Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles



stats 2017 Email Marketing & Unsubscribe Audit [PDF]

Almost 95% are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative. Of the firms studied from March to August, 67% received a "best in class" designation this year. While that was down from 69% in 2016, it means they scored 80% or more in analysis of their email trustworthiness. Indeed, nine sites had perfect scores, meaning that they followed [...] [more] 
otalliance.org    Unsubscribe, Study

tactics Does the Perfect Email Template Exist? We Used Data to Find Out.

Use simple layouts. In MailChimp we’ve had as many as 24 different basic layout options to choose from at a time, ranging from 1 to 3 columns, and then combinations of those 3. Over the years, we’ve seen that our simple 1 column layout gets used the most often, with 48% of sent campaigns utilizing it. The second most-used template is our 1:2 column, and it significantly trails our 1 column layout with only 4.8% usage. [...] [more]
mailchimp.com    Design, Study

 stats 20 Things Successful Email Marketing Programs Do

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to Litmus’ State of Email Research Series. The majority say their email programs are average or even unsuccessful. [...] [more]
litmus.com    Design, Study

stats Consumer email tracker 2017 [PDF]

The average number of email addresses they have is 2.6. Of those polled, 27 have one, up from 23% last year. 26% have one address for both personal and marketing emails from brands they trust — down from 36% last year. And 225% have different email addresses for personal and marketing. Among the respondents, 46% check their email personal addresses two or three times per day, and 10% check only their work addresses. But 50% don’t check their work email even once. [...] [more] 
dotmailer.com    Study

law Trusted Shops Abmahnstudie 2017 [PDF]

Fast jeder zweite Online-Händler ist in den vergangenen 12 Monaten mindestens einmal abgemahnt worden – so ein Ergebnis unserer Studie „Abmahnungen im Online-Handel 2017”. Die Ergebnisse zeigen auch: Abmahnvereine werden zunehmend zum Problem für den Online-Handel. Händler sehen sich in ihrer Existenz bedroht. Die Ergebnisse unserer Abmahnstudie liegen nun vor. Das Meinungs- und Stimmungsbild unter den Online-Händlern hat sich in den letzten zwölf Monaten nochmals verschlechtert. Grund hierfür sind [...] [more] 
hubspot.net    Law, Study

discussion The Laughing Emoji: Got It!

Earlier this year, Worldata CEO Jay Schwedelson reported that emoji use by emailers had increased 480% in one year. “We’re almost at 100% where every email client can show an emoji in a subject line,” he said. The findings about emojis were not the only revelations in this report. More pertinent, perhaps, is the finding that most communications channels have seen an increase in use over the last two years. [...] [more]
mediapost.com    Subjectline, Social, Study

stats Email Marketing Performance in 2017 [PDF]

In this report we share the opinions of these executives on topics including: The most important objectives of an email marketing program; The most useful metrics for measuring performance; The most effective email marketing tactics for reaching objectives; And more! [...] [more] 
returnpath.com    Study

stats 2017 State of Email Creative [PDF]

In our second annual State of Email Creative report, we examine every facet of email creative strategy, including: Finding email inspiration; Email brand guidelines; Email design approaches; The popularity of various design elements; The use of one-off email designs; A/B testing; Email redesign schedules; Landing page responsibilities. [...] [more] 
litmus.com    Design, Study

stats Q3 2017 Email Benchmark Report - the Gmail Effect [PDF]

The number of Gmail users subscribed to marketers' email programs has increased from 17 percent in 2014 to 30 percent today, according to new data released by Yes Lifecycle Marketing. Yesmail analyzed more than 7 billion emails sent through its cross-channel communications platform Yesmail360i. According to the findings, Gmail users make up nearly half (49 percent) of new subscribers -- those who opted into a brand's email program within the last 90 days -- and 38 percent of subscribers who opted [...] [more]
yeslifecyclemarketing.com    Study, Trend

discussion Emojis in email subject lines: smiley face, or smiley poop?

Emojis are in lots of subject lines these days. But do they work? We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines. Should we Emoji… or should we eNOji? Ever since the Oxford English Dictionary named the “Laughing face with tears of joy” as the word of the year in 2015, marketers have been all about emojis. And so you see them everywhere, because just because you can do it… you should do it. Right? [...] [more]
econsultancy.com    Subjectline, Study, Trend

discussion Absolit: Die 10 besten Newsletter [PDF]

Das vorliegende Whitepaper zeigt die Top 10 im deutschen E-Mail-Marketing inklusive der untersuchten Newsletter und ihrer Stärken. Die Ergebnisse basieren auf der absolit-Studie „E-Mail-Marketing Benchmarks“, die die Newsletter- und E-Mail-Aktivitäten von über 3000 Unternehmen im deutschsprachigen Raum analysiert. [...] [more] 
absolit.de    Gallery, Design, Law, Study

stats Emoji... or eNOji? What science says about subject lines [PDF]

While the emoji is by no means the only way the digital age has changed the way people write; it is certainly a powerful symbol to illustrate how modern linguistics have changed. Here in the marketing realm, where the language brands use can have a huge effect on revenue, such linguistic changes can have far-reaching and important ramifications. Understanding what these ramifications are, and how they impact the way consumers interact with brands, is essential. It is (or at least should be) a key [...] [more] 
phrasee.co    Subjectline, Study

law Canada’s anti-spam legislation: Education still needed

More than 3 years after coming into force, Canada’s anti-spam legislation (CASL) remains unclear for more than 1 in 2 of email marketing users in Canada. 42% of email marketing users say they don’t understand the law. 49% are unaware of the consequences of the law. 75% say that the government isn’t efficient enough in handling complaints. 69% agree that the government hasn’t done a good job of raising awareness among SMEs. [...] [more]
cyberimpact.com    Law, Study

discussion Why You Need Email Brand Guidelines and What to Put in Them

Brand style guides tend to meticulously detail permissible fonts, header sizes, image styles, logo sizes and placements, and more in order to create consistency in brand look and feel. However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according to Litmus’ upcoming 2017 State of Email Creative report, which is based on a survey of more than 3,500 [...] [more]
litmus.com    Design, Marketing, Study

stats State of Marketing Automation Benchmarks for Success 2017 [PDF]

Our new report, State of Marketing Automation – Benchmarks for Success 2017, lets you benchmark your strategy and implementation against companies that rated themselves very successful or best-in-class, according to an Adestra survey conducted with research partner Ascend2. Those high achievers amounted to only 33 percent of the companies completing the survey. We talked to a mix of companies in terms of number of employees and primary marketing channel, while 85 percent of respondents were [...] [more] 
adestra.com    Automation, Study
newer | Page 2 | older