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tactics A Spotlight on Abandoned Shopping Cart Emails [GFX]

I’m sure most of us have been there. You’re shopping online and snapping up some bargains. You click here, you click there?—?adding all these great deals to your cart because?—?how can you not? But then you get to the checkout and reality sets in. Maybe you have to set up an account, or the shipping charges are through the roof, or you get distracted by the kids?—?and you completely forget about your order. The list goes on [...] [more]
medium.com    Automation, Gallery, Conversionrate

discussion Email Marketers React to Hurricane Harvey (Part 2) [GFX]

This is part 2 of a blog series that take a look at how email marketers have scrambled to adjust their email programs in the wake of the recent Hurricane Harvey catastrophe. We expect more companies, especially those based in Texas and Houston, will add hurricane- or relief-related messaging once they have time to come up with plans and email content. Here are some notable examples of hurricane-related emails sent since Hurricane Harvey blew ashore: [...] [more]
freshaddress.com    Gallery

discussion 7 Really Good Unsubscribe Pages + Preference Centers [GFX]

Raise your hand if you’ve ever felt a little hurt from an unsubscribe. Or a thousand. Yeah, me too. When you spend weeks working on a brilliant new campaign, it’s tough not to take them personally. But it’s about time we stopped treating all unsubscribes like bad break-ups. A good email preferences or unsubscribe page gives your subscribers the simple opportunity to get more emails they love and fewer emails they don’t. It’s like couples counseling for you and thousands of subscribers. It’s a good [...] [more]
reallygoodemails.com    Unsubscribe, Gallery

discussion A Total Eclipse of The Inbox: Using a Natural Phenomenon in Your Email Marketing [GFX]

Did you see the amazing total solar eclipse? Here in PA we only got a partial eclipse, but it was still absolutely stunning. This was the first total solar eclipse visible in the contiguous United States since 1979 and will be one of history’s most widely document eclipses. And get this: in order to chase the eclipse across the nation, you would’ve had to travel roughly 2,400 mph! [...] [more]
listrak.com    Event, Gallery

discussion Eclipse Email Designs We're Over the Moon For [GFX]

We’re still buzzing with excitement about the solar eclipse, and so is our inbox! As you might guess, brands took the opportunity to promote more than just eclipse glasses. Our inbox was full of special promotions and eclipse-themed content. Quite a few really impressed us! Check out our roundup of our favorite eclipse email designs. If you weren’t already inspired by the celestial bodies above, maybe you’ll take something away from the designs that eclipsed the rest. [...] [more]
beefree.io    Event, Gallery

discussion The best email campaigns of the 2017 eclipse [GFX]

There's nothing like a major celestial event to bring out some eye-catching email campaigns. Sure, it'll be a while before another solar eclipse is visible in the United States. But that doesn't mean that you can't gather a key marketing lesson from this historic occasion. These email examples showcase the power of timeliness and using trending topics to capture attention in the inbox. Check 'em out and enjoy – we promise they're totality great! [...] [more]
myemma.com    Event, Gallery

tactics 7 Examples of Awesome Cart Abandonment Emails [GFX]

Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is 74%. That's a lot of revenue left on the table, or in this case, in digital carts. To try and recapture some of those sales, 51% of marketers launch remarketing campaigns to get customers to check out. [...] [more]
pinpointe.com    Automation, Gallery, Conversionrate

tactics What is the Best Way to Use Animated Gifs in Email? [GFX]

Topshop – What’s New? This main feature gif from Topshop is a great example of how to promote recently launched products. On average users spend between 15 and 20 seconds glancing over an email, so being able to show them 5 items in under 5 seconds is a great way to show off multiple products [...] [more]
emailcenteruk.com    Gallery

law GDPR: How to create best practice privacy notices (with examples) [GFX]

There are a number of factors to the GDPR (General Data Protection Regulation) that from May 2018 will change how companies communicate with users and process their personal information. One fundamental factor is privacy notices – how organisations explain at the point of data collection what users can expect will happen to their data. In this article, we'll dig into the topic of privacy notices more deeply, and present some best practice examples that appear to comply with the GDPR. [...] [more]
econsultancy.com    Gallery, Law

tactics GDPR: 10 examples of best practice UX for obtaining marketing consent [GFX]

With the General Data Protection Regulation (GDPR) due to come into force in May 2018, there are already lots of resources out there to help guide you towards compliance. However, there are fewer articles that point to companies who are already exhibiting best practice. So, I'm going to attempt to round up examples that already seem to comply with aspects of the GDPR. [...] [more]
econsultancy.com    Listbuilding, Gallery, Law

tactics Emojify Your Email Marketing [GFX]

Emoji are now commonplace. We've been lured into the world of emoji so much so that it spilled from phones into merchandise, movies, and marketing. [...] [more]
getresponse.com    Subjectline, Gallery

tactics 15 Unique Ways to Use Animated GIFs in Email [GFX]

Marketers increasingly choose animated GIFs to create email communications. But how can you use them in a fun, useful, different way than usual? Here are 15 ideas (plus a bonus) to experiment with right away. We see GIFs being used more and more often in our inboxes, adding a touch of vitality and cheer to email messages. But animated GIFs are not just decorative: they can serve various purposes, such as illustrating a product’s features, do some storytelling about its origins, describing how [...] [more]
mailup.com    Gallery, Video

discussion Kinetic Email Design- Build Engaging Emails [GFX]

Kinetic Interactive: These are emails that have additional elements that respond to user Kinetic interactive emails involve the use of the :hover, :active, :focus or :checked CSS selectors. The elements used in these emails are user-driven carousels containing navigation buttons and collapsible menus. This email from Adidas is a perfect example for kinetic interactive email. [...] [more]
emailmonks.com    Gallery, Design

discussion Gamification in Emails [GFX]

Take a behavior-based approach if you wish to tread on the path of gamification. You are likely to get more subscriber engagement, better visits on your website, and more newsletter subscriptions by incorporating game mechanics in your email campaigns. Offer rewards to user actions to tempt the subscribers to invite their friends and make them curious to know more about you. To put it simply, determine the motivators that can drive the desired behavior from your subscribers and design a gamification [...] [more]
emailmonks.com    Gallery

tactics Transaktionsmails im Marketing einsetzen [GFX]

Transaktionsmails werden im Marketing viel zu selten genutzt, obwohl die Öffnungsraten extrem hoch sind und der Kunde die E-Mails sogar erwartet. Im ersten Teil dieses zweiteiligen Blogbeitrages möchten wir über das Potenzial von Transaktionsmails aufklären und darüber, welche Chancen sich für die Nutzung im Marketing bieten. [...] [more]
artegic.com    Automation, Gallery
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