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 discussion Designing Marketing Email and Newsletters: UX Research Findings

Changes in Newsletter Usability over Time. Fewer formal subscriptions - Newsletter-subscription processes of the past were often very involved — perhaps because inboxes and newsletters were quite different in many ways. People had to deal with email-management issues, spam, and slow internet speeds, so subscribing to a newsletter used to be a substantial commitment and reflected a deliberate choice to create a dedicated relationship with organizations. Subscription forms were often lengthy and the [...] [more]
nngroup.com    Design, Study, Trend

discussion Introducing the Outlook.com beta

Today, we’re launching the Outlook.com beta, an opt-in web experience where you can try out new product innovations and let us know what you think. Recent advances in programming, design, and artificial intelligence have enabled our engineers and designers to improve the Outlook.com web experience in several areas—and we’re eager to get your feedback. If you enjoy being a part of what’s next, just click the Try the beta toggle, rolling out to all users in the next few weeks. You can test drive our [...] [more]
office.com    Trend

stats Quarterly email benchmark report, Q1 2017 [PDF]

Email volume rose by 14.9% in Q1 2017 compared to Q1 2016. Open rates were similar to the rates seen in Q1 2016. Although click rates declined by 11.9%, YOY transaction rates had a 10.4% increase, and revenue per email matched the $0.06 received in Q1 2016. Fifty-three percent of total email opens occurred on mobile phones or tablets in Q1 2017. This is a decrease from the 59% seen in Q1 2016. Consumer products and services, media and entertainment, multi-channel retailers and publishers all saw [...] [more] 
cheetahdigital.com    Clickrate, Openingrate, Study, Trend

stats Where, When, and How Subscribers Are Interacting with Email

The rise of Gmail. A lot can happen in 5 years. In 2012, Yahoo mail dominated webmail service, with Hotmail in second place and Gmail in a distant third place. Fast forward to 2017, and Gmail’s share of webmail email opens has increased 53 percent, while Yahoo now sees just five percent of total webmail opens. [...] [more]
returnpath.com    Study, Trend

stats E-Mail-Studie Kennzahlen & Clients nach Branchen HJ1 2017 [PDF]

Aus den aktuellen Entwicklungen heraus und der grundlegenden Bedeutung dieser Themen im Bereich des E-Mail-Marketings wurde von mailworx die vorliegende Studie erstellt. Der Markt wurde von Jänner bis Juni 2017 analysiert und die entsprechenden Statistikdaten ausgewertet. Es wurde erhoben, welche E-Mail-Clients in diesem Zeitraum für den Konsum von Newslettern verwendet wurden. Neben den allgemeinen E-Mail-Client-Ergebnissen und deren Gliederung nach den beiden Bereichen B2B & B2C [...] [more] 
mlwrx.com    Study, Trend

discussion 5 Applications For AI In Email Marketing

I’ve been involved in what is now called machine learning since the late 1980s. Compared to the state of the art then, the capabilities of today’s machine learning platform and techniques are breathtaking. A combination of new approaches and cheaper computing power makes what was once considered science fiction into fact (can you say “Hello, [...] [more]
returnpath.com    Intelligence, Trend

stats The Email Client Experience [PDF]

In this report, we look at how subscribers interact with email, analyzing: Which clients subscribers are using to read email. How much email is opened each day of the week on each client. How long subscribers spend viewing email on each client. And more! [...] [more] 
returnpath.com    Study, Trend, Sendtime, Mobile

discussion Why no one has 're-inveted' email yet

You may remember the great tech crisis of 2014: Email was broken! We were getting so overwhelmed by the deluge of messages flooding our inboxes that we were missing more of the important ones. Our inboxes had evolved from helpful, at-times-cheery ("You've got mail!") tools into overstuffed lockers of digital dread. I'm not talking about about spam, either. That problem was more or less solved in the late 2000s with better filtering. But as email evolved to become the primary method of "asynchronous [...] [more]
mashable.com    Marketing, Trend

stats Email Client Market Share Trends for 2017 (So Far)

The rise of webmail. In 2016, mobile steadily dominated email client market share, beginning and ending the year at 54%. While mobile still claims the majority of email opens, opens in web-based email programs has been on the rise—growing 4 percentage points in the past year to a total of 31% of all opens. [...] [more]
litmus.com    Study, Trend

stats MediaRadar Q1 Media Spending Report: Email Spending Grows [PDF]

The ad world is buzzing about the Q1 media spending report released yesterday by MediaRadar. Email rose by 28%. “Despite crowded inboxes and the rise of push messaging and social media, email advertising is still one of the best ways to reach a targeted opt-in audience," said Todd Krizelman, CEO of MediaRadar, in an email..... "Consumers leverage email newsletters toreceive a quick snapshot of the subject matter. An example of this would be Quartz's daily brief. The metrics for email marketing are a [...] [more]
mediaradar.com    Study, Trend

discussion Jefferies gives IBM Watson a Wall Street reality check

It seems perfectly reasonable that IBM shot out of the gates like a rocket in a mostly sterile AI market selling to CTOs and newly minted chief data officers with just enough anxiety to open check books. But the reality is that AI isn’t an amorphous black hole that sucks in unstructured data to produce insights. A solid data pipeline and a domain-specific understanding of the AI business problem at hand is table minimum. Coasting on early success won’t cut it in today’s AI-first world where machine [...] [more]
techcrunch.com    ESP, Intelligence, Trend

stats E-Mail-Marketing Benchmark 2017 [PDF]

„Wie hoch ist die durchschnittliche Öffnungsrate?“, „Ist meine Klickrate im grünen Bereich?“, „Sind unsere Bounce-Raten zu hoch?“ – diese und vergleichbare Fragen umtreiben viele Marketer. Unternehmen haben erfahrungsgemäß großes Interesse daran, sich mit Wettbewerb und anderen Marktteilnehmern zu vergleichen. Aus gutem Grund: Der Vergleich zeigt wo die Unternehmen stehen – und wo eventuell noch Optimierungspotenzial besteht. Diese Benchmarkstudie bietet Orientierung. Hierzu wurden mehr als 13 Mrd. [...] [more] 
optivo.com    Clickrate, Openingrate, Segmentation, Study, Trend, Sendtime

discussion Interactive Email Marketing Trends

With increasing competition in the online marketing world, it is becoming essential for businesses to innovate creative ways to appeal to customers via email. Learn some of the newest interactive email marketing trends to take advantage of. As opposed to traditional emails that would only contain plain text and occasional attachments, interactive emails are packed with exciting add-ons to appeal to their customers. Below are characteristics as well as advantages of using interactive emails for your [...] [more]
medium.com    Design, Trend

stats June 2017 Benchmark: Key Email Marketing Trends

Each month, we like to provide you with some insights from our own customer data to help inform your marketing strategy. This month, we’re taking a look at some Y-O-Y trends, and highlighting several clients that are leveraging email to drive measurable behavior change with their customers. We’ll also take a look at some of the tools and strategies available to improve your own email marketing metrics and drive better engagement. [...] [more]
emarsys.com    Study, Trend

stats Benchmark Report 2017 - Comparing stats from 2016 [Snippet]

Welcome to the latest Communicator Benchmark Report, analysing over 3 billion emails sent in 2016 across 17 sectors. Following on from last year’s report, we’ve collated the stats and created this easily digestible deck to review and pick out the key information that’s relevant for you. We’ve highlighted our key findings from last year to give you the best possible insight into your activity and to help you benchmark this against other businesses. [...] [more] 
communicatorcorp.com    Clickrate, Openingrate, Study, Trend
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