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discussion Is Gmail Sabotaging Your Email Marketing?

In the new update, Gmail is integrating a side panel that allows users to easily access their Google Calendar, Tasks, and Google Keep content (Keep is an easy way to capture notes and lists.) You can also add other apps, like Asana or Trello. By dragging and dropping an email into Google Tasks, you can easily create a to-do item from an email message. [...] [more]
aweber.com    Design

social Do email marketers and designers still need to inline CSS?

One of the biggest causes of broken emails is the varying levels of support for CSS across different email clients. That's why inlining CSS has been the status quo for email developers for years. But is inlining your CSS still necessary today? [...] [more]
litmus.com    Design

discussion [Podcast #98] Email Foundations for 2018 and Common Myths [MP3]

In the 98th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss what you need to know for email design foundations in 2018, along with common myths and unnecessary practices that have persisted in the email community. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion Stay composed: here’s a quick rundown of the new Gmail

Email is a necessity for most of us. We use it to stay in touch with colleagues and friends, keep up with the latest news, manage to-dos at home or at work—we just can’t live without it. Today we announced major improvements to Gmail on the web to help people be more productive at work. Here’s a quick look at how the new Gmail can help you accomplish more from your inbox. [...] [more]
blog.google    Design

 discussion Gmail Update - Everything You Must Know

It’s been a while since Gmail has gotten a major facelift, so it’s no surprise that the leaked previews of Gmail’s new interface have triggered quite a bit of chatter in the email world. Today, Gmail flipped the switch and is now gradually rolling out its new interface to Gmail users. Plus, they provided an overview of the the Gmail remake on the official Google blog, breaking down the details of what’s going to change in Gmail and G-Suite over the coming weeks. [...] [more]
litmus.com    Design

discussion New Gmail Features Still Favor Recipients... How Do Marketers Play Along?

As for the “important” tag, this is a great item to strive for, but so far, we’re seeing this mainly appearing for transactional mail or brands we REALLY like and open often. I wouldn’t say you’re a bad sender if your emails don’t end up being highlighted as an important sender. What you can do is take note of what you see highlighted in your own inbox and take a look back to see how it got that way. For example, did you open all of a brand’s emails they sent during a single month? Remember, we don’t [...] [more]
sendgrid.com    Unsubscribe, Design

discussion The New and Improved Gmail

Feel free to give the new Gmail a try within your own inbox by clicking Settings (cog wheel on the top right corner of your inbox) -> ‘Try the new Gmail’. And if this new version is not for you, you can always revert back to the original version, ‘Go back to classic Gmail’. It will be interesting to see the potential impacts on deliverability and email marketers as the new version is fully rolled out, so stay tuned. [...] [more]
messagegears.com    Design

discussion Gmail Testing Subject Line Images with Promotion Cards

Earlier today, Return Path’s Senior Email Strategist, Rafael Viana (who lives in Brazil) discovered that an email in his Gmail Android inbox contained an image under the subject line of an email from Booking.com. Upon further inspection, it appears that this image is defined in a special Gmail specific code snippet called Schema.org. Read here for Return Path’s take on this. [...] [more]
freshinbox.com    Design

tactics Grid systems for email

Modular design systems have been prevalent in the email industry for a long time. They’re made up of a series of reusable modules that can be combined in various configurations. Basically no one wants to build endless one-offs and this streamlines the email creation process. Whilst 10?–?20 modules is fairly typical the largest we designed recently had 37. These systems can run quite large and involve a lot of information that needs to be organized in a consistent way. One change to my process that [...] [more]
stylecampaign.com    Design

discussion The State of Email in 2018: Webinar Recording + Q&A [VID]

Learn the top 5 insights from the 2018 State of Email report for improving your email marketing campaigns straight from the Litmus Marketing team. [...] [more]
litmus.com    Design, Trend

tactics Why Interactive Email is Great for Your Marketing [GFX]

Most marketers have heard about the rise of interactive content. Interactive content includes anything that your consumers click on, swipe, or interact with. According to Martech Advisor, “interactive email content increases the click-to-open rate by 73% and adding videos to your email content can boost click rates up to 300%.” [...] [more]
campaignmonitor.com    Gallery, Design, Trend

tactics New to email coding? Here’s where to start.

One year ago I entered the wild world of email. I was confident in my HTML/CSS skills and ready to rock it. But then… tables(!) and inline CSS(!!) and Microsoft Word as a rendering engine(!!!)… I quickly realized the intricacies of email coding were way beyond my expectations, and consequently the past year has involved a steep learning curve. [...] [more]
reallygoodemails.com    Design

tactics The Best Way To Code Background Colors In Email

The lack of any sort of coding standard makes creating HTML emails hard. Even something as simple as applying background colors to email elements can be tricky to get right. In fact, there are a number of email clients that display background colors differently depending on how they’re coded. Read on to get the scoop and find the one bulletproof way to code background colors in email for consistent results across the board. [...] [more]
litmus.com    Design

tactics A step by step guide to make HTML email templates in Node.js

Designing HTML email is one of the difficult things in life. Even HTML emails are written in HTML with all language specifications, not all email clients support entire language spec. While the web and email are built on the same technologies (HTML and CSS), email applications don’t adhere to the same standards as web browsers. Each email application has its own rendering engine which determines what code is supported and how emails are displayed. For example, most email clients plainly ignore CSS [...] [more]
medium.com    Design

tactics Yandex.com removes full style attribute on unexpected contents

We’ve had reports that our latest versafix-1 template (1.1.16) shows its mobile version on Yandex webmail even on desktop. After some investigation we found that Yandex is stripping whole style attributes when the style contains something unexpected. We did some search to find existing informations about Yandex issues, but found nothing relevant, so we decided to dig into it and document the behaviour. [...] [more]
mosaico.io    Design
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