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tactics How to Write an Effective Marketing Automation RFP

To respond or not to respond is always the question. Some marketing automation platforms have taken the position that they will not respond to RFPs during the sales process because it is not the best use of their time. However, I believe that RFPs can be highly informative and useful during the procurement process as long as they are written with intention. As RFP season begins to wrap up, I took stock in the different RFPs that crossed my desk. I reviewed countless RFPs this quarter, some good, some [...] [more]
onlyinfluencers.com    ESP

discussion MailChimp Swings To A Single Opt-In

The firm will continue to support double opt-in, but "we’re shifting the behavior of native forms in MailChimp to default to single opt-in." All this makes business sense. But if double opt-in is feeding the abandoned cart syndrome, aren’t European companies going to suffer under GDPR? We’ll find out next May. [...] [more]
mediapost.com    Listbuilding, ESP

stats Fall 2017 Marketing Automation G2 Crowd Grid® Report

Simply robust - The majority of reviews mentioned high satisfaction with marketing automation software that has a wide yet intuitive range of tools. Reviewers mentioned that having marketing automation software as a “one stop” place for all of their needs is highly important. With a complex and versatile software comes the need for simplicity and intuitive controls. The majority of Leaders and High Performers on the Fall 2017 Grid® earned above average Ease of Use ratings [...] [more]
g2crowd.com    Automation, ESP, Study

discussion New Popup Modal Forms by MailChimp + defaulting to Single opt-in

These pop-up forms now give you the choice to make your forms single or double opt-in. And on October 31, the rest of MailChimp’s form options will offer that choice, too. Single opt-in has been a popular request from our customers over the years, and we want to provide you with the flexibility to choose the opt-in method that makes sense for your business. To set the opt-in preferences for your lists, log into MailChimp and navigate into your settings. With single opt-in, your subscribers will be [...] [more]
mailchimp.com    Listbuilding, ESP

stats G2 Crowd Marketing Automation Implementation Index, Fall 2016

Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive marketing tasks. Marketing automation tools are used to specify criteria and outcomes for tasks and processes that are then interpreted, stored, and executed by software tools. Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. These platforms often have features for email [...] [more]
g2crowd.com    ESP, Study

stats The Fall 2017 Email Marketing G2 Crowd Grid® Report

Not-so-fully functional — The majority of reviewers acknowledged that email marketing tools are distinct from marketing automation tools; however, users mentioned unavoidable pain points that arose from email marketing software that ended up being too simple. A few reviewers mentioned the lack of depth in automation capability, such as triggers, and analytics of click and open rates. Others complained about the lack or elimination of A/B testing functionality that would have helped marketers [...] [more]
g2crowd.com    ESP, Study

discussion B2B Marketing Automation Platforms: A Marketer’s Guide [PDF]

This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation softwar e. It addresses these questions: What factors are driving the adoption of B2B marketing automation platforms? Who are the leading players in B2B marketing automation? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? How do I evaluate which platform is best for my business. [...] [more]
digitalmarketingdepot.com    Automation, B2B, ESP

discussion Magic Quadrant for CRM Lead Management

The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions. We evaluate 15 vendors to help application leaders find the right choice for their marketing and sales teams. [...] [more]
gartner.com    Automation, B2B, ESP, Study

discussion Marketing Automation Matrix [PDF]

Using curated research conducted by analysts from Digital Marketing Depot, Forrester, Gartner, Forbes, along with an in-depth analysis of review sites like G2Crowd and Capterra, this guide looks beyond the selection process and examine s a vendor’s total ab ility to deliver on the promise of the engagement, by rating Features, Ease- of -Use, Services, and Value. [...] [more]
digitalmarketingdepot.com    ESP

discussion When Marketo went offline, self-described 'geek' rescued domain after their own failure to renew

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. [...] [more]
martechtoday.com    ESP

tactics Transactional Email Speed: A 30-Day Experiment

With transactional emails, like order confirmation or password reset, every second counts. Find out how GreenArrow, Amazon SES, Mailgun, & SendGrid perform. [...] [more]
drh.net    Automation, ESP, Study, Deliverability

discussion Jefferies gives IBM Watson a Wall Street reality check

It seems perfectly reasonable that IBM shot out of the gates like a rocket in a mostly sterile AI market selling to CTOs and newly minted chief data officers with just enough anxiety to open check books. But the reality is that AI isn’t an amorphous black hole that sucks in unstructured data to produce insights. A solid data pipeline and a domain-specific understanding of the AI business problem at hand is table minimum. Coasting on early success won’t cut it in today’s AI-first world where machine [...] [more]
techcrunch.com    ESP, Intelligence, Trend

discussion Microsoft launches new email marketing and invoicing tools for small businesses

Microsoft Connection allows its users to create Mailchimp-like email marketing campaigns. The new service, which is available on the web, Android and iOS, will offer the usual trappings of an email marketing campaign tool, including the ability to manage subscribers, monitor campaign performance (open rates, clicks, new customers, redemptions, etc.) and, of course, create the actual campaigns. While the details about how exactly the service works (and how much it will cost) remain sparse, Microsoft [...] [more]
techcrunch.com    ESP

discussion The Email Service Provider (ESP) Buyer’s Journey

With hundreds of ESPs to choose from, the buying process can be overwhelming. Throw in a couple T-Rex’s with laser guns on top of it and things get totally out of control. If you’re lucky, it’s a process you only have to experience once during your career. For others, it can feel more like Groundhog Day, as it’s not uncommon for marketers or product teams to switch ESPs every two years. So, regardless if you’re shopping for your first ESP or looking to switch, I want to help. [...] [more]
250ok.com    ESP

stats The State Of Marketing Automation 2017

The aim of the following research is to get a clear grasp of the trends that shaped the marketing automation landscape in 2016. The research was conducted using SimilarTech’s sales and business intelligence tool. Every web technology leaves a footprint on a website. It could be in the HTML, web requests or even DNS records. SimilarTech is a big data company that has massively scaled crawlers that extract this data and is able to scan 100 millions web and mobile web pages every day to find changes in [...] [more]
boldigital.com    ESP, Study
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