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discussion The Top 12 Emails of 2017 [GFX]

It’s true: Today’s inboxes are more crowded than ever. But with an eye toward smart design and strategy, marketers from brands big and small can create hugely successful email campaigns and become the heroes of their office. In this guide, we show off 12 of our favorite customer emails from 2017, break down what makes them so good, and introduce you to a few of the talented folks behind them. [...] [more]
myemma.com    Gallery, Marketing

discussion How 6 Brands Build Hype in Their Teaser Email Campaigns [GFX]

Go ahead and be a tease! Look to these six brands to create teaser email campaigns that will increase excitement around an upcoming product promotion! [...] [more]
beefree.io    Gallery, Marketing

discussion Cyber Week Emails: 9 Designs for Extending Cyber Monday [GFX]

This year, more brands than ever celebrated a novel holiday: Cyber Week. Did you notice it, too? Companies big and small extended their Black Friday and Cyber Monday promotions throughout the week. And they launched big email campaigns, of course, to go along with them! The (inbox) result: a flood of cyber week emails. Even as of this morning—nearly a week after Black Friday and three days after Cyber Monday—our inbox looked like this: [...] [more]
beefree.io    Gallery

discussion 8 brilliant email examples from Cyber Monday 2017 [GFX]

As anyone who works in the wonderful world of email knows, Cyber Monday is kind of like our Super Bowl. In fact, this year's event ended up being the biggest online shopping day in history, with sales up 16.9% over 2016. That kind of pressure (and opportunity) means brands big and small had to do everything they could to stand out in the inbox – and this year's batch of emails didn't disappoint. [...] [more]
myemma.com    Event, Gallery

discussion 5 Unique Ways to Use Animated GIFs in Email [GFX]

1. GIF aligned with the story: GIFs are a fantastic short-way of storytelling and readers are more likely to get allured by a GIF than a plain text or an image. Second, the story being conveyed with attractive movements tends to remain for a long time in the memory of the viewer. So, make sure that the GIF you are adding into your email speaks of a story about your products or services. As you have just a few seconds to convey the story, focus more on content and storytelling techniques. This is how [...] [more]
bluemailmedia.com    Gallery, Design, Video

tactics 6 Holiday Emails to Send This Season [GFX]

To be successful, you'll have to go beyond emailing a $5 holiday coupon to every subscriber. We dug through a lot of holiday data, and we can tell you that consumers have high expectations this year. To help marketers exceed customer's expectations, we've created a list of six data-backed holiday emails that every brand can send this season. 1. Gift guide 54% of shoppers made a purchase based on a retailer's suggestion [...] [more]
pinpointe.com    Event, Gallery

discussion Tips and inspiration for your Black Friday and Cyber Monday email strategy [GFX]

If you’re still reading, here are some tips and some old and new examples that I’ve gathered from my overcrowded inbox to get you started with your strategy planning. Casper: Snooze through the sales… [...] [more]
adestra.com    Gallery

discussion Why welcome email series is better for your business [GFX]

Attracted to your profile and what you have displayed on your website, people subscribed to your list. Now is your time to impress them. First impressions last; and a welcome email is your chance at making a good first impression on your subscribers. Welcome emails are incredibly effective.According to Wordstream, on average, 320% more revenue is attributed to them on a per email basis than other promotional emails. [...] [more]
emailmonks.com    Automation, Gallery

discussion GIF: How Nordstrom makes your Thanksgiving More Delightful [GFX]

E-commerce spending touched $1287 million on Thanksgiving Day 2016 that was $191 million more when compared to 2015. Make the best of this opportunity by sending out interesting emails that entice your customers to take the next action. Have a look at this email by Nordstrom and get inspired to make it big this Thanksgiving. [...] [more]
medium.com    Event, Gallery

discussion Boo! How did your Halloween campaign do? [GFX]

At this time of year I love taking a peek at what our clients have been up to, as Halloween often provides a great opportunity to get creative. [...] [more]
adestra.com    Event, Gallery

discussion 8 Promotional Emails That Actually Work [GFX]

1. Go beyond the discount The human psyche is a complex entity. When convincing it to buy a product, the money leverage (savings! more savings!) is just one of the possible options, and oftentimes it is not the most effective. In 1954, US psychologist Abraham Maslow categorized human needs in his famous pyramid. Depending on the type of product, communication strategy and other factors, you can try to play on one of the different levels. [...] [more]
mailup.com    Gallery, Marketing

discussion What You Can Learn From These 7 Online Education Emails [GFX]

Pretty much anything you want to learn, you can take a class online. When LinkedIn bought the online education website Lynda for $1.5 billion in 2015, it was clear that the e-learning industry was having a moment, and it’s still growing by leaps and bounds. So we got curious: how do online education emails measure up? We researched how seven prominent online learning companies approached their email design to improve our knowledge. [...] [more]
beefree.io    Gallery

discussion 10 inspirational abandoned cart email designs [GFX]

10 inspirational abandoned cart email designs is published by Sarah Hirsch in The eCommerce Forum. [more]
medium.com    Automation, Gallery, Conversionrate

tactics Don’t let your customers fall off. Re-engage with email. Here’s how. [GFX]

We are so hot for email right now. We think it’s one of the smartest channels to re-activate hardly earned customers. Besides great email design, what makes a re-engagement email successful? personalized images and content; segmentation based on behavior or time; (product) recommendations that are relevant and specific to the customer; urgency and a clear CTA or a message that promotes action [...] [more]
reallygoodemails.com    Design, Customization, Segmentation, Gallery

discussion Halloween Email Campaigns: What's Hot (and What's Not) for 2017 [GFX]

Want to see what great things marketers are doing for their 2017 Halloween email promotions? Here are some of our favorites from the Email Creative Archive. [...] [more]
freshaddress.com    Event, Gallery
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