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discussion How 6 Brands Build Hype in Their Teaser Email Campaigns [GFX]

Go ahead and be a tease! Look to these six brands to create teaser email campaigns that will increase excitement around an upcoming product promotion! [...] [more]
beefree.io    Gallery, Marketing

discussion Retailers’ Emails Are Misfires for Many Holiday Shoppers

Many retailers that were once data pioneers, with mailing lists and catalogs, now have fallen behind in the race to personalize digital messaging to consumers using purchase and browsing history. [...] [more]
wsj.com    Event, Marketing

discussion Feeding The Monster: Just How Big Is The Email Service Market?

It happens about once a month -- a firm called Transparency Market Research issues a press release, promising to reveal big findings about the email business. The release itself contains just enough to tidbits for a reporter to want more. We inquired once, and were promptly hounded by email to buy the report. We’re not into checkbook journalism, but if we were, it wouldn’t be for this. The pitch doesn’t even explain the methodology. That said, what does the latest release -- out this week -- say [...] [more]
mediapost.com    Marketing

tactics We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got 1,600+ People to Tell Us.

Learn how we collected email feedback from over 1,600 people with one simple tool. The sentiment widget is a tiny, two-question survey we include at the bottom nearly every email we send. To make giving feedback easy, fast and fun, we built it to resemble the reaction bars on Facebook or in chat apps. With one click, subscribers can give us instant feedback. To make our subscriber’s choice simple, we focused on only two options – unhappy or happy. We illustrated these choices with two icons [...] [more]
aweber.com    Marketing

tactics Whoops! We’ve made a terrible mistake

How many times have you stopped before pressing the launch button for your campaign and hoped for the best? However, sometimes no matter how hard you work or how focused you are, mistakes happen. Yes, your worst nightmare coming true, but don’t worry: you’re not alone. So, whether it’s already happened to you or you need preparing in case it does, I’ve put together some examples and advice just for you. [...] [more]
adestra.com    Clickrate, Marketing, Segmentation

discussion Why You Need Email Brand Guidelines and What to Put in Them

Brand style guides tend to meticulously detail permissible fonts, header sizes, image styles, logo sizes and placements, and more in order to create consistency in brand look and feel. However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according to Litmus’ upcoming 2017 State of Email Creative report, which is based on a survey of more than 3,500 [...] [more]
litmus.com    Design, Marketing, Study

discussion How to Negotiate An Email Sponsorship

An email sponsorship or “email drop” is essentially where you “rent” a particular email address owned by someone who would have many contacts. Essentially, you negotiate with the owner to convince them to send an email on your behalf. You achieve two things from this. (1) You can transfer the success of their brand to yours. (2) you can reach a lot more people than you typically would otherwise. A common misconception, you don’t buy the email names on the list. Rather, you buy access to that list, so [...] [more]
digitalbrandinginstitute.com    Marketing

discussion 8 Promotional Emails That Actually Work [GFX]

1. Go beyond the discount The human psyche is a complex entity. When convincing it to buy a product, the money leverage (savings! more savings!) is just one of the possible options, and oftentimes it is not the most effective. In 1954, US psychologist Abraham Maslow categorized human needs in his famous pyramid. Depending on the type of product, communication strategy and other factors, you can try to play on one of the different levels. [...] [more]
mailup.com    Gallery, Marketing

discussion Trivia Fact: Email existed before the Internet [VID]

Did you know that Email existed before the creation of the Internet? But it wasn’t the type of emailing where all you have to do was type in and easily click on send, back in the days you have ia computer and a rotary telephone to connect to a service called Micronet. This was all before WWW, so no hyperlinks or URLS, just alot of number webpages. And for emails, the webpage number was 7776. You can check out this video on YouTube, explaining how emails were sent back in 1984. [more]
youtu.be    Marketing

 tactics Getting Email Marketing Credit Where Due: Attribution Ideas for Every Business

A few months back, I wrote about using data to determine the timing, content, and impact of your email marketing campaigns (See: 6 Steps to Putting Data to Work in Email). In the last few months, the element I find myself discussing most with colleagues and clients is the latter: What data can we use to attribute the impact of our hard working email marketing campaigns? When it comes to challenges in attribution, I’ve heard it all: [...] [more]
onlyinfluencers.com    Intelligence, Marketing, Multichannel

discussion Die 66 nervigsten Kundensprüche der Digitalbranche

Nicht immer ist die Zusammenarbeit von Digitaldienstleistern mit ihren Kunden völlig frei von Sorge. Ahnungslos, frech, unverschämt: Wir haben bei Agenturentscheidern und Serviceanbietern nach ihren gruseligsten Erlebnissen gefragt - und die 66 nervigsten Kundensprüche aus neun Projektstadien zusammengetragen. [...] [more]
ibusiness.de    Marketing

stats Email Salaries Are Not The Highest [PDF]

Email specialists are not the best paid — or the most wanted—employees, judging by a study by the Creative Group, a Robert Half company. The salaries for email marketing specialists range from $44,000 in the 25th percentile — the area with the least complex jobs — to $84,750 in the 95th percentile, those with the most wide-ranging responsibilities. In contrast, a marketing analytics specialist starts at $49,000 and rises to $104,250 in the highest-earning group. Ecommerce marketing managers range [...] [more] 
roberthalf.com    Marketing, Study

strategy 2017 Holiday Season: 4 Data-Backed Tips for Retail Marketers

In 2016, Cyber Monday was the biggest day in US ecommerce history. Consumers spent $3.45 billion. Black Friday was close behind at $3.34 billion with a year-over-year growth rate of 21.6%. Black Friday was the first day ever to generate over a billion dollars in sales from mobile devices: $1.2 billion to be exact. [...] [more]
retentionscience.com    Automation, Event, Conversionrate, Marketing

tactics Upgrade Emails: How 5 Brands Invite Readers to Go Premium [GFX]

Most client-servicing apps and brands have tiers of service, from free to premium to business to pro. Think free Spotify vs. Spotify Premium, or Hulu with limited commercials vs. with no commercials. Enticing clients to convert to higher-paying levels of service is a process, and upgrade emails are an essential step along the way. Upgrade emails invite readers to upgrade their service or subscription, often by free trial or special promotion. And like in any promotional email, good design helps [...] [more]
beefree.io    Gallery, Marketing

social Email Marketing Trends for 2018

If relevance, quality, and effective content delivery aren’t a part of your marketing strategy, settle in for a frustrating and unrewarding 2017 and 2018. As always, to succeed you need to think about the needs of your customers. You need visibility and you need to stay ahead of your competition. None of this is easy. So, which email marketing trend is right for your business? Below are the top email marketing trends for 2018 to drive traffic and increase conversions. [...] [more]
medium.com    Listbuilding, Marketing, Mobile, Trend
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