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stats Email Use 2017 – EMEA report [PDF]

Desktops/laptops are the most commonly used device for checking emails, although smartphones are preferred by those 18 to 34. Smartphones are the primary device for checking personal emails. 80% of work emails and 65% of personal emails are opened. Of those, 80% of work emails and 64% of personal emails are read. [...] [more] 
adobe.com    Study, Mobile, Frequency, Unsubscribe

mobile Deep Linked Email-App Links

Email marketing typically has the biggest ROI of any marketing channel. Today, 69% of emails are opened on mobile rather than on desktop, and year over [...] [more]
branch.io    Mobile, Tool

tactics Anchor Links in Email: New Data on Rendering Across ISPs

Keep this table in mind when choosing whether or not to include anchor links in email. For easy reference, the email clients that support anchor links are: Samsung email app (Android), Windows Mail (Windows 10), Outlook (desktop), Gmail (Web), Gmail (Android app), Inbox by Gmail (Android app), Yahoo! Mail (desktop). [...] [more]
beefree.io    Design, Mobile

stats The Email Client Experience [PDF]

In this report, we look at how subscribers interact with email, analyzing: Which clients subscribers are using to read email. How much email is opened each day of the week on each client. How long subscribers spend viewing email on each client. And more! [...] [more] 
returnpath.com    Study, Trend, Sendtime, Mobile

social Instant Articles Generates 2M Email Subscriptions To Date

Since Facebook expanded Instant Articles with call-to-action ad units in April, the social media company has generated over 2 million email sign-ups. A company representative also asserts that the current rate of subscriptions is over 25,000 per day across all publishers on Facebook. Facebook has over 10,000 publishers using Instant Articles as of June, and the company says it pays more than $1 million per day to publishers via its Facebook Audience Network. [...] [more]
mediapost.com    Listbuilding, Mobile, Social

mobile The Evolution of Responsive Email Design [GFX]

In 2013 I wrote a blog post called “Responsive Email Design: 10 great examples” on Econsultancy, which you can read here if you’re interested. It’s been four years since that was published, so I [...] [more]
medium.com    Gallery, Mobile

mobile Don't let Gmail break your emails

We’ve all heard of responsive email design, but have you heard of hybrid email design? Hopefully the answer is yes. Although hybrid coding is still quite new in the email industry, it could save you the headache when experiencing issues on email clients, such as Gmail, that don’t process media queries. Responsive design works by triggering a media query, which then makes tables and images fluid. With hybrid design, tables and images are fluid by default and then use CSS widths and Microsoft condition [...] [more]
communicatorcorp.com    Design, Mobile

 tactics Everything You Need to Know About Gmail Rendering: Webinar Recording [VID]

Gmail is a headache for people who make and send email. Until September 2016, Gmail required the use of inlined CSS and didn’t support responsive email. A major update to the Gmail rendering engine rolled out support for embedded styles and media queries. However, post-update there still remains a lot of rendering fragmentation, causing a lot of confusion in the email community. In this webinar, Product Manager and resident email hacker Kevin Mandeville provides a detailed walk through Gmail [...] [more]
litmus.com    Design, Mobile

stats Mother’s Day Email Report: Tablet Email Read Lengths Were High

Email marketers – especially those in retail – love Mother’s Day. It’s an opportunity to deliver great experiences for shoppers and showcase their best products in a new light. But inboxes are also inundated with deals during Mother’s Day weekend. It’s not enough to have a great deal; you have to truly stand out from the pack to get your customers’ attention. We wanted to see just how much consumers were paying attention to their inboxes over Mother’s Day weekend. Here’s what we found. [...] [more]
movableink.com    Event, Mobile, Study

tactics CSS Grid in Email — Making fallbacks work

In email #2 we tried out CSS grid, and found an approach that works in some devices, and falls back to a similar layout for many others thanks to the hybrid-div approach. However there were some email clients that had a fairly poor experience, particularly Outlooks 2007, 10, 13 & 16 (which use Microsoft’s Word engine to render HTML), plus Gmail IMAP (which doesn’t read style tags) and some regional email clients like Mail RU (which read *some CSS*, seemingly at random). These don’t represent a huge [...] [more]
medium.com    Design, Mobile

mobile Gmail Features v/s Non-Gmail ID Fallbacks

Statista has forecasted that by 2019, worldwide smartphone users will reach a massive 2.5 billion. This reaffirms the need for email marketers to focus on building responsive emails.As per statist [...] [more]
emailmonks.com    Design, Mobile

 mobile 3 Keys to Understanding Email Rendering on Android

Google’s Android operating system currently holds over 60% of the market share of mobile and tablet devices. That’s a lot! The second most popular mobile operating system is Apple’s iOS, which has 33% of the market. But understand Android is hard, even for the savviest email geek. That’s why many marketers feel uncomfortable troubleshooting email and talking through Android strategies with clients or developers. To help you facilitate those conversations, here are three keys to understanding email [...] [more]
litmus.com    Design, Mobile

tactics Interactive Elements- Client Support & Email Fallback Strategies

We have seen email marketing evolve over the years, but the pace at which it is accepting and implementing new technology today is remarkable. The new age emails are more fun, more vibrant and most im [...] [more]
emailmonks.com    Design, Mobile

tactics Preview Text Hack You May Want to Use in Every Email

This preview text hack uses zero-width non-joiners and non-breaking spaces to create white space after your desired preview text. [...] [more]
litmus.com    Subjectline, Design, Mobile

tactics Email Rendering in the Outlook App

There are many 3rd party email client apps available on iOS and Android to use. With the release of iOS 10, iOS users can even delete the default iOS Mail app, especially if they prefer using a 3rd party app (here’s looking at you, Gmail). And the support across these apps can vary, even between the same apps across iOS and Android devices. [...] [more]
courtneyfantinato.com    Design, Mobile
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