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discussion 3 examples of email personalization gone wrong [GFX]

If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But just because personalization is the cornerstone of effective marketing doesn't mean that EVERY instance of email personalization is a good one. In fact, there are plenty of ways that—if done incor [...] [more]
myemma.com    Gallery, Customization

strategy How to Design Your Invoice Emails [GFX]

he invoice is a critical message in the customer experience. Beyond accuracy, what also matters is the design. A poorly designed invoice email can cause customer confusion and even frustration. This pain point then could lead to a bottleneck in your payment collection. Well-crafted invoice emails streamline the billing process, strengthening your lifecycle campaign. Plus, they keep your company top of mind with customers. [...] [more]
customer.io    Automation, Gallery, Design

tactics How to Design a Newsletter for Your Blog? [GFX]

A few months ago we were allowed to send blog newsletters to our dear subscribers and customers. And that moment I realized we faced the problem — we did not know anything about it. How can we design it? But the main dilemma arose when it came to the content. Should we simply share our news? What structure to stick to… We thoroughly surveyed our inboxes, the latest research on this topic and even consulted lead marketers and our friends to find out what people love to read when opening email digest. [...] [more]
stripo.email    Gallery, Design

discussion The Top 3 Corporate Event Invitation Emails [GFX]

If you compare the top 10, most catchy event invitation emails in your inbox, you’ll definitely discover that they have much in common. In this post, we break down the anatomy of a successful, highly [...] [more]
medium.com    Gallery

tactics 10 of the Greatest Email Tactics from 13 of the Greatest Onboarding Emails [GFX]

When you try a new tool? Well, you probably still want the same thing: someone to say hello to you, someone to tell you what’s up, someone to offer a hand if you need help. And there are many, many… [...] [more]
medium.com    Automation, Gallery

discussion Don’t Lose Your Email Subscribers with a Standard ‘Unsubscribe’ Link [GFX]

Providing your subscribers with options when they click ‘unsubscribe’ is a win-win situation. Here are 3 great options and 16 examples. [more]
medium.com    Gallery, Customization

discussion The 7 Popular Types of Triggered Email For eCommerce [GFX]

Triggered emails increase open rate up to 69%. Welcome emails win 33% customers more. Reminders increase the attendance rate from 25% to 60%. [...] [more]
stripo.email    Automation, Event, Gallery

tactics 9 Dunning Email Examples You'll Want to Borrow [GFX]

Payment failure contributes to churn. And you don’t want that headache. Dunning emails are an effective way to collect your payment (without nagging). These transactional emails notify users about the status of their accounts and the next steps to continue with your product. [...] [more]
customer.io    Automation, Gallery

discussion What Makes A Really Good Email? [GFX]

First off, what is Really Good Emails? It’s a Internet website that tries to put together the best emails in the universe in one place. Really Good Emails (RGE for short) aims to be the best showcase of email design and resources on the web. We’re providing transparency into product email and customer email cycles that are not available anywhere else. [...] [more]
reallygoodemails.com    Clickrate

 discussion 15 of the Best Email Marketing Campaign Examples You’ve Ever Seen [GFX]

5 Examples of Effective Email Marketing. 1) charity: water. When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget. Well, charity: water took an alternate route. Once someone donates to [...] [more]
medium.com    Gallery

discussion The 7 Best Year in Review Emails of 2017 [GFX]

How did other brands put together their year in review emails? We check out 7 brands to get inspired by how they looked back over the year. [...] [more]
beefree.io    Event, Gallery

discussion 8 Brands Using Email Personalization Like Pros [GFX]

1. Sephora leverages VIP status. Sephora is killing it when it comes to personalization. Of course, they use personalization in the subject line, but they take it one step further by including personalization in the content of the email. It’s just one extra way to say, “Hey Allie, we care about you and your makeup preferences.” [...] [more]
campaignmonitor.com    Automation, Gallery, Customization, Segmentation

 discussion Email Contest – Best Email Design Hunt 2017 [GFX]

BEST ENTRIES GALLERY. The HUNT for the best email design begins here.... Here is the list of entries submitted for The Best Email Design Hunt. Please encourage the participants by voting the entries you like. Your votes will help them WIN. [...] [more]
emailmonks.com    Gallery, Design

discussion 10 great examples of Animated GIFs in emails [GFX]

Today, debates about the necessity of a GIF in emails do not stop. Some companies recommend using them in every newsletter, while others insist we should use them occasionally. But they all agree that GIFs should be! That is why we are willing to talk about the best examples of animated GIFs in email marketing … Continue reading "10 great examples of Animated GIFs in emails" [...] [more]
stripo.email    Gallery, Design, Video

discussion Top 5 Brands using Humor in Email to delight subscribers [GFX]

We all love HUMOR. Yes, even the most serious looking email marketers among us. Humor has been a vital part of marketing since ages. And when it comes to email marketing, out of the dozens of emails that dive into our inbox every day, it’s that one humorous copy that puts a smile on our face. Check out how various brands are successfully using humor to build their brand and enhance email engagement: [...] [more]
emailmonks.com    Gallery
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