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tactics Outstanding Email Marketing Examples of Subject Lines

The goal of subject lines is often misunderstood; its influence underestimated; and its relationship with preview text ignored. But even when you understand that the goal of a subject line is to generate openers who are likely to convert, that subject lines can drive offline action, and that preview text is important, there’s no secret formula for subject line and preview text success. However, there is a list of ingredients that are easily remembered as the CUE-DIVE Method. As I discuss in the 3rd [...] [more]
emailmarketingrules.com    Subjectline

tactics On The Subject of Preview Text

So you’ve created the perfect email. The HTML, CSS and design have all united together in a beautiful choreography, like a ballet dancer waiting to wow their audience. Now — the last thing you want [...] [more]
medium.com    Subjectline

tactics Email Marketing Guide: How to Be an Email Subject Lines Superhero

Your email subject line serves as a first—and sometimes last—impression. So even though we often write subject lines as afterthoughts, in many ways they’re actually more important than the body copy of your email. After all, the greatest email in the world is worthless if it never gets opened, right? As you write your marketing emails, don’t leave the subject lines to chance. The best subject lines are short, descriptive, and give the reader a reason to explore your message further. [...] [more]
campaignmonitor.com    Subjectline

tactics Emojify Your Email Marketing [GFX]

Emoji are now commonplace. We've been lured into the world of emoji so much so that it spilled from phones into merchandise, movies, and marketing. [...] [more]
getresponse.com    Subjectline, Gallery

tactics Subject Lines that Work

Email marketers spend weeks conceptualizing the email campaign or program, crafting the flow and design, choosing a promotional offer you can’t refuse, and tailoring their messaging to a specific audience and need. The subject line often appears at a later stage of the process as an afterthought without the same amount of consideration. From the viewer’s perspective, however, the subject line is where the campaign starts. If you fail to captivate them in that moment, it’s probably also where the camp [...] [more]
rees46.com    Subjectline

tactics 10 E-Mail Betreffzeilen, die garantiert geklickt werden

Jeden Tag bekomme ich unzählige Newsletter und E-Mails. Kurz mal über die Betreffzeilen geschaut und schon landen sie im Papierkorb. Kennst du sicherlich auch, oder? Trotz alledem gehört das E-Mail Marketing zu den wichtigsten Marketing-Kanälen. Zudem ist es laut Campaignmonitor auch der profitabelste Kanal. Mit einem ROI (Return-On-Investment) von 3800% muss sich das E-Mail Marketing auf keinen Fall verstecken. Das heißt im Umkehrschluss, dass für jeden Euro, den du investierst, 38 Euro zurück [...] [more]
boozet.de    Subjectline

discussion Email subject lines: 5 B.S. “facts” that everyone thinks are true

Between researching, designing, testing and creating Phrasee’s artificial intelligence subject line generation technology, and tracking the progress of the millions of email subject lines it has generated, we’ve learned a thing or two about what works and doesn’t. We understand the ins and outs of what makes a subject line successful. We also know what doesn’t have much impact at all. We’ve read many posts and articles about email subject lines over the years. Many have been well researched and have [...] [more]
phrasee.co    Subjectline, Study

tactics Preview Text: Sexy und trotzdem unsichtbar

Der Preview Text im Posteingang zieht sich aus der E-Mail selber. Es ist der erste Text in der Mail und wird häufig auch als Pre-Header bezeichnet. Neben Betreff und Absender ist er ein wichtiger „Türöffner“: Ein toller Betreff mit darauf abgestimmtem Preview Text macht neugierig und animiert zum Öffnen der E-Mail. [...] [more]
absolit.de    Subjectline

stats How Can Emotions Influence Email Readers?

Identifying and measuring emotions is complicated, because customers themselves may not even be aware of them. Big data analytics and existing research open up a great opportunity to learn from emotions. By evaluating the word-emotion association, we identified the most common emotions perceived by the audience across 40,000 subject lines. Every subject line was classified according to the eight basic emotions from Plutchick’s Wheel of Emotions (anger, fear, anticipation, trust, surprise, sadness, [...] [more]
returnpath.com    Subjectline, Study

tactics 14 Quick-Tips for Writing Subject Lines

While it may seem like insignificant, the subject line is your email’s first impression; 33% of email recipients decide whether or not to open an email based on its subject line alone. If you want to [...] [more]
medium.com    Subjectline

stats Should Indian Marketers use Emojis in Email Subject Lines? [PDF]

Our research led us to discover a lot more interesting things regarding emoji-usage in emails. A few interesting points include: 1) Objective Emojis (Aeroplane, star, Mobile, Beer etc.) are more popular than emoticons (Expressive Emojis like smiling, crying, laughing etc.) 2) Indian audience love to see emojis like: Trophy, Gift Box, Firework, Camera. Indian brands mostly focus on such unique emojis (unlike popular whatsapp emojis). 3) Flipkart is running ahead of all other eCommerce brands in India. [...] [more] 
kenscio.com    Subjectline, Study

stats Emoji Use in Email Subject Lines [PDF]

The emoji of a clinking champagne glass had a 9% read rate on New Year’s, far below the average for all other emojis studied by Return Path during the holiday. Emails with the wrench emoji in the subject line over Father’s Day, however, boosted read rates to 22%. Likewise, the lips emoji drove email engagement around Valentine’s Day and increased read rates to 24% when compared to text-only promotions. [...] [more] 
returnpath.com    Subjectline, Study

stats Email Subject Lines: Specific Is the New Short

For years now the best practice for writing email subject lines has been “keep it short”. This became even more important when more and more people started reading their emails on mobile devices. But – when you look at the data – does this advice really hold true? I have numbers that say something a little different. As an email marketer I’m sure you know that many email clients cut off subject lines in the preview pane at 40 characters or less, and mobile devices can be even more limiting. So all [...] [more]
getresponse.com    Subjectline, Study

tactics The Poison Pen: Email Subject Lines To Avoid

Want to drive opens and click-throughs to your email? Avoid anything that smacks of the classroom. That’s one of the takeaways from Jay Schwedelson’s Webinar last Friday for the Data & Marketing Association, titled “Do This, Don’t Do That.” The word “Training” has a negative impact of 8% when used in a subject line, said Schwedelson, the CEO of Worldata, quoting research based on over five billion emails transmitted per year. But it’s not the only -- or even the worst -- response depressant. Here are [...] [more]
mediapost.com    Subjectline, Study

 discussion Adidas apologises for 'you survived Boston Marathon' email

Adidas has issued an apology after a marketing email to customers who participated in Monday's Boston Marathon was branded 'insensitive' and 'extremely inappropriate'. [...] [more]
telegraph.co.uk    Subjectline, Marketing, Social
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