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stats 2017 Email Marketing & Unsubscribe Audit [PDF]

Almost 95% are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative. Of the firms studied from March to August, 67% received a "best in class" designation this year. While that was down from 69% in 2016, it means they scored 80% or more in analysis of their email trustworthiness. Indeed, nine sites had perfect scores, meaning that they followed [...] [more] 
otalliance.org    Unsubscribe, Study

discussion Roadrunner FBLs shut down

The Roadrunner (Time Warner Cable) FBL has been turned off as of today, meaning no more spam complaint data will be sent from Roadrunner’s servers to mail senders. Personally, I would consider this a good opportunity to check your list for rr.com addresses to gauge potential impact, as well as making sure your unsubscribe link is prominent and functioning properly. Since Roadrunner users who lodge spam complaints will now remain on your list, you want to be sure you make it as easy as possible for [...] [more]
deliverycounts.com    Unsubscribe, Deliverability

tactics 14 Best Practices for Email Unsubscribes

The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. Especially if you believe a certain number of people are always going to fall off your list, no matter what you do. But that’s not necessarily so. I’m not recommending that you con people into staying on your list—not in the least—but there are honest ways to retain subscribers even after they’ve clicked the “unsubscribe” link. [...] [more]
infusionsoft.com    Unsubscribe, Gallery

stats Email Use 2017 – EMEA report [PDF]

Desktops/laptops are the most commonly used device for checking emails, although smartphones are preferred by those 18 to 34. Smartphones are the primary device for checking personal emails. 80% of work emails and 65% of personal emails are opened. Of those, 80% of work emails and 64% of personal emails are read. [...] [more] 
adobe.com    Study, Mobile, Frequency, Unsubscribe

discussion 7 Really Good Unsubscribe Pages + Preference Centers [GFX]

Raise your hand if you’ve ever felt a little hurt from an unsubscribe. Or a thousand. Yeah, me too. When you spend weeks working on a brilliant new campaign, it’s tough not to take them personally. But it’s about time we stopped treating all unsubscribes like bad break-ups. A good email preferences or unsubscribe page gives your subscribers the simple opportunity to get more emails they love and fewer emails they don’t. It’s like couples counseling for you and thousands of subscribers. It’s a good [...] [more]
reallygoodemails.com    Unsubscribe, Gallery

tactics Abmeldungen verhindern, bevor sie passieren

Newsletter-Abmeldungen werden sich wohl nie zu 100 Prozent verhindern lassen. Aber wäre es nicht schön, gefährdete Personen zu identifizieren, noch bevor sie sich tatsächlich abgemeldet haben? Immerhin hätten wir so zumindest die Möglichkeit diese Zielgruppe mit einer besonderen Promo und individuellen Marketing-Inhalten zu überzeugen oder durch Anpassung der Kommunikationsfrequenz eine drohende Abmeldung abzuwehren. [...] [more]
email-marketing-forum.de    Unsubscribe, Intelligence

tactics GDPR: 10 rules for getting email unsubscribes right

The penalties for making it hard to unsubscribe include damaging customer relations and brand reputation, getting reported to the authorities, receiving fines, but most likely and perhaps most dangerous of all - being marked as SPAM (unsolicited mail) by recipients. In this article, I'll give you 11 rules to help make it easy for email subscribers to opt out and keep you on the right side of customers, the law, regulators, ISPs and email providers. First, some perspective... [...] [more]
econsultancy.com    Unsubscribe, Law

discussion Fixing a problem with “Unsubscribe” in Outlook.com

One of the problems that some of our users have been experiencing in Outlook.com is using the “You can unsubscribe” widget. The widget above shows up when we think the message is bulk, and the message contains a List-Unsubscribe header, and that header contains a mailto. We parse out the mailto and send a message to the address, unsubscribing you from the list. If the List-Unsubscribe header only has a http link, we do not show the widget. If it has both a mailto and a http link, we still only parse [...] [more]
microsoft.com    Unsubscribe, Deliverability

tactics How to Make Your Unsubscribe Survey More Actionable

Using an unsubscribe survey to understand why your subscribers opt out can give you valuable insights to drive improvements in your email marketing program—but only if you ask the right questions. Most of the unsubscribe surveys we’ve seen haven’t kept up with the growing number of reasons that consumers unsubscribe, as we revealed in our Adapting to Consumers’ New Definition of Spam ebook. That means that unsubscribe surveys have become increasingly less actionable over time. [...] [more]
litmus.com    Unsubscribe

discussion One-click unsubscription is now an RFC

In September I wrote about a proposal to allow one-click unsubscriptions from mailing lists without user interaction. After taking a rather tortuous path through the IETF, it's now been issued as RFC 8058. The changes since September are quite minor, mostly tightening up some details to prevent various attacks from fake unsub requests. Now that it's official, I expect email service providers will start implementing it, and we'll have an arguably better alternative to mail feedback loops to tell [...] [more]
jl.ly    Unsubscribe, Deliverability

discussion 5 Reasons List-Unsubscribe Concerns Are Overblown

One of the many changes made to iOS Mail with the release of iOS 10 Mail was that Apple added support for list-unsubscribe, which is coding that marketers add to the headers of their emails to enable native unsubscribe links offered by inbox providers. While some native unsubscribe links are somewhat subtle, Apple’s “easy unsubscribe” banner appears prominently at the top of emails. [...] [more]
litmus.com    Unsubscribe

discussion Yesmail surprises with "study" on iOS list unsubscribe

As voters on both sides of the aisle know very well, some politicians are quite good at creating their own realities whenever opportune. Email service provider Yesmail also appears to be showing chutzpa in taking the occasion of Apple’s support of email list unsubscribe in their iOS 10 mail client to create a huge PR bubble. [...] [more]
publicare.de    Unsubscribe

discussion How To Set Up Email Unsubscribe Policies

Maintaining a good reputation for your recipient list is key to ensuring your emails reach the elusive Inbox. Think of a good deliverability rating like your credit score—consistency is key. Just as missed payments can bring you down, through consistent experiences with your recipient list (similar to consistent, on-time payments), you can improve and get back to where you want to be. [...] [more]
sendgrid.com    Unsubscribe, Gallery

stats Is the new “easy” list unsubscribe a big problem?

Updating an operating system on millions of devices doesn’t just happen in a day. Publicare assumes that iOS 10 was installed on a sufficient number of devices on 9/29/2016. The unsubscribe numbers speak a clear language: the number of unsubscribes via list unsubscribe climbed to 9.52%. Only 1.36% of recipients complained about the newsletter or moved it to their spam folder. After 14 days, 54% of all Apple devices had upgraded to iOS 10.* Experimentation with the new feature seems to have subsided a [...] [more]
publicare.de    Unsubscribe, Study

discussion Adapting to Consumers’ New Spam Definition: Webinar Recording + Q&A [VID]

As consumer attitudes toward spam continue to shift dramatically, it’s up to marketers to equally shift how they build their emails and run their marketing programs. Litmus worked with Fluent to survey 1,300+ American adults to find out about subscriber behavior, specifically: [...] [more]
litmus.com    Unsubscribe, Study
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