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discussion How to Make the Most Out of Email GIFs

t seems like animated GIFs are everywhere these days. In blog posts, on social media, in text messages from your friends—it’s a GIF-y world out there. And they’re becoming increasingly popular in email, too. We’re big fans of GIFs in a show-don’t-tell sorta way, but they’re also great for conveying complex emotions and filling the void that is a general lack of video support in email. In a world where eyes are drawn to moving pictures but need information quickly, GIFs are here to provide [...] [more]
mailchimp.com    Design, Video

tactics What Email Marketers Need to Know About iOS 11 and the New iPhones

With iOS Mail accounting for about a third of all email opens in the first half of 2017, updates to the iPhone family and changes to the mobile operating system and its email client can make a big impact on the email world. Now, after Apple’s big event on September 12th, we know that it’s not one, but three new iPhones—iPhone 8, 8 Plus, and iPhone X—that will make their way into consumers’ hands soon, along with the new mobile operating system iOS 11. But what does that mean for email marketers? [...] [more]
litmus.com    Design, Mobile, Video

tactics A Guide to Animated GIFs In Email

Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message. Many marketers are finding that adding animation is just the thing to increase subscriber engagement, and are increasingly turning to animated GIFs in email to provide that bit of extra interest. [...] [more]
litmus.com    Gallery, Design, Video

tactics 3 step guide to email-friendly MEGA-GIFs

Even though we’re taking brave steps into things like CSS & SVG animation, you still can’t beat a solid GIF for cross-platform animation support. It may have just celebrated it’s 30th (Yes, thirtieth) birthday, but you’d be surprised how much you can still squeeze out of a GIF with a bit of optimisation. It’s totally possible to make something outlandish like a 10 second GIF running at 25 frames per second (FPS) that weighs in at 1MB instead of 20MB. [...] [more]
emaildesignreview.com    Design, Video

tactics Faux-Video, Dynamic CSS Content/Live Updates and many more

We (CACI Email Studio) were tasked by Channel 4 to put the Faux-Video to good use to promote the coverage of the England vs. Scotland game for the UEFA Women’s Euro 2017 tournament?—?but, we decided to go a little further with some dynamic CSS content. So we came up with an email (that finished up) like this, but changed many times in the several hours following its send. [...] [more]
medium.com    Video

tactics 15 Unique Ways to Use Animated GIFs in Email [GFX]

Marketers increasingly choose animated GIFs to create email communications. But how can you use them in a fun, useful, different way than usual? Here are 15 ideas (plus a bonus) to experiment with right away. We see GIFs being used more and more often in our inboxes, adding a touch of vitality and cheer to email messages. But animated GIFs are not just decorative: they can serve various purposes, such as illustrating a product’s features, do some storytelling about its origins, describing how [...] [more]
mailup.com    Gallery, Video

tactics FAUX-VIDEO in email

To begin with, I took an existing video from Vimeo and began stripping it down frame-by-frame, removing a lot of them (about 1-in-4). Or I simply took the frames I wanted and made a new video… I then created sprites based on sections of the video (again trying to keep them small). I then used the video as background image and used CSS (targeting Webkit) to play the animation. Which works pretty nicely. [...] [more]
medium.com    Video

tactics Video Playback in Email? Comin' Right Up!

Ever since we added the "email embed" feature in Wistia, people have been asking if there's a way to make videos play inside of emails. Unfortunately, historically there's been really poor support for video playback directly in email. But as of late, the relationship between video and email has changed. With the release of the latest version of iOS (version 10) and macOS (Sierra), Apple enabled video playback in Apple Mail on mobile and desktop. Between these two clients, that's about 49% market s [...] [more]
wistia.com    Tool, Video

strategy [Podcast #67] Transparency, @supports, and Video in Email [MP3]

In the 67th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on implementing transparency in email, using the @supports query, embedding HTML5 video, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design, Video

tactics Which email clients play video?

Not all email clients support video playback directly from the message body. In fact, most clients don't. For this reason, it is important to set an image replacement (fallback) linked to the video so users can see this from the browser. Below you can see what each mail client does when you receive an email that has an embedded video: [...] [more]
acrelianews.com    Video

tactics A How-To Guide on Embedding HTML5 Video in Email

This article will teach you how to embed HTML5 video so that it can be played in email clients that support video in email, specifically Apple Mail, iOS 10 and the Samsung email client. It will also cover various fallback techniques so that alternate content is displayed in the clients that cannot play video. [...] [more]
emailonacid.com    Video

discussion Yesmail Email Design Lookbook [PDF]

Email marketing has matured. For years we assisted companies to go mobile with responsive templates. These days 8 out of 10 emails are mobile friendly. Now we see strong focus on three areas: value-added content, versioning based on audience segments and a more refined, simplified email design. We hope these pages will inspire your next campaigns and help you grow. [...] [more]
yesmail.com    Gallery, Customization, Marketing, Video

tactics Cinemagraph GIF - Glam Up Your Email Campaign [GFX]

Have you ever lavished cardamom on your cookies to give it a feel of exoticism? It tastes amazing, doesn’t it? Cinemagraphs are the cardamom if emails are cookies. They make the emails look great an [more]
emailmonks.com    Gallery, Video

tactics Tutorial: Animated Image Carousel for Email with Ken Burns Effects

This is a follow up to the Animated Image Carousel for Email tutorial. In this article, we will go over how to add pan and zoom effects, commonly referred to as the Ken Burns effect, to the animated carousel. However, you can also use these techniques by themselves as well. The Ken Burns effect is what many people see on screensavers that display a series of images with slow zooming or panning effects. [...] [more]
emailonacid.com    Design, Video

discussion 5 Brands That Are Using GIFs to Elevate Their Email Marketing [GFX]

As email marketers, we are constantly asking ourselves what makes an email great. Witty copy? Stunning design? Eye-catching imagery? Sure, all of these combine to create powerful email campaigns, but nailing those elements down to an exact formula across industries is impossible. Universally, great email all boils down to one element: level of engagement. The goal of email marketing is to establish a business relationship with a prospect and eventually convert them into a customer, so catching and [...] [more]
emailonacid.com    Gallery, Design, Video
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