Koogle d*EPiC SWYNme BITLYme EmailMarketingTipps

Articles



tactics Text-based vs Image-based Emails - Which One Does Better?

As you can see from the results, the click through rates do not vary as much as the open rates. One thing I found fascinating was Pinpointe campaigns had a higher click through rate on the image-based emails. After seeing these results, I reviewed all of the image-based vs text-based email split tests I had sent out from Pinpointe over the past year and this result was consistent. I have to wonder…is it because I’m sending these campaigns to other marketers who tend to be more visual? That would be [...] [more]
pinpointe.com    Design, Study, Test

tactics How to Build an Interactive Quiz in Email

Email on Acid sent a fun interactive email for the 4th of July featuring a "choose your adventure" format where the reader had a choice of sending an email without testing on Email on Acid or after testing. There were a few tricks in the email such as a ticking clock, but at the core the email uses a "quiz format" where successive pages are displayed based on a selection of options from a previous page within an email. Such a setup can accommodate a multitude of other interactive email scenarios that [...] [more]
emailonacid.com    Design

tactics Microsoft Interactive Email That Does Not Work on Microsoft Email Clients

I came across this interactive email featuring Microsoft Surface computers. The email uses an interactive accordion to display a list of Surface devices that expand and collapse when the recipient taps or clicks on an arrow within the accordion. I thought that this email was very well executed – it was simple and the interactivity enhanced the experience of the email. [...] [more]
freshinbox.com    Gallery, Design

tactics Kopfkino - mit "Impliziten Signalen" mehr verkaufen

Liebe auf den ersten und auch zweiten Blick… oder auch nicht? Wie Du durch den Einsatz "Impliziter Signale" das Nutzerverhalten auf Deiner Webseite beeinflusst, und welche Rolle der “Halo Effect” dabei spielt, zeigt Dir das überzeugungsKRAFT-Team in diesem 6-minütigen Video mit vielen Anwendungsbeispielen. [...] [more]
konversionskraft.de    Copywriting, Design, Marketing

 tactics CSS Support Guide for Email Clients

A complete breakdown of the CSS support for the most popular mobile, web and desktop email clients on the planet. [...] [more]
campaignmonitor.com    Design

tactics SVG & co. - the future of images in email (Slidedeck) [PDF]

GIF est. 1987 Use for: at colours, animations, etc. JPG est. 1992 Use for: gradient colours, photos, etc. PNG est. 1995 Use for: transparent images, etc. IMAGE FORMATS The Future. SVG Scalable Vector Graphic est. 1999 [...] [more]
slideshare.net    Design, Event

 discussion Recap: Litmus Live London 2017

Some really great talks, generating interesting conversation points and ideas came from this?—?which is one of the best things about the Litmus Conferences in general. I was 100% on the Design & Dev track (as always) so here’s my 2 cents (pence): Accessibility?—?this was the overarching theme, which is positive, progressive and inclusive. Over the years it has been many things such as: mobile optimisation, task-runners, interactivity etc and this year was quite focussed on accessibility. [...] [more]
medium.com    Design, Event

discussion The Great Mess of Alternative Text

This week, I once again had the pleasure to speak at Litmus Live in London. I gave a short talk about an Email Camera. But I also gave a longer talk called “The Great Mess of Alternative Text”. It’s a mix of some of my previous articles like How webmails block images, but with a lot of new content and research. While I’m still working on a full text transcript, here are my slides and list of ressources and links mentioned during my talk or used to prepare my talk. [...] [more]
hteumeuleu.com    Design, Event

discussion We swore an oath to use plain-text emails

At the beginning of 2016, we decided to go with plain-text emails over HTML. We believed that it reflects our product, Newton Mail — the cleanest, most zen email service in the market. During the… [more]
newtonhq.com    Design

 tactics [Podcast #74] Litmus Community Rapid Fire Q&A [MP3]

Getting images in Outlook to respect their container’s size? Swapping an animated GIF with an alternate static image for all Outlook users on PC? Can you wrap anchor tags around entire tables? Media query support on Android – Gmail App – Exchange account? Are media queries supported on Android 6? [...] [more]
litmus.com    Design

tactics Email Camera - take a picture in an email

This was presented on Tuesday 29 August at Litmus Live London as part of the #EmailHacks session hosted by Kevin Mandeville. You can find my slides here and view the email camera demo here. Here’s a transcript of my lightning talk. I really like video games. I am a big fan of Nintendo and especially of the Game Boy. I love the Game Boy. It was my first console when I was a child. And now I love to collect them. [...] [more]
hteumeuleu.com    Design, Event

tactics Code Quality Tools and Email Client Specific Targeting

EDMdesigner blog offers in depth tutorials on HTML email coding for the past few months. In this current article series, we used and going to use frameworks and technologies exceeding the HTML & CSS system of email coding. They are great ways to help productivity, but as a refresher we will take a step back into our comfort zone and look at online tools and less code heavy examples. [...] [more]
edmdesigner.com    Design, Tool

tactics Accessibility in Email Webinar Recap [VID]

Last week we hosted a webinar all about Accessibility in Email. I think it's safe to say that the webinar was a resounding success. We were truly touched to see so many email folks interested in accessibility, thank you if you did attend - it meant a lot! This is a topic that is extremely close to our hearts and having the possibility of sharing it with you is why we do what we do. [...] [more]
emailonacid.com    Design

tactics Anchor Links in Email: New Data on Rendering Across ISPs

Keep this table in mind when choosing whether or not to include anchor links in email. For easy reference, the email clients that support anchor links are: Samsung email app (Android), Windows Mail (Windows 10), Outlook (desktop), Gmail (Web), Gmail (Android app), Inbox by Gmail (Android app), Yahoo! Mail (desktop). [...] [more]
beefree.io    Design, Mobile

tactics Webfonts im E-Mail-Test

Immer mehr E-Mail Marketer trauen sich, Webfonts in E-Mails einzuarbeiten, um sich dem CI ihrer Kunden anzunähern. Wie das geht? Yvonne Perdelwitz von der E-Mail- & Online-Marketing-Agentur postina.net mit Hintergrundinfos und Praxistipps zur bugfreien Umsetzung. [...] [more]
absolit.de    Design
Page 1 | older