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 discussion Email Marketing Trends 2018 [PDF]

ONE. Increased Regulations. TWO. Email Rendering. THREE. Device Friendly. FOUR Intelligent Personalization. FIVE Sophisticated Segmentation. SIX Subject Line Effectiveness. SEVEN Writing for Emails. [...] [more] 
netdna-ssl.com    Marketing, Trend

discussion Actionable Email Intent Modeling with Reparametrized RNNs [PDF]

for its recipients. We propose to annotate these emails for what action its recipient will take. We argue that our approach of action-based annotation is more scalable and theoryagnostic than traditional speech-act-based email intent annotation, while still carrying important semantic and pragmatic information.We show that our action-based annotation scheme achieves good inter-annotator agreement. We also show that we can leverage threaded messages from other domains, which exhibit comparable [...] [more] 
arxiv.org    Intelligence, Marketing

stats 2017 Email Marketing Industry Report [PDF]

At Emma, we believe that great marketing doesn’t happen alone. We do our best work when we’re collaborating, sharing ideas, and learning from one another. That’s why we surveyed nearly 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about? What are they concerned about? What are their biggest challenges? And more importantly, how do they solve them? [...] [more] 
amazonaws.com    Study

 antispam Study: Privacy implications of email tracking [PDF]

We show that the simple act of viewing emails contains privacy pitfalls for the unwary. We assembled a corpus of commercial mailing-list emails, and find a network of hundreds of third parties that track email recipients via methods such as embedded pixels. About 30% of emails leak the recipient’s email address to one or more of these third parties when they are viewed. In the majority of cases, these leaks are intentional on the part of email senders, and further leaks occur if the recipient click [...] [more] 
senglehardt.com    Study

stats The 2017 Ecommerce Holiday Report [PDF]

Omnichannel marketing is all hype, no execution. The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. [...] [more] 
zaius.com    Multichannel, Study

stats 2017 Email Marketing & Unsubscribe Audit [PDF]

Almost 95% are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative. Of the firms studied from March to August, 67% received a "best in class" designation this year. While that was down from 69% in 2016, it means they scored 80% or more in analysis of their email trustworthiness. Indeed, nine sites had perfect scores, meaning that they followed [...] [more] 
otalliance.org    Unsubscribe, Study

stats Consumer email tracker 2017 [PDF]

The average number of email addresses they have is 2.6. Of those polled, 27 have one, up from 23% last year. 26% have one address for both personal and marketing emails from brands they trust — down from 36% last year. And 225% have different email addresses for personal and marketing. Among the respondents, 46% check their email personal addresses two or three times per day, and 10% check only their work addresses. But 50% don’t check their work email even once. [...] [more] 
dotmailer.com    Study

law Trusted Shops Abmahnstudie 2017 [PDF]

Fast jeder zweite Online-Händler ist in den vergangenen 12 Monaten mindestens einmal abgemahnt worden – so ein Ergebnis unserer Studie „Abmahnungen im Online-Handel 2017”. Die Ergebnisse zeigen auch: Abmahnvereine werden zunehmend zum Problem für den Online-Handel. Händler sehen sich in ihrer Existenz bedroht. Die Ergebnisse unserer Abmahnstudie liegen nun vor. Das Meinungs- und Stimmungsbild unter den Online-Händlern hat sich in den letzten zwölf Monaten nochmals verschlechtert. Grund hierfür sind [...] [more] 
hubspot.net    Law, Study

stats Email Marketing Performance in 2017 [PDF]

In this report we share the opinions of these executives on topics including: The most important objectives of an email marketing program; The most useful metrics for measuring performance; The most effective email marketing tactics for reaching objectives; And more! [...] [more] 
returnpath.com    Study

stats 2017 State of Email Creative [PDF]

In our second annual State of Email Creative report, we examine every facet of email creative strategy, including: Finding email inspiration; Email brand guidelines; Email design approaches; The popularity of various design elements; The use of one-off email designs; A/B testing; Email redesign schedules; Landing page responsibilities. [...] [more] 
litmus.com    Design, Study

stats Q3 2017 Email Benchmark Report - the Gmail Effect [PDF]

The number of Gmail users subscribed to marketers' email programs has increased from 17 percent in 2014 to 30 percent today, according to new data released by Yes Lifecycle Marketing. Yesmail analyzed more than 7 billion emails sent through its cross-channel communications platform Yesmail360i. According to the findings, Gmail users make up nearly half (49 percent) of new subscribers -- those who opted into a brand's email program within the last 90 days -- and 38 percent of subscribers who opted [...] [more]
yeslifecyclemarketing.com    Study, Trend

law E-Mail Marketing mit der EU-DSGVO [PDF]

In einem guten halben Jahr wird die Datenschutz-Grundverordnung (EU-DSGVO) für alle Unternehmen verbindlich gültig sein. Am 25. Mai 2018 löst sie in Deutschland das bisher gültige Bundesdatenschutzgesetz (BDSG) ab. [...] [more] 
xqueue.de    Law

discussion Absolit: Die 10 besten Newsletter [PDF]

Das vorliegende Whitepaper zeigt die Top 10 im deutschen E-Mail-Marketing inklusive der untersuchten Newsletter und ihrer Stärken. Die Ergebnisse basieren auf der absolit-Studie „E-Mail-Marketing Benchmarks“, die die Newsletter- und E-Mail-Aktivitäten von über 3000 Unternehmen im deutschsprachigen Raum analysiert. [...] [more] 
absolit.de    Gallery, Design, Law, Study

stats Emoji... or eNOji? What science says about subject lines [PDF]

While the emoji is by no means the only way the digital age has changed the way people write; it is certainly a powerful symbol to illustrate how modern linguistics have changed. Here in the marketing realm, where the language brands use can have a huge effect on revenue, such linguistic changes can have far-reaching and important ramifications. Understanding what these ramifications are, and how they impact the way consumers interact with brands, is essential. It is (or at least should be) a key [...] [more] 
phrasee.co    Subjectline, Study

discussion Artificial Intelligence in email - 4 steps to your AI grand design [PDF]

1. Identifying the right audience Working out the best person or group of people to put the defined message in front of. Who should see your Facebook Ad? Which visitors to your website should see that product? Who should receive an email from you today? 2. Identifying the right message for the audience Working out what message is the best one to put in front of the defined group, and even creating the messages to put in front of them. Should they get a message about trousers or jumpers? Will they [...] [more] 
dotmailer.com    Intelligence
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