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stats State of Marketing Automation Benchmarks for Success 2017 [PDF]

Our new report, State of Marketing Automation – Benchmarks for Success 2017, lets you benchmark your strategy and implementation against companies that rated themselves very successful or best-in-class, according to an Adestra survey conducted with research partner Ascend2. Those high achievers amounted to only 33 percent of the companies completing the survey. We talked to a mix of companies in terms of number of employees and primary marketing channel, while 85 percent of respondents were [...] [more] 
adestra.com    Automation, Study

tactics It's Time for Cross-Channel Campaigns

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals. However, it's important to remember that just sending more emails alone isn't a strategy - you need to consider when and what to send - and which channel to deliver it to. [...] [more]
listrak.com    Event, Study

stats Good Ol' birthday Campaigns are Great Practice

Overall, it's clear to see how different groups of people react differently on their birthdays, and sometimes it will be wise to put the efforts on one group than the other, in order to make them come to celebrate their birthday with your company. It's not suppose to be a hard task, as it's obvious from our research that people respond very well to birthday campaigns - they expect to be acknowledged on their special day. [...] [more]
optimove.com    Automation, Study

tactics Email Effectiveness Study [PDF]

Even these very successful retailers have a lot of room for improvement, with the top five’s scores ranging only from high to mid-70s, out of 100 — the equivalent of C+ grades. Most — 120 retailers — got failing grades. Here are the top five: Club Monaco (79.9) Crabtree & Evelyn (76.8) BCBG Max Azria (76) Hudson’s Bay (75.1) Hanes (74.7) The highest scorers shared some common practices. They didn’t email too often, averaging about one per day to their recipients, and most included several kinds of [...] [more] 
netdna-cdn.com    Frequency, Segmentation, Study

discussion Deliverability study: How much does spam hurt online fundraising? [PDF]

What’s to gain from improving email deliverability? About 22.2 % in email fundraising revenue. That’s the potential increase in email fundraising revenue for a nonprofit sending 24 fundraising asks a year with a 100,000 person email list. The average nonprofit missed out on a whopping $24,522.52 last year due to spam (See Figure 2). While much of the email marketing conversation revolves around list sizes, open rates, and clicks, it’s clear that ignoring the impact of deliverability is a costly over [...] [more] 
theagitator.net    Study, Deliverability

stats Fall 2017 Marketing Automation G2 Crowd Grid® Report

Simply robust - The majority of reviews mentioned high satisfaction with marketing automation software that has a wide yet intuitive range of tools. Reviewers mentioned that having marketing automation software as a “one stop” place for all of their needs is highly important. With a complex and versatile software comes the need for simplicity and intuitive controls. The majority of Leaders and High Performers on the Fall 2017 Grid® earned above average Ease of Use ratings [...] [more]
g2crowd.com    Automation, ESP, Study

stats October 2017 Benchmark: Automated Email Campaigns Work

automated campaigns perform significantly better than their older counterparts. Compared to batch-and-blast email campaigns, campaigns sent via the Automation Center earned a 74% increase in open rates and a 244% higher click-through rate. We see a clear correlation between the size of a dispatch and the engagement rates with that campaign — essentially the more people in a segment, the lower the overall engagement rates (opens and clicks). One-to-one campaigns – the true promise of marketing – are [...] [more]
emarsys.com    Automation, Segmentation, Study

discussion Emojis - Warum Newsletter jetzt Herzchen haben

Trotz Smartphone-Boom und Social Media erfreut sich E-Mail-Marketing kontinuierlicher Beliebtheit. Die Tools sind ausgereift, die Nutzungsquoten sind gleichbleibend hoch, auch auf dem Smartphone, und bei den Targeting-Taktiken gibt es jede Menge Best Practice. Es kommt also vor allem auf relevante Inhalte an und auf eine spannende Betreffzeile an. [...] [more]
etailment.de    Subjectline, Study, Trend

stats G2 Crowd Marketing Automation Implementation Index, Fall 2016

Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive marketing tasks. Marketing automation tools are used to specify criteria and outcomes for tasks and processes that are then interpreted, stored, and executed by software tools. Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. These platforms often have features for email [...] [more]
g2crowd.com    ESP, Study

stats The Fall 2017 Email Marketing G2 Crowd Grid® Report

Not-so-fully functional — The majority of reviewers acknowledged that email marketing tools are distinct from marketing automation tools; however, users mentioned unavoidable pain points that arose from email marketing software that ended up being too simple. A few reviewers mentioned the lack of depth in automation capability, such as triggers, and analytics of click and open rates. Others complained about the lack or elimination of A/B testing functionality that would have helped marketers [...] [more]
g2crowd.com    ESP, Study

stats Econsultancy Conversion Rate Optimization Report 2017 [PDF]

Despite 38% using abandonment emails for CRO and a further 38% having plans to use them, less than a third (32%) consider them to be highly valuable for improving conversion rates. A/B testing and usability testing increased in perceived value for brands this year. On the other hand, website personalization, which is typically difficult to implement with consistent success, has decreased in value. This could be a result of the challenges companies experience, with negative consumer perceptions of [...] [more] 
redeye.com    Automation, Conversionrate, Study, Test

discussion The Root Cause of Poor Email Deliverability: Webinar Recording + Q&A [VID]

Being blocked and blacklisted should be far less common than they are today, when 34% of marketers have been blocked and nearly 15% have been blacklisted in the past 12 months, according to Litmus’ 2017 State of Email Deliverability report. After examining the subscriber acquisition, permission, inactivity management, and other practices of more than 3,500 marketers, we’ve identified the root causes of poor inbox placement. We’ve also identified the half-measures marketers take to avoid addressing [...] [more]
litmus.com    Deliverability, Study

discussion The 2017 State of B2B Email Marketing [PDF]

4. How Performance is Changing. 5. Most Important B2B Objectives. 6. How to Cut Through the Inbox Clutter. 7. Success Achieving Objectives. 8. Most Useful Performance Metrics. 9. Sales Cycle Encountered. 10. Strategic Objectives Versus Metrics. 11. Most Effective B2B Tactics [...] [more] 
ascend2.com    B2B, Study, Trend

stats Email Salaries Are Not The Highest [PDF]

Email specialists are not the best paid — or the most wanted—employees, judging by a study by the Creative Group, a Robert Half company. The salaries for email marketing specialists range from $44,000 in the 25th percentile — the area with the least complex jobs — to $84,750 in the 95th percentile, those with the most wide-ranging responsibilities. In contrast, a marketing analytics specialist starts at $49,000 and rises to $104,250 in the highest-earning group. Ecommerce marketing managers range [...] [more] 
roberthalf.com    Marketing, Study

stats Klickraten und Öffnungsraten 2017 [PDF]

Auf Grundlage dieser Fragen haben wir von Newsletter2Go E-Mail-Daten von über 630 Millio- nen E-Mail-Kampagnen aus über 50 Ländern anonymisiert ausgewertet, die in den letzten 12 Monaten über unsere Newsletter Software gesendet wurden. In der folgenden Studie möchten wir Ihnen unsere Ergebnisse präsentieren. [...] [more] 
newsletter2go.de    Study, Trend
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