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stats Improving Customer Engagement Through Time-Based Email Targeting [PDF]

What happens when we take a step back and analyse more than 1.4 billion marketing emails sent by SmartFocus customers in 2016 and 2017? What insights can we gain from this a massive, anonymised, dataset? When are the best times to email your customers? Which days and hours of the day are they most likely to open and read your marketing? Does the age and gender of your customers influence when they’re more likely to engage with your business? [...] [more] 
smartfocus.com    Study, Sendtime

strategy 2018 State of Email Report [PDF]

The annual State of Email report from Litmus helps you understand the data, trends, and innovations that shape the email industry and provides actionable advice to help you build a successful email program in 2018. [...] [more] 
amazonaws.com    Study

stats Email Benchmark Report: A Marketer’s Guide to 2018 [PDF]

Throughout 2017, email remained a tried-and-true revenue-driver generating more than 50 times its return on investment.2 Over the same period however, email open, click and click-to-open (CTO) rates continued on a steep decline, revealing a sizeable gap that marketers need to close immediately. This report, based on analysis of almost 9 billion emails sent in Q4 2017 and over 30 billion sent in 2017 will focus on concrete, achievable goals marketers can set for 2018 in order to grow revenue by [...] [more]
yeslifecyclemarketing.com    Study, Trend

stats Email marketing report: Email volume was up 18% in 2017

Among the many findings, brands are sending more and more emails, but new subscribers’ share of their lists continued to shrink last year. “Throughout 2017, the share of new subscribers in marketers’ databases consistently declined, falling to its lowest point in Q4 when new subscribers accounted for just 3.5 percent of marketers’ mailable audience,” reports Yes Lifecycle Marketing. [...] [more]
marketingland.com    Listbuilding, Study

stats Digital Intelligence Briefing: Digitale Trends 2018 [PDF]

Die richtige Mischung aus Technologie, Daten und Design steht und fällt mit der Unternehmenskultur. Unternehmen, die echte Erlebnisse bereitstellen möchten, setzen auf einen Team-übergreifenden Ansatz, bei dem der Kunde im Zentrum aller Initiativen und Zusammenarbeit steht. Diese Unternehmen haben einen durchdachten, langfristigen Plan entwickelt, um kontinuierlich Kunden zu gewinnen. Es überrascht daher nicht, dass diese Unternehmen Branchenführer sind. [...] [more] 
adobe.com    Intelligence, Study

discussion Inside the Overlap Between Omnichannel and Personalized Experiences in Retail

Technology has created a complex customer journey. Today’s consumers use an average of almost five touchpoints on the path to purchase, moving between the digital and physical worlds. How can a brand master the omnichannel experience? There are a few factors, according to L2’s new Intelligence Report. Brands must have seamless integrations between channels and expedited shipping options. They should also utilize cutting-edge technology that adds to the customer experience, such as augmented reality [...] [more]
sailthru.com    Multichannel, Study

stats How to Overcome the Biggest Email Marketing Challenges of 2018 [PDF]

Litmus polled more than 600 marketers about eight major email marketing challenges—ranging from cross-channel coordination and strategy to data quality and metrics. But it’s not enough to simply recognize the challenges facing your email marketing program. You need a plan to address those challenges. With this 11-page executive summary, you will… Understand the biggest challenges facing email teams; See how challenges like poor coordination and inadequate tools impact email marketing success; Get [...] [more] 
amazonaws.com    Study

stats 2017 Deliverability Benchmark Report [PDF]

Due to these restrictions, globally, one in five messages does not reach the inbox. Not only do they not reach the inbox, 70 percent of those messages are not delivered to the inbox or spam folder—rather they are blocked at the gateway. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships with subscribers. In this year’s annual benchmark report, we take a look at how email gets delivered and [...] [more] 
returnpath.com    Study, Deliverability

stats Email Marketing Priorities and Budget Changes for 2018

Personalization, automation, and A/B testing topped the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey. [...] [more]
litmus.com    Study, Test

stats The 2018 Hidden Metrics of Email Deliverability Industry Benchmarks for 7 Key Metrics [PDF]

Deliverability is not just about following “best practices.” Simply adhering to common standards is not enough to land your messages in the inbox. Today’s marketers need to create an engaging email program, not only to entice subscribers to read their emails—and hopefully convert—but because a lack of read emails could lead to decreased deliverability. Tracking engagement-based metrics (which measure how subscribers interact with your email program) is a critical step in evaluating the success of any [...] [more] 
returnpath.com    Openingrate, Study

discussion Forrester Wave: Cross-Channel Campaign Management Q1/2018

Emarsys has expanded its midmarket CCCM business globally, and now about 10% of its more than 2,000 customers are enterprise organizations. It focuses on life-cycle marketing and personalized recommendations for eCommerce organizations, and it embeds marketer-friendly artificial intelligence (AI) capabilities in its intuitive UX. Its customers primarily use Emarsys for email and mobile retargeting today, but references indicated their plans to take advantage of its newer AI capabilities for [...] [more]
forrester.com    ESP, Multichannel, Study

stats DMARC Adoption Among e-Retailers (Q1 2018) [PDF]

Today we are publishing an exclusive 250ok report DMARC-Adoption-Among-e-Retailers-2018. We analyzed 3,033 top-level domains (e.g., www.brand.com), also known as root domains, operated by the top 1,000 U.S. and top 500 E.U. e-retailers to see if they met the minimum email authentication protocols that protect their brands and consumers from phishing attacks. The study revealed that nearly 90% of the domains reviewed did not meet that basic email security standard. In the report, we review the DMARC [...] [more] 
amazonaws.com    Spam, Study, Deliverability

stats Marketing 2018: Keine Chance für Virtual Reality

Content Marketing ist das Thema, mit denen sich die meisten Marketer in diesem Jahr befassen werden. Trends, wie digitale Assistenten oder Virtual Reality, werden dagegen kaum beachtet. Das ergibt die neue absolit-Studie „Digital Marketing Trends 2018“, für die Vertreter aus 1208 Unternehmen befragt wurden. Die Studie sowie eine kostenlose Kurzversion ist ab sofort als Download verfügbar auf digi-trends.de. 81 Prozent der Teilnehmer gaben an, sich 2018 mit Content Marketing beschäftigen zu wollen. [...] [more]
marketing-boerse.de    Study, Trend

stats Compare your email performance metrics: 2017 industry benchmarks

Every week you open your dashboard with anticipation to see if your email campaign is performing well. Among the most important metrics that you look at first are your open, bounce, click and unsubscribe rates. These stats help you determine if your emails are breaking through and resonating with your subscribers. When your performance metrics are too low, it means you need to change a few things. On the other hand, when your campaign is outperforming your expectations, it means you want to [...] [more]
mailerlite.com    Clickrate, Openingrate, Study

stats What Email Subject Line Length Works Best?

The winner was seven words for overall engagement. And if you write a subject line with eight words, well, you’re in for a shock! It’s nearly half the performance as subject lines with only one less word. I hope that this process has given you better insight into how to evaluate your own subject lines for open rates, click-to-open rates, and overall email engagement. And if you’re wondering what the ideal character count would be, our seven-word subject lines have an average character count of 41 [...] [more]
marketo.com    Subjectline, Study
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