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tactics How to Add a Countdown Timer to an Email

You will learn from this post: how to add a countdown timer in email and how to create urgency in your email subscribers' inbox in order to speed up sales. [...] [more]
chamaileon.io    Tool

law EU Datenschutz Grundverordnung und User Consent Management

Was ändert sich mit der DSGVO im Mai 2018? Wir zeigen, was Sie bei der Datenerfassung beachten müssen und wie User Consent Management dabei hilft. [...] [more]
e-dialog.at    Law, Tool

tactics How to Use a Templating Language in HTML Email Development

The typical usage is when you render something on the server side. The usual use-case is when you have to add dynamic content to your website, so when you fetch something from your database, you will have to replace some parts in your original template. Besides that, you have basic control-flow in templating languages, for example, if branches and loops. These can help you to create a conditional rendering and to use the same sub-template multiple times. (Just think about a shopping cart, where you [...] [more]
edmdesigner.com    Design, Tool

tactics CSS Inliner Tools Worth Considering for Your Next Email

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to Litmus’ State of Email Research Series. The majority say their email programs are average or even unsuccessful. [...] [more]
edmdesigner.com    Design, Tool

tactics Beginner's Guide to Using Sass in Email Coding

Do you repeat bits of CSS code across email template projects? Learn to use the Sass preprocessor language to change that and design reusable components. [...] [more]
edmdesigner.com    Design, Tool

tactics New Inbox Insight feature 'Browse Campaigns' from Return Path

The email search engine includes background information on every message. Marketers can see the full email creative, examine details on the email sender, and access campaign performance metrics like read rate and inbox placement rate. Return Path customers can also save and download favorite campaigns to access at a later time. Marketers can also choose to search emails by date range, which could prove very helpful to email marketers that are eager to investigate -- and mimic -- the top-performing [...] [more]
returnpath.com    Intelligence, Tool

tactics Tutorial: How to Create A Personalized Image in Email

Step #1: Design your email in the drag & drop editor. Let’s recreate the layout of the Stitch Fix happy birthday email in the drag & drop editor. Begin with a single column layout and add the header, image block, and text blocks below. Next, add the text and customize the CTA button. Let’s also add a turquoise HTML color padding to the image, as in the original email. For now, though, let’s leave the image placeholder blank. Our layout is pretty much complete. We now need to create the personalized, [...] [more]
mailup.com    Design, Customization, Tool

tactics Kickbox's Open API: Detecting Disposable Email Addresses

One of the services we offer is a free API endpoint for checking if an email address or domain belongs to a disposable email provider. Using this endpoint does not require authentication. We've recently made a couple tweaks to our open API to make it a bit more useful. We've added a landing page at open.kickbox.io to better describe the open API and make it more visible and accessible. [...] [more]
kickbox.io    Listbuilding, Listhygiene, Tool

tactics Martech sales prospecting with Notablist

Finding Brands That Use Techology X. Finding what you need in Notablist is as easy to typing what you’re looking for. Search suggesters guide you to the result. For instance, lets say you’re looking to find brands that use MailChimp to send their campaigns. Begin by typing mailchi and you’ll see search suggestions like the following: [...] [more]
notablist.com    Intelligence, Tool

tactics Open Source Email HTML Modification Tools for Email Developers

Grab these free & open-source HTML code modification tools created by EDMdesigner specifically for email coders. TextVersionJS strips out HTML markup and provide customizable markdown format. Bulletprooflist converts ul, ol and li elements in HTML to legacy email client compatible code. BulletproofLineLenght wraps long lines to separate multiple lines. [...] [more]
edmdesigner.com    Design, Tool

tactics Growbots - Best time to send email

Have you ever wanted to know what the best time was to send an email? We certainly have so to answer this question, we analyzed over 10M outbound sales emails sent by Growbots customers. What this means is that you can finally start adjusting the timing of your campaign based on the type of person you're reaching out to and the company they work for. There is no quicker way to ensure you get the best possible results. [...] [more]
growbots.com    Tool, Sendtime, B2B

tactics Litmus Community: Snippets Collection

Snippets are modules of reusable code. They’re ideal for elements that are commonly used across email designs, like doctype, bulletproof buttons, and links. Rather than having to re-write the code each time one of these elements is used, you can use a snippet. Using snippets automates your coding and drastically speeds up development time. [...] [more]
litmus.com    Design, Tool

discussion [Podcast #76] Litmus Community Q&A Rapid Fire [MP3]

(13:51) What is the best method for image compression? Use JPEGs for photos and PNGs for more vector type images. Saving JPEGs at 80% or using PNG-8 instead of PNG-24 are quick ways to reduce file size. Image compression services like ImageOptim, Kraken, TinyPNG, or JPEGMini can come in handy for optimizing your images, too. You can also use the srcset attribute to progressively enhance to more retina images for retina environments. Compressive images—scaling an image up to 4x the desired display and [...] [more]
litmus.com    Design, Mobile, Tool

mobile Deep Linked Email-App Links

Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over [...] [more]
branch.io    Mobile, Tool

tactics Code Quality Tools and Email Client Specific Targeting

EDMdesigner blog offers in depth tutorials on HTML email coding for the past few months. In this current article series, we used and going to use frameworks and technologies exceeding the HTML & CSS system of email coding. They are great ways to help productivity, but as a refresher we will take a step back into our comfort zone and look at online tools and less code heavy examples. [...] [more]
edmdesigner.com    Design, Tool
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