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stats 2016 Adestra Consumer Adoption & Usage Study - A comprehensive survey of consumers across the U.S. on their digital usage [PDF]

What happens to your email campaigns as soon as you hit "send?" Do you know who's reading? What devices are they using? Do they even read your messages at all? Email marketers are like big-game hunters. We're always trying to track where our customers are going and what they're doing. We scroll through spreadsheets of statistics but we're usually mystied by a lot of them. What we really want to know is how consumers interact with, and think about, the email messages they receive. So, we asked 1,200 [...] [more] 
adestra.com    Unsubscribe, Mobile, Study, Sendtime

stats Are Weekends The Secret Ingredient For Email Marketing?

The weekend reigned supreme for conversions, with Sunday driving the second-highest conversion rate with 40% higher-than-average sales generated. Emails sent on Thursdays generated the highest email engagement, according to the report, with 14% higher-than-average open rates and 41% higher than average unique click rates. [...] [more]
mediapost.com    Study, Sendtime

 strategy International Email Marketing: How to Master Time Zones

Sending emails across time zones can be tricky. We provide hands-on advice for how to optimize sent times and email content for an international audience.  [...] [more]
litmus.com    Sendtime

tactics Five Email Split-Tests that Really Move the Needle

If you are still hand curating product recommendations or recommending the same products to every shopper – such as top sellers or new markdowns – you will see a big increase in sales and revenue by personalizing those product recommendations based on each shopper’s online behavior and past purchase history. Personalized product recommendations have been proven to increase conversion rates more than 20% - proving that the shoppers are seeing merchandise they are interested in greatly increases [...] [more]
listrak.com    Customization, Test, Sendtime

stats Email Benchmark Report Q4 2015: Best Sendtime? [PDF]

There is no “best time to mail,” but weekends and early morning hours saw increased email engagement during the fourth quarter. While email volume increased by 23.4 percent in Q4 2015 compared to Q4 2014, open rates actually matched or were above those in Q4 2014. Unsubscribe rates also decreased year-over-year (YOY), suggesting that even with increased email volume, customers still engage with messages that are relevant and thoughtful [...] [more] 
experian.com    Study, Trend, Sendtime

stats Testing the best time to email, based on benchmarks

he new Q4 2015 Email Benchmark Report covers the best time to email — a question we are asked frequently. In short, there is no “best time to email” — every brand has a different set of customers, with different needs and preferences. That said, the historical performance of Q4 2015 email marketing campaigns by time-of-day and day-of-week can highlight opportunities for times and days to test mailing more frequently. [...] [more]
experian.com    Conversionrate, Study, Sendtime

stats The best time to send your email campaigns?

The time of day that you send your emails can have a noticeable effect on how your audience engages with them. With this in mind, scheduling the arrival of your campaigns to suit the needs of your audience can have a significant impact on their success. [...] [more]
signupto.com    Study, Sendtime

stats Best Times To Get Your Business Email Opened now [PDF]

This report will tell you: The best time to send emails on weekdays. When to send emails on weekends. How to take advantage of email on big holidays. How to handle email during single-day holidays. [...] [more] 
hubspot.net    Event, Study, Sendtime, B2B

tactics Helpful data to plan your holiday email schedule

The first hot sheet of the holiday season looks at email by the numbers. Volume in the first two weeks is up 25.5 percent year-over-year across all industries. With this large increase, it’s not surprising that performance metrics have been slightly lower. Marketers need to work smarter, not harder. Analyzing and understanding the data from last year can help make the holiday season bright for your customers. We know this is a busy season, so we’ve done (and in this Holiday Hot Sheet series will [...] [more]
experian.com    Event, Study, Sendtime

tactics The best days to send email during the holidays [GFX]

Brace yourselves, y’all, because it’s about to get real. You saw piles of pumpkin-shaped candy and festive harvest decorations lining the aisles of Target earlier this month and pretended like it wasn’t happening. But now that those fall wreaths are giving way to (gasp!) glittering ornaments and smugly smiling Frosty the Snowman figurines, you can’t deny it anymore: The holiday season is officially in full swing. [...] [more]
myemma.com    Event, Gallery, Sendtime

tactics Test: Welche Versandzeit ist die Beste?

m letzten Monat haben wir in der absolit Kolumne über die beste Versandzeit von Newslettern gesprochen und einige Grundregeln dafür in der Checkliste „10 Tipps für optimale Erreichbarkeit” zusammengestellt (www.absolit-blog.de/gestaltung/der-beste-versandzeitpunkt.html). Dabei hat sich herauskristallisiert, dass es kein „Patentrezept” gibt, eher ein paar Rahmenbedingungen, die je nach Empfängergruppe nützlich sind. [...] [more]
absolit-blog.de    Study, Sendtime

tactics Email Client Monitor: Making the Most of Your Data (Part 1)

Data is key to every marketer's decisions. Whether it’s what day works best for a campaign or which of your subscribers will like your new iPhone app, the right data can help you make informed decisions and avoid using guesswork to guide your program. While not having the right data can lead to poor decisions, having more than you know what to do with can be equally scary. At first glance, Return Path’s Email Client Monitor may appear to provide an overwhelming amount of data. But as this blog series [...] [more]
returnpath.com    Intelligence, Sendtime

tactics Advanced Email Personalization Tactics You Can Use Today

1. Build a customer persona. You must have heard the theory that you need to get into your customer’s shoes in order to sell something to them. Buyer/customer personas help us achieve exactly that. [...] [more]
crazyegg.com    Customization, Segmentation, Sendtime

 stats Email Benchmarks and Trends [PDF]

Download this research report to learn the average email campaign metrics for 2014 as well as new trends for 2015 that will help you get the most out of your email campaigns. This whitepaper will help you discover where your campaigns excel and where there are opportunities for improvement. [...] [more] 
listrak.com    Automation, Study, Sendtime

stats Email Open Rates Report 2014

Why did you open it? Was it the subject line? The time you received it? The sender? To help provide an overall understanding of the trends impacting email open rates, we analyzed 6.4 million emails. The results are by no means the end-all-be-all benchmarks to live by; however, the following insights should provide insight into factors impacting email open rates. We'll sought to answer the following questions [...] [more]
getsidekick.com    Openingrate, Study, Sendtime
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