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 mobile Stack Overflow Email Management: A UX Case Study

Up until a year ago, Stack Overflow didn’t send much email. There were a few emails sent to highly active Q&A users, plus emails for basic things like resetting your password or verifying your email address. The assumption was that users didn’t want or need emails from us. If they wanted to hear from us, they could visit the site. This assumption was true for some users - particularly highly active Q&A users, who are already visiting the site regularly to moderate or participate in question threads. [...] [more]
medium.com    Design, Customization, Mobile

mobile HEML - an open source markup language for building responsive email

SparkPost has introduced an open-source email development tool called HEML. The offering, which allows users to code responsive emails, is one of several "standalone, platform-agnostic developer tools available for free in the email space," the company says. [...] [more]
heml.io    Design, Mobile

mobile Improve your Click-Through Rates with Perfectly Responsive Emails

This shouldn’t come as a surprise but more emails ever are read on mobile devices and it is an increasing trend. An average of 50% of emails are opened with mobile devices according to a study by [more]
medium.com    Design, Mobile

social Email Marketing Trends for 2018

If relevance, quality, and effective content delivery aren’t a part of your marketing strategy, settle in for a frustrating and unrewarding 2017 and 2018. As always, to succeed you need to think about the needs of your customers. You need visibility and you need to stay ahead of your competition. None of this is easy. So, which email marketing trend is right for your business? Below are the top email marketing trends for 2018 to drive traffic and increase conversions. [...] [more]
medium.com    Listbuilding, Marketing, Mobile, Trend

mobile Background Images & Samsung Email App

Notice your background images are not appearing in the Samsung native email app? Learn what you need to update in your code so that they appear. I tested all of these options and determined that you need to use single quotes around your background image URLs or they will not appear! A strange bug, but thankfully a simple fix! [...] [more]
courtneyfantinato.com    Design, Mobile

mobile Consistent Media Query Support Returning to Outlook Apps

nconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported. [...] [more]
litmus.com    Design, Mobile

tactics What Email Marketers Need to Know About iOS 11 and the New iPhones

With iOS Mail accounting for about a third of all email opens in the first half of 2017, updates to the iPhone family and changes to the mobile operating system and its email client can make a big impact on the email world. Now, after Apple’s big event on September 12th, we know that it’s not one, but three new iPhones—iPhone 8, 8 Plus, and iPhone X—that will make their way into consumers’ hands soon, along with the new mobile operating system iOS 11. But what does that mean for email marketers? [...] [more]
litmus.com    Design, Mobile, Video

tactics Introducing the Filmstrip Interactive Email Technique

What if I could teach you a method to create an interactive email using the HTML skills you're already familiar with - basic CSS and links. That learning the concept is as simple as visualizing images captured on a strip of film by an analog camera. What if I told you this method works on both the iPhone email client AND the Gmail app on Android as well. Interested? Well let's get started! [...] [more]
emailonacid.com    Design, Mobile

discussion [Podcast #76] Litmus Community Q&A Rapid Fire [MP3]

(13:51) What is the best method for image compression? Use JPEGs for photos and PNGs for more vector type images. Saving JPEGs at 80% or using PNG-8 instead of PNG-24 are quick ways to reduce file size. Image compression services like ImageOptim, Kraken, TinyPNG, or JPEGMini can come in handy for optimizing your images, too. You can also use the srcset attribute to progressively enhance to more retina images for retina environments. Compressive images—scaling an image up to 4x the desired display and [...] [more]
litmus.com    Design, Mobile, Tool

stats Email Use 2017 – EMEA report [PDF]

Desktops/laptops are the most commonly used device for checking emails, although smartphones are preferred by those 18 to 34. Smartphones are the primary device for checking personal emails. 80% of work emails and 65% of personal emails are opened. Of those, 80% of work emails and 64% of personal emails are read. [...] [more] 
adobe.com    Study, Mobile, Frequency, Unsubscribe

mobile Deep Linked Email-App Links

Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over [...] [more]
branch.io    Mobile, Tool

tactics Anchor Links in Email: New Data on Rendering Across ISPs

Keep this table in mind when choosing whether or not to include anchor links in email. For easy reference, the email clients that support anchor links are: Samsung email app (Android), Windows Mail (Windows 10), Outlook (desktop), Gmail (Web), Gmail (Android app), Inbox by Gmail (Android app), Yahoo! Mail (desktop). [...] [more]
beefree.io    Design, Mobile

stats The Email Client Experience [PDF]

In this report, we look at how subscribers interact with email, analyzing: Which clients subscribers are using to read email. How much email is opened each day of the week on each client. How long subscribers spend viewing email on each client. And more! [...] [more] 
returnpath.com    Study, Trend, Sendtime, Mobile

social Instant Articles Generates 2M Email Subscriptions To Date

Since Facebook expanded Instant Articles with call-to-action ad units in April, the social media company has generated over 2 million email sign-ups. A company representative also asserts that the current rate of subscriptions is over 25,000 per day across all publishers on Facebook. Facebook has over 10,000 publishers using Instant Articles as of June, and the company says it pays more than $1 million per day to publishers via its Facebook Audience Network. [...] [more]
mediapost.com    Listbuilding, Mobile, Social

mobile The Evolution of Responsive Email Design [GFX]

In 2013 I wrote a blog post called “Responsive Email Design: 10 great examples” on Econsultancy, which you can read here if you’re interested. It’s been four years since that was published, so I [...] [more]
medium.com    Gallery, Mobile
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