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discussion Emojis - Warum Newsletter jetzt Herzchen haben

Trotz Smartphone-Boom und Social Media erfreut sich E-Mail-Marketing kontinuierlicher Beliebtheit. Die Tools sind ausgereift, die Nutzungsquoten sind gleichbleibend hoch, auch auf dem Smartphone, und bei den Targeting-Taktiken gibt es jede Menge Best Practice. Es kommt also vor allem auf relevante Inhalte an und auf eine spannende Betreffzeile an. [...] [more]
etailment.de    Subjectline, Study, Trend

discussion 15 Funny Email Subject Lines Begging to Be Opened

Want to surprise and delight your prospects? Or maybe you just desperately need them to open your emails? These funny email subject lines can help. “Need a day at the beach?”, “Since we can’t all win the lottery …”, “3 bizarre steps to being better at your job”, “Pairs nicely with spreadsheets”, “Revised policy regarding jean shorts at work” [...] [more]
hubspot.com    Subjectline

discussion Do You Still Believe These ‘Old Wives’ Tales’ About Email?

The email industry has old wives’ tales of its own — i.e., advice from years gone by of which the origins have been lost, yet they manage to stick around and plague email strategies far and wide. Let’s examine two of these a bit closer to determine whether they contain any measure of truth. Subject Line Length Should Be Less Than 35 Characters. [...] [more]
mytotalretail.com    Subjectline, Sendtime

tactics Improving Subject Lines: An endless quest using Machine Learning (Series)

In part 1 of this series, we went over the importance of sender performance history. We’ll be using this feature in this model implementation, too. We must also consider the number of recipients of a campaign because it’s the denominator of the open rate. After subject line pre-processing, we create our wordlist and score each word. To complete the scoring process, we establish 2 measurements for each word: word score and position score. [...] [more]
medium.com    Subjectline, Intelligence

tactics The surprising power of subject line emojis – Daniel Betts – Medium

Result: The test went out to 25% of our prospect database, split evenly between the two subject lines. We had 9% more opens on the emoji subject line. Result. Despite the increase in opens, click data was largely the same – but at least we were getting in front of more eyes. [...] [more]
medium.com    Subjectline, Test

tactics Best Halloween Subject Lines for 2017

Halloween 2017 is closing in! It’s the time of year when the most popular Google searches are Halloween-themed: “DIY costumes”, “last-minute costumes”, “scary makeup tutorial”, “gross recipes“. Unless you are a marketer or entrepreneur. Then, it’s “2017 Halloween best email templates”, or “awesome templates”, “email marketing tips”, and so on. While carved pumpkins are paced [...] [more]
moosend.com    Subjectline

tactics Testing Strikethrough using Unicode in subject lines

A customer requested to use strikethrough in a subject line. It might sound like a simple thing to do, but as it hadn't been done before by our campaigns team, it required sufficient testing. Two things struck me with this request: 1. Will this work on most devices? 2. Will it actually add value to the Subject Line? [...] [more]
communicatorcorp.com    Subjectline, Test

discussion Interview: Optimizing Email Marketing Techniques by Parry Malm, CEO, Phrasee

Ahead of the upcoming Martech Festival, we sat down with Parry Malm for an exclusive on his session at the event. Parry talks about the optimization of (email) open models, AI and its relevance to [...] [more]
medium.com    Subjectline, Intelligence

tactics Humana Offers Insight into the Role of Language in Driving Customer Engagement

Humana ran an email campaign with the objective of increasing one-click prescription refill engagement. The high rate at which prescriptions go unfilled, even among those with full coverage, is a public health concern with potentially injurious outcomes. In order to both empower members to lead their healthiest lives and improve efficiencies, Humana partnered with Persado to craft the subject line, email body copy, and call to action of their one-click prescription refill campaigns. [...] [more]
persado.com    Subjectline, Intelligence, Test

discussion When it comes to subject lines does length matter?

Length Does Matter – and longer is (almost) always better. While it is true that this is a complicated question with no simple answers what we see in the data leads us to the conclusion that longer tends to be better than shorter if you take meaning into account and there IS a causal relationship between SL length and performance. The only way to come to the conclusion that length has no impact on SL’s is to approach it like a machine or someone looking at a language using an alphabet they had never [...] [more]
onlyinfluencers.com    Subjectline, Study

discussion Exploring the Subject Line Series: Non-linguistic approach

oday’s article picks up on email open rate prediction. Which emails do you open? What influences your decision? Is it the subject line? Is it the timing? Is it a lot more? I’m setting out on a quest to discover what influences open rate prediction. I will be sharing what this road map brings back with you. I’d love to hear your comments, love to reply to questions, love to help out. I’m the outgoing type of data scientist, yes. [...] [more]
medium.com    Subjectline, Intelligence

tactics Skip Labor Day For Back-To-School Email Promotions

Emails without “Labor Day” in the subject line generated a 128% higher click-through rate when compared to emails that did not reference the holiday, according to a GoDaddy Email Marketing analysis of emails sent from its platform between August 1 and September 30, 2016. Back-to-school email promotions, on the other hand, were shown to perform well throughout the month of September. Subject lines containing the word “school” declined throughout August and September according to GoDaddy, although the [...] [more]
mediapost.com    Subjectline, Event, Study

stats Subject Line Benchmarks [PDF]

Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing. The report was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals. Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%), unique click rate (2.4%), and click-to-open rate (12.9%), the analysis found. [...] [more]
yeslifecyclemarketing.com    Subjectline, Study

tactics 10 Email Subject Lines That Drive Sales

The best way to ensure your email is opened and your content is seen is with a superb subject line?—?that’s what gets emails read. When crafting one, consider that they can be creative, simple, snappy, direct, informative or any combination thereof. Effective subject lines come in many forms and variations, but let’s take a look at 10 that have been proven to work for sales reps. 1. Email subject lines should use referrals to connect. Referrals are a powerful tool in the sales arsenal. They allow [...] [more]
medium.com    B2B, Subjectline

stats Email Subject Line Length: Is Brevity Better?

Emails with shorter subject lines tend to garner significantly higher open rates and click rates than those with longer subject lines. See details from this email marketing study. [...] [more]
marketingprofs.com    Subjectline, Study
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