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 discussion Email Marketing Trends 2018 [PDF]

ONE. Increased Regulations. TWO. Email Rendering. THREE. Device Friendly. FOUR Intelligent Personalization. FIVE Sophisticated Segmentation. SIX Subject Line Effectiveness. SEVEN Writing for Emails. [...] [more] 
netdna-ssl.com    Marketing, Trend

discussion Design of the times: email trends 2018

Our inboxes are overloaded with emails on a daily basis?—?the ones we want, and the ones we don’t?—?promos, sales, reminders, articles and everything in between. In 2017, and heading into 2018, it’s all about minimalism and semi-flat design for inbox cut-through and renewed brand love. Design’s getting deep. [...] [more]
medium.com    Design, Trend

discussion Top Email Design Trends for 2018

This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. The next tier of email design trends included creating smaller, more bite-sized email content and using storytelling more effectively, whether within a single email or across a series of emails. The six other email design trends that we asked marketers about received a bit less enthusiasm [...] [more]
litmus.com    Study, Trend

discussion 10 Marketing Experts share the future transformations of MarTech

Digital marketing is constantly evolving in technology, marketing strategies, and tactics. It is a challenge to keep up. To gain insight into the shifts and up-and-coming technologies we asked 10 marketing experts to share their thoughts on the transformation and future innovation in MarTech and marketing. Embrace the power of new behaviour and technology For [...] [more]
emailvendorselection.com    Automation, ESP, Trend

tactics Does interactive email have a place in the B2B industry?

Here are some ideas that come to mind. Newsletters. I receive a number of newsletters every day from B2B companies, and interactive sliders would be perfect for them. Much like the Litmus email, users could flip through each article rather than having to scroll. Live Events. When I saw the Nest email, my first thought was: events. The B2B audience may not be purchasing innovative thermostats for their home, but they are purchasing tickets to live events. Why not test out this kind of inbox interactio [...] [more]
medium.com    B2B, Design, Trend

discussion The most surprising email marketing trends from Black Friday

The 5-day stretch between Thanksgiving and Cyber Monday is the busiest time of year for email marketing. It’s also the best time of year to hunt for trends and see the best (and the worst) email marketing examples in your inbox. Sometimes called Cyber Week, the email marketing stakes are high this time of year. Email alone contributes up to 20% of all revenue on Black Friday. The pressure is on retailers to stand out from all the other inbox noise. [...] [more]
artplusmarketing.com    Event, Trend

discussion 11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

We’re turning the page towards a new year with new goals, possibilities and expectations. And as we all know, a mere year can make a world’s difference in the fast-paced – yet utterly exciting – field of digital marketing. Last year, we asked our experts to predict what they believed would be the defining digital marketing trends for 2017. Most of their predictions actually turned out to be accurate, while some of the trends have yet to materialise. [...] [more]
apsis.com    Trend

 discussion Email Year in Review: 2017

Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that will help shape the industry moving into the New Year. Let’s relive together the most important moments and highlights in email. [...] [more]
250ok.com    Trend

discussion E-Mail-Design-Trends 2018

Was kommt, was bleibt, was geht? Trends im Design ändern sich schnell. Damit E-Mails modern und aktuell wirken, muss man auf dem Laufenden bleiben. [...] [more]
email-marketing-forum.de    Subjectline, Design, Trend

discussion Email marketing trends 2018 from experts

Seamless customer experience, GDPR and IA are not just buzz words but your ticket to stay ahead in digital space. Check out email marketing trends for 2018. [...] [more]
freshmail.com    Trend

discussion Trends in Email Marketing (and How to Up Your Game by 2018)

A run through the email marketing changes we’re seeing in 2017 and what you can do to plan a competitive strategy on par with industry trends. [...] [more]
pagely.com    Trend

discussion 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence

“Data-driven email marketing is all about interpreting your data to better understand your prospects and customers,” writes Fulcrum Tech. “It also involves implementing an email marketing plan with the information and insights you gather to deliver relevant email campaigns that target each customer’s needs, preferences, and interests.” We recently worked with Hilton on a data-driven campaign that featured a hyper-personalized email that went to Hilton Honors rewards program members. The message [...] [more]
business2community.com    Trend

discussion 7 Ways to Future-Proof Your Organization With Data Driven Marketing

1. Embrace Data Science. Businesses like MailChimp, Uber and Amazon (among countless others) have all embraced data science as a way of uncovering hidden opportunities for many different business units, including marketing. As the VP of Product Management (and previously the Chief Data Science), John Foreman says, “The data science team at MailChimp leads from the back in this way — constantly finding ways to serve other teams and our customers using analytics and data-driven products.” [...] [more]
oracle.com    Intelligence, Trend

discussion Artificial Intelligence & Email Marketing - Part 2

We work on some of the most complex and advanced email programs in the world. We’re always looking for ways to innovate and improve our customers’ programs. After working with OneSpot for years, we believe the personalization technology company is changing the game with machine learning and its practical application for email programs. I recently sat down with several members of the OneSpot team to get their perspective on the AI landscape and what their technology offers the modern marketer. [...] [more]
trendlineinteractive.com    Customization, Intelligence, Trend

 discussion 6 Email Marketing & Automation Predictions for 2018

The marketing funnel as we know it is over. But marketers need not despair. A new marketing funnel has emerged and merges pre-purchase and post-purchase stages to present a complete view of the entire customer lifecycle. Multi-channel, multi-touch, multi-path customer journeys are the new marketing funnel. [...] [more]
campaignmonitor.com    Trend
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