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discussion Relevanz macht Marketing glücklich

Tue Gutes und rede darüber. Wer als Unternehmen erfolgreich sein will, braucht neben guten Produkten auch Bekanntheit. Diese kauft sich ein Unternehmen, indem es Werbung schaltet: Paid Media. Besonders schlaue Unternehmen aber setzen auf kostenlose Werbung, indem sie sich ihren guten Ruf „verdienen“: Earned Media. Das Geheimnis lautet „Relevanz“. [...] [more]
email-marketing-forum.de    From, Marketing

discussion How not to replace email

As of a month ago, the Apache Wave project is “retired”. Few people noticed; in the seven years that Wave was an Apache Incubator open source project, it never had an official release, and was stuck at version 0.4-rc10 for the last three years. Before being handed off to Apache in 2011, Wave was a Google product, first announced in 2009. Google made Wave fully accessible to the public in May of 2010, but announced they would no longer be developing it just three months later. [...] [more]
thesharps.us    Marketing

discussion Why marketing technology is sucking the life out of the marketing profession

In the medical profession, technology is being used to cure disease, significantly improving life expectancy nearly everywhere in the world. In the automotive industry, we are at the dawn of nearly miraculous connected, self-driving vehicles. And in physics, technology is being applied to unlock the very secrets of our universe. In my own beloved profession of marketing, the primary application of technology is to find increasingly sophisticated ways to annoy people. And this, my friends, is the cent [...] [more]
businessesgrow.com    Marketing

discussion 2018 Email Marketing Kickoff: Webinar Recording + Q&A [VID]

As we kick off the New Year, now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! [...] [more]
litmus.com    Marketing

discussion Microsoft using the List-Unsubscribe header

An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL. Here are some screenshots. When the sender is using a List-Unsubscribe http:// header, Microsoft states that there is no information on how to help the user unsubscribe, so the offer to block the sender instead. Like in these two messages. [...] [more]
wordtothewise.com    Unsubscribe, Marketing, Deliverability

discussion Seth Godin: Please don't kill the blogs

To the gmail team, You've built a tool for a billion people. Most of my blog readers use it every day, and so do I. Thanks for creating an effective way for people to connect to the people and ideas they care about. That comes with responsibility. The same responsibility that the postal service has... to deliver the mail. I'm aware that you don't charge the people who use gmail for the privilege. In fact, we're the product, not the customer. Your goal is to keep people within the Google ecosystem [...] [more]
typepad.com    Marketing

discussion 5 rules for writing effective onboarding emails

1. Onboarding should be direct and action-oriented. If you’ve ever hurriedly asked for directions and gotten a lot more description than you bargained for, you know what I mean. Succinct and action-oriented directions: Take a left on main street. Not at all succinct or action-oriented: You know that street right after you pass the high school on your left? It’s going to be the next stop sign over, but make sure you are going the speed limit because school is getting out right about now. They won the [...] [more]
martechtoday.com    Marketing

discussion How to Manage Upselling and Retention

Russel Lolacher offers an example of how not to do upsell. Russel is a self-described frequent Canva user—an online service to create infographics and other media. He was disappointed by an email he received from the company. The Canva email starts out: Hey there, It’s not every day that we reach out to users personally — but I just wanted to send you a note to let you know you’re one of Canva’s most active users! [...] [more]
infusionsoft.com    Customization, Marketing

discussion Lessons Learned from AppSumo’s Email Specialist

What’s the story of how y’all used email in the beginning till now? Our main goals when we started out were to 1) grow our email list and 2) make sure our emails were fun to read. We did this in a few ways… We created a personality behind the brand. At first, it was known as ‘AppSumo’, a 512 lb (Austin’s Area code!) Sumo wrestler who delivered these giant deals to your inbox. [Sidenote: AppSumo is based in Austin, btw. Which makes sense, since, ya know, they promoted Dropbox before it was Dropbox. An [...] [more]
reallygoodemails.com    Marketing

 discussion Email Marketing Trends 2018 [PDF]

ONE. Increased Regulations. TWO. Email Rendering. THREE. Device Friendly. FOUR Intelligent Personalization. FIVE Sophisticated Segmentation. SIX Subject Line Effectiveness. SEVEN Writing for Emails. [...] [more] 
netdna-ssl.com    Marketing, Trend

discussion Emarsys Revolution 2017 Videos [VID]

Get a Glimpse of Revolution 2017. The brightest minds in marketing met in Berlin to discuss the latest strategies and tools they are using to find success. Watch their sessions below and gain invaluable insights that you can't find anywhere else. [...] [more]
emarsys.com    Automation, Event, Intelligence, Marketing

discussion Actionable Email Intent Modeling with Reparametrized RNNs [PDF]

for its recipients. We propose to annotate these emails for what action its recipient will take. We argue that our approach of action-based annotation is more scalable and theoryagnostic than traditional speech-act-based email intent annotation, while still carrying important semantic and pragmatic information.We show that our action-based annotation scheme achieves good inter-annotator agreement. We also show that we can leverage threaded messages from other domains, which exhibit comparable [...] [more] 
arxiv.org    Intelligence, Marketing

discussion Newsletter über Newsletter

Warum schreibst Du einen Newsletter? Seit wann? Was hast Du dabei gelernt? Welche Technik nutzt du? Und warum? [...] [more]
dirkvongehlen.de    ESP, Marketing

discussion Top 10 Litmus Community Discussions of 2017

3. How do you get buy-in? As part of Litmus Live 2017’s Golden Ticket competition, we hosted a Community contest asking marketers how they get buy-in for specific tools, projects, approaches, or anything else to take their email marketing to the next level. We were blown away with the sheer volume of responses—over 500 of them! And each of them was packed with some incredible advice. Community member Vicky Ge said: [...] [more]
litmus.com    Design, Marketing

tactics Event Email Marketing Campaigns

Learn how to optimize your event email marketing campaigns with tips from top experts. Find out the best best practice in event email marketing strategy. [...] [more]
mailjet.com    Event, Marketing
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