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tactics [Podcast #93] Litmus Community Q&A Rapid Fire [MP3]

0:42) Need high quality responsive email templates for non-developer: For templates, we recommend Litmus Community Templates, sendwithus templates, htmlemail.io, and ThemeForest. For tools, many ESPs like MailChimp and Campaign Monitor have great drag-and-drop builders, but we also recommend Bee and StampReady for ESP-agnostic tools. (4:10) Does fixed positioning on mobile work? Though supported in the past, unfortunately fixed positioning is no longer supported in iOS Mail. [...] [more]
litmus.com    Design

tactics [Podcast #91] HTML Email Layout Without Tables [MP3]

In the 91st episode of the #EmailDesignPodcast, Kevin Mandeville breaks down how to build an HTML email layout without using any tables. Community Discussion: How Litmus didn’t use tables for its first email newsletter of 2018. Get off the by Mark Robbins. Microsoft Word-specific CSS index. [...] [more]
litmus.com    Design

tactics [Podcast #85] Apple Mail Not Loading Last Image in Emails [MP3]

(1:05) Did Brooklinen send the most genius marketing email ever: We debate whether Brooklinen’s Black Friday marketing email was a clever idea or email marketing pitfall. (6:03) Apple Mail sometimes hides the last image in an email: We haven’t seen this behavior first hand, but the good news is that adding any content after the image will force it to load (i.e. a simple period “.”). (8:42) HTML Email and Accessibility: Jason breaks down some of the best practices for accessibility in HTML email. [...] [more]
litmus.com    Design

tactics [Podcast #84] Litmus Community Q&A Rapid Fire [MP3]

In the 84th episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on recent changes to Gmail symbols, CSS targeting for Gmail, hiding content in Outlook, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion [Podcast #83] Litmus Community Q&A Rapid Fire [MP3]

(1:08) What’s your approach to email design: concept first or straight to code? There’s no right answer, it comes down to what’s best for your workflow. We prefer designing in the browser using dev tools for quick prototyping. (5:22) Media queries in Android 5.0 and 6.0 aren’t working: For Android 5.1 and above, the default installed mail app is the Gmail app (except for a couple of vendors like Samsung who have their own bespoke client) which does support media queries. Android 4.4 and below used [...] [more]
litmus.com    Design

discussion [Podcast #82] Litmus Community Q&A Rapid Fire [MP3]

(0:53) Does Outlook iOS use Microsoft Word as a rendering engine? No, in contrast to their Windows desktop counterparts, the Outlook apps (both iOS and Android) don’t use Microsoft Word for rendering but are powered by a WebKit-based rendering engine. That’s why Outlook conditional comments or VML that are often used to target Outlook on desktop aren’t supported on the mobile apps. (2:25) iPhone 7 on iOS 11 not responsive: If you experience any scaling issues on iOS 10 or above, simply include [...] [more]
litmus.com    Design

discussion [Podcast #80] POP/IMAP Accounts Come to Gmail iOS [MP3]

In the 80th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez talk about POP/IMAP accounts coming to Gmail iOS, @supports functionality in email, a new email mentorship program, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion [Podcast #79] Microsoft Giving Up On Windows 10 Mobile [MP3]

In the 79th episode of the #EmailDesignPodcast, we discuss dynamic content via web fonts, Microsoft giving up on Windows 10 Mobile, and more. (0:31) Background images in the Samsung email app: Be sure to only use single quotes (‘image.jpg’) instead of double quotes (“image.jpg”) in your code for background image support in the Samsung app. (2:00) Inbox by Gmail starting to support HTML5 tags: Inbox by Gmail doesn’t support all of HTML5, but it looks like support for basic tags like main, nav, and [...] [more]
litmus.com    Design

discussion [Podcast #76] Litmus Community Q&A Rapid Fire [MP3]

(13:51) What is the best method for image compression? Use JPEGs for photos and PNGs for more vector type images. Saving JPEGs at 80% or using PNG-8 instead of PNG-24 are quick ways to reduce file size. Image compression services like ImageOptim, Kraken, TinyPNG, or JPEGMini can come in handy for optimizing your images, too. You can also use the srcset attribute to progressively enhance to more retina images for retina environments. Compressive images—scaling an image up to 4x the desired display and [...] [more]
litmus.com    Design, Mobile, Tool

 tactics [Podcast #74] Litmus Community Rapid Fire Q&A [MP3]

Getting images in Outlook to respect their container’s size? Swapping an animated GIF with an alternate static image for all Outlook users on PC? Can you wrap anchor tags around entire tables? Media query support on Android – Gmail App – Exchange account? Are media queries supported on Android 6? [...] [more]
litmus.com    Design

discussion [Podcast #69] Should We Stop Inlining CSS or Using Tables? [MP3]

Email Client Market Share: See which email clients are the most popular and get a snapshot of industry trends with our free tool. Why Litmus didn’t inline CSS for its first newsletter of 2017: Learn why we chose not to inline our CSS, and why it might be a good idea for you, too. Using CSS Grid for Litmus newsletter: Get an overview of how to use a CSS grid in an email using one of our newsletters as a case study. [...] [more]
litmus.com    Design

strategy [Podcast #67] Transparency, @supports, and Video in Email [MP3]

In the 67th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on implementing transparency in email, using the @supports query, embedding HTML5 video, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design, Video

discussion [Podcast #65] Litmus Community Q&A Rapid Fire [MP3]

In the 65th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on Windows 10 Mail auto-linking, layouts breaking in Outlook.com, ideal email layout width size, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion The 6 Stages of The Subscriber Lifecycle & Email Virality [MP3]

“Customer Lifecycle” is a phrase that’s ubiquitous in marketing. The Customer Lifecycle describes the steps a customer goes through from Consideration to Purchase to Loyalty. But when you think specifically about email marketing, have you ever heard about the term, “Subscriber Lifecycle?” In this episode, Chad White, author of the book, “Email Marketing Rules” and Research Director at Litmus, details the 6 stages of the Subscriber Lifecycle, the differences between social and email virality and what [...] [more]
liveintent.com    Marketing

discussion [Podcast #64] The Future of Thunderbird Email Development [MP3]

(6:14) Microsoft introduces new design system Fluent: The new design system incorporates a redesign of Windows 10 email and provides a glimpse of what email will look like in Windows virtual reality. (10:36) Outlook.com and Office 365 launches Actionable Messages: Approved developers can now insert cards into their emails that provide native functionality in the email client for performing tasks, such as commenting on Trello items. [...] [more]
litmus.com    Trend
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