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discussion Forrester Wave: Cross-Channel Campaign Management Q1/2018

Emarsys has expanded its midmarket CCCM business globally, and now about 10% of its more than 2,000 customers are enterprise organizations. It focuses on life-cycle marketing and personalized recommendations for eCommerce organizations, and it embeds marketer-friendly artificial intelligence (AI) capabilities in its intuitive UX. Its customers primarily use Emarsys for email and mobile retargeting today, but references indicated their plans to take advantage of its newer AI capabilities for [...] [more]
forrester.com    ESP, Multichannel, Study

 stats 2018 ESP Satisfaction Report [PDF]

40% of firms that send more than 100 million emails a month have been with their current primary ESP for more than five years. In contrast, only 10% of the firms that send 10 to 50 million emails a month say the same thing. High revenue also signals a low propensity for change: Only 6% of companies that pull in $1 billion expect to change their ESP in the next 12 months, compared to 26% of everyone else. Yet 18% of the $1 billion companies are unsatisfied — and none of these expect to make a move. [...] [more] 
messagegears.com    ESP, Study

discussion 10 Marketing Experts share the future transformations of MarTech

Digital marketing is constantly evolving in technology, marketing strategies, and tactics. It is a challenge to keep up. To gain insight into the shifts and up-and-coming technologies we asked 10 marketing experts to share their thoughts on the transformation and future innovation in MarTech and marketing. Embrace the power of new behaviour and technology For [...] [more]
emailvendorselection.com    Automation, ESP, Trend

discussion Newsletter über Newsletter

Warum schreibst Du einen Newsletter? Seit wann? Was hast Du dabei gelernt? Welche Technik nutzt du? Und warum? [...] [more]
dirkvongehlen.de    ESP, Marketing

discussion Want Proof That Patience Pays Off? Ask the Founders of This 17-Year-Old $525 Million Email Empire

Ben Chestnut and his team at MailChimp built an amazing business and became Inc. 's Company of the Year. It only took them 17 years. [...] [more]
inc.com    ESP

discussion Email Has Arrived: SendGrid IPO Tops Expectations

“Our business is incredibly strong right now,” Heimes says. “We figured that email is an $11 billion market, but we have less than 3% penetration. There’s a tremendous opportunity to cement our marketing position around our digital communications platform.” He adds that the IPO is only “a milestone in a long journey to build a true built-to-last company.” [...] [more]
mediapost.com    ESP

discussion CRM und E-Mail richtig verbinden

Wer wirklich hohe Klick- und Öffnungsraten erreichen will, versendet Mailings an selektierte Zielgruppen. Am einfachsten geht das direkt im CRM-System. Doch bei der Anbindung an das E-Mail-Versandsystem gibt es einiges zu beachten. [...] [more]
absolit.de    Listbuilding, ESP, Customization

tactics How to Write an Effective Marketing Automation RFP

To respond or not to respond is always the question. Some marketing automation platforms have taken the position that they will not respond to RFPs during the sales process because it is not the best use of their time. However, I believe that RFPs can be highly informative and useful during the procurement process as long as they are written with intention. As RFP season begins to wrap up, I took stock in the different RFPs that crossed my desk. I reviewed countless RFPs this quarter, some good, some [...] [more]
onlyinfluencers.com    ESP

discussion MailChimp Swings To A Single Opt-In

The firm will continue to support double opt-in, but "we’re shifting the behavior of native forms in MailChimp to default to single opt-in." All this makes business sense. But if double opt-in is feeding the abandoned cart syndrome, aren’t European companies going to suffer under GDPR? We’ll find out next May. [...] [more]
mediapost.com    Listbuilding, ESP

stats Fall 2017 Marketing Automation G2 Crowd Grid® Report

Simply robust - The majority of reviews mentioned high satisfaction with marketing automation software that has a wide yet intuitive range of tools. Reviewers mentioned that having marketing automation software as a “one stop” place for all of their needs is highly important. With a complex and versatile software comes the need for simplicity and intuitive controls. The majority of Leaders and High Performers on the Fall 2017 Grid® earned above average Ease of Use ratings [...] [more]
g2crowd.com    Automation, ESP, Study

discussion New Popup Modal Forms by MailChimp + defaulting to Single opt-in

These pop-up forms now give you the choice to make your forms single or double opt-in. And on October 31, the rest of MailChimp’s form options will offer that choice, too. Single opt-in has been a popular request from our customers over the years, and we want to provide you with the flexibility to choose the opt-in method that makes sense for your business. To set the opt-in preferences for your lists, log into MailChimp and navigate into your settings. With single opt-in, your subscribers will be [...] [more]
mailchimp.com    Listbuilding, ESP

stats G2 Crowd Marketing Automation Implementation Index, Fall 2016

Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive marketing tasks. Marketing automation tools are used to specify criteria and outcomes for tasks and processes that are then interpreted, stored, and executed by software tools. Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. These platforms often have features for email [...] [more]
g2crowd.com    ESP, Study

stats The Fall 2017 Email Marketing G2 Crowd Grid® Report

Not-so-fully functional — The majority of reviewers acknowledged that email marketing tools are distinct from marketing automation tools; however, users mentioned unavoidable pain points that arose from email marketing software that ended up being too simple. A few reviewers mentioned the lack of depth in automation capability, such as triggers, and analytics of click and open rates. Others complained about the lack or elimination of A/B testing functionality that would have helped marketers [...] [more]
g2crowd.com    ESP, Study

discussion B2B Marketing Automation Platforms: A Marketer’s Guide [PDF]

This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation softwar e. It addresses these questions: What factors are driving the adoption of B2B marketing automation platforms? Who are the leading players in B2B marketing automation? What capabilities do B2B marketing automation platforms provide? Does my company need a marketing automation platform? How do I evaluate which platform is best for my business. [...] [more]
digitalmarketingdepot.com    Automation, B2B, ESP

discussion Magic Quadrant for CRM Lead Management

The market for CRM lead management applications grew by 21.4% during 2016, with most interest from B2B companies and those selling B2C goods and services requiring complex buying decisions. We evaluate 15 vendors to help application leaders find the right choice for their marketing and sales teams. [...] [more]
gartner.com    Automation, B2B, ESP, Study
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