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 discussion Email Marketing Trends 2018 [PDF]

ONE. Increased Regulations. TWO. Email Rendering. THREE. Device Friendly. FOUR Intelligent Personalization. FIVE Sophisticated Segmentation. SIX Subject Line Effectiveness. SEVEN Writing for Emails. [...] [more] 
netdna-ssl.com    Marketing, Trend

discussion Emarsys Revolution 2017 Videos [VID]

Get a Glimpse of Revolution 2017. The brightest minds in marketing met in Berlin to discuss the latest strategies and tools they are using to find success. Watch their sessions below and gain invaluable insights that you can't find anywhere else. [...] [more]
emarsys.com    Automation, Event, Intelligence, Marketing

discussion Actionable Email Intent Modeling with Reparametrized RNNs [PDF]

for its recipients. We propose to annotate these emails for what action its recipient will take. We argue that our approach of action-based annotation is more scalable and theoryagnostic than traditional speech-act-based email intent annotation, while still carrying important semantic and pragmatic information.We show that our action-based annotation scheme achieves good inter-annotator agreement. We also show that we can leverage threaded messages from other domains, which exhibit comparable [...] [more] 
arxiv.org    Intelligence, Marketing

discussion Newsletter über Newsletter

Warum schreibst Du einen Newsletter? Seit wann? Was hast Du dabei gelernt? Welche Technik nutzt du? Und warum? [...] [more]
dirkvongehlen.de    ESP, Marketing

discussion Top 10 Litmus Community Discussions of 2017

3. How do you get buy-in? As part of Litmus Live 2017’s Golden Ticket competition, we hosted a Community contest asking marketers how they get buy-in for specific tools, projects, approaches, or anything else to take their email marketing to the next level. We were blown away with the sheer volume of responses—over 500 of them! And each of them was packed with some incredible advice. Community member Vicky Ge said: [...] [more]
litmus.com    Design, Marketing

tactics Event Email Marketing Campaigns

Learn how to optimize your event email marketing campaigns with tips from top experts. Find out the best best practice in event email marketing strategy. [...] [more]
mailjet.com    Event, Marketing

discussion Email is User Experience

People always want to believe that their creation speaks for itself. Thanks to this Field of Dreams “build it and they will come” mentality (plus an irrational fear of coming off as spammy), there’s often a startling disconnect between how much thought and investment goes into building a product?—?and how little goes into emails about it. [...] [more]
customer.io    Marketing

discussion The Top 12 Emails of 2017 [GFX]

It’s true: Today’s inboxes are more crowded than ever. But with an eye toward smart design and strategy, marketers from brands big and small can create hugely successful email campaigns and become the heroes of their office. In this guide, we show off 12 of our favorite customer emails from 2017, break down what makes them so good, and introduce you to a few of the talented folks behind them. [...] [more]
myemma.com    Gallery, Marketing

discussion How 6 Brands Build Hype in Their Teaser Email Campaigns [GFX]

Go ahead and be a tease! Look to these six brands to create teaser email campaigns that will increase excitement around an upcoming product promotion! [...] [more]
beefree.io    Gallery, Marketing

discussion Retailers’ Emails Are Misfires for Many Holiday Shoppers

Many retailers that were once data pioneers, with mailing lists and catalogs, now have fallen behind in the race to personalize digital messaging to consumers using purchase and browsing history. [...] [more]
wsj.com    Event, Marketing

discussion Feeding The Monster: Just How Big Is The Email Service Market?

It happens about once a month -- a firm called Transparency Market Research issues a press release, promising to reveal big findings about the email business. The release itself contains just enough to tidbits for a reporter to want more. We inquired once, and were promptly hounded by email to buy the report. We’re not into checkbook journalism, but if we were, it wouldn’t be for this. The pitch doesn’t even explain the methodology. That said, what does the latest release -- out this week -- say [...] [more]
mediapost.com    Marketing

tactics We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got 1,600+ People to Tell Us.

Learn how we collected email feedback from over 1,600 people with one simple tool. The sentiment widget is a tiny, two-question survey we include at the bottom nearly every email we send. To make giving feedback easy, fast and fun, we built it to resemble the reaction bars on Facebook or in chat apps. With one click, subscribers can give us instant feedback. To make our subscriber’s choice simple, we focused on only two options – unhappy or happy. We illustrated these choices with two icons [...] [more]
aweber.com    Marketing

tactics Whoops! We’ve made a terrible mistake

How many times have you stopped before pressing the launch button for your campaign and hoped for the best? However, sometimes no matter how hard you work or how focused you are, mistakes happen. Yes, your worst nightmare coming true, but don’t worry: you’re not alone. So, whether it’s already happened to you or you need preparing in case it does, I’ve put together some examples and advice just for you. [...] [more]
adestra.com    Clickrate, Marketing, Segmentation

discussion Why You Need Email Brand Guidelines and What to Put in Them

Brand style guides tend to meticulously detail permissible fonts, header sizes, image styles, logo sizes and placements, and more in order to create consistency in brand look and feel. However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according to Litmus’ upcoming 2017 State of Email Creative report, which is based on a survey of more than 3,500 [...] [more]
litmus.com    Design, Marketing, Study

discussion How to Negotiate An Email Sponsorship

An email sponsorship or “email drop” is essentially where you “rent” a particular email address owned by someone who would have many contacts. Essentially, you negotiate with the owner to convince them to send an email on your behalf. You achieve two things from this. (1) You can transfer the success of their brand to yours. (2) you can reach a lot more people than you typically would otherwise. A common misconception, you don’t buy the email names on the list. Rather, you buy access to that list, so [...] [more]
digitalbrandinginstitute.com    Marketing
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