Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles



tactics 4 Mistakes In Managing Email Images

Still, to achieve optimal performance, having aesthetically beautiful images with good resolution is not enough. There have to be at least two additional steps: A precise brief to the graphic department, so that in creating images for emails they have to take into account the specifications and requirements of the email channel; Post-loading actions on the platform (such as the inclusion of alternative texts, which we will discuss shortly), to minimize the possibility of failure or incorrect image [...] [more]
mailup.com    Design

tactics Open Source Email HTML Modification Tools for Email Developers

Grab these free & open-source HTML code modification tools created by EDMdesigner specifically for email coders. TextVersionJS strips out HTML markup and provide customizable markdown format. Bulletprooflist converts ul, ol and li elements in HTML to legacy email client compatible code. BulletproofLineLenght wraps long lines to separate multiple lines. [...] [more]
edmdesigner.com    Design, Tool

tactics Dos and Dont's of Alt text in Emails

There’s no need to disown images just because of the injustice imposed by the email clients. Use the best practices of Alt text as described and your subscribers will still love your emails regardless of the image blocking issue. [...] [more]
emailmonks.com    Design

mobile Improve your Click-Through Rates with Perfectly Responsive Emails

This shouldn’t come as a surprise but more emails ever are read on mobile devices and it is an increasing trend. An average of 50% of emails are opened with mobile devices according to a study by [more]
medium.com    Design, Mobile

tactics Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant [Webinar] [VID]

We recently hosted a webinar all about interactive email; Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant. Watch the recording and get the slides here.  [...] [more]
emailonacid.com    Design

tactics Litmus Community: Snippets Collection

Snippets are modules of reusable code. They’re ideal for elements that are commonly used across email designs, like doctype, bulletproof buttons, and links. Rather than having to re-write the code each time one of these elements is used, you can use a snippet. Using snippets automates your coding and drastically speeds up development time. [...] [more]
litmus.com    Design, Tool

mobile Background Images & Samsung Email App

Notice your background images are not appearing in the Samsung native email app? Learn what you need to update in your code so that they appear. I tested all of these options and determined that you need to use single quotes around your background image URLs or they will not appear! A strange bug, but thankfully a simple fix! [...] [more]
courtneyfantinato.com    Design, Mobile

discussion Email Marketing Mistakes - Mishaps, Damage Control, and Our Pre-Send Checklist [VID]

An ugly truth about email marketing that veterans know and newbies will soon find out is that if you haven’t made a mistake yet...you will. We’re all human, so prepare for the worst by joining us for forty-five minutes while our email marketing team discusses: Common email marketing mistakes. Damage control (What should you do?). Our pre-send checklist to help you stay on top of the details...and out of trouble. [...] [more]
sendgrid.com    Design, Marketing, Test

mobile Consistent Media Query Support Returning to Outlook Apps

nconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported. [...] [more]
litmus.com    Design, Mobile

discussion Sometimes less is more

We just bought some new desks, to replace the old ones that date back to the days of CRT monitors. The supplier we bought them from, Autonomous, did a nice set of triggered sends throughout the sales process – “we’ve received your order”, “we’ve shipped your order”, “your order has been delivered”. That’s not rocket [...] [more]
wordtothewise.com    Automation, Design

discussion How to Make the Most Out of Email GIFs

t seems like animated GIFs are everywhere these days. In blog posts, on social media, in text messages from your friends—it’s a GIF-y world out there. And they’re becoming increasingly popular in email, too. We’re big fans of GIFs in a show-don’t-tell sorta way, but they’re also great for conveying complex emotions and filling the void that is a general lack of video support in email. In a world where eyes are drawn to moving pictures but need information quickly, GIFs are here to provide [...] [more]
mailchimp.com    Design, Video

discussion Addresses, phone numbers, and contacts now converted to links in Gmail and Inbox to save users time

Gmail users often exchange information like addresses and phone numbers with each other to set up meetings, introduce colleagues, and plan events. Precious time can be lost by having to copy and paste this information from an email into other apps and websites, so we wanted to provide a better way to perform these tasks that also saves time. That’s why starting today, Gmail and Inbox by Gmail on Android, iOS, and the web will begin converting text to interactive hyperlinks whenever they detect phone [...] [more]
googleblog.com    Design

tactics What Email Marketers Need to Know About iOS 11 and the New iPhones

With iOS Mail accounting for about a third of all email opens in the first half of 2017, updates to the iPhone family and changes to the mobile operating system and its email client can make a big impact on the email world. Now, after Apple’s big event on September 12th, we know that it’s not one, but three new iPhones—iPhone 8, 8 Plus, and iPhone X—that will make their way into consumers’ hands soon, along with the new mobile operating system iOS 11. But what does that mean for email marketers? [...] [more]
litmus.com    Design, Mobile, Video

tactics Introducing the Filmstrip Interactive Email Technique

What if I could teach you a method to create an interactive email using the HTML skills you're already familiar with - basic CSS and links. That learning the concept is as simple as visualizing images captured on a strip of film by an analog camera. What if I told you this method works on both the iPhone email client AND the Gmail app on Android as well. Interested? Well let's get started! [...] [more]
emailonacid.com    Design, Mobile

discussion [Podcast #76] Litmus Community Q&A Rapid Fire [MP3]

(13:51) What is the best method for image compression? Use JPEGs for photos and PNGs for more vector type images. Saving JPEGs at 80% or using PNG-8 instead of PNG-24 are quick ways to reduce file size. Image compression services like ImageOptim, Kraken, TinyPNG, or JPEGMini can come in handy for optimizing your images, too. You can also use the srcset attribute to progressively enhance to more retina images for retina environments. Compressive images—scaling an image up to 4x the desired display and [...] [more]
litmus.com    Design, Mobile, Tool
newer | Page 2 | older