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discussion Erfolgreiches E-Mail-Marketing: Sechs ausgezeichnete Kampagnen [GFX]

Wissen Sie schon, wie Ihre nächste E-Mail-Kampagne aussehen wird? Sicherlich lassen Sie sich von anderen Kampagnen inspirieren. Sie suchen im Web nach erfolgreichen Kampagnen in Ihrer Branche und studieren zahlreiche Whitepaper und Praxistipps. Wir möchten Ihnen heute 6 Kampagnen vorstellen, die durch ihre herausragenden Ergebnisse beim E-Mail-Award 2018 von einer fachkundigen Jury ausgezeichnet wurden. [...] [more]
email-marketing-forum.de    Event, Gallery

discussion 5 GDPR Emails We Love [GFX]

We’ve all had standard issue GDPR compliance emails flooding our inboxes. You know the type: a few paragraphs copy and pasted directly from a legal department, without a trace of a brand voice or [...] [more]
movableink.com    Gallery, Law

tactics Transaktionale E-Mails als Marketing-Instrument [GFX]

Wird der Kanal E-Mail im Online Marketing betrachtet, beschränkt sich dies meist auf Newsletter und andere Marketing-E-Mails. Der große Bereich der transaktionalen E-Mails wird damit zu Unrecht vernachlässigt. Dabei bieten gerade diese E-Mails ein hohes Potenzial, denn sie können im Durchschnitt deutlich höhere Öffnungs- und Klickraten vorweisen. Grund genug, sie als wichtiges Instrument der Kundenbindung und Markenbildung zu verstehen und einzusetzen. [...] [more]
email-marketing-forum.de    Automation, Gallery

discussion GDPR Affects Open Rates [GFX]

To comply with GDPR, email senders across the globe sent out millions of privacy updates last week. See our favorites and learn how GDPR affects open rates. [...] [more]
sparkpost.com    Gallery, Law

discussion Inspiring Activation Email Template Examples Worth Experimenting [GFX]

Signing up for services isn’t what it used to be. The internet economy has resulted in more and more new online services popping up daily. Users are constantly signing up for new tools, services, newsletters, content and other services online. What this means for you as a business owner is, even if the user has signed up for what you offer, it isn’t necessary that they’ll start using it now (or ever). This is where activation funnels and activation emails come in. [...] [more]
chamaileon.io    Gallery

discussion WTF Just Happened To Your Inbox? (Looking at you, GDPR) [GFX]

Mine looked the same, and I bet yours did too. Yesterday (May 24th) at Mailjet, we processed and sent over 100 million emails in one day for our clients. That’s the most emails we have EVER sent in [...] [more]
medium.com    Gallery, Law

discussion Email Marketing Design Trends For 2018 [GFX]

Email marketing is changing, and with support for interactive elements, the new email looks much more appealing. According to Litmus’s research, 85% of all email respondents have not experimented with interactive email yet. Here are some trending elements of interactive emails: [...] [more]
juvlon.com    Gallery, Design

law 10 Good GDPR Repermissioning Emails [GFX]

As the 25th May GDPR compliance deadline gets closer, we look at some of the best emails send out to contacts and customers to repermission people and notify them about changes to their privacy policies. [...] [more]
enchantagency.com    Gallery, Listhygiene, Law

discussion 15 Sites Full of Email Design Inspiration [GFX]

What I have also found with other Email Design Galleries is not just new techniques and features within Email Marketing but also many fantastic email newsletters to subscribe to and interesting new projects that I have found interest in. So below I have listed and linked to 14 Email Design Inspiration websites for you to check out, if I have missed any out that should be on the list, please comment below to share with other readers. [...] [more]
emaildesigninspiration.com    Gallery

strategy Profiling: steps for sending relevant, one-to-one emails [GFX]

A complete guide to developing an organic profiling cycle: from the collection of different data clusters (personal data relating to interests and behaviors) to segmentation, up to personalization and automation. In today’s world, simply reaching a recipient’s inbox is not enough. Relevance has become the main factor of a campaign’s success. In email marketing, relevance means delivering messages that meet the interests, habits, needs, and characteristics of the individual user. [...] [more]
mailup.com    Gallery, Customization, Intelligence

discussion Inkredible 5: Best of Year-in-Review [PDF]

A year-in-review email is one of the best ways to surprise, delight, and celebrate your most loyal customers. That’s why the Wall Street Journal created a personalized year-in-review campaign to capture the attention of their readers. This email was personalized with the number of articles each member read in 2017 and their most-read section. In addition to leveraging customer data, the campaign promoted three unique newsletters. Not only did this campaign drive social engagement with people tweeting [...] [more] 
amazonaws.com    Gallery

tactics UBER: 2 Powerful Examples of Using Subscriber Data in Your Email Images

It’s no secret that email personalization is a sure-fire method of improving email campaign success. Whether it’s an increase in open rates, conversions or sales, personalizing your emails to be [...] [more]
niftyimages.com    Gallery, Customization

tactics How these 10 Trendsetting Companies use Product Tutorials to Activate Every Single Sign Up [GFX]

Ever tried to use a product without any instructions? It’s not a fun process, is it? Product tutorials solve that problem by helping current and future customers understand the value of what you’re selling because they showcase exactly how to use it. [...] [more]
kissmetrics.com    Automation, Gallery

tactics 5 Easy Automated Campaigns Most Retailers Aren't Doing [GFX]

Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool. This blog looks at the 5 most underutilised automated email campaigns retailers should be doing: [...] [more]
enchantagency.com    Automation, Gallery, Conversionrate

law GDPR: 15 good & bad examples of repermissioning campaigns [GFX]

The most important things to consider when constructing an email campaign are whether your privacy policy is well written, whether the consent mechanism you choose conforms to the definition of consent in the GDPR, and how to keep a record of these new consents (when, how, what etc.). On to the examples! [...] [more]
econsultancy.com    Gallery, Law
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