Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles



stats Cheetah Digital Benchmark Report zeigt: E-Mails bleiben zentrales Marketing-Tool

Öffnungsrate steigt bei deutschen Verbrauchern auf 30,38 Prozent; Rückläuferquote sinkt auf 2,06 Prozent; Im direkten Branchenvergleich ist der Online-Versandhandel Performance-Sieger; E-Mail-Marketing gehört nach wie vor zu den effizientesten Werbeformen überhaupt. Dies liegt nicht zuletzt an der unverändert hohen Akzeptanz der elektronischen Post bei den Verbrauchern: Gegenüber dem Vorjahr ist die E-Mail-Öffnungsrate in Deutschland um weitere 1,3 Prozent auf insgesamt 30,38 Prozent angestiegen. [...] [more]
lifepr.de    Study, Trend

stats Quarterly Email Benchmark Report Q2 2017: April, May, June [PDF]

Email volume rose by 14.5% in Q2 2017 compared to Q2 2016. Open rates were similar to the rates seen in Q2 2016. Although unique click rates declined by 6.7%, revenue per email matched the $0.07 received in Q2 2016. Business products and services and travel industries experienced YOY increases in the percent of opens received on mobile devices, while other industries had increases in opens on desktops during this quarter. Forty-eight percent of total emails occurred on desktops in Q2 2017 compared to [...] [more] 
cheetahdigital.com    Study, Trend

stats The State of Marketing Attribution 2017 [PDF]

Marketing attribution is an effective tool. But it may be slowing down email growth. As a result of attribution, only 28% of marketers are increasing their email budget this year compared with 41% in 2016, according to “The State of Marketing Attribution 2017,” a new study by AdRoll for Econsultancy. Worse, 32% are decreasing their email budgets, versus 24% last year. And attribution is again to blame. However, this seems to be part of a general flattening. [...] [more] 
adroll.com    Intelligence, Multichannel, Study

stats 2017 Email Event Promotion Microstudy [PDF]

Get this peer-to-peer microstudy to answer questions like: How does my promotional strategy line up to what others are doing? How many months in advance should we start promoting our annual event? How do our open and click rates compare to our peers? What promotional period brings in the highest amount of registrations? [...] [more] 
informz.com    Event, Study

discussion Email Marketing benchmarks summary and tips

6 tips to get the most out of the highest-performing digital marketing channel We see emails every day. But few manage to make an impact and imprint on our. Marketing topic(s):Email communications strategy. Advice by Expert commentator. [...] [more]
smartinsights.com    Automation, Frequency, Customization, Study, Sendtime

 stats Email Marketing Benchmarks

You're busy doing your best to improve your online campaign results. You run A/B tests, segment your lists, and try different approaches to connect with your audience. While you're checking your analytics, you may be wondering – How do I stack up against others in my industry? What are the best practices I should follow to be more successful? We've come to help. We've analyzed almost 2 billion emails sent by our customers from March to May 2017, in 126 countries across 19 industries. [...] [more]
getresponse.com    Frequency, Clickrate, Openingrate, Study, Sendtime

stats The Best Time to Send Emails

Soundest has recently analyzed more than 92,000 email campaigns from 9,500 brands to see what is the best time to send emails to increase conversions. Table of Contents: The best day to send emails. The best day of the month to send emails. The best hour to send emails. The best time to send emails. [...] [more]
soundest.com    Study, Sendtime

discussion The Size of the Gender Pay Gap in Email Marketing

Women are a vital part of the email marketing industry. Overall, women make up 47.3% of the email marketing workforce, according to Litmus’ State of Email Survey of more than 3,500 marketers. And at companies with more than 500 employees, exactly half of email marketers are women. Email marketing professionals wear many hats, performing on average 4.4 of the 10 email tasks that we surveyed them about. Women lead the way on three of those tasks. They hold 55.2% of the email marketing jobs that [...] [more]
litmus.com    Marketing, Study

stats 4th Annual State of Marketing Report [PDF]

In our fourth annual “State of Marketing” report, Salesforce Research surveyed 3,500 marketing leaders worldwide. Throughout this report, high-performing marketing leaders are defined as those who are extremely satisfied with the current outcomes realized as a direct result of their company’s marketing investment, as well as their overall marketing performance compared to their competitors. See page 3 for detailed performance information. [...] [more] 
sfdcstatic.com    Marketing, Study, Trend

stats 2017 Email Marketing Industry Report [PDF]

At Emma, we believe that great marketing doesn’t happen alone. We do our best work when we’re collaborating, sharing ideas, and learning from one another. That’s why we surveyed nearly 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about? What are they concerned about? What are their biggest challenges? And more importantly, how do they solve them? [...] [more] 
digitalmarketingdepot.com    Study

discussion When it comes to subject lines does length matter?

Length Does Matter – and longer is (almost) always better. While it is true that this is a complicated question with no simple answers what we see in the data leads us to the conclusion that longer tends to be better than shorter if you take meaning into account and there IS a causal relationship between SL length and performance. The only way to come to the conclusion that length has no impact on SL’s is to approach it like a machine or someone looking at a language using an alphabet they had never [...] [more]
onlyinfluencers.com    Subjectline, Study

stats 2017 State of Email Marketing Survey Report [PDF]

The email marketing channel continues to dominate the digital marketing landscape in terms of performance. But what strategies and tactics are having the greatest impact on email marketing in 2017? To find out, Ascend2 and our Research Partners fielded the 2017 State of Email Marketing Survey. We thank the marketing influencers responding to this survey for sharing their valuable insights with us, and you. [...] [more] 
ascend2.com    Marketing, Study

discussion Email Strategies for Success [PDF]

If you're like a lot of your fellow email marketers, you have one particular competitor that you keep your eye on all the time. You scrutinize their message content, cadence, and focus. You track what they do with their emails all year long with standard programs like welcome, win-back, holiday messaging, segmentation, and cart abandonment. You might even copy something that looks cool. If those guys are doing it, it must be working, right? Maybe. Maybe not. You might find yourself sharing a [...] [more] 
adestra.com    Marketing, Study

stats Retail Personalization Index

See what sets them apart. Storied brands, household names, and rising upstarts are featured in the Sailthru 100 based on their personalized customer experiences across email, web, mobile, and more. [...] [more]
sailthru.com    Customization, Intelligence, Multichannel, Study

tactics Text-based vs Image-based Emails - Which One Does Better?

As you can see from the results, the click through rates do not vary as much as the open rates. One thing I found fascinating was Pinpointe campaigns had a higher click through rate on the image-based emails. After seeing these results, I reviewed all of the image-based vs text-based email split tests I had sent out from Pinpointe over the past year and this result was consistent. I have to wonder…is it because I’m sending these campaigns to other marketers who tend to be more visual? That would be [...] [more]
pinpointe.com    Design, Study, Test
newer | Page 2 | older