Marketing, Trend

discussion Actionable Email Intent Modeling with Reparametrized RNNs [PDF]

for its recipients. We propose to annotate these emails for what action its recipient will take. We argue that our approach of action-based annotation is more scalable and theoryagnostic than traditional speech-act-based email intent annotation, while still carrying important semantic and pragmatic information.We show that our action-based annotation scheme achieves good inter-annotator agreement. We also show that we can leverage threaded messages from other domains, which exhibit comparable [...] [more] 
arxiv.org    Intelligence, Marketing
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