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discussion Image Caching in Webmails – Alarm for your Email Metrics?

Recently Yahoo! Mail announced that they have changed how they handle embedded images in emails. Similar to the bold move by Gmail in 2013 to adopt image caching, Yahoo! will now cache all the images and display them from their own proxy servers. Webmails like Gmail and Yahoo! implemented this to greatly improve email load speed and reliability, but it throws a monkey wrench into the works for email marketing. [...] [more]
emailmonks.com    Intelligence, Marketing

discussion New Mail, Calendar, and People experiences coming to Outlook.com

Last year, we launched the Outlook.com beta to bring you a faster, smarter, and more personalized inbox. We’d like to thank the millions of people who opted into the beta over the last six months and provided valuable feedback. We’re wrapping up the first phase of the beta by rolling out the new Mail experience to all Outlook.com users and launching new beta experiences in Calendar and People. Let’s look at what you can expect to see in Outlook.com in the coming weeks: [...] [more]
office.com    Marketing

discussion Yahoo! Mail Introduces Image Caching—What Marketers Must Know

Here's everything you must know about image caching in Yahoo! Mail and how it can impact your email metrics and the use of dynamic content.  [...] [more]
litmus.com    Intelligence, Marketing

tactics Email Tactics Customers Hate: Webinar Recording + Q&A [VID]

In this webinar, we help you distinguish between the email tactics that help your email program and those that hurt it because they’re abusive and annoying. [...] [more]
litmus.com    Marketing

tactics Yelp tests offline attribution using guest WiFi and email matching

Yelp used a one-day attribution window for exposed users who didn’t click on ads and a 30-day attribution window for users who clicked. Yelp didn’t use individual customer transaction data to calculate ROI, but used average ticket value and table size data supplied by Jack Astor’s. Email addresses of registered Yelp users were matched with email addresses provided to access guest WiFi in the restaurants. Given this approach, it’s possible that some users who saw the ads and went into Jack Astor’s [...] [more]
searchengineland.com    Intelligence, Marketing

strategy E-Book: Relevanz im Marketing - wie Baur, Tennis-Point und Leifheit effizienter werben [PDF]

Die Beispiele zeigen, wie mit passenden Daten den richtigen Kunden das richtige Angebot gemacht wird. Wie sich Datenqualität sichern lässt und Datensilos vermieden werden. Wie mit statistischen Zwillingen neue Kunden gewonnen werden. Wie mit Nurturing-Strecken das Interesse gemessen werden kann. Die Fallstudien zeigen, wie Big Data, Predictive Targeting und Künstliche Intelligenz in der Praxis eingesetzt werden. [...] [more] 
absolit.de    Literature, Marketing

discussion Relevanz macht Marketing glücklich

Tue Gutes und rede darüber. Wer als Unternehmen erfolgreich sein will, braucht neben guten Produkten auch Bekanntheit. Diese kauft sich ein Unternehmen, indem es Werbung schaltet: Paid Media. Besonders schlaue Unternehmen aber setzen auf kostenlose Werbung, indem sie sich ihren guten Ruf „verdienen“: Earned Media. Das Geheimnis lautet „Relevanz“. [...] [more]
email-marketing-forum.de    From, Marketing

discussion How not to replace email

As of a month ago, the Apache Wave project is “retired”. Few people noticed; in the seven years that Wave was an Apache Incubator open source project, it never had an official release, and was stuck at version 0.4-rc10 for the last three years. Before being handed off to Apache in 2011, Wave was a Google product, first announced in 2009. Google made Wave fully accessible to the public in May of 2010, but announced they would no longer be developing it just three months later. [...] [more]
thesharps.us    Marketing

discussion Why marketing technology is sucking the life out of the marketing profession

In the medical profession, technology is being used to cure disease, significantly improving life expectancy nearly everywhere in the world. In the automotive industry, we are at the dawn of nearly miraculous connected, self-driving vehicles. And in physics, technology is being applied to unlock the very secrets of our universe. In my own beloved profession of marketing, the primary application of technology is to find increasingly sophisticated ways to annoy people. And this, my friends, is the cent [...] [more]
businessesgrow.com    Marketing

discussion 2018 Email Marketing Kickoff: Webinar Recording + Q&A [VID]

As we kick off the New Year, now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! [...] [more]
litmus.com    Marketing

discussion Microsoft using the List-Unsubscribe header

An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL. Here are some screenshots. When the sender is using a List-Unsubscribe http:// header, Microsoft states that there is no information on how to help the user unsubscribe, so the offer to block the sender instead. Like in these two messages. [...] [more]
wordtothewise.com    Unsubscribe, Marketing, Deliverability

discussion Seth Godin: Please don't kill the blogs

To the gmail team, You've built a tool for a billion people. Most of my blog readers use it every day, and so do I. Thanks for creating an effective way for people to connect to the people and ideas they care about. That comes with responsibility. The same responsibility that the postal service has... to deliver the mail. I'm aware that you don't charge the people who use gmail for the privilege. In fact, we're the product, not the customer. Your goal is to keep people within the Google ecosystem [...] [more]
typepad.com    Marketing

discussion 5 rules for writing effective onboarding emails

1. Onboarding should be direct and action-oriented. If you’ve ever hurriedly asked for directions and gotten a lot more description than you bargained for, you know what I mean. Succinct and action-oriented directions: Take a left on main street. Not at all succinct or action-oriented: You know that street right after you pass the high school on your left? It’s going to be the next stop sign over, but make sure you are going the speed limit because school is getting out right about now. They won the [...] [more]
martechtoday.com    Marketing

discussion How to Manage Upselling and Retention

Russel Lolacher offers an example of how not to do upsell. Russel is a self-described frequent Canva user—an online service to create infographics and other media. He was disappointed by an email he received from the company. The Canva email starts out: Hey there, It’s not every day that we reach out to users personally — but I just wanted to send you a note to let you know you’re one of Canva’s most active users! [...] [more]
infusionsoft.com    Customization, Marketing

discussion Lessons Learned from AppSumo’s Email Specialist

What’s the story of how y’all used email in the beginning till now? Our main goals when we started out were to 1) grow our email list and 2) make sure our emails were fun to read. We did this in a few ways… We created a personality behind the brand. At first, it was known as ‘AppSumo’, a 512 lb (Austin’s Area code!) Sumo wrestler who delivered these giant deals to your inbox. [Sidenote: AppSumo is based in Austin, btw. Which makes sense, since, ya know, they promoted Dropbox before it was Dropbox. An [...] [more]
reallygoodemails.com    Marketing
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