Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps


discussion Inside the Overlap Between Omnichannel and Personalized Experiences in Retail

Technology has created a complex customer journey. Today’s consumers use an average of almost five touchpoints on the path to purchase, moving between the digital and physical worlds. How can a brand master the omnichannel experience? There are a few factors, according to L2’s new Intelligence Report. Brands must have seamless integrations between channels and expedited shipping options. They should also utilize cutting-edge technology that adds to the customer experience, such as augmented reality [...] [more]
sailthru.com    Multichannel, Study

tactics How to Combine Email Marketing With Live Chat

When you offer live chat on your website, it is an opportunity to gain more leads by increasing your subscriber list. How do you do this? You have an email subscription form before the beginning of a live chat session. Capturing a user’s email address means you can easily send them messages about new products that could be of interest to them. It also allows a better connection between you and your customers. By sending email newsletters that are personalized to your customers, you can even turn [...] [more]
campaignmonitor.com    Listbuilding, Multichannel

discussion Forrester Wave: Cross-Channel Campaign Management Q1/2018

Emarsys has expanded its midmarket CCCM business globally, and now about 10% of its more than 2,000 customers are enterprise organizations. It focuses on life-cycle marketing and personalized recommendations for eCommerce organizations, and it embeds marketer-friendly artificial intelligence (AI) capabilities in its intuitive UX. Its customers primarily use Emarsys for email and mobile retargeting today, but references indicated their plans to take advantage of its newer AI capabilities for [...] [more]
forrester.com    ESP, Multichannel, Study

tactics 3 Powerful Website Personalization Tactics to Boost Conversions

What’s your most effective marketing channel? It should be your website. In this definitive guide, we’re outlining everything you need to know about personalizing your website – including three examples of tactics that will make your customers feel as though you know each of them on a one-to-one level. [...] [more]
emarsys.com    Customization, Multichannel

discussion How your attribution model is skewing your subject line tests

When do you stop counting opens or clicks generated by the email? Do you stop attributing after a day, week or when the next email going out? As we showed before, even straight forward and very measurable actions like an open or a click come with a sting in the tail. Open Later Click Later or Buy Later, which begs the question. How late is later? The chart below taken from an attribution audit conducted by Alchemy Worx for a large retailer. We analysed every campaign sent over a 3 month period with [...] [more]
linkedin.com    Intelligence, Multichannel

stats The 2017 Ecommerce Holiday Report [PDF]

Omnichannel marketing is all hype, no execution. The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. [...] [more] 
zaius.com    Multichannel, Study

 tactics Getting Email Marketing Credit Where Due: Attribution Ideas for Every Business

A few months back, I wrote about using data to determine the timing, content, and impact of your email marketing campaigns (See: 6 Steps to Putting Data to Work in Email). In the last few months, the element I find myself discussing most with colleagues and clients is the latter: What data can we use to attribute the impact of our hard working email marketing campaigns? When it comes to challenges in attribution, I’ve heard it all: [...] [more]
onlyinfluencers.com    Intelligence, Marketing, Multichannel

stats The State of Marketing Attribution 2017 [PDF]

Marketing attribution is an effective tool. But it may be slowing down email growth. As a result of attribution, only 28% of marketers are increasing their email budget this year compared with 41% in 2016, according to “The State of Marketing Attribution 2017,” a new study by AdRoll for Econsultancy. Worse, 32% are decreasing their email budgets, versus 24% last year. And attribution is again to blame. However, this seems to be part of a general flattening. [...] [more] 
adroll.com    Intelligence, Multichannel, Study

stats Retail Personalization Index

See what sets them apart. Storied brands, household names, and rising upstarts are featured in the Sailthru 100 based on their personalized customer experiences across email, web, mobile, and more. [...] [more]
sailthru.com    Customization, Intelligence, Multichannel, Study

stats The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Wolfgang Digital analyzed 143 million website sessions and $531 million in online revenues to find out how e-commerce KPIs correlate to conversions and which metrics drive success. Email delivers three times as much revenue as Facebook on a last-click basis. Those who get more traffic from email also enjoy a higher AOV (0.24). [...] [more]
moz.com    Multichannel, Study

discussion UX Design for Email Newsletters: 5 Things to Know

The topic of UX in relation to email newsletters perhaps doesn’t come up that often in conversation. Not that I talk about email newsletters that much with my friends over a pint of beer anyway. But still. It seems niche. It seems like this one thing that’s “out there somewhere” that should just probably take care of itself. After all, emails are a one-off thing, right? Once you send them out, and people read them, they vanish, never to be seen again. So whatever mistake we make in email newsletter [...] [more]
adobe.com    Marketing, Multichannel

discussion Amazon audience match will make you a stronger marketer

Amazon is using CRM data and audience matching to help brands market to customers and potential customers with smarter digital advertising. [...] [more]
adestra.com    Multichannel

social Testing Your Way to Better Facebook Ads

Who you target matters. When you build Facebook ads in MailChimp, you can create an audience with the list of contacts you already send to. According to our data, using your list to find and target similar people on Facebook can more than double an ad’s ROI. For Feminist Apparel, targeting similar people alone wasn’t generating sales; they needed to get more specific. So they used our list segmentation tools to target people with similar interests to their best and most-engaged customers. “It’s incre [...] [more]
mailchimp.com    Multichannel, Social, Tool

discussion Attribution: Powering ads and analytics innovations with machine learning

Today, we're announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost. [...] [more]
googleblog.com    Multichannel, Tool

strategy Convergence of Personalization, Lifecycle Marketing and Channels [GFX]

The customer journey is on longer linear. While some consumers opt-in to an email list the first time they visit a site when they’re still in the awareness or consideration phase, many others subscribe during the checkout process – either online or at your physical location. [...] [more]
listrak.com    Automation, Gallery, Customization, Marketing, Multichannel
Page 1 | older