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discussion dpr #11/2018: Innovations-Profiling Marketing Automation E-Mail-Marketing in Zeiten der DSGVO [PDF]

Im digital publishing report widmen wir uns gern Themen, die über den technologischen Tellerrand hinausgehen: Künstliche Intelligenz, Chatbots, Algorithmen oder in der letzten Ausgabe Customer Relationship Management. Auf CRM aufbauend (aber nicht damit zu verwechseln!) ist unser aktueller Schwerpunkt das Thema Marketing-Automation. Auch hier gilt es, Märchen & Mythen von den Möglichkeiten zu trennen. Im Kern geht es nicht darum, „Marketing ohne Manager“ zu betreiben – aber Prozesse und [...] [more] 
digitalpublishingreport.de    Automation, ESP

stats Top Email Marketing Software in 2018

mail marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales. The challenge with email marketing is to strike a balance between efficiency and personalization so that you can: Maximize a one-to-one sense of connection with individual customers. Reach out to hundreds or thousands of customers at once, at minimum cost. [...] [more]
trustradius.com    ESP, Study

law E-Mail-Marketing DSGVO-konform

Neue Features. Tracking-Veto. Der EMM erfasst E-Mail-Öffnungen und Link-Klicks der Empfänger standardmäßig personenbezogen. Die DSGVO fordert allerdings, dass Betroffene dem personenbezogenen Tracking widersprechen können. Daher müssen Sie dem Empfänger die Wahl lassen, ob seine Daten erfasst werden sollen oder nicht. Im EMM wurde hierfür das Systemprofilfeld „Tracking-Widerspruch“ eingeführt. Dieses ermöglicht die Erfassung von statistischen, aber nicht von personenbezogenen Daten. Damit der [...] [more]
agnitas.de    ESP, Law

stats Magic Quadrant for Multichannel Marketing Hubs, 4/2018

Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments. [...] [more]
gartner.com    ESP, Study

stats CMC Dialogpost Studie 2017

In der Studie wurde im siebenwöchigen Aktionszeitraum die durchschnittliche Conversion Rate beim Versand von Print-Mailings an Bestandskunden ermittelt, um die Performance zu evaluieren. Das Ergebnis: 50000 eingegangene Bestellungen und eine durchschnittliche Conversion Rate von 3,9 Prozent. "Ein Spitzenwert im E-Commerce", verkündet die Deutsche Post. An der Studie teilgenommen haben 50 Online-Shops, darunter Lieferando, Maxdome und Mymuesli. Alle Teilnehmer haben bis dato kaum klassische Mailings [...] [more]
collaborativemarketingclub.com    ESP, Multichannel, Study

discussion Forrester Wave: Cross-Channel Campaign Management Q1/2018

Emarsys has expanded its midmarket CCCM business globally, and now about 10% of its more than 2,000 customers are enterprise organizations. It focuses on life-cycle marketing and personalized recommendations for eCommerce organizations, and it embeds marketer-friendly artificial intelligence (AI) capabilities in its intuitive UX. Its customers primarily use Emarsys for email and mobile retargeting today, but references indicated their plans to take advantage of its newer AI capabilities for [...] [more]
forrester.com    ESP, Multichannel, Study

 stats 2018 ESP Satisfaction Report [PDF]

40% of firms that send more than 100 million emails a month have been with their current primary ESP for more than five years. In contrast, only 10% of the firms that send 10 to 50 million emails a month say the same thing. High revenue also signals a low propensity for change: Only 6% of companies that pull in $1 billion expect to change their ESP in the next 12 months, compared to 26% of everyone else. Yet 18% of the $1 billion companies are unsatisfied — and none of these expect to make a move. [...] [more] 
messagegears.com    ESP, Study

discussion 10 Marketing Experts share the future transformations of MarTech

Digital marketing is constantly evolving in technology, marketing strategies, and tactics. It is a challenge to keep up. To gain insight into the shifts and up-and-coming technologies we asked 10 marketing experts to share their thoughts on the transformation and future innovation in MarTech and marketing. Embrace the power of new behaviour and technology For [...] [more]
emailvendorselection.com    Automation, ESP, Trend

discussion Newsletter über Newsletter

Warum schreibst Du einen Newsletter? Seit wann? Was hast Du dabei gelernt? Welche Technik nutzt du? Und warum? [...] [more]
dirkvongehlen.de    ESP, Marketing

discussion Want Proof That Patience Pays Off? Ask the Founders of This 17-Year-Old $525 Million Email Empire

Ben Chestnut and his team at MailChimp built an amazing business and became Inc. 's Company of the Year. It only took them 17 years. [...] [more]
inc.com    ESP

discussion Email Has Arrived: SendGrid IPO Tops Expectations

“Our business is incredibly strong right now,” Heimes says. “We figured that email is an $11 billion market, but we have less than 3% penetration. There’s a tremendous opportunity to cement our marketing position around our digital communications platform.” He adds that the IPO is only “a milestone in a long journey to build a true built-to-last company.” [...] [more]
mediapost.com    ESP

discussion CRM und E-Mail richtig verbinden

Wer wirklich hohe Klick- und Öffnungsraten erreichen will, versendet Mailings an selektierte Zielgruppen. Am einfachsten geht das direkt im CRM-System. Doch bei der Anbindung an das E-Mail-Versandsystem gibt es einiges zu beachten. [...] [more]
absolit.de    Listbuilding, ESP, Customization

tactics How to Write an Effective Marketing Automation RFP

To respond or not to respond is always the question. Some marketing automation platforms have taken the position that they will not respond to RFPs during the sales process because it is not the best use of their time. However, I believe that RFPs can be highly informative and useful during the procurement process as long as they are written with intention. As RFP season begins to wrap up, I took stock in the different RFPs that crossed my desk. I reviewed countless RFPs this quarter, some good, some [...] [more]
onlyinfluencers.com    ESP

discussion MailChimp Swings To A Single Opt-In

The firm will continue to support double opt-in, but "we’re shifting the behavior of native forms in MailChimp to default to single opt-in." All this makes business sense. But if double opt-in is feeding the abandoned cart syndrome, aren’t European companies going to suffer under GDPR? We’ll find out next May. [...] [more]
mediapost.com    Listbuilding, ESP

stats Fall 2017 Marketing Automation G2 Crowd Grid® Report

Simply robust - The majority of reviews mentioned high satisfaction with marketing automation software that has a wide yet intuitive range of tools. Reviewers mentioned that having marketing automation software as a “one stop” place for all of their needs is highly important. With a complex and versatile software comes the need for simplicity and intuitive controls. The majority of Leaders and High Performers on the Fall 2017 Grid® earned above average Ease of Use ratings [...] [more]
g2crowd.com    Automation, ESP, Study
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