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discussion E-Mail-Design-Trends 2018

Was kommt, was bleibt, was geht? Trends im Design ändern sich schnell. Damit E-Mails modern und aktuell wirken, muss man auf dem Laufenden bleiben. [...] [more]
email-marketing-forum.de    Subjectline, Design, Trend

strategy How To Use Emojis In Email Subject Lines

How convenient it is to express yourself through emojis! Chatting has caused an increase in the use of emojis, and now we find ourselves in love with the idea of emojis everywhere. Why then should we avoid using emojis in email subject lines? A smiley emoji can convey that the mail is something to be happy about, and can just about increase the open rates for you. Emojis can express the content in the email in a better way, and attract the right set of audience. That’s why marketers are trying to fit [...] [more]
business2community.com    Subjectline

discussion The Laughing Emoji: Got It!

Earlier this year, Worldata CEO Jay Schwedelson reported that emoji use by emailers had increased 480% in one year. “We’re almost at 100% where every email client can show an emoji in a subject line,” he said. The findings about emojis were not the only revelations in this report. More pertinent, perhaps, is the finding that most communications channels have seen an increase in use over the last two years. [...] [more]
mediapost.com    Subjectline, Social, Study

discussion Emojis in email subject lines: smiley face, or smiley poop?

Emojis are in lots of subject lines these days. But do they work? We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines. Should we Emoji… or should we eNOji? Ever since the Oxford English Dictionary named the “Laughing face with tears of joy” as the word of the year in 2015, marketers have been all about emojis. And so you see them everywhere, because just because you can do it… you should do it. Right? [...] [more]
econsultancy.com    Subjectline, Study, Trend

discussion Battling Subject Line Fatigue

It’s easy for subject line fatigue to set in. When emails are as frequent as this, open rates can often take a dip. However, don’t fall into the trap of chasing opens at any cost, as this doesn't necessarily equate to more sales generated. LivingSocial are one company that I think seem to have fallen a little foul of this. In this blog I discuss how to spot the signs that subject line fatigue is creeping in. [...] [more]
communicatorcorp.com    Subjectline, Copywriting

stats Emoji... or eNOji? What science says about subject lines [PDF]

While the emoji is by no means the only way the digital age has changed the way people write; it is certainly a powerful symbol to illustrate how modern linguistics have changed. Here in the marketing realm, where the language brands use can have a huge effect on revenue, such linguistic changes can have far-reaching and important ramifications. Understanding what these ramifications are, and how they impact the way consumers interact with brands, is essential. It is (or at least should be) a key [...] [more] 
phrasee.co    Subjectline, Study

discussion Emojis - Warum Newsletter jetzt Herzchen haben

Trotz Smartphone-Boom und Social Media erfreut sich E-Mail-Marketing kontinuierlicher Beliebtheit. Die Tools sind ausgereift, die Nutzungsquoten sind gleichbleibend hoch, auch auf dem Smartphone, und bei den Targeting-Taktiken gibt es jede Menge Best Practice. Es kommt also vor allem auf relevante Inhalte an und auf eine spannende Betreffzeile an. [...] [more]
etailment.de    Subjectline, Study, Trend

discussion 15 Funny Email Subject Lines Begging to Be Opened

Want to surprise and delight your prospects? Or maybe you just desperately need them to open your emails? These funny email subject lines can help. “Need a day at the beach?”, “Since we can’t all win the lottery …”, “3 bizarre steps to being better at your job”, “Pairs nicely with spreadsheets”, “Revised policy regarding jean shorts at work” [...] [more]
hubspot.com    Subjectline

discussion Do You Still Believe These ‘Old Wives’ Tales’ About Email?

The email industry has old wives’ tales of its own — i.e., advice from years gone by of which the origins have been lost, yet they manage to stick around and plague email strategies far and wide. Let’s examine two of these a bit closer to determine whether they contain any measure of truth. Subject Line Length Should Be Less Than 35 Characters. [...] [more]
mytotalretail.com    Subjectline, Sendtime

tactics Improving Subject Lines: An endless quest using Machine Learning (Series)

In part 1 of this series, we went over the importance of sender performance history. We’ll be using this feature in this model implementation, too. We must also consider the number of recipients of a campaign because it’s the denominator of the open rate. After subject line pre-processing, we create our wordlist and score each word. To complete the scoring process, we establish 2 measurements for each word: word score and position score. [...] [more]
medium.com    Subjectline, Intelligence

tactics The surprising power of subject line emojis – Daniel Betts – Medium

Result: The test went out to 25% of our prospect database, split evenly between the two subject lines. We had 9% more opens on the emoji subject line. Result. Despite the increase in opens, click data was largely the same – but at least we were getting in front of more eyes. [...] [more]
medium.com    Subjectline, Test

tactics Best Halloween Subject Lines for 2017

Halloween 2017 is closing in! It’s the time of year when the most popular Google searches are Halloween-themed: “DIY costumes”, “last-minute costumes”, “scary makeup tutorial”, “gross recipes“. Unless you are a marketer or entrepreneur. Then, it’s “2017 Halloween best email templates”, or “awesome templates”, “email marketing tips”, and so on. While carved pumpkins are paced [...] [more]
moosend.com    Subjectline

tactics Testing Strikethrough using Unicode in subject lines

A customer requested to use strikethrough in a subject line. It might sound like a simple thing to do, but as it hadn't been done before by our campaigns team, it required sufficient testing. Two things struck me with this request: 1. Will this work on most devices? 2. Will it actually add value to the Subject Line? [...] [more]
communicatorcorp.com    Subjectline, Test

discussion Interview: Optimizing Email Marketing Techniques by Parry Malm, CEO, Phrasee

Ahead of the upcoming Martech Festival, we sat down with Parry Malm for an exclusive on his session at the event. Parry talks about the optimization of (email) open models, AI and its relevance to [...] [more]
medium.com    Subjectline, Intelligence

tactics Humana Offers Insight into the Role of Language in Driving Customer Engagement

Humana ran an email campaign with the objective of increasing one-click prescription refill engagement. The high rate at which prescriptions go unfilled, even among those with full coverage, is a public health concern with potentially injurious outcomes. In order to both empower members to lead their healthiest lives and improve efficiencies, Humana partnered with Persado to craft the subject line, email body copy, and call to action of their one-click prescription refill campaigns. [...] [more]
persado.com    Subjectline, Intelligence, Test
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