Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles



tactics 4 Successful Email Opt-In Strategies (And Examples)

Getting someone to opt-in for your email list is tough. On average, a person gets 121 emails every day. People are swamped with offers, coupons, and promotions. It’s becoming harder to convince people to give you their email address when they’re receiving messages from so many sources. But that doesn’t mean it’s impossible. Here are four proven ways to increase your email opt-in rate and grow your list. [...] [more]
campaignmonitor.com    Listbuilding, Gallery

tactics GDPR: The Upside

There has been a great deal of focus on the challenges for data owners in general,—and marketers in particular—that Europe’s new General Data Protection Regulations (GDPR) will pose. However, there has been less focus on the potential upside that better data quality, more robust consent, and greater transparency will deliver improved program performance. Consumers will [...] [more]
returnpath.com    Gallery, Listhygiene, Law, Study, Deliverability

tactics Why Interactive Email is Great for Your Marketing [GFX]

Most marketers have heard about the rise of interactive content. Interactive content includes anything that your consumers click on, swipe, or interact with. According to Martech Advisor, “interactive email content increases the click-to-open rate by 73% and adding videos to your email content can boost click rates up to 300%.” [...] [more]
campaignmonitor.com    Gallery, Design, Trend

discussion 3 examples of email personalization gone wrong [GFX]

If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But just because personalization is the cornerstone of effective marketing doesn't mean that EVERY instance of email personalization is a good one. In fact, there are plenty of ways that—if done incor [...] [more]
myemma.com    Gallery, Customization

strategy How to Design Your Invoice Emails [GFX]

he invoice is a critical message in the customer experience. Beyond accuracy, what also matters is the design. A poorly designed invoice email can cause customer confusion and even frustration. This pain point then could lead to a bottleneck in your payment collection. Well-crafted invoice emails streamline the billing process, strengthening your lifecycle campaign. Plus, they keep your company top of mind with customers. [...] [more]
customer.io    Automation, Gallery, Design

tactics How to Design a Newsletter for Your Blog? [GFX]

A few months ago we were allowed to send blog newsletters to our dear subscribers and customers. And that moment I realized we faced the problem — we did not know anything about it. How can we design it? But the main dilemma arose when it came to the content. Should we simply share our news? What structure to stick to… We thoroughly surveyed our inboxes, the latest research on this topic and even consulted lead marketers and our friends to find out what people love to read when opening email digest. [...] [more]
stripo.email    Gallery, Design

law Making Sense of Consent Under the GDPR

With the General Data Protection Regulation (GDPR) quickly approaching, we’ve had many customers asking questions about the different legal bases for processing data. Of the six legal bases (consent; contract; legal obligation; vital interests; public tasks; and legitimate interests), perhaps those causing the most confusion and uncertainty are consent and legitimate interests. Legitimate interest will [...] [more]
returnpath.com    Gallery, Law

discussion The Top 3 Corporate Event Invitation Emails [GFX]

If you compare the top 10, most catchy event invitation emails in your inbox, you’ll definitely discover that they have much in common. In this post, we break down the anatomy of a successful, highly [...] [more]
medium.com    Gallery

tactics 10 of the Greatest Email Tactics from 13 of the Greatest Onboarding Emails [GFX]

When you try a new tool? Well, you probably still want the same thing: someone to say hello to you, someone to tell you what’s up, someone to offer a hand if you need help. And there are many, many… [...] [more]
medium.com    Automation, Gallery

discussion Don’t Lose Your Email Subscribers with a Standard ‘Unsubscribe’ Link [GFX]

Providing your subscribers with options when they click ‘unsubscribe’ is a win-win situation. Here are 3 great options and 16 examples. [more]
medium.com    Gallery, Customization

discussion The 7 Popular Types of Triggered Email For eCommerce [GFX]

Triggered emails increase open rate up to 69%. Welcome emails win 33% customers more. Reminders increase the attendance rate from 25% to 60%. [...] [more]
stripo.email    Automation, Event, Gallery

tactics 9 Dunning Email Examples You'll Want to Borrow [GFX]

Payment failure contributes to churn. And you don’t want that headache. Dunning emails are an effective way to collect your payment (without nagging). These transactional emails notify users about the status of their accounts and the next steps to continue with your product. [...] [more]
customer.io    Automation, Gallery

tactics Webinar Invitation Email

Did you know that the average attendance rate for a webinar is 25% of all the registrants? While some companies reach 60%. Read tips on how to improve the situation [...] [more]
stripo.email    B2B, Event, Gallery

law GDPR Q&A: Affiliates in Privacy Policies

This is the second edition of our GDPR Q&A, following on from discussing the communication of updates to a Privacy Policy. In this edition of the GDPR Q&A, I’ll be looking at how you can use your privacy policy to inform a user about the third parties you work with. There are various ways to present this information, and the best way for you to do so will depend on how many third parties you work with, what relationships you have with them and who those parties are. [...] [more]
communicatorcorp.com    Gallery, Law

 discussion 15 of the Best Email Marketing Campaign Examples You’ve Ever Seen [GFX]

5 Examples of Effective Email Marketing. 1) charity: water. When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget. Well, charity: water took an alternate route. Once someone donates to [...] [more]
medium.com    Gallery
newer | Page 2 | older