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tactics A/B Testing Email Subject Lines: 4 Tests You Can Run (and Templates You Can Steal)

Have you ever had an email with an open rate of 104 percent? Wait, is that even possible? How can you have an open rate higher than 100? I have yet to achieve the mythical, 100+ percent open rate (my best is a unique open rate of 82%), but it is possible to do. If you’re tracking total opens instead of unique opens, if a ton of people open your email multiple times and forward it to their friends…you can record an open rate above 100%. [...] [more]
activecampaign.com    Subjectline

tactics Get more clicks for your email marketing by reducing perceived cost

To help you increase the clickthrough rate of your email marketing, here’s a nine-point checklist for minimizing your recipients’ perceived cost of clicking in your emails. This checklist is from the Email Messaging online certification course taught by MECLABS Institute (MarketingSherpa’s parent research organization). You can click here to download a PDF of the Email Click Cost Force Checklist (no form fill required, instant download), and I will walk through the checklist step-by-step in this blog [...] [more]
marketingsherpa.com    Subjectline, Copywriting

stats What Email Subject Line Length Works Best?

The winner was seven words for overall engagement. And if you write a subject line with eight words, well, you’re in for a shock! It’s nearly half the performance as subject lines with only one less word. I hope that this process has given you better insight into how to evaluate your own subject lines for open rates, click-to-open rates, and overall email engagement. And if you’re wondering what the ideal character count would be, our seven-word subject lines have an average character count of 41 [...] [more]
marketo.com    Subjectline, Study

tactics Essential guide to writing click-worthy subject lines [PDF]

You’ll find everything you need to know to write irresistible subject lines, including: When and how to use emojis to boost open rates. 15 mistakes to avoid at all costs. The ideal length of a top-performing subject line. Tactics to test and optimize messages. Easy ways to revitalize tired subject lines with just a few tweaks. Ways to avoid spam filters. Creative ideas for seasonal subject lines. Tricks of the trade from email professionals. [...] [more] 
verticalresponse.com    Subjectline

discussion 14.5% increase in job applications with a simple strategy change

Targeted Email Campaigns are highly effective to boost quality job applications on your site. We recommend you test various approaches to determine how your audience responds. And, as a bonus, once you begin to experience success and monitor the results, you can offer this service to your employers. From our prior research, approximately less than 10% of job boards offer a service like Targeted Email Campaigns. [...] [more]
medium.com    Subjectline, Test

discussion E-Mail-Design-Trends 2018

Was kommt, was bleibt, was geht? Trends im Design ändern sich schnell. Damit E-Mails modern und aktuell wirken, muss man auf dem Laufenden bleiben. [...] [more]
email-marketing-forum.de    Subjectline, Design, Trend

strategy How To Use Emojis In Email Subject Lines

How convenient it is to express yourself through emojis! Chatting has caused an increase in the use of emojis, and now we find ourselves in love with the idea of emojis everywhere. Why then should we avoid using emojis in email subject lines? A smiley emoji can convey that the mail is something to be happy about, and can just about increase the open rates for you. Emojis can express the content in the email in a better way, and attract the right set of audience. That’s why marketers are trying to fit [...] [more]
business2community.com    Subjectline

discussion The Laughing Emoji: Got It!

Earlier this year, Worldata CEO Jay Schwedelson reported that emoji use by emailers had increased 480% in one year. “We’re almost at 100% where every email client can show an emoji in a subject line,” he said. The findings about emojis were not the only revelations in this report. More pertinent, perhaps, is the finding that most communications channels have seen an increase in use over the last two years. [...] [more]
mediapost.com    Subjectline, Social, Study

discussion Emojis in email subject lines: smiley face, or smiley poop?

Emojis are in lots of subject lines these days. But do they work? We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines. Should we Emoji… or should we eNOji? Ever since the Oxford English Dictionary named the “Laughing face with tears of joy” as the word of the year in 2015, marketers have been all about emojis. And so you see them everywhere, because just because you can do it… you should do it. Right? [...] [more]
econsultancy.com    Subjectline, Study, Trend

discussion Battling Subject Line Fatigue

It’s easy for subject line fatigue to set in. When emails are as frequent as this, open rates can often take a dip. However, don’t fall into the trap of chasing opens at any cost, as this doesn't necessarily equate to more sales generated. LivingSocial are one company that I think seem to have fallen a little foul of this. In this blog I discuss how to spot the signs that subject line fatigue is creeping in. [...] [more]
communicatorcorp.com    Subjectline, Copywriting

stats Emoji... or eNOji? What science says about subject lines [PDF]

While the emoji is by no means the only way the digital age has changed the way people write; it is certainly a powerful symbol to illustrate how modern linguistics have changed. Here in the marketing realm, where the language brands use can have a huge effect on revenue, such linguistic changes can have far-reaching and important ramifications. Understanding what these ramifications are, and how they impact the way consumers interact with brands, is essential. It is (or at least should be) a key [...] [more] 
phrasee.co    Subjectline, Study

discussion Emojis - Warum Newsletter jetzt Herzchen haben

Trotz Smartphone-Boom und Social Media erfreut sich E-Mail-Marketing kontinuierlicher Beliebtheit. Die Tools sind ausgereift, die Nutzungsquoten sind gleichbleibend hoch, auch auf dem Smartphone, und bei den Targeting-Taktiken gibt es jede Menge Best Practice. Es kommt also vor allem auf relevante Inhalte an und auf eine spannende Betreffzeile an. [...] [more]
etailment.de    Subjectline, Study, Trend

discussion 15 Funny Email Subject Lines Begging to Be Opened

Want to surprise and delight your prospects? Or maybe you just desperately need them to open your emails? These funny email subject lines can help. “Need a day at the beach?”, “Since we can’t all win the lottery …”, “3 bizarre steps to being better at your job”, “Pairs nicely with spreadsheets”, “Revised policy regarding jean shorts at work” [...] [more]
hubspot.com    Subjectline

discussion Do You Still Believe These ‘Old Wives’ Tales’ About Email?

The email industry has old wives’ tales of its own — i.e., advice from years gone by of which the origins have been lost, yet they manage to stick around and plague email strategies far and wide. Let’s examine two of these a bit closer to determine whether they contain any measure of truth. Subject Line Length Should Be Less Than 35 Characters. [...] [more]
mytotalretail.com    Subjectline, Sendtime

tactics Improving Subject Lines: An endless quest using Machine Learning (Series)

In part 1 of this series, we went over the importance of sender performance history. We’ll be using this feature in this model implementation, too. We must also consider the number of recipients of a campaign because it’s the denominator of the open rate. After subject line pre-processing, we create our wordlist and score each word. To complete the scoring process, we establish 2 measurements for each word: word score and position score. [...] [more]
medium.com    Subjectline, Intelligence
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