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discussion Design of the times: email trends 2018

Our inboxes are overloaded with emails on a daily basis?—?the ones we want, and the ones we don’t?—?promos, sales, reminders, articles and everything in between. In 2017, and heading into 2018, it’s all about minimalism and semi-flat design for inbox cut-through and renewed brand love. Design’s getting deep. [...] [more]
medium.com    Design, Trend

tactics Advancements on the Faux-Video Method.

At CACI Email Studio, we created this email to promote the release of the Philip K. Dick’s Electric Dreams series on Channel 4 and All4. We used the basis of the original experiment I created for Faux-Video that I covered in a previous blog post. So in this post I’ll cover what are the main differences were in the build. No big write-up… just a quick explanation. [...] [more]
medium.com    Design

tactics Tech Talk: How to design creative, interactive emails

Let’s use an interactive tabs component we recently built as a reference here, although note that this approach can also be taken for other interactive components: “Input” elements Now, there’s going to be a fair bit of code coming up. Don’t panic; we’ll talk you through it… As designers, we can add interactivity by adding hidden “input” HTML tags to the code. In this case we have four inputs (that’s one for each tab) which are hidden by CSS, like this: [...] [more]
adestra.com    Design

tactics Interactive email using SVG and SMIL

SMIL is SVGs’ internal animation and interaction system. It is potentially very powerful as within the SVG viewport a different set of design rules apply. You can layout not just vector graphics but raster images and live text very freely and then apply interaction and motion. This was an experiment to see if we could create an SMIL-based interactive email, view the demo here. [...] [more]
stylecampaign.com    Design

tactics Does interactive email have a place in the B2B industry?

Here are some ideas that come to mind. Newsletters. I receive a number of newsletters every day from B2B companies, and interactive sliders would be perfect for them. Much like the Litmus email, users could flip through each article rather than having to scroll. Live Events. When I saw the Nest email, my first thought was: events. The B2B audience may not be purchasing innovative thermostats for their home, but they are purchasing tickets to live events. Why not test out this kind of inbox interactio [...] [more]
medium.com    B2B, Design, Trend

discussion Top 10 Litmus Community Discussions of 2017

3. How do you get buy-in? As part of Litmus Live 2017’s Golden Ticket competition, we hosted a Community contest asking marketers how they get buy-in for specific tools, projects, approaches, or anything else to take their email marketing to the next level. We were blown away with the sheer volume of responses—over 500 of them! And each of them was packed with some incredible advice. Community member Vicky Ge said: [...] [more]
litmus.com    Design, Marketing

tactics How to Use a Templating Language in HTML Email Development

The typical usage is when you render something on the server side. The usual use-case is when you have to add dynamic content to your website, so when you fetch something from your database, you will have to replace some parts in your original template. Besides that, you have basic control-flow in templating languages, for example, if branches and loops. These can help you to create a conditional rendering and to use the same sub-template multiple times. (Just think about a shopping cart, where you [...] [more]
edmdesigner.com    Design, Tool

 discussion Email Contest – Best Email Design Hunt 2017 [GFX]

BEST ENTRIES GALLERY. The HUNT for the best email design begins here.... Here is the list of entries submitted for The Best Email Design Hunt. Please encourage the participants by voting the entries you like. Your votes will help them WIN. [...] [more]
emailmonks.com    Gallery, Design

tactics Samsung Email Rendering Check

Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Huawei comes in a distant second with only 6.6% of Android the market share. A possible reason for Samsung’s dominance in the market is the sheer number of Samsung devices that are available—mobile devices, phablets, and tablets. Devices range from mid- to high-end, and there are even phone series’ that cater to specific geographic regions—for example the Samsung Galaxy [...] [more]
litmus.com    Design

discussion 10 great examples of Animated GIFs in emails [GFX]

Today, debates about the necessity of a GIF in emails do not stop. Some companies recommend using them in every newsletter, while others insist we should use them occasionally. But they all agree that GIFs should be! That is why we are willing to talk about the best examples of animated GIFs in email marketing … Continue reading "10 great examples of Animated GIFs in emails" [...] [more]
stripo.email    Gallery, Design, Video

discussion E-Mail-Design-Trends 2018

Was kommt, was bleibt, was geht? Trends im Design ändern sich schnell. Damit E-Mails modern und aktuell wirken, muss man auf dem Laufenden bleiben. [...] [more]
email-marketing-forum.de    Subjectline, Design, Trend

discussion 4 Tips from the Litmus Live Email Conference

Personalize to engage and retain users. “The BI [business intelligence] of today is the AI of tomorrow,” said Amazon’s Vicky Ge during her session, “Experimenting with Personalization.” She noted that businesses that personalize messages experience a 27% conversion lift. In fact, 79% of customers expect personalized experiences from the companies with which they interact—and 60% of them don’t mind sharing data if it improves their experience, such as quicker shopping or other incentives. [...] [more]
sparkpost.com    Design, Customization

tactics [Podcast #85] Apple Mail Not Loading Last Image in Emails [MP3]

(1:05) Did Brooklinen send the most genius marketing email ever: We debate whether Brooklinen’s Black Friday marketing email was a clever idea or email marketing pitfall. (6:03) Apple Mail sometimes hides the last image in an email: We haven’t seen this behavior first hand, but the good news is that adding any content after the image will force it to load (i.e. a simple period “.”). (8:42) HTML Email and Accessibility: Jason breaks down some of the best practices for accessibility in HTML email. [...] [more]
litmus.com    Design

discussion (Relatively) Painless Email Coding

Writing HTML-based emails is like entering a strange web development time machine: you leave the modern world and find yourself going against every rule you’ve ever learned about web development. Want to put two things next to each other? Use a table. Want to nest two components within each other? Table within a table. Want pretty styles for your nice component? Forget external stylesheets?—?you inline those styles, baby. Oh, and by the way, some of those styles just won’t work in emails. Are you [...] [more]
nextbigsound.com    Design, Mobile

tactics [Podcast #84] Litmus Community Q&A Rapid Fire [MP3]

In the 84th episode of The Email Design Podcast, Kevin Mandeville answers recent questions from the Litmus Community in a rapid fire format, including topics on recent changes to Gmail symbols, CSS targeting for Gmail, hiding content in Outlook, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design
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