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tactics Whitepaper: Kampagnenideen 2018 [PDF]

Wer in einen wirkungsvollen Dialog mit seiner Zielgruppe treten möchte, sollte kreative Kampagnenideen in der Hinterhand haben. Deshalb gibt das Whitepaper einen Überblick über Aktions- und Feiertage, die im neuen Jahr definitiv in den Marketing-Kalender gehören. Gleichzeitig liefert es Tipps und Ideen für das E-Mail-Marketing. [...] [more] 
inxmail.de    Event

discussion The 7 Popular Types of Triggered Email For eCommerce [GFX]

Triggered emails increase open rate up to 69%. Welcome emails win 33% customers more. Reminders increase the attendance rate from 25% to 60%. [...] [more]
stripo.email    Automation, Event, Gallery

discussion Bewerbungen für E-Mail-Award bis zum 28.02.2018 einreichen

Zum fünften Mal wird der E-Mail-Award verliehen. Prämiert werden responsestarke E-Mail-Kampagnen. Der Preis wird auf der Fachkonferenz DialogSummit im Steigenberger Airport Hotel verliehen. Der E-Mail-Award würdigt die Leistung von Unternehmen, die E-Mails entwerfen, welche im täglichen Posteingang herausstechen und mit Freude und Erwartung angeklickt werden. Bewerbungsunterlagen können unter info@e-mail-award.de angefordert werden. Bewerbungsschluss ist der 28.02.2018. [...] [more]
email-marketing-forum.de    Event

tactics Webinar Invitation Email

Did you know that the average attendance rate for a webinar is 25% of all the registrants? While some companies reach 60%. Read tips on how to improve the situation [...] [more]
stripo.email    B2B, Event, Gallery

discussion Emarsys Revolution 2017 Videos [VID]

Get a Glimpse of Revolution 2017. The brightest minds in marketing met in Berlin to discuss the latest strategies and tools they are using to find success. Watch their sessions below and gain invaluable insights that you can't find anywhere else. [...] [more]
emarsys.com    Automation, Event, Intelligence, Marketing

tactics How to use Cross-Channel Marketing to Boost Lead Generation at Events

The date is set. Now all you have to do is get people in the door and over to your booth. To start, write a press release on what the event is, who from your company is speaking, and what topics they will be covering. Then post the press release on your company blog, before promoting it on social media, in industry groups, and with industry insiders. You should also consider sending your press release to outlets that cover your industry. Finally, Include a CTA with a link to a landing page with a [...] [more]
maropost.com    Automation, Event, Segmentation

discussion The 7 Best Year in Review Emails of 2017 [GFX]

How did other brands put together their year in review emails? We check out 7 brands to get inspired by how they looked back over the year. [...] [more]
beefree.io    Event, Gallery

tactics Event Email Marketing Campaigns

Learn how to optimize your event email marketing campaigns with tips from top experts. Find out the best best practice in event email marketing strategy. [...] [more]
mailjet.com    Event, Marketing

discussion The most surprising email marketing trends from Black Friday

The 5-day stretch between Thanksgiving and Cyber Monday is the busiest time of year for email marketing. It’s also the best time of year to hunt for trends and see the best (and the worst) email marketing examples in your inbox. Sometimes called Cyber Week, the email marketing stakes are high this time of year. Email alone contributes up to 20% of all revenue on Black Friday. The pressure is on retailers to stand out from all the other inbox noise. [...] [more]
artplusmarketing.com    Event, Trend

discussion Retailers’ Emails Are Misfires for Many Holiday Shoppers

Many retailers that were once data pioneers, with mailing lists and catalogs, now have fallen behind in the race to personalize digital messaging to consumers using purchase and browsing history. [...] [more]
wsj.com    Event, Marketing

tactics Seven email strategies used by retailers on Black Friday

When you're inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention. So, did any retailers manage to pique my interest this year? Here’s a run-down of some Black Friday emails to hit my inbox, categorised by strategy, and what impact they might have on consumers. [...] [more]
econsultancy.com    Event, Gallery

discussion 8 brilliant email examples from Cyber Monday 2017 [GFX]

As anyone who works in the wonderful world of email knows, Cyber Monday is kind of like our Super Bowl. In fact, this year's event ended up being the biggest online shopping day in history, with sales up 16.9% over 2016. That kind of pressure (and opportunity) means brands big and small had to do everything they could to stand out in the inbox – and this year's batch of emails didn't disappoint. [...] [more]
myemma.com    Event, Gallery

discussion Advanced Email Conference Recap: AI, extensive personalization and e-mail geeks

On November 16, I went to the Advanced Email Conference in the heart of London. My expectations: discover new speakers, gain inspiration and see which topics live in the enamel landscape in the UK. Interested? Critical notes, self-reflection and new learning moments coming your way! [...] [more]
translate.google.de    Event

tactics Holiday Email Marketing Campaigns: Ensure Delivery & Opens

4. Avoid emoticons and symbols in the subject line. Emoticons are a popular medium to connect with consumers, but they don't belong in the subject line of your marketing emails. In fact, according to our numbers, using emoticons in the subject line could drop engagement by up to 5%. Moreover, symbols, such as "%," "#," and "!" increase the likelihood your message will be sent to the spam folder. 5. Less is more. In 2016, the most popular email subject lines were only seven words long. But don't be [...] [more]
marketingprofs.com    Event

tactics 5 techniques to optimise your Black Friday

As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is approaching! The biggest sale day of the year, where literally billions of pounds are up for grabs for retailers. However, without a designated campaign, you may not be blessed with such a lucrative Black Friday. Are you unsure how to maximise the potential effectiveness of your Black Friday email campaign? [...] [more]
e-shot.net    Event
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