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tactics Lead Score Like a Rock Star [PDF]

Lead scoring—either you rock, you suck, or you just aren’t doing it. If you’re like many small business owners we’ve worked with, you have leads, but you’re having trouble making sure you’re spending your time and resources on the ones most ready to buy. Nothing is more frustrating than wasting energy on cold leads. Part of the problem is that your marketing efforts may not be bringing the best leads to you and your team . It’s a common problem. [...] [more] 
infusionsoft.com    B2B

stats The benefits and challenges of marketing automation [PDF]

In the benef ts of marketing automation one clearly surpassed the others: almost 70 % of the respondents mentioned that the improved targeting of messages is the most important benef t of marketing automation. Other answers that stood out were improved customer experience (45,9 %), improved quality of leads (37,7 %) and an increased number of leads (34,9 %). [...] [more] 
lianatech.com    Automation, Study

tactics SVG & co. - the future of images in email (Slidedeck) [PDF]

GIF est. 1987 Use for: at colours, animations, etc. JPG est. 1992 Use for: gradient colours, photos, etc. PNG est. 1995 Use for: transparent images, etc. IMAGE FORMATS The Future. SVG Scalable Vector Graphic est. 1999 [...] [more]
slideshare.net    Design, Event

stats Adobe Consumer Email Survey Report 2017 (US) [PDF]

Adobe Campaign released findings from its third annual consumer email survey, focused on consumers' habits and behavior related to personal and work email. The… [...] [more]
slideshare.net    Study

stats Subject Line Benchmarks [PDF]

Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing. The report was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals. Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%), unique click rate (2.4%), and click-to-open rate (12.9%), the analysis found. [...] [more]
yeslifecyclemarketing.com    Subjectline, Study

stats Email Use 2017 – EMEA report [PDF]

Desktops/laptops are the most commonly used device for checking emails, although smartphones are preferred by those 18 to 34. Smartphones are the primary device for checking personal emails. 80% of work emails and 65% of personal emails are opened. Of those, 80% of work emails and 64% of personal emails are read. [...] [more] 
adobe.com    Study, Mobile, Frequency, Unsubscribe

strategy 2017 Deliverability Benchmark Report [PDF]

Globally, one in five messages does not reach the inbox. Not only do they not reach the inbox, 70 percent of those messages are not delivered to the inbox or spam folder—rather they are blocked at the gateway. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships with subscribers. In this year’s annual benchmark report, we take a look at how email gets delivered and the best way to measure inbox [...] [more] 
returnpath.com    Study, Deliverability

stats 2017 State of Email Deliverability [PDF]

Subscriber acquisition sources, permission practices, authentication, list-unsubscribe and encryption, list hygiene and spam filter tools, inactivity management, analytics and deliverability monitoring [...] [more] 
pardot.com    Study, Deliverability

stats Absolit E-Mail-Marketing Benchmarks 2017 (Kurzversion) [PDF]

Die vorliegende Studie analysiert die Newsletter - und E-Mail-Aktivitäten von über 3.000 Unternehmen im deutschsprachigen Raum. Untersucht wurden Unternehmen aus folgen Branchen: [...] [more] 
absolit.de    Study

discussion Marketing Automation Matrix [PDF]

Using curated research conducted by analysts from Digital Marketing Depot, Forrester, Gartner, Forbes, along with an in-depth analysis of review sites like G2Crowd and Capterra, this guide looks beyond the selection process and examine s a vendor’s total ab ility to deliver on the promise of the engagement, by rating Features, Ease- of -Use, Services, and Value. [...] [more]
digitalmarketingdepot.com    ESP

stats Quarterly email benchmark report, Q1 2017 [PDF]

Email volume rose by 14.9% in Q1 2017 compared to Q1 2016. Open rates were similar to the rates seen in Q1 2016. Although click rates declined by 11.9%, YOY transaction rates had a 10.4% increase, and revenue per email matched the $0.06 received in Q1 2016. Fifty-three percent of total email opens occurred on mobile phones or tablets in Q1 2017. This is a decrease from the 59% seen in Q1 2016. Consumer products and services, media and entertainment, multi-channel retailers and publishers all saw [...] [more] 
cheetahdigital.com    Clickrate, Openingrate, Study, Trend

stats 2016 Email Marketing Industry Census: Key Sector Report [PDF]

In order to make the data more relevant for marketers to help them learn and improve, it’s important to drill down until we reach the sector level. Which is the best sector for email marketing? Well, there’s not one per se, as they all have different commercial environments, approaches and objectives, and equally no particular sector is doing it wrong. [...] [more] 
adestra.com    Study

discussion Steal These 2017 Holiday Email Ideas [PDF]

Looking for holiday email inspiration? Look no further. This guide contains the most up-to- date email ideas for the 2017 season and beyond. You’ll find email inspiration for creating conversion-boosting transactional emails, year-in-review emails that surprise and delight, live poll emails that help you gather intel on your customers’ holiday shopping plans, plus several behavioral marketing tactics designed to boost engagement. [...] [more] 
amazonaws.com    Event, Gallery

stats E-Mail-Studie Kennzahlen & Clients nach Branchen HJ1 2017 [PDF]

Aus den aktuellen Entwicklungen heraus und der grundlegenden Bedeutung dieser Themen im Bereich des E-Mail-Marketings wurde von mailworx die vorliegende Studie erstellt. Der Markt wurde von Jänner bis Juni 2017 analysiert und die entsprechenden Statistikdaten ausgewertet. Es wurde erhoben, welche E-Mail-Clients in diesem Zeitraum für den Konsum von Newslettern verwendet wurden. Neben den allgemeinen E-Mail-Client-Ergebnissen und deren Gliederung nach den beiden Bereichen B2B & B2C [...] [more] 
mlwrx.com    Study, Trend

law EU GDPR Report [PDF]

While an overwhelming majority of surveyed organizations (approaching 90%) are familiar with the EU GDPR regulations, only about a third (32%) state that they are compliant or well on the way to compliance. Approximately 30% of surveyed companies report that they will need to make substantial changes to security practices and technology to be in compliance with EU GDPR policies. The primary challenges in becoming compliant with EU GDPR policies are lack of budget (32%), limited understanding of the [...] [more] 
crowdresearchpartners.com    Law
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