Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles



discussion Erfolgreiches E-Mail-Marketing: Sechs ausgezeichnete Kampagnen [GFX]

Wissen Sie schon, wie Ihre nächste E-Mail-Kampagne aussehen wird? Sicherlich lassen Sie sich von anderen Kampagnen inspirieren. Sie suchen im Web nach erfolgreichen Kampagnen in Ihrer Branche und studieren zahlreiche Whitepaper und Praxistipps. Wir möchten Ihnen heute 6 Kampagnen vorstellen, die durch ihre herausragenden Ergebnisse beim E-Mail-Award 2018 von einer fachkundigen Jury ausgezeichnet wurden. [...] [more]
email-marketing-forum.de    Event, Gallery

tactics How to Create an "Add to Calendar" Link for Your Emails

There are countless different calendar applications available, from ones that are available by default through your computer’s operating system, as part of your webmail, or another calendar application you’ve downloaded. It’s virtually impossible to support all the calendar applications available. To help us understand what calendar tools to focus on, we took a look at our Email Analytics data. The most popular email clients our subscribers use are Apple Mail, Gmail, and Outlook 2016. Using this data [...] [more]
litmus.com    Event, Design

discussion E-Mail-Award 2018: Gold für Ex Libris und Focus

Im Rahmen der Fachkonferenz DialogSummit wurde der E-Mail- & Data-Driven-Marketing-Award für die besten E-Mail-Kampagnen verliehen. In der Kategorie „E-Mailing“ konnte sich Ex Libris mit Epoq gegen alle Konkurrenten durchsetzen. Data-Driven E-Mail-Marketing bei Focus, umgesetzt von Sendeffect, gewann in der Kategorie „Newsletter“. [...] [more]
email-marketing-forum.de    Event, Marketing

tactics Whitepaper: Kampagnenideen 2018 [PDF]

Wer in einen wirkungsvollen Dialog mit seiner Zielgruppe treten möchte, sollte kreative Kampagnenideen in der Hinterhand haben. Deshalb gibt das Whitepaper einen Überblick über Aktions- und Feiertage, die im neuen Jahr definitiv in den Marketing-Kalender gehören. Gleichzeitig liefert es Tipps und Ideen für das E-Mail-Marketing. [...] [more] 
inxmail.de    Event

discussion The 7 Popular Types of Triggered Email For eCommerce [GFX]

Triggered emails increase open rate up to 69%. Welcome emails win 33% customers more. Reminders increase the attendance rate from 25% to 60%. [...] [more]
stripo.email    Automation, Event, Gallery

discussion Bewerbungen für E-Mail-Award bis zum 28.02.2018 einreichen

Zum fünften Mal wird der E-Mail-Award verliehen. Prämiert werden responsestarke E-Mail-Kampagnen. Der Preis wird auf der Fachkonferenz DialogSummit im Steigenberger Airport Hotel verliehen. Der E-Mail-Award würdigt die Leistung von Unternehmen, die E-Mails entwerfen, welche im täglichen Posteingang herausstechen und mit Freude und Erwartung angeklickt werden. Bewerbungsunterlagen können unter info@e-mail-award.de angefordert werden. Bewerbungsschluss ist der 28.02.2018. [...] [more]
email-marketing-forum.de    Event

tactics Webinar Invitation Email

Did you know that the average attendance rate for a webinar is 25% of all the registrants? While some companies reach 60%. Read tips on how to improve the situation [...] [more]
stripo.email    B2B, Event, Gallery

discussion Emarsys Revolution 2017 Videos [VID]

Get a Glimpse of Revolution 2017. The brightest minds in marketing met in Berlin to discuss the latest strategies and tools they are using to find success. Watch their sessions below and gain invaluable insights that you can't find anywhere else. [...] [more]
emarsys.com    Automation, Event, Intelligence, Marketing

tactics How to use Cross-Channel Marketing to Boost Lead Generation at Events

The date is set. Now all you have to do is get people in the door and over to your booth. To start, write a press release on what the event is, who from your company is speaking, and what topics they will be covering. Then post the press release on your company blog, before promoting it on social media, in industry groups, and with industry insiders. You should also consider sending your press release to outlets that cover your industry. Finally, Include a CTA with a link to a landing page with a [...] [more]
maropost.com    Automation, Event, Segmentation

discussion The 7 Best Year in Review Emails of 2017 [GFX]

How did other brands put together their year in review emails? We check out 7 brands to get inspired by how they looked back over the year. [...] [more]
beefree.io    Event, Gallery

tactics Event Email Marketing Campaigns

Learn how to optimize your event email marketing campaigns with tips from top experts. Find out the best best practice in event email marketing strategy. [...] [more]
mailjet.com    Event, Marketing

discussion The most surprising email marketing trends from Black Friday

The 5-day stretch between Thanksgiving and Cyber Monday is the busiest time of year for email marketing. It’s also the best time of year to hunt for trends and see the best (and the worst) email marketing examples in your inbox. Sometimes called Cyber Week, the email marketing stakes are high this time of year. Email alone contributes up to 20% of all revenue on Black Friday. The pressure is on retailers to stand out from all the other inbox noise. [...] [more]
artplusmarketing.com    Event, Trend

discussion Retailers’ Emails Are Misfires for Many Holiday Shoppers

Many retailers that were once data pioneers, with mailing lists and catalogs, now have fallen behind in the race to personalize digital messaging to consumers using purchase and browsing history. [...] [more]
wsj.com    Event, Marketing

tactics Seven email strategies used by retailers on Black Friday

When you're inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention. So, did any retailers manage to pique my interest this year? Here’s a run-down of some Black Friday emails to hit my inbox, categorised by strategy, and what impact they might have on consumers. [...] [more]
econsultancy.com    Event, Gallery

discussion 8 brilliant email examples from Cyber Monday 2017 [GFX]

As anyone who works in the wonderful world of email knows, Cyber Monday is kind of like our Super Bowl. In fact, this year's event ended up being the biggest online shopping day in history, with sales up 16.9% over 2016. That kind of pressure (and opportunity) means brands big and small had to do everything they could to stand out in the inbox – and this year's batch of emails didn't disappoint. [...] [more]
myemma.com    Event, Gallery
Page 1 | older