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stats Email marketing report: Email volume was up 18% in 2017

Among the many findings, brands are sending more and more emails, but new subscribers’ share of their lists continued to shrink last year. “Throughout 2017, the share of new subscribers in marketers’ databases consistently declined, falling to its lowest point in Q4 when new subscribers accounted for just 3.5 percent of marketers’ mailable audience,” reports Yes Lifecycle Marketing. [...] [more]
marketingland.com    Listbuilding, Study

tactics One-Tap Subscribe: Eine clevere Taktik für mehr E-Mail-Adressen

Möchten Sie mehr E-Mail-Adressen gewinnen und Ihre Kampagnen optimieren? Erfahren Sie mehr über unser E-Mail Marketing Seminar am 22.03.2018. Wie können wir den Aufwand für den Interessenten (noch) weiter reduzieren, um mehr Leads oder E-Mail-Adressen zu gewinnen? Wer sich diese Frage (regelmäßig) stellt, findet immer wieder interessante Ideen und Taktiken, um den Adressbestand signifikant zu [...] [more]
emailmarketingblog.de    Listbuilding, Mobile

tactics How to Combine Email Marketing With Live Chat

When you offer live chat on your website, it is an opportunity to gain more leads by increasing your subscriber list. How do you do this? You have an email subscription form before the beginning of a live chat session. Capturing a user’s email address means you can easily send them messages about new products that could be of interest to them. It also allows a better connection between you and your customers. By sending email newsletters that are personalized to your customers, you can even turn [...] [more]
campaignmonitor.com    Listbuilding, Multichannel

tactics 6 Keys to Email Marketing Success

Our latest guide gives you tips for each step of the email journey so you can create an unmatched subscriber experience, hit your marketing and sales goals with ease, and have your best year of email marketing ever. [...] [more]
myemma.com    Listbuilding, Customization

antispam Exploiting Browsers' Autofill Feature to Steal Email Addresses

Researchers at Princeton have discovered a pair of marketing firms using a browser exploit to steal email addresses across 1,100 different websites. [...] [more]
thesslstore.com    Listbuilding, Spam

discussion 3 major popup trends to follow in 2018

Popups are already the best way to collect email addresses. As Head of Customer Success at WisePops, an intelligent popup solution, I see customers convincing as many as 1 visitor out of 5 to subscribe to their newsletter with a simple email popup. Our average subscription rate is 5.9%. In other words, out of 10,000 visitors seeing a popup, our customers collect on average 590 emails. And if you don’t believe me, there are plenty of case studies on the matter which go in the same direction. 5.9% is [...] [more]
dotmailer.com    Listbuilding, Gallery, Mobile

discussion CRM und E-Mail richtig verbinden

Wer wirklich hohe Klick- und Öffnungsraten erreichen will, versendet Mailings an selektierte Zielgruppen. Am einfachsten geht das direkt im CRM-System. Doch bei der Anbindung an das E-Mail-Versandsystem gibt es einiges zu beachten. [...] [more]
absolit.de    Listbuilding, ESP, Customization

discussion MailChimp Swings To A Single Opt-In

The firm will continue to support double opt-in, but "we’re shifting the behavior of native forms in MailChimp to default to single opt-in." All this makes business sense. But if double opt-in is feeding the abandoned cart syndrome, aren’t European companies going to suffer under GDPR? We’ll find out next May. [...] [more]
mediapost.com    Listbuilding, ESP

discussion Why Single Opt-In? Update for EU Customers

We’ve made an important change for MailChimp users located in the European Union: If your primary contact address is in the EU, your existing forms will remain double opt-in. [...] [more]
mailchimp.com    Listbuilding

discussion New Popup Modal Forms by MailChimp + defaulting to Single opt-in

These pop-up forms now give you the choice to make your forms single or double opt-in. And on October 31, the rest of MailChimp’s form options will offer that choice, too. Single opt-in has been a popular request from our customers over the years, and we want to provide you with the flexibility to choose the opt-in method that makes sense for your business. To set the opt-in preferences for your lists, log into MailChimp and navigate into your settings. With single opt-in, your subscribers will be [...] [more]
mailchimp.com    Listbuilding, ESP

tactics Kickbox's Open API: Detecting Disposable Email Addresses

One of the services we offer is a free API endpoint for checking if an email address or domain belongs to a disposable email provider. Using this endpoint does not require authentication. We've recently made a couple tweaks to our open API to make it a bit more useful. We've added a landing page at open.kickbox.io to better describe the open API and make it more visible and accessible. [...] [more]
kickbox.io    Listbuilding, Listhygiene, Tool

strategy Newsletterverteiler rechtssicher aufbauen [PDF]

Der Versand eines Newsletters stellt eine beliebte Marketingmaßnahme von Unternehmen und auch Gesundheitseinrichtungen dar. Immer wieder kommt dabei aber die Frage auf, wie ein Newsletterverteiler rechtssicher aufgebaut werden kann. Stellt das Überreichen einer Visitenkarte bereits eine Einwilligung dar, auf Grund der ein Newsletter versendet werden darf? Was ist bei telefonischen Newsletterbestellungen zu beachten? Gibt es bei bei Anmeldebögen, die z. B. auf Messen ausgeteilt werden sollen [...] [more] 
aok-verlag.info    Listbuilding, Law

tactics Without or with the newsletter sign-up overlay?

Butlin’s, the popular UK-based family resorts site, teamed up with RedEye, a CRO and marketing automation firm, to conduct this enticing email capture test. The goal was to determine if an adding a signup overlay would increase newsletter sign-ups, without disrupting conversions [...] [more]
behave.org    Listbuilding, Test

 tactics Designing a Better Email Preference Center at Stack Overflow

Hi. I’m Ted and I’m on the Product Design team at Stack Overflow, a place where developers can get answers to their programming questions, find a job, and build communities around similar interests. Like many other websites, Stack Overflow sends email. Earlier this year, we set out to explore how we could improve our email experience. We’d love to share what we learned in the process. This is the first in a two part series about how we’re overhauling Stack Overflow’s email subscription UX. [...] [more]
medium.com    Listbuilding, Customization

social Email Marketing Trends for 2018

If relevance, quality, and effective content delivery aren’t a part of your marketing strategy, settle in for a frustrating and unrewarding 2017 and 2018. As always, to succeed you need to think about the needs of your customers. You need visibility and you need to stay ahead of your competition. None of this is easy. So, which email marketing trend is right for your business? Below are the top email marketing trends for 2018 to drive traffic and increase conversions. [...] [more]
medium.com    Listbuilding, Marketing, Mobile, Trend
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