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discussion Top Email Design Trends for 2018

This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. The next tier of email design trends included creating smaller, more bite-sized email content and using storytelling more effectively, whether within a single email or across a series of emails. The six other email design trends that we asked marketers about received a bit less enthusiasm [...] [more]
litmus.com    Study, Trend

stats 2017 Email Marketing Industry Report [PDF]

At Emma, we believe that great marketing doesn’t happen alone. We do our best work when we’re collaborating, sharing ideas, and learning from one another. That’s why we surveyed nearly 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about? What are they concerned about? What are their biggest challenges? And more importantly, how do they solve them? [...] [more] 
amazonaws.com    Study

antispam Blogpost: Privacy implications of email tracking

What happens when you open an email and allow it to display embedded images and pixels? You may expect the sender to learn that you’ve read the email, and which device you used to read it. But in a new paper we find that privacy risks of email tracking extend far beyond senders knowing when emails are viewed. Opening an email can trigger requests to tens of third parties, and many of these requests contain your email address. This allows those third parties to track you across the web and connect you [...] [more]
freedom-to-tinker.com    Spam, Study

 antispam Study: Privacy implications of email tracking [PDF]

We show that the simple act of viewing emails contains privacy pitfalls for the unwary. We assembled a corpus of commercial mailing-list emails, and find a network of hundreds of third parties that track email recipients via methods such as embedded pixels. About 30% of emails leak the recipient’s email address to one or more of these third parties when they are viewed. In the majority of cases, these leaks are intentional on the part of email senders, and further leaks occur if the recipient click [...] [more] 
senglehardt.com    Study

antispam "Mailsploit" Lets Hackers Forge Perfect Email Spoofs

Pretending to be someone you're not in an email has never been quite hard enough—hence phishing, that eternal scourge of internet security. But now one researcher has dug up a new collection of bugs in email programs that in many cases strip away even the existing, imperfect protections against email impersonation, allowing anyone to undetectably spoof a message with no hint at all to the recipient. [...] [more]
wired.com    Study

stats The 2017 Ecommerce Holiday Report [PDF]

Omnichannel marketing is all hype, no execution. The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. [...] [more] 
zaius.com    Multichannel, Study

stats 2017 Email Marketing & Unsubscribe Audit [PDF]

Almost 95% are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative. Of the firms studied from March to August, 67% received a "best in class" designation this year. While that was down from 69% in 2016, it means they scored 80% or more in analysis of their email trustworthiness. Indeed, nine sites had perfect scores, meaning that they followed [...] [more] 
otalliance.org    Unsubscribe, Study

tactics Does the Perfect Email Template Exist? We Used Data to Find Out.

Use simple layouts. In MailChimp we’ve had as many as 24 different basic layout options to choose from at a time, ranging from 1 to 3 columns, and then combinations of those 3. Over the years, we’ve seen that our simple 1 column layout gets used the most often, with 48% of sent campaigns utilizing it. The second most-used template is our 1:2 column, and it significantly trails our 1 column layout with only 4.8% usage. [...] [more]
mailchimp.com    Design, Study

 stats 20 Things Successful Email Marketing Programs Do

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to Litmus’ State of Email Research Series. The majority say their email programs are average or even unsuccessful. [...] [more]
litmus.com    Design, Study

stats Consumer email tracker 2017 [PDF]

The average number of email addresses they have is 2.6. Of those polled, 27 have one, up from 23% last year. 26% have one address for both personal and marketing emails from brands they trust — down from 36% last year. And 225% have different email addresses for personal and marketing. Among the respondents, 46% check their email personal addresses two or three times per day, and 10% check only their work addresses. But 50% don’t check their work email even once. [...] [more] 
dotmailer.com    Study

law Trusted Shops Abmahnstudie 2017 [PDF]

Fast jeder zweite Online-Händler ist in den vergangenen 12 Monaten mindestens einmal abgemahnt worden – so ein Ergebnis unserer Studie „Abmahnungen im Online-Handel 2017”. Die Ergebnisse zeigen auch: Abmahnvereine werden zunehmend zum Problem für den Online-Handel. Händler sehen sich in ihrer Existenz bedroht. Die Ergebnisse unserer Abmahnstudie liegen nun vor. Das Meinungs- und Stimmungsbild unter den Online-Händlern hat sich in den letzten zwölf Monaten nochmals verschlechtert. Grund hierfür sind [...] [more] 
hubspot.net    Law, Study

discussion The Laughing Emoji: Got It!

Earlier this year, Worldata CEO Jay Schwedelson reported that emoji use by emailers had increased 480% in one year. “We’re almost at 100% where every email client can show an emoji in a subject line,” he said. The findings about emojis were not the only revelations in this report. More pertinent, perhaps, is the finding that most communications channels have seen an increase in use over the last two years. [...] [more]
mediapost.com    Subjectline, Social, Study

stats Email Marketing Performance in 2017 [PDF]

In this report we share the opinions of these executives on topics including: The most important objectives of an email marketing program; The most useful metrics for measuring performance; The most effective email marketing tactics for reaching objectives; And more! [...] [more] 
returnpath.com    Study

stats 2017 State of Email Creative [PDF]

In our second annual State of Email Creative report, we examine every facet of email creative strategy, including: Finding email inspiration; Email brand guidelines; Email design approaches; The popularity of various design elements; The use of one-off email designs; A/B testing; Email redesign schedules; Landing page responsibilities. [...] [more] 
litmus.com    Design, Study

stats Q3 2017 Email Benchmark Report - the Gmail Effect [PDF]

The number of Gmail users subscribed to marketers' email programs has increased from 17 percent in 2014 to 30 percent today, according to new data released by Yes Lifecycle Marketing. Yesmail analyzed more than 7 billion emails sent through its cross-channel communications platform Yesmail360i. According to the findings, Gmail users make up nearly half (49 percent) of new subscribers -- those who opted into a brand's email program within the last 90 days -- and 38 percent of subscribers who opted [...] [more]
yeslifecyclemarketing.com    Study, Trend
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