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stats Email Use 2017 – EMEA report [PDF]

Desktops/laptops are the most commonly used device for checking emails, although smartphones are preferred by those 18 to 34. Smartphones are the primary device for checking personal emails. 80% of work emails and 65% of personal emails are opened. Of those, 80% of work emails and 64% of personal emails are read. [...] [more] 
adobe.com    Study, Mobile, Frequency, Unsubscribe

stats Ecommerce Email Marketing Engagement Up In 2017

Before diving into the changes year over year, note that these figures are trends and may not accurately represent the performance of your particular email program. Each program is different and these stats are meant to provide a benchmark so you can see how you compare to other programs. Check out the full ecommerce guide for more advice on how to optimize your ecommerce email program. Ecommerce marketers appeared to send less email this year than last. The monthly send rate went down from 18 to 14 [...] [more]
sendgrid.com    Frequency, Clickrate, Openingrate, Study, Trend

tactics Formel für die perfekte Versandfrequenz

Höhere Versandfrequenz = mehr Umsatz. Geht diese Formel wirklich auf? Ganz so einfach ist es leider nicht, denn die Häufigkeit von E-Mail Aussendungen ist längst nicht der einzige Faktor, der zählt. Eine weit wichtigere Rolle spielen Individualität, Vielfalt und der gestiftete Kundennutzen. 2/3 senden 2-3 E-Mails im Monat Die Mehrheit der Unternehmen verschickt monatlich zwei bis drei E-Mail Kampagnen (1). Ist da noch Luft nach oben? Diese Frage muss für zwei Perspektiven beantwortet werden - aus [...] [more]
email-marketing-forum.de    Frequency

stats Email Benchmark: Results by Email Frequency

Email Frequency. This is a topic that hits home with many email marketers. What is the ideal email frequency? Am I sending too much or not enough email? How do I find the right balance of providing emails to engage and inform my audience without overwhelming or annoying them? We dove head first into nearly 2 billion emails sent in 2015 by associations to find out what email frequency results in the highest engagement. 72% of email subscribers were sent 1-5 emails per month while 16% were sent 6-10. [...] [more]
informz.com    Frequency, Study

stats What is the best frequency for email marketing?

The DMA's National Email Client Report 2016 now known as the 'Marketer Email tracker' shows us that, generally, there is a trend over the past four years where companies are contacting individuals less on a monthly basis. Email Marketers look to be becoming more strategic in their approach, recognising that content needs to be relevant and are moving more towards behavioural and triggered based marketing, rather than programmatic timed campaigns. It's very apparent that irrelevant, low quality emails [...] [more]
smartinsights.com    Frequency, Study

discussion Unboxing eDataSource: The Tool that Started it All

Last week I had a rare experience of a lifetime: seeing the evolution of an idea I had in my garage 13 years ago fully transformed into a powerful marketing tool used around the world. And for me it was an incredibly humbling experience. Let me explain: In 2003, one of the leading Advertising Agencies asked for my help in finding a vendor that provided competitive intelligence tool for email. What I discovered was, back then, there were no vendors who were monitoring competitive email campaigns. In [...] [more]
onlyinfluencers.com    Frequency, Intelligence, Tool, Sendtime

stats The Best Email Frequency for Small Business Marketing

How often should I send my email campaigns? This is one of the most popular questions that we receive during conversations with email marketing beginners. Indeed, the right email frequency has an impact on your email campaign success. There is a challenge to finding the balance between staying at the front of your customer’s mind and becoming too spammy. [...] [more]
soundest.com    Frequency, Study

tactics The quest to curtail email littering

Email littering happens when a message doesn’t add value to an experience. Even if you’ve never called it email littering, you’re familiar with how these emails look. Your inbox fills up with messages from apps and companies who can send you email. Some of these messages are valuable, while others ask for your time and waste it. A valuable email gets you information you need to know in a way that’s easy for you to read and use. If messages don’t deliver this kind of value, overall email engagement [...] [more]
postmarkapp.com    Frequency, Customization

 discussion Less Is More: Optimizing Email Volume Part 1

In July 2015, we announced that we are reducing email volume so that members receive only the most relevant email communication from us. We have been making a concentrated effort in this direction, the results of which are hopefully already noticeable. In this post, we explain how we achieved those results. In part two of this series, we will discuss our new improved technique for email volume optimization which is being rolled out this year. [...] [more]
linkedin.com    Frequency, Intelligence, Social, Study

strategy Can I Send Less Email And Drive More Revenue?

There’s a lot of pressure on email marketers to send more email. More email drives more site visits and more revenue. More is better, right? Of course, it’s not that simple. Every email marketer knows that sending more messages per subscriber can drive higher unsubscribes and spam reports — and, in some cases, can cause deliverability problems. Most often, frequency is a historical choice made a long time ago and then forgotten. Many companies try a one-size fits all suppression policy based on recen [...] [more]
mediapost.com    Frequency

discussion Research: Email Volume Optimization at LinkedIn [PDF]

Providers of an online social networking service need to dis- tribute messages to members for a variety of reasons. Com- mon types of messages communicated by a social networking service to its members include membership and event noti- cations, connection requests, promotions, and information regarding other aspects of a member's network. Such com- munication, if used judiciously, can help keep a member en- gaged. However, sending a message for every instance of event, connection update, or the like [...] [more] 
kdd.org    Frequency, Study

stats Patience & The Positive Reply: Email Metrics by Sequence

Why does that same sales guy keep emailing you over and over again? He's waiting on a positive reply and the numbers are on his side. [...] [more]
leadgenius.com    Automation, B2B, Study, Frequency

discussion Meinung: Die Frequenz-Lüge

Die einfache Rechnung mehr Kontakt = mehr Umsatz wird leider immer häufiger auch im E-Mail-Marketing eingesetzt. Bei Anzeigen stimmt es: je höher der Werbedruck, desto mehr wird verkauft. Bei E-Mail jedoch kann der Nutzer den Werbedruck ausschalten, indem er auf Abbestellen drückt. Trotzdem hält sich der Mythos von der hohen Frequenz im E-Mail-Marketing. Der Grund: Die absolute Zahl der Abbestellungen steigt bei Frequenzerhöhung nur leicht an. Es bleibt jedoch dabei: Der meistgenannte Abbestellgrund [...] [more]
online-marketing-experts.de    Frequency

stats Chart: How personally relevant is retail email to different shopper types?

Discover the results of a study of 1,112 U.S. consumers' perceptions of retail email relevance. Since email is the most widely used marketing method, marketers are facing fierce competition for their customers' attention in the inbox. This week, we look at how different shopper types perceive retail email as personally relevant, and how marketers can increase email relevance by building customer personas. [more]
marketingsherpa.com    Frequency, Segmentation, Study

stats Unroll.Me SPAMMY Awards: Highest Unsubscribe Rate etc.

2015 was a really big year. Sure, as a company, Unroll.Me had a very nice year – we launched the iOS App and saw our user base, blah blah blah - but we weren’t the real winners, our users were. In 2015, Unroll.Me users unsubscribed from over 100 million emails, had four billion (with a B) unwanted emails blocked from their inboxes, and saved over 297 billion (there’s that B word again) seconds by allowing Unroll.Me to manage their inboxes. [...] [more]
unroll.me    Unsubscribe, Event, Frequency, Study
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