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tactics A step by step guide to make HTML email templates in Node.js

Designing HTML email is one of the difficult things in life. Even HTML emails are written in HTML with all language specifications, not all email clients support entire language spec. While the web and email are built on the same technologies (HTML and CSS), email applications don’t adhere to the same standards as web browsers. Each email application has its own rendering engine which determines what code is supported and how emails are displayed. For example, most email clients plainly ignore CSS [...] [more]
medium.com    Design

tactics Yandex.com removes full style attribute on unexpected contents

We’ve had reports that our latest versafix-1 template (1.1.16) shows its mobile version on Yandex webmail even on desktop. After some investigation we found that Yandex is stripping whole style attributes when the style contains something unexpected. We did some search to find existing informations about Yandex issues, but found nothing relevant, so we decided to dig into it and document the behaviour. [...] [more]
mosaico.io    Design

discussion 3 Creative Ways to Improve Images in Your Emails [GFX]

2. Show it in real-time. If you’re providing live information to your list via email, it’s essential you update this information accordingly to reflect the accurate time. Dynamic, bold images can be used to do this effortlessly and effectively, keeping your audience in-the-know every single time they reopen your email—something they’re likely to be hugely grateful for as it saves them the task of having to find the information themselves! [...] [more]
campaignmonitor.com    Design, Customization

discussion [Podcast #95] Litmus Community Q&A Rapid Fire [MP3]

In the 95th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on CSS inlining, email client market share tracking, iOS 11 scaling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

tactics MJML's Second Birthday: MJML v4 - Discover The New Features

As our email templating language MJML turns two, our developers have created a new version. Discover MJML's v4 new features. [...] [more]
mailjet.com    Design

tactics Which Code Should I Include in Every Email?

We know email development can be a tough nut to crack. With so many different email clients and a lack of email development standards, one of the most important things you can do is ensure your email has a solid foundation. Once you have this foundation in place, your email is more likely to display correctly in different devices, browsers and clients. [...] [more]
emailonacid.com    Design

strategy How to Design Your Invoice Emails [GFX]

he invoice is a critical message in the customer experience. Beyond accuracy, what also matters is the design. A poorly designed invoice email can cause customer confusion and even frustration. This pain point then could lead to a bottleneck in your payment collection. Well-crafted invoice emails streamline the billing process, strengthening your lifecycle campaign. Plus, they keep your company top of mind with customers. [...] [more]
customer.io    Automation, Gallery, Design

tactics How to Design a Newsletter for Your Blog? [GFX]

A few months ago we were allowed to send blog newsletters to our dear subscribers and customers. And that moment I realized we faced the problem — we did not know anything about it. How can we design it? But the main dilemma arose when it came to the content. Should we simply share our news? What structure to stick to… We thoroughly surveyed our inboxes, the latest research on this topic and even consulted lead marketers and our friends to find out what people love to read when opening email digest. [...] [more]
stripo.email    Gallery, Design

tactics Live Image Updating 101 – Dynamic Images for Email

This example has six different variables inside of this one image. Here is an animated GIF showing how the image would change with each new bid. This means that each time someone opens your email the Current Bid, the Number of Bids, Your Bid and People Watching this Auction will show the most updated information. To do this we update 4 different text layers inside of an Adobe Photoshop Image. We use the Photoshop API Calls [...] [more]
niftyimages.com    design

 tactics How Gmail came to stop supporting CSS animations

Did you know that not so long ago, Gmail supported CSS animations? Well, sort of. Up until June 2016, the desktop webmail of Gmail supported CSS @keyframes declarations. So you could declare the [...] [more]
hteumeuleu.com    Design

 discussion AMP for Email: What You Need to Know

The email community was abuzz yesterday with Google’s announcement of Amp for Email at Google’s AMP event in Amsterdam. The development was met with excitement because AMP for Email allowed for fully interactive emails in Gmail. This article will go into some of the key information behind AMP for Email. [...] [more]
freshinbox.com    Design

tactics [Podcast #93] Litmus Community Q&A Rapid Fire [MP3]

0:42) Need high quality responsive email templates for non-developer: For templates, we recommend Litmus Community Templates, sendwithus templates, htmlemail.io, and ThemeForest. For tools, many ESPs like MailChimp and Campaign Monitor have great drag-and-drop builders, but we also recommend Bee and StampReady for ESP-agnostic tools. (4:10) Does fixed positioning on mobile work? Though supported in the past, unfortunately fixed positioning is no longer supported in iOS Mail. [...] [more]
litmus.com    Design

tactics Fonts and font-weights in Emails

Let’s admit it: emails are still a big thing in 2018. And I’m pretty confident it still will be in 2019. But even in the year 2018 emails are still pretty basic when it comes to modern HTML and CSS standards. Especially if you look to Microsoft. To start with the first chapter of a bunch we look at fonts. You probably already added a Google Font to your Newsletter and saw in the rendering that there is some pretty bad coverage. [...] [more]
medium.com    Design

tactics [Podcast #91] HTML Email Layout Without Tables [MP3]

In the 91st episode of the #EmailDesignPodcast, Kevin Mandeville breaks down how to build an HTML email layout without using any tables. Community Discussion: How Litmus didn’t use tables for its first email newsletter of 2018. Get off the by Mark Robbins. Microsoft Word-specific CSS index. [...] [more]
litmus.com    Design

tactics Email accessibility in action

Accessibility in emails is getting more and more press in the past few years, which is a good thing. But I still stumble on a lot of poorly accessible emails. While giving email coding training and [...] [more]
hteumeuleu.com    Design
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