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tactics CSS Background Images Now Supported in Outlook.com

Great news! Outlook.com and Office 365 Outlook (also known as OWA) now supports CSS background images. Until now, Microsoft's webmail properties were the only ones that did not support CSS background images. This restriction forced email designers to use table background attributes in order to display a background image in Outlook.com. Thankfully this support is enabled in both the "classic" and beta Outlook webmail clients. This change has been propagated to the Outlook iOS and Android apps as well [...] [more]
emailonacid.com    Design

tactics Apple Mail Sometimes Hides the Last Image in an Email

When you have an email with an image at the very bottom of an email, sometimes that image is not displayed in Apple Mail. This is a very strange bug that is unlikely to manifest in real campaigns because most emails contain footer text at the bottom. However this can be very frustrating and confusing when experimenting with different email designs and techniques. [...] [more]
freshinbox.com    Design

tactics Swipe to Reveal Technique

Check out this swipe to reveal technique created by Daniel Sivan from Wired Messenger. This technique overlays a div with an image over a div container and uses left padding on the overlay div to “push” the image to the right of the container – leaving a “handle” that the user can use to drag the content into view. [...] [more]
freshinbox.com    Design

discussion 9 Biggest Email Newsletter Design Trends of 2017

According to a recent Email Statistics Report released by the Radicati Group, the number of worldwide email users, which is now 3.7 billion, will increase to over 4.1 billion by the end of the year 2021 – including both business and consumer users. This demonstrates how popular email newsletters still are as the most powerful and effective medium of communication in Internet marketing. [...] [more]
xhtmljunction.com    Design, Trend

discussion [Podcast #82] Litmus Community Q&A Rapid Fire [MP3]

(0:53) Does Outlook iOS use Microsoft Word as a rendering engine? No, in contrast to their Windows desktop counterparts, the Outlook apps (both iOS and Android) don’t use Microsoft Word for rendering but are powered by a WebKit-based rendering engine. That’s why Outlook conditional comments or VML that are often used to target Outlook on desktop aren’t supported on the mobile apps. (2:25) iPhone 7 on iOS 11 not responsive: If you experience any scaling issues on iOS 10 or above, simply include [...] [more]
litmus.com    Design

tactics Correcting Outlook DPI Scaling Issues

Outlook DPI scaling is one of the most common problems encountered when developing emails and supporting Outlook (alongside the 1px horizontal line issue). The severity of impact caused by DPI scaling depends on what you’re trying to accomplish with the email’s design/layout/structure, and how the email is coded. At Litmus Live Boston and San Francisco this year, I gave a talk on correcting Outlook DPI scaling issues, while also looking at how it applies to Hybrid development, and touched on some [...] [more]
courtneyfantinato.com    Design

tactics Email Pixel Art: The Rarest and Coolest Defensive Design Tactic

To demonstrate the power of email mosaics, here are a few examples, each showing the email with images enabled on the left and images disabled on the right: Mothercare creates pixel art of their stroller in this email, which also makes liberal use of styled ALT text throughout. [...] [more]
litmus.com    Design

 mobile Stack Overflow Email Management: A UX Case Study

Up until a year ago, Stack Overflow didn’t send much email. There were a few emails sent to highly active Q&A users, plus emails for basic things like resetting your password or verifying your email address. The assumption was that users didn’t want or need emails from us. If they wanted to hear from us, they could visit the site. This assumption was true for some users - particularly highly active Q&A users, who are already visiting the site regularly to moderate or participate in question threads. [...] [more]
medium.com    Design, Customization, Mobile

tactics Don’t let your customers fall off. Re-engage with email. Here’s how. [GFX]

We are so hot for email right now. We think it’s one of the smartest channels to re-activate hardly earned customers. Besides great email design, what makes a re-engagement email successful? personalized images and content; segmentation based on behavior or time; (product) recommendations that are relevant and specific to the customer; urgency and a clear CTA or a message that promotes action [...] [more]
reallygoodemails.com    Design, Customization, Segmentation, Gallery

tactics Tutorial: How to Create A Personalized Image in Email

Step #1: Design your email in the drag & drop editor. Let’s recreate the layout of the Stitch Fix happy birthday email in the drag & drop editor. Begin with a single column layout and add the header, image block, and text blocks below. Next, add the text and customize the CTA button. Let’s also add a turquoise HTML color padding to the image, as in the original email. For now, though, let’s leave the image placeholder blank. Our layout is pretty much complete. We now need to create the personalized, [...] [more]
mailup.com    Design, Customization, Tool

discussion [Podcast #80] POP/IMAP Accounts Come to Gmail iOS [MP3]

In the 80th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez talk about POP/IMAP accounts coming to Gmail iOS, @supports functionality in email, a new email mentorship program, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion Interactive Email’s Opportunities and Challenges

Enthusiasm for email interactivity is at an all-time high, with marketers declaring that 2017 is the year of interactive email, saying that interactivity was a bigger trend than Big Data. Marketers are right to be excited. Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. [...] [more]
litmus.com    Design

mobile HEML - an open source markup language for building responsive email

SparkPost has introduced an open-source email development tool called HEML. The offering, which allows users to code responsive emails, is one of several "standalone, platform-agnostic developer tools available for free in the email space," the company says. [...] [more]
heml.io    Design, Mobile

discussion [Podcast #79] Microsoft Giving Up On Windows 10 Mobile [MP3]

In the 79th episode of the #EmailDesignPodcast, we discuss dynamic content via web fonts, Microsoft giving up on Windows 10 Mobile, and more. (0:31) Background images in the Samsung email app: Be sure to only use single quotes (‘image.jpg’) instead of double quotes (“image.jpg”) in your code for background image support in the Samsung app. (2:00) Inbox by Gmail starting to support HTML5 tags: Inbox by Gmail doesn’t support all of HTML5, but it looks like support for basic tags like main, nav, and [...] [more]
litmus.com    Design

tactics How to Fix Blue Links in Gmail

In September 2017 Gmail rolled out an update for G Suite users in which addresses and phone numbers are automatically linked in emails. Clicking on addresses will automatically send the user to Google Maps across webmail and on mobile devices, and tapping a phone number opens the dialer app on mobile devices. This update is a fantastic improvement in terms of usability for the growing number of G Suite users. Users can tap an address in an email on their mobile device and instantly have that address [...] [more]
litmus.com    Design
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