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discussion A Look Back at 2016 Holiday Emails (UK) [PDF]

Grabbing a shopper’s attention during the busy weeks leading up to Christmas requires wit, whimsy and careful attention to timing. And that’s just what some of the best emails of the 2016 season did. Animation, personalisation and lots of opportunities to click through were some of the highlights of the thousands of 2016 Christmas emails from the UK that we reviewed. [...] [more] 
bronto.com    Event, Gallery

discussion Mother’s Day Email - Not a Vacuum Cleaner in Sight! [GFX]

Marketers have been fine-tuning their Mother's Day emails in attempt to snag a piece of the NRF's predicted $186.39 average spend per consumer this year. [...] [more]
freshaddress.com    Event, Gallery

discussion Mother's Day email marketing ideas [GFX]

Americans will splurge on Mom in a big way again this year. The National Retail Federation projects a record-setting $23.6 billion on jewelry, flowers, cards, restaurant meals, clothing and “experience” gifts for Mother’s Day which is on May 14. Besides the overall spending jump—up 10.3% from last year’s record of $21.4 billion—shoppers also say [...] [more]
mailcharts.com    Event, Gallery

discussion NO JOKE! I wrote an April Fool’s Roundup post! [GFX]

April Fool’s day is one of my favorite days as a marketer. I like my content creative, weird, and funny. I haven’t done a roundup of emails in a billion years, but this morning I woke up to some gems (and some “No Jokes”, which are just….no). I talked about how to do April Fool’s Day emails at Litmus’s Email Design Conference two years ago. [...] [more]
emailsnarketing.com    Event, Gallery

discussion Last Minute Mother`s Day Email Campaigns [GFX]

This year Mother’s Day falls on Sunday 26th March, which means you have just over a week to generate interest and drive additional revenue for your business. Have you thought about how you can do this using email leading up to the event? [...] [more]
emailcenteruk.com    Event, Gallery

stats Find your baseline for better Holiday email analytics

Oh, how the time flies. We’re already into March of this young 2017, and as much as it pains me to say, it’s probably about time we begin thinking about Holiday 2017. But such is life, and if we have to do it, we might as well do it right. So how do we start to think about “doing it right” in Holiday 2017? Well, as an analytics guy, I might be biased, but I believe the data contains the answers. While there are obviously many more factors, which you can see in our 2016 Holiday Insights webinar, data [...] [more]
experian.com    Event, Study

discussion Easter Themed Emails for Design Inspiration [GFX]

Don't leave your Easter email marketing campaigns until the last minute, check out these emails from other businesses for design inspiration [...] [more]
emailcenteruk.com    Event, Gallery

discussion Design Report Card: The Best Valentine’s Day Email GIFs [GFX]

In the world of email design, special occasions have come to mean one thing: Getting animated! As in, including an animated GIF in your email design. The big takeaway: email marketers increasingly see animated GIFs as a must-have for volume-heavy email days. This Valentine’s Day was no exception. In fact, we saw so many Valentine’s Day themed animated GIFs in emails that they’re going to be our primary focus today. Check out how brands are using animations, and consider these email design GIF tips [...] [more]
beefree.io    Event, Gallery, Design

discussion Jahresauswertung b4t Kreativtracking: Air France schneidet mit seinem Motiv als originellste Anzeige in 2016 ab [GFX]

Das Anzeigenmotiv der Fluggesellschaft Air France ist das originellste Anzeigenmotiv aus dem vergangenen Jahr. Online punktete bei diesem Kriterium ein Motiv der Jet Tankstellen. Das sind zwei Ergebnisse der Jahresauswertung des b4t Kreativtrackings 2016, dem Werbemitteltest der Gesellschaft für integrierte Kommunikationsforschung (GIK). Befragt wurden im vergangenen Jahr 48.000 Personen zu 720 Motiven aus 12 Branchen nach 19 Key Performance Indicators (KPI). [...] [more]
b4t.media    Event, Gallery, Design, Marketing

strategy 12 Tipps zum eigenen Themenplan

Relevanz ist Top-Thema im E-Mail-Marketing. Wie aber mache ich alle meine E-Mails relevant? Eine Reihe von Kniffen zeigt Ihnen, wie Sie sich einen soliden Themenplan erarbeiten. Ungebrochen steht Content Marketing seit fünf Jahren bei allen Trendumfragen vorne (auch bei uns). Der Grund: Aufmerksamkeit bekommt man nur noch mit überzeugenden Inhalten. So erfahren Sie, welche Themen für Ihre Kunden relevant sind. [...] [more]
absolit.de    Event, Marketing

discussion Valentine’s Day Emails: Design Tips We Love [GFX]

Sweeten up the subject line According to Email on Acid, Valentine’s Day email volume is second only to the Christmas holiday season. That means it’s time to put some extra TLC into a well-crafted subject line. High-performing V-Day subject lines have historically included gift and card ideas, personalized greetings, heart symbols, and the word “sweet.” Here are some fun ones from our inbox: [...] [more]
mailup.com    Event, Gallery

strategy E-Mail Marketing Kampagnen-Plan 2017 [PDF]

Im Whitepaper fi nden Sie eine Aufl istung der wichtigsten Termine des Kalenderjahres. Dazu bekommen Sie Anregungen, wie Sie auch bekannte Anlässe kreativ auf neue Art und Weise für Ihr E - Mail Marketing nutzen können. Außerdem zeigen wir neue Ideen für im deutschen Sprachraum eher unbekannte Feste. Mit E-Mail-Kampagnen, die zeitlich passend sind, neue Informationen bieten und die Empfänger inspirieren, heben Sie sich von der Masse der Werbemaßnahmen ab. [...] [more] 
newsletter2go.de    Event

discussion Holiday Interactive Email Campaigns [GFX]

The holidays are a busy time for email marketers as it is the peak shopping season. However the holidays also provide a ripe opportunity to for email marketers to fire up their creative juices. Here are some really cool campaigns that leverage interactivity and advanced CSS animations that we came across the past holiday season. [...] [more]
emailonacid.com    Event, Gallery

discussion 5 Tips For Stand-Out Valentine’s Email Campaigns [GFX]

Valentine’s Day emails don’t have to be glittery and baby pink to get your point across! We’ve collected 5 easy tips for everyone who wants to impress their subscribers this year - with real-life examples. [...] [more]
apsis.com    Event, Gallery

discussion Top 10 Valentines Day Email Template Inspirations [GFX]

The Cupid’s day to celebrate love is nearing as everyone is gearing up to drench themselves in the color of love and old love classics. For email marketers it’s the perfect time to say – “I just emailed to say I love you!” and we’re positive that most subscribers would love that. In 2016, an estimated total of 19.7 billion dollars was spent by Americans on Valentine’s Day in comparison to 18.9 billion dollars in 2015. Now that’s a whopping sum! With the number reaching an all-time high it’s no [...] [more]
emailmonks.com    Event, Gallery
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