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discussion Magic Quadrant for CRM Lead Management

The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions. We evaluate 15 vendors to help application leaders find the right choice for their marketing and sales teams. [...] [more]
gartner.com    Automation, B2B, ESP, Study

discussion Marketing Automation Matrix [PDF]

Using curated research conducted by analysts from Digital Marketing Depot, Forrester, Gartner, Forbes, along with an in-depth analysis of review sites like G2Crowd and Capterra, this guide looks beyond the selection process and examine s a vendor’s total ab ility to deliver on the promise of the engagement, by rating Features, Ease- of -Use, Services, and Value. [...] [more]
digitalmarketingdepot.com    ESP

discussion When Marketo went offline, self-described 'geek' rescued domain after their own failure to renew

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...] [more]
martechtoday.com    ESP

tactics Transactional Email Speed: A 30-Day Experiment

With transactional emails, like order confirmation or password reset, every second counts. Find out how GreenArrow, Amazon SES, Mailgun, & SendGrid perform. [...] [more]
drh.net    Automation, ESP, Study, Deliverability

discussion Jefferies gives IBM Watson a Wall Street reality check

It seems perfectly reasonable that IBM shot out of the gates like a rocket in a mostly sterile AI market selling to CTOs and newly minted chief data officers with just enough anxiety to open check books. But the reality is that AI isn’t an amorphous black hole that sucks in unstructured data to produce insights. A solid data pipeline and a domain-specific understanding of the AI business problem at hand is table minimum. Coasting on early success won’t cut it in today’s AI-first world where machine [...] [more]
techcrunch.com    ESP, Intelligence, Trend

discussion Microsoft launches new email marketing and invoicing tools for small businesses

Microsoft Connection allows its users to create Mailchimp-like email marketing campaigns. The new service, which is available on the web, Android and iOS, will offer the usual trappings of an email marketing campaign tool, including the ability to manage subscribers, monitor campaign performance (open rates, clicks, new customers, redemptions, etc.) and, of course, create the actual campaigns. While the details about how exactly the service works (and how much it will cost) remain sparse, Microsoft [...] [more]
techcrunch.com    ESP

discussion The Email Service Provider (ESP) Buyer’s Journey

With hundreds of ESPs to choose from, the buying process can be overwhelming. Throw in a couple T-Rex’s with laser guns on top of it and things get totally out of control. If you’re lucky, it’s a process you only have to experience once during your career. For others, it can feel more like Groundhog Day, as it’s not uncommon for marketers or product teams to switch ESPs every two years. So, regardless if you’re shopping for your first ESP or looking to switch, I want to help. [...] [more]
250ok.com    ESP

stats The State Of Marketing Automation 2017

The aim of the following research is to get a clear grasp of the trends that shaped the marketing automation landscape in 2016. The research was conducted using SimilarTech’s sales and business intelligence tool. Every web technology leaves a footprint on a website. It could be in the HTML, web requests or even DNS records. SimilarTech is a big data company that has massively scaled crawlers that extract this data and is able to scan 100 millions web and mobile web pages every day to find changes in [...] [more]
boldigital.com    ESP, Study

discussion It’s 2017 and MailChimp unsecuring links is ‘expected behaviour’

Despite all the links in the email being to our https://company.extranetservice.com/ secured corporate extranet, MailChimp rewrote them all to http through their click tracker, linking to the online version of the email newsletter at: http://mailchi.mp/someid/newslettertitle-someid?e=someid and linking every extranet link through to: http://mycompany.us8.list-manage.com/track/click?u=someid&id=someid&e=someid [...] [more]
pirate.london    ESP, Clickrate

discussion The Relevancy Ring ESP Buyers Guide 2017 [PDF]

Welcome to The Relevancy Ring, a quantifiable measurement of seven Email/Everychannel Service Providers (ESPs) manifesting in leaders and contender vendor Rings. During the three-month research process, we spoke to marketers about their needs and aspirations. Then we evaluated how the vendor solutions are poised to eradicate marketer challenges. [...] [more] 
experian.com    ESP

strategy Magic Quadrant for Multichannel Campaign Management 2017

Published: 11 April 2017. Analyst(s): Adam Sarner, Mike McGuire, Jennifer Polk, Noah Elkin. Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement. [...] [more]
gartner.com    ESP, Study

discussion B2B Marketing Automation Platforms: A Marketers Guide [PDF]

What factors are driving the adoption of B2B marketing automation platforms? Who are the leading players in B2B marketing automation? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? How do I evaluate which platform is best for my business [...] [more] 
digitalmarketingdepot.com    Automation, B2B, ESP

discussion Email Vendor Features & Functions Guide 2017 [PDF]

Welcome to the eighth annual edition of the Email Vendor Features & Functions Guide from Red Pill Email; the only guide compiled and written by an email marketing veteran who has made a living sending email and integrating email deployment tools, not just talking about it. Over the years we have included all market vendors in the same edition of our guide, and have produced separate small/mid-market and mid-market/enterprise editions of our guide. In doing so we’ve found that we don’t see a lot of in [...] [more] 
emailvendorguides.com    ESP

strategy ClickMail’s 2017 ESP Selection Guide [PDF]

Email continues to grow in complexity and therefore capability. Email technology in 2017 enables a degree of personalization only dreamed of a few short years ago. It can integrate across channels to build a holistic view of each customer. Email can be automated to nurture prospects along the buying process, or to re-engage the disengaged. The analytics can be rich, deep and actionable. But this growing complexity means choosing an email service provider (ESP) is also more complicated. And as your [...] [more] 
clickmail.com    ESP

strategy Choosing an email service provider to fit your needs in 4 steps

As one of the most commonly outsourced services, an ESP (email service provider) can be a great asset to a marketing team. Choosing the wrong one, however, can slow projects and inhibit email creativity, as well as cause issues with subscribers. Finding the best ESP for your company means more than just wandering out into the marketplace with a wad of cash. It’s about understanding what your team — and your customers — uniquely need from the email marketing channel. [...] [more]
marketingsherpa.com    ESP
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