Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps


antispam DKIM Validation: An Email Authentication Best Practice

DKIM is referred to as “content-based” authentication, rather than “path-based”, because whether or not a message passes DKIM validation is based solely on whether or not the content has changed between the time it was signed and the time validation was attempted. [...] [more]
sparkpost.com    Spam, Deliverability

discussion How machine learning in G Suite makes people more productive

One of the earliest machine learning use cases for G Suite was within Gmail. Historically, Gmail used a rule-based system, which meant our anti-spam team would create new rules to match individual spam patterns. Over a decade of using this process, we improved spam detection accuracy to 99%. Starting in 2014, our team augmented this rule-based system to generate rules using machine learning algorithms instead, taking spam detection one step further. Now, we use Tensor Flow and other machine learning [...] [more]
blog.google    Intelligence, Spam

antispam Email: How To Get Started With DMARC

So you’re looking to implement a DMARC policy for your company and are now scratching your head thinking, “What did I get [...] [more]
dyn.com    Spam, Deliverability

discussion Automatische E-Mail-Klicks von der Firewall?

Als wir Mitte letzten Jahres unsere Studie zum E-Mail-Marketing von 6.000 US eCommerce-Firmen per E-Mail-Kampagne bei einigen Tausend Digitalmarketing-Fachleuten bewarben, entdeckten wir bei genauer Prüfung der Klick-Response Erstaunliches: Knapp die Hälfte der Klicks wurde binnen Sekunden nach dem technischen Versand getätigt. Und diese Klicks traten häufig „geklumpt“ auf: Sie konzentrierten sich auf eine kleine Anzahl von Firmen. In diesen hatten scheinbar alle Empfänger Klickaktivität gezeigt [...] [more]
publicare.de    Clickrate, Spam

antispam Spammergate: The Fall of an Empire

Today we release details on the innerworkings of a massive, illegal spam operation. The situation presents a tangible threat to online privacy and security as it involves a database of 1.4 billion email accounts combined with real names, user IP addresses, and often physical address. Chances are that you, or at least someone you know, is affected. [...] [more]
mackeeper.com    Spam

antispam Schützen Sie Ihren Brand mit DMARC vor Phishing E-Mails

Im folgenden Artikel möchten wir erläutern, warum Marketeers DMARC implementieren sollten, um sich vor Phishing zu schützen. Aussagen und Interviews relevanter internationaler ISPs untermauern unseren Standpunkt. Für diejenigen, die einen technischen Gesamtüberblick bekommen möchten, haben wir DMARC auch im Rahmen der technischen Zustellung betrachtet. [...] [more]
email-marketing-forum.de    Spam

antispam Understanding differences between corporate and consumer Gmail threats

Every minute, we prevent over 10 million unsafe or unwanted emails from reaching Gmail users and threatening them with malicious attachments that infect a user’s machine if opened, phishing messages asking for banking or account details, and omnipresent spam. A cornerstone of our defense is understanding the pulse of the email threat landscape. This awareness helps us to anticipate and react faster to emerging attacks. Today at RSA, we are sharing key insights about the diversity of threats to [...] [more]
googleblog.com    Spam, Deliverability

stats WEB.DE und GMX registrieren 10 Prozent mehr Spam-Mails

2016 haben die beiden größten deutschen E-Mail-Anbieter WEB.DE und GMX jeden Tag insgesamt über 117 Millionen Spam-Mails identifiziert. Dieser Wert lag im Vorjahr noch bei rund 105 Millionen. Das Gesamtjahresvolumen der potenziell gefährlichen E-Mails stieg damit von rund 38 Milliarden auf 42 Milliarden unerwünschte Nachrichten an; ein Plus von 10,4 Prozent. Das geht aus der aktuellen Spam-Statistik hervor, die die beiden E-Mail-Anbieter zum Safer Internet Day veröffentlichen. [...] [more]
web.de    Spam, Study

antispam Spamhaus Botnet Summary 2016

2016 was a busy year for existing and emerging cyber threats. In the past year, Spamhaus researchers issued listings for over 7,000 botnet Command & Control ("C&C") servers on more than 1,100 different networks. These C&C servers enabled and controlled online crime such as credential theft, e-banking fraud, spam and DDoS attacks. They were also used for the retrieval of stolen data. 2016 will also go down in history as the first year that security issues related to the "Internet of Things" (IoT) not [...] [more]
spamhaus.org    Spam, Study

antispam Google and Amazon and B2B spam

And, for recipients, that’s a problem. Spam filters aren’t going to block this sort of mail, as they can’t easily tell it is this sort of mail. It’s coming from Google MTAs, just like a lot of legitimate mail does. In terms of sheer volume it’s dwarfed by botnet sourced mail or dubious B2B manufacturing spam out of Shenzhen. But, unlike most of that, it’s in your inbox, in front of your eyeballs and costing you time and focus. And that’s much more expensive than network infrastructure or mailbox [...] [more]
wordtothewise.com    Spam

antispam Email Authentication Accelerates, But Enterprises Struggle to Get It Right

More and more domains are adopting DMARC, the most modern and effective standard for authenticating email. That’s great news in the war against phishing and spam. Unfortunately, ValiMail has found in our just-published global industry analysis, the failure rate for DMARC implementers is still way too high?—?around 75 percent of those organizations that attempt it, to be exact. [...] [more]
valimail.com    Spam, Deliverability

antispam How Spam Filters work [PDF]

In order to increase the quality of the sendings, brands often choose to work with an email service provider (ESP) instead of sending the emails on their own. The ESP then asks the brand to set up SPF, DKIM and other standards. But why is this needed? Let us have a brief overview on how a typical multi-stage spam filter works today [...] [more] 
certified-senders.eu    Spam, Deliverability

law "Would you like us to email you a receipt?"

On the surface it’s a simple question increasingly being asked by high street retailers. But sometimes this simple question doesn’t tell the full story. An e-receipt can be more convenient at times, but it is also a way for shops to collect personal data about their customers and send them marketing. In the run up to the busy Christmas season, the ICO is reminding retailers that people have the right to know what happens to their personal data. Retailers need to be aware of the obligations under data [...] [more]
wordpress.com    Listbuilding, Automation, Law, Spam

discussion Money Mail reveals why shops want your email address

Shoppers are being preyed on by stores that persuade customers to hand over their email addresses at the till. A Money Mail investigation found dozens of major High Street retailers now harvest customers' email addresses — including Debenhams, Mothercare, Argos, Halfords, Topshop, Dorothy Perkins, New Look, Next, Selfridges, Wickes and Joules. Typically, shop assistants tell customers this is to email them a so-called 'e-receipt', rather than printing one at the till. [...] [more]
thisismoney.co.uk    Automation, Spam, Listbuilding

antispam Hackers Are Using MailChimp to Spread Malware

MailChimp told Motherboard in a statement that “Early this morning MailChimp’s normal compliance processes identified and disabled a small number of individual accounts sending fake invoices. We have investigated the situation and have found no evidence that MailChimp has been breached. The affected accounts have been disabled, and fraudulent activity has stopped.” The company would not say what the exact issue was, but MailChimp’s statement also strong encouraged users to setup two-factor [...] [more]
vice.com    Spam
newer | Page 2 | older