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tactics It's Time for Cross-Channel Campaigns

The holiday season is upon us. Many retailers have already started to ramp up their email deployment schedules, which is a key tactic to making your Q4 revenue goals. However, it's important to remember that just sending more emails alone isn't a strategy - you need to consider when and what to send - and which channel to deliver it to. [...] [more]
listrak.com    Event, Study

tactics E-Mail-Marketing zum Black Friday: Was es zu beachten gibt

Im Kalender der Schnäppchenjäger ist er rot markiert: Der Black Friday. In den E-Mail-Postfächern weltweit ereignet sich zu diesem Zeitpunkt geradezu ein Leuchtfeuer an [...] [more]
inxmail.de    Event, Law

discussion GIF: How Nordstrom makes your Thanksgiving More Delightful [GFX]

E-commerce spending touched $1287 million on Thanksgiving Day 2016 that was $191 million more when compared to 2015. Make the best of this opportunity by sending out interesting emails that entice your customers to take the next action. Have a look at this email by Nordstrom and get inspired to make it big this Thanksgiving. [...] [more]
medium.com    Event, Gallery

discussion Boo! How did your Halloween campaign do? [GFX]

At this time of year I love taking a peek at what our clients have been up to, as Halloween often provides a great opportunity to get creative. [...] [more]
adestra.com    Event, Gallery

discussion Halloween Email Campaigns: What's Hot (and What's Not) for 2017 [GFX]

Want to see what great things marketers are doing for their 2017 Halloween email promotions? Here are some of our favorites from the Email Creative Archive. [...] [more]
freshaddress.com    Event, Gallery

discussion The best Halloween emails to hit our inboxes this month [GFX]

One of my favorite holidays of the year is quickly approaching, so for this edition of “Emails we love,” I thought it would be appropriate to highlight a few scary-good sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis in subject lines. [...] [more]
myemma.com    Event, Gallery

strategy Our Top Holiday Tips for Small Businesses

Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting up retargeting ads to acquire new customers, to giving your website a festive refresh, to adding product recommendations into your emails. All of these tactics have varying degrees of [...] [more]
mailchimp.com    Event

strategy Guide To Holiday Emailing [PDF]

It’s time to gear up and get your email marketing campaigns ready for the holiday season. Not sure where to start? Have a look at your goals and set specific targets to identify what exactly you want to achieve with your holiday campaigns. Setting your goals will make it easier for you to develop a tar- geted campaign, with a clear idea of the results you want to achieve. Goals will also make it easier to evaluate on your performance once the holidays are over, by comparing the targets you set to the [...] [more] 
mailjet.com    Event

discussion Halloween: Wickedly awesome email inspiration [GFX]

What should you be doing next in your email holiday planning? Follow this steps to differentiate your offering from other brands. New Look: Creep it real. I think this is an amazing example. It has an original subject line that instantly grabs my attention whilst also being informative. I’m not sure if this was deliberate, but the look and feel of the ‘Creep it real’ GIF reminds me of the TV program Stranger Things (excellent timing if so, as the 2nd season will be released just 4 days before [...] [more]
adestra.com    Event, Gallery

strategy 2017 Holiday Season: 4 Data-Backed Tips for Retail Marketers

In 2016, Cyber Monday was the biggest day in US ecommerce history. Consumers spent $3.45 billion. Black Friday was close behind at $3.34 billion with a year-over-year growth rate of 21.6%. Black Friday was the first day ever to generate over a billion dollars in sales from mobile devices: $1.2 billion to be exact. [...] [more]
retentionscience.com    Automation, Event, Conversionrate, Marketing

discussion Fright School Friday: Email That Wins The Halloween Inbox [GFX]

Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good way), takes preparation and creativity. To help you out, we’ve handpicked some scarily good campaigns. [...] [more]
mailjet.com    Event, Gallery

stats 2017 Email Event Promotion Microstudy [PDF]

Get this peer-to-peer microstudy to answer questions like: How does my promotional strategy line up to what others are doing? How many months in advance should we start promoting our annual event? How do our open and click rates compare to our peers? What promotional period brings in the highest amount of registrations? [...] [more] 
informz.com    Event, Study

tactics Skip Labor Day For Back-To-School Email Promotions

Emails without “Labor Day” in the subject line generated a 128% higher click-through rate when compared to emails that did not reference the holiday, according to a GoDaddy Email Marketing analysis of emails sent from its platform between August 1 and September 30, 2016. Back-to-school email promotions, on the other hand, were shown to perform well throughout the month of September. Subject lines containing the word “school” declined throughout August and September according to GoDaddy, although the [...] [more]
mediapost.com    Subjectline, Event, Study

tactics SVG & co. - the future of images in email (Slidedeck) [PDF]

GIF est. 1987 Use for: at colours, animations, etc. JPG est. 1992 Use for: gradient colours, photos, etc. PNG est. 1995 Use for: transparent images, etc. IMAGE FORMATS The Future. SVG Scalable Vector Graphic est. 1999 [...] [more]
slideshare.net    Design, Event

 discussion Recap: Litmus Live London 2017

Some really great talks, generating interesting conversation points and ideas came from this?—?which is one of the best things about the Litmus Conferences in general. I was 100% on the Design & Dev track (as always) so here’s my 2 cents (pence): Accessibility?—?this was the overarching theme, which is positive, progressive and inclusive. Over the years it has been many things such as: mobile optimisation, task-runners, interactivity etc and this year was quite focussed on accessibility. [...] [more]
medium.com    Design, Event
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