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tactics 7 Tips for Creating An Internal Newsletter That Isn't Boring

Create an internal company newsletter that gets opened and read. Campaign Monitor shares tips to improve company culture and keep employees informed. [...] [more]
campaignmonitor.com    Marketing

discussion EmailOctopus - London Email Meetup [VID]

Every few months we bring the email community of London together to share insights, ideas and the latest news in our industry. We've featured talks from some of the most experienced people in the world of email marketing. [...] [more]
emailoctopus.com    Marketing

strategy Roadmap to great Email Marketing in Travel and Hospitality

Done right, email marketing is one of the best performing channels for the travel and tourism industry. So it’s time you start taking full advantage of it. The ticket to success lies in a email marketing strategy that will grow your big or small business. But how? To master email marketing in Travel, you definitely need to bring two things: [...] [more]
emailvendorselection.com    Marketing

discussion A Snapshot of an Email Team

Email marketing is a team sport. And like a sports team, it’s not just the people who are on the field that count. An email team generally consists of three groups: Internal team members, which consist of the full- and part-time employees on a brand’s email marketing team. External email team members, which consist of freelancers and consultants, plus agencies and the services arms of email service providers. Business stakeholders, which consist of all of the people involved in strategic goal-setting [...] [more]
litmus.com    Marketing, Study

discussion What is the email marketing industry worth?

How much revenue does the email marketing industry generate across all industries in a given year? It seems like a relatively simple question to answer, and surely something that everyone in the email marketing business has wondered in passing, at least once or twice… Yet, there seems to be no definitive answer to be found [...] [more]
phrasee.co    Marketing

discussion Gmail, you can be better. You should be better!

At the beginning of March, I started thinking about what UX/UI (user experience/user interface) changes the Gmail product team can do in order to improve Gmail, making it more efficient and designed better. What would I do if I got the mission to “Take Gmail and make it better!” ? I chose some of the key features that could be better for the users and started thinking of ways to improve them. [...] [more]
uxplanet.org    Marketing

social Chatbots für personalisierte Dialoge

Weder das Thema Personalisierung noch das Thema Bots ist neu. Bereits 1966 hat Joseph Weizenbaum mit ELIZA ein Computerprogramm entwickelt, das die Möglichkeiten der Kommunikation zwischen einem Menschen und einem Computer über natürliche Sprache aufzeigte. Beim Antworten nahm die Maschine die Rolle eines Psychotherapeuten ein, arbeitete auf der Basis eines strukturierten Wörterbuchs und suchte nach Schlusselbegriffen im eingegebenen Text. Auch wenn dieses Bot-Modell als Psychotherapeut nur [...] [more]
email-marketing-forum.de    Intelligence, Marketing, Social, Trend

discussion SUBJECT: Write emails faster with Smart Compose in Gmail

Draft emails quickly with confidence. From your greeting to your closing (and common phrases in between), Smart Compose suggests complete sentences in your emails so that you can draft them with ease. Because it operates in the background, you can write an email like you normally would, and Smart Compose will offer suggestions as you type. When you see a suggestion that you like, click the “tab” button to use it. [...] [more]
blog.google    Intelligence, Marketing

tactics How to Keep Your Emails out of the Gmail Promotions Tab

Avoid: Lots of images in your email: Anything with more than one image looks like a promotion. Stick to emails that look like plain text, as if you sent it from an email software platform. Definitely avoid a masthead and stick to a common, even ordinary email signature. More than one or two links in your email: One link per email. (Not including an Unsubscribe link.) Opinion is divided whether repeating the same link more than once impacts your inbox placement. Tests prove both, so test your own [...] [more]
infusionsoft.com    Marketing, Deliverability

discussion Internet and e-mail policy and practice

Recently I've been working on EAI mail, looking at what software is available (Gmail and Outlook/Hotmail both handle it now) and what work remains to be done. A surprisingly tricky part is assigning EAI addresses to users. In traditional ASCII mail, the local part of the address, what goes before the @ sign, can be any printable ASCII characters. Although an address like %i()/;~f@examp1e.com is valid, and mail systems will handle it, users don't want addresses like that. A good address is one that [...] [more]
jl.ly    Marketing

discussion E-Mail-Award 2018: Gold für Ex Libris und Focus

Im Rahmen der Fachkonferenz DialogSummit wurde der E-Mail- & Data-Driven-Marketing-Award für die besten E-Mail-Kampagnen verliehen. In der Kategorie „E-Mailing“ konnte sich Ex Libris mit Epoq gegen alle Konkurrenten durchsetzen. Data-Driven E-Mail-Marketing bei Focus, umgesetzt von Sendeffect, gewann in der Kategorie „Newsletter“. [...] [more]
email-marketing-forum.de    Event, Marketing

discussion Google to launch new Gmail design in the coming weeks

Google is planning to launch a new design for its Gmail web interface soon. In an email to G Suite administrators, obtained by The Verge, the company says the new design will include “several new features” that will also be made available to regular Gmail accounts. Google promises a “fresh, clean look for Gmail on the web,” with features like Smart Reply, the ability to snooze emails, and offline support. [...] [more]
theverge.com    Marketing

discussion This is what the new Gmail will look like

After we posted that report, a trusted source offered to let us see the Google redesign early. The new design we received supports the claims of features like smart replies and email snoozing, and enables a sidebar of plugins that give you easy access to different Google apps like Calendar and Keep. [...] [more]
androidauthority.com    Marketing

discussion Yahoo Mail Tests New Brand Safety Standard BIMI

Yahoo Mail will be the first email service provider to test a security standard that allows brand logos to be displayed alongside emails in the inbox list, combining branding with security. The new standard -- Brand Indicators for Message Identification (BIMI) -- was developed by Agari, an eight year-old cybersecurity firm, which worked with Comcast, Google, Microsoft and Oath, the parent of Yahoo Mail. [...] [more]
mediapost.com    From, Marketing

discussion 4 Email Blast Mistakes and How to Avoid Them

Mistake #1: Overdoing it—because email fatigue is real Is your email campaign calendar bursting at the seams? You may feel tempted to fill out your email marketing calendar with consistent promotional emails and newsletters to maintain communication with your recipients. But take a step back and consider a favorite brand of yours. Do you get emails from them every day, and if you do, do you open them? [...] [more]
sendgrid.com    Marketing
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