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discussion The most surprising email marketing trends from Black Friday

The 5-day stretch between Thanksgiving and Cyber Monday is the busiest time of year for email marketing. It’s also the best time of year to hunt for trends and see the best (and the worst) email marketing examples in your inbox. Sometimes called Cyber Week, the email marketing stakes are high this time of year. Email alone contributes up to 20% of all revenue on Black Friday. The pressure is on retailers to stand out from all the other inbox noise. [...] [more]
artplusmarketing.com    Event, Trend

discussion 11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

We’re turning the page towards a new year with new goals, possibilities and expectations. And as we all know, a mere year can make a world’s difference in the fast-paced – yet utterly exciting – field of digital marketing. Last year, we asked our experts to predict what they believed would be the defining digital marketing trends for 2017. Most of their predictions actually turned out to be accurate, while some of the trends have yet to materialise. [...] [more]
apsis.com    Trend

 discussion Email Year in Review: 2017

Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that will help shape the industry moving into the New Year. Let’s relive together the most important moments and highlights in email. [...] [more]
250ok.com    Trend

discussion E-Mail-Design-Trends 2018

Was kommt, was bleibt, was geht? Trends im Design ändern sich schnell. Damit E-Mails modern und aktuell wirken, muss man auf dem Laufenden bleiben. [...] [more]
email-marketing-forum.de    Subjectline, Design, Trend

discussion Email marketing trends 2018 from experts

Seamless customer experience, GDPR and IA are not just buzz words but your ticket to stay ahead in digital space. Check out email marketing trends for 2018. [...] [more]
freshmail.com    Trend

discussion Trends in Email Marketing (and How to Up Your Game by 2018)

A run through the email marketing changes we’re seeing in 2017 and what you can do to plan a competitive strategy on par with industry trends. [...] [more]
pagely.com    Trend

discussion 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence

“Data-driven email marketing is all about interpreting your data to better understand your prospects and customers,” writes Fulcrum Tech. “It also involves implementing an email marketing plan with the information and insights you gather to deliver relevant email campaigns that target each customer’s needs, preferences, and interests.” We recently worked with Hilton on a data-driven campaign that featured a hyper-personalized email that went to Hilton Honors rewards program members. The message [...] [more]
business2community.com    Trend

discussion 7 Ways to Future-Proof Your Organization With Data Driven Marketing

1. Embrace Data Science. Businesses like MailChimp, Uber and Amazon (among countless others) have all embraced data science as a way of uncovering hidden opportunities for many different business units, including marketing. As the VP of Product Management (and previously the Chief Data Science), John Foreman says, “The data science team at MailChimp leads from the back in this way — constantly finding ways to serve other teams and our customers using analytics and data-driven products.” [...] [more]
oracle.com    Intelligence, Trend

discussion Artificial Intelligence & Email Marketing - Part 2

We work on some of the most complex and advanced email programs in the world. We’re always looking for ways to innovate and improve our customers’ programs. After working with OneSpot for years, we believe the personalization technology company is changing the game with machine learning and its practical application for email programs. I recently sat down with several members of the OneSpot team to get their perspective on the AI landscape and what their technology offers the modern marketer. [...] [more]
trendlineinteractive.com    Customization, Intelligence, Trend

 discussion 6 Email Marketing & Automation Predictions for 2018

The marketing funnel as we know it is over. But marketers need not despair. A new marketing funnel has emerged and merges pre-purchase and post-purchase stages to present a complete view of the entire customer lifecycle. Multi-channel, multi-touch, multi-path customer journeys are the new marketing funnel. [...] [more]
campaignmonitor.com    Trend

discussion 6 more email marketing predictions for 2018

60% of the time, we're right every time. Shhhh…you hear that? Yep, Christmas bells are already ringing, and we’ll be singing Auld Lang Syne before you know it. For marketers, the time is now to get ready for 2018, so we asked some of the smartest folks around the Emma house for their predictions on what we can expect in the new year. Here are 6 trends to prepare for in 2018. [...] [more]
myemma.com    Trend

stats Q3 2017 Email Benchmark Report - the Gmail Effect [PDF]

The number of Gmail users subscribed to marketers' email programs has increased from 17 percent in 2014 to 30 percent today, according to new data released by Yes Lifecycle Marketing. Yesmail analyzed more than 7 billion emails sent through its cross-channel communications platform Yesmail360i. According to the findings, Gmail users make up nearly half (49 percent) of new subscribers -- those who opted into a brand's email program within the last 90 days -- and 38 percent of subscribers who opted [...] [more]
yeslifecyclemarketing.com    Study, Trend

discussion Emojis in email subject lines: smiley face, or smiley poop?

Emojis are in lots of subject lines these days. But do they work? We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines. Should we Emoji… or should we eNOji? Ever since the Oxford English Dictionary named the “Laughing face with tears of joy” as the word of the year in 2015, marketers have been all about emojis. And so you see them everywhere, because just because you can do it… you should do it. Right? [...] [more]
econsultancy.com    Subjectline, Study, Trend

discussion Email waits for no one

There’s no doubt that 2017 has seen some major developments in the ever-evolving world of email marketing. Ranging from game-changing alterations to refinements of the more subtle variety, e-shot™ make it our business to always be at the forefront of these changes, ensuring that our customers are best placed to maximise the effectiveness of their email marketing. [...] [more]
e-shot.net    Trend

discussion Things we learned at Advanced Email Conference 2017 #emailconf

his week Team Taxi went to the Advanced Email Conference at Bounce Farringdon, London. Here are our picks from a great conference. Personalisation is still the aim. A theme running through the day was that personalisation is key - both to drive engagement and roi, and to prevent disengagement and unsubscribes. Emma Stebbing of Thomas Cook highlighted the importance of subject lines, and showed how they’re going beyond first name personalisation there. She also reminded us to consider mobile when test [...] [more]
taxiforemail.com    Event, Customization, Trend
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