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stats Studie: Der ideale Versandzeitpunkt Ihrer Newsletter [PDF]

Wir von mailworx haben in unserer Studie zum idealen Versandzeitpunkt über 360 Millionen E-Mails im Zeitraum von April 2017 bis Mai 2018 analysiert sowie ausgewertet und sind dabei nicht nur auf die optimalen Wochentage mit den höchsten Öffnungs- sowie Klickraten gekommen, sondern haben unter anderem auch erneut bestätigt, dass der Zeitpunkt des Versandes den Erfolg Ihrer Kampagnen enorm beeinflussen kann. Beinahe die Hälfte aller Öffnungen geschehen innerhalb der ersten 4 Stunden nach dem Versand, [...] [more] 
mlwrx.com    Study, Sendtime

tactics How Long Should You Wait Before Sending Cart Abandonment Emails?

Pro Direct Soccer US decided to do a split test on their first cycle emails. Originally they were emailing an hour after abandonment, but tested this against three other variables: 45 minutes, 30 minutes, >1 hour 30 minutes. The group who received their emails after 30 minutes saw an uplift in conversions of 19%, so the change was made implemented in their campaign. [...] [more]
salecycle.com    Automation, Conversionrate, Study, Sendtime

stats Improving Customer Engagement Through Time-Based Email Targeting [PDF]

What happens when we take a step back and analyse more than 1.4 billion marketing emails sent by SmartFocus customers in 2016 and 2017? What insights can we gain from this a massive, anonymised, dataset? When are the best times to email your customers? Which days and hours of the day are they most likely to open and read your marketing? Does the age and gender of your customers influence when they’re more likely to engage with your business? [...] [more] 
smartfocus.com    Study, Sendtime

tactics Der richtige Zeitpunkt für Ihren E-Mail-Versand

Der richtige Zeitpunkt für Ihren E-Mail-Versand Der Zeitpunkt, zu dem Newsletter und E-Mail-Kampagnen verschickt werden, spielt eine entscheidende Rolle für ihren Erfolg. Untersuchungen zeigen, dass die Wahrscheinlichkeit, dass Ihre E-Mail vom Empfänger geöffnet wird, sinkt, je länger die Nachricht sich im Posteingang befindet. Der Zeitpunkt, an dem Sie Ihre erstellten Newsletter [...] [more]
email-marketing-forum.de    Sendtime

discussion How to Optimize Your Algorithms & Automation for Personalized Marketing

Having data is great, but what the machines really need is quality data. When you’re working in an automation center, you’re able to create campaigns without thinking about all of the heavy lifting and data processing that is happening in the background to make it successful. For example, our automation center offers a visual representation of how the dots of a customer journey are connected — bridging data points: events, subscribers, consumer actions, and your marketing activities. [...] [more]
emarsys.com    Customization, Intelligence, Sendtime

tactics Weekend bias in send time optimisation

Own the assumptions of your algorithm and measurement process as real life will always be different from the lab and you want to measure your results, even if you know your model oversimplifies the reality. Think about alternatives of A/B testing, not only for making decisions but for measuring your existing algorithms as well. You might have problems either with your machine learning algorithm or with your measurement process: watch out for both! [...] [more]
craftlab.hu    Intelligence, Test, Sendtime

tactics Send Time: When Should I Send My Email?

Don’t send at the top of the hour or 15, 30, or 45 minutes past the hour. Why? Most marketers use these times to send their email campaigns because they are easy to set. This practice causes a backup at the ISPs which can cause your emails to be deferred. Some ISPs have told SendGrid directly that the ideal time for marketers to send their campaigns is during non-peak times like 7, 21, or 36 minutes past the hour. Sending at these non-peak times will increase how fast your messages are delivered. [...] [more]
sendgrid.com    Sendtime

discussion Do You Still Believe These ‘Old Wives’ Tales’ About Email?

The email industry has old wives’ tales of its own — i.e., advice from years gone by of which the origins have been lost, yet they manage to stick around and plague email strategies far and wide. Let’s examine two of these a bit closer to determine whether they contain any measure of truth. Subject Line Length Should Be Less Than 35 Characters. [...] [more]
mytotalretail.com    Subjectline, Sendtime

tactics Growbots - Best time to send email

Have you ever wanted to know what the best time was to send an email? We certainly have so to answer this question, we analyzed over 10M outbound sales emails sent by Growbots customers. What this means is that you can finally start adjusting the timing of your campaign based on the type of person you're reaching out to and the company they work for. There is no quicker way to ensure you get the best possible results. [...] [more]
growbots.com    Tool, Sendtime, B2B

discussion Email Marketing benchmarks summary and tips

6 tips to get the most out of the highest-performing digital marketing channel We see emails every day. But few manage to make an impact and imprint on our. Marketing topic(s):Email communications strategy. Advice by Expert commentator. [...] [more]
smartinsights.com    Automation, Frequency, Customization, Study, Sendtime

 stats Email Marketing Benchmarks

You're busy doing your best to improve your online campaign results. You run A/B tests, segment your lists, and try different approaches to connect with your audience. While you're checking your analytics, you may be wondering – How do I stack up against others in my industry? What are the best practices I should follow to be more successful? We've come to help. We've analyzed almost 2 billion emails sent by our customers from March to May 2017, in 126 countries across 19 industries. [...] [more]
getresponse.com    Frequency, Clickrate, Openingrate, Study, Sendtime

stats The Best Time to Send Emails

Soundest has recently analyzed more than 92,000 email campaigns from 9,500 brands to see what is the best time to send emails to increase conversions. Table of Contents: The best day to send emails. The best day of the month to send emails. The best hour to send emails. The best time to send emails. [...] [more]
soundest.com    Study, Sendtime

stats The Email Client Experience [PDF]

In this report, we look at how subscribers interact with email, analyzing: Which clients subscribers are using to read email. How much email is opened each day of the week on each client. How long subscribers spend viewing email on each client. And more! [...] [more] 
returnpath.com    Study, Trend, Sendtime, Mobile

stats E-Mail-Marketing Benchmark 2017 [PDF]

„Wie hoch ist die durchschnittliche Öffnungsrate?“, „Ist meine Klickrate im grünen Bereich?“, „Sind unsere Bounce-Raten zu hoch?“ – diese und vergleichbare Fragen umtreiben viele Marketer. Unternehmen haben erfahrungsgemäß großes Interesse daran, sich mit Wettbewerb und anderen Marktteilnehmern zu vergleichen. Aus gutem Grund: Der Vergleich zeigt wo die Unternehmen stehen – und wo eventuell noch Optimierungspotenzial besteht. Diese Benchmarkstudie bietet Orientierung. Hierzu wurden mehr als 13 Mrd. [...] [more] 
optivo.com    Clickrate, Openingrate, Segmentation, Study, Trend, Sendtime

tactics The Best Time To Send Your Newsletters

We identified specific periods during the year when web users are most receptive to email campaigns – it is mainly during periods when mass mailings are less frequent. For example, we noticed that during the winter season, open rates were higher. The last quarter of the year is overloaded with emails but also with click rates. This is mainly because web users are interested in special offers for Christmas and for the end of the year sales. [...] [more]
mailify.com    Sendtime
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