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discussion 9 Biggest Email Newsletter Design Trends of 2017

According to a recent Email Statistics Report released by the Radicati Group, the number of worldwide email users, which is now 3.7 billion, will increase to over 4.1 billion by the end of the year 2021 – including both business and consumer users. This demonstrates how popular email newsletters still are as the most powerful and effective medium of communication in Internet marketing. [...] [more]
xhtmljunction.com    Design, Trend

discussion 6 Email Marketing Tips for the B2B Marketer

Keyframe Animation-Based Interactivity Email subscribers are no longer content with a witty email copy or bright imagery. Hence, email marketers have been dabbling with the inclusion of elements to make the emails more interactive. One of the best ways to achieve interactivity is by using keyframe animations. [...] [more]
marketo.com    Trend

discussion Email marketing trends 2018

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization. Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimise their approach. [...] [more]
smartinsights.com    Trend

discussion Emojis - Warum Newsletter jetzt Herzchen haben

Trotz Smartphone-Boom und Social Media erfreut sich E-Mail-Marketing kontinuierlicher Beliebtheit. Die Tools sind ausgereift, die Nutzungsquoten sind gleichbleibend hoch, auch auf dem Smartphone, und bei den Targeting-Taktiken gibt es jede Menge Best Practice. Es kommt also vor allem auf relevante Inhalte an und auf eine spannende Betreffzeile an. [...] [more]
etailment.de    Subjectline, Study, Trend

discussion The 2017 State of B2B Email Marketing [PDF]

4. How Performance is Changing. 5. Most Important B2B Objectives. 6. How to Cut Through the Inbox Clutter. 7. Success Achieving Objectives. 8. Most Useful Performance Metrics. 9. Sales Cycle Encountered. 10. Strategic Objectives Versus Metrics. 11. Most Effective B2B Tactics [...] [more] 
ascend2.com    B2B, Study, Trend

stats Klickraten und Öffnungsraten 2017 [PDF]

Auf Grundlage dieser Fragen haben wir von Newsletter2Go E-Mail-Daten von über 630 Millio- nen E-Mail-Kampagnen aus über 50 Ländern anonymisiert ausgewertet, die in den letzten 12 Monaten über unsere Newsletter Software gesendet wurden. In der folgenden Studie möchten wir Ihnen unsere Ergebnisse präsentieren. [...] [more] 
newsletter2go.de    Study, Trend

social Email Marketing Trends for 2018

If relevance, quality, and effective content delivery aren’t a part of your marketing strategy, settle in for a frustrating and unrewarding 2017 and 2018. As always, to succeed you need to think about the needs of your customers. You need visibility and you need to stay ahead of your competition. None of this is easy. So, which email marketing trend is right for your business? Below are the top email marketing trends for 2018 to drive traffic and increase conversions. [...] [more]
medium.com    Listbuilding, Marketing, Mobile, Trend

stats Cheetah Digital Benchmark Report zeigt: E-Mails bleiben zentrales Marketing-Tool

Öffnungsrate steigt bei deutschen Verbrauchern auf 30,38 Prozent; Rückläuferquote sinkt auf 2,06 Prozent; Im direkten Branchenvergleich ist der Online-Versandhandel Performance-Sieger; E-Mail-Marketing gehört nach wie vor zu den effizientesten Werbeformen überhaupt. Dies liegt nicht zuletzt an der unverändert hohen Akzeptanz der elektronischen Post bei den Verbrauchern: Gegenüber dem Vorjahr ist die E-Mail-Öffnungsrate in Deutschland um weitere 1,3 Prozent auf insgesamt 30,38 Prozent angestiegen. [...] [more]
lifepr.de    Study, Trend

stats Quarterly Email Benchmark Report Q2 2017: April, May, June [PDF]

Email volume rose by 14.5% in Q2 2017 compared to Q2 2016. Open rates were similar to the rates seen in Q2 2016. Although unique click rates declined by 6.7%, revenue per email matched the $0.07 received in Q2 2016. Business products and services and travel industries experienced YOY increases in the percent of opens received on mobile devices, while other industries had increases in opens on desktops during this quarter. Forty-eight percent of total emails occurred on desktops in Q2 2017 compared to [...] [more] 
cheetahdigital.com    Study, Trend

discussion The Machine On Your Team: Study Shows How Marketers Are Adapting In The Age Of AI [PDF]

As for email, 39% plan to allow AI to determine which content is served to customers, and 30% will allow AI to generate content, according to the team at Amplero. “While email marketing innovators are no stranger to utilizing vendor algorithms and rules to automatically determine send times or run multivariate tests, core AIM platforms are enabling large brands such as Sprint and DoubleDown Interactive to draw on the entire customer data ecosystem to run thousands of simultaneous experiments to [...] [more] 
amplero.com    Intelligence, Marketing, Trend

stats 4th Annual State of Marketing Report [PDF]

In our fourth annual “State of Marketing” report, Salesforce Research surveyed 3,500 marketing leaders worldwide. Throughout this report, high-performing marketing leaders are defined as those who are extremely satisfied with the current outcomes realized as a direct result of their company’s marketing investment, as well as their overall marketing performance compared to their competitors. See page 3 for detailed performance information. [...] [more] 
sfdcstatic.com    Marketing, Study, Trend

discussion The Future of Email Marketing, According To Jordie Van Rijn

Entertainment is another form of teasing. I went to the Efteling amusement park recently – it is like a Disney park, but less corny. The whole experience was so extremely entertaining, that I’d gladly recommend it. I don’t mind to share my data with them. Pretty sure I also did, because I had their app installed and entered my favorite attractions. They were tracking me on the virtual map while I was there. A lot of interesting data comes from that. They send you a preview email inviting you back to [...] [more]
mailup.com    Trend

 discussion Designing Marketing Email and Newsletters: UX Research Findings

Changes in Newsletter Usability over Time. Fewer formal subscriptions - Newsletter-subscription processes of the past were often very involved — perhaps because inboxes and newsletters were quite different in many ways. People had to deal with email-management issues, spam, and slow internet speeds, so subscribing to a newsletter used to be a substantial commitment and reflected a deliberate choice to create a dedicated relationship with organizations. Subscription forms were often lengthy and the [...] [more]
nngroup.com    Design, Study, Trend

discussion Introducing the Outlook.com beta

Today, we’re launching the Outlook.com beta, an opt-in web experience where you can try out new product innovations and let us know what you think. Recent advances in programming, design, and artificial intelligence have enabled our engineers and designers to improve the Outlook.com web experience in several areas—and we’re eager to get your feedback. If you enjoy being a part of what’s next, just click the Try the beta toggle, rolling out to all users in the next few weeks. You can test drive our [...] [more]
office.com    Trend

stats Quarterly email benchmark report, Q1 2017 [PDF]

Email volume rose by 14.9% in Q1 2017 compared to Q1 2016. Open rates were similar to the rates seen in Q1 2016. Although click rates declined by 11.9%, YOY transaction rates had a 10.4% increase, and revenue per email matched the $0.06 received in Q1 2016. Fifty-three percent of total email opens occurred on mobile phones or tablets in Q1 2017. This is a decrease from the 59% seen in Q1 2016. Consumer products and services, media and entertainment, multi-channel retailers and publishers all saw [...] [more] 
cheetahdigital.com    Clickrate, Openingrate, Study, Trend
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