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mobile 700 kostenlose Newsletter Templates (alle responsive!)

Sollen Ihre E-Mails auffallen? Dann sehen Sie sich diese 700 kostenlosen Newsletter-Vorlagen an. Kleiner Bonus - sie sind alle handytauglich! [...] [more]
emailtooltester.com    Design, Mobile, Tool

tactics Die Bedeutung der Farben im E-Mail-Marketing

Der Erfolg im E-Mail-Marketing wird an harten Fakten gemessen. KPIs wie Click-Through-Rates und Conversions geben hier den Ton an. Strategisch gelten spannende Inhalte mit Mehrwert sowie attraktive Rabatte als Garant für Erfolg. Häufig übersehen Marketer allerdings ein Element, das großen Einfluss auf die Performance einer E-Mail haben kann: Farben. Rot, Blau oder Grün sind weit mehr als simple Designdetails. Farben haben ihre eigene Bedeutung und eine psychologische Wirkung auf den Betrachter. [...] [more]
email-marketing-forum.de    Design

tactics How to Create an "Add to Calendar" Link for Your Emails

There are countless different calendar applications available, from ones that are available by default through your computer’s operating system, as part of your webmail, or another calendar application you’ve downloaded. It’s virtually impossible to support all the calendar applications available. To help us understand what calendar tools to focus on, we took a look at our Email Analytics data. The most popular email clients our subscribers use are Apple Mail, Gmail, and Outlook 2016. Using this data [...] [more]
litmus.com    Event, Design

mobile Choosing a Responsive Email Framework: MJML vs. Foundation for Emails

Implementing responsive email design can be a bit of a drag. Building responsive emails isn’t simple at all, it is like taking a time machine back to 2001 when we were all coding website layouts in tables using Dreamweaver and Fireworks. But there's hope! We have tools available that can make building email much easier and more like coding a modern site. Let’s take a look at a couple of different frameworks that set out to simplify things for us. [...] [more]
css-tricks.com    Design, Mobile, Tool

discussion Email Marketing Design Trends For 2018 [GFX]

Email marketing is changing, and with support for interactive elements, the new email looks much more appealing. According to Litmus’s research, 85% of all email respondents have not experimented with interactive email yet. Here are some trending elements of interactive emails: [...] [more]
juvlon.com    Gallery, Design

discussion Measuring Gmail clipping limit

When HTML emails are too large, Gmail clips them with a [Message clipped] notice and a View entire message link. It's been widely shared that this clipping occurs after 102Kb (example: Gmail is clippin my email on Mailchimp). But no one seems to know where this number comes from. And different people have experience different results around the 100Kb mark. So what is going on exactly? Can we figure out Gmail's clipping algorithm? [...] [more]
github.com    Design

discussion Adaptive Cards: Conversations become actions in Outlook

Adaptive Card is a new card design format that is supported across Outlook, Windows in the Timeline View, Teams and within Cortana. Every business process – and any service that sends a notification – can immediately benefit by adding adaptive cards directly into emails, bots, and Team chats. Adaptive Cards are now supported for Actionable Messages within web-based Outlook clients, and will soon be supported in Outlook 2016 for Windows. You can now design your Actionable Message card using the [...] [more]
office.com    Design

tactics How to Fix Image Padding and Spacing in HTML Emails

Have you ever noticed the small spacing below images in Outlook.com and Gmail? Every browser renders this spacing except for IE 7 and lower. After lots of hair pulling, we realized that the culprit for this pesky space issue was the DOCTYPE. What we find even more interesting is that the latest DOCTYPE for HTML5 causes the same image spacing issues. Because of this we might see browsers like Firefox, Safari, Chrome and Opera come out with an update in the near future. Until then, there are a few work [...] [more]
emailonacid.com    Design

discussion Is Gmail Sabotaging Your Email Marketing?

In the new update, Gmail is integrating a side panel that allows users to easily access their Google Calendar, Tasks, and Google Keep content (Keep is an easy way to capture notes and lists.) You can also add other apps, like Asana or Trello. By dragging and dropping an email into Google Tasks, you can easily create a to-do item from an email message. [...] [more]
aweber.com    Design

social Do email marketers and designers still need to inline CSS?

One of the biggest causes of broken emails is the varying levels of support for CSS across different email clients. That's why inlining CSS has been the status quo for email developers for years. But is inlining your CSS still necessary today? [...] [more]
litmus.com    Design

discussion [Podcast #98] Email Foundations for 2018 and Common Myths [MP3]

In the 98th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss what you need to know for email design foundations in 2018, along with common myths and unnecessary practices that have persisted in the email community. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. [...] [more]
litmus.com    Design

discussion Stay composed: here’s a quick rundown of the new Gmail

Email is a necessity for most of us. We use it to stay in touch with colleagues and friends, keep up with the latest news, manage to-dos at home or at work—we just can’t live without it. Today we announced major improvements to Gmail on the web to help people be more productive at work. Here’s a quick look at how the new Gmail can help you accomplish more from your inbox. [...] [more]
blog.google    Design

 discussion Gmail Update - Everything You Must Know

It’s been a while since Gmail has gotten a major facelift, so it’s no surprise that the leaked previews of Gmail’s new interface have triggered quite a bit of chatter in the email world. Today, Gmail flipped the switch and is now gradually rolling out its new interface to Gmail users. Plus, they provided an overview of the the Gmail remake on the official Google blog, breaking down the details of what’s going to change in Gmail and G-Suite over the coming weeks. [...] [more]
litmus.com    Design

discussion New Gmail Features Still Favor Recipients... How Do Marketers Play Along?

As for the “important” tag, this is a great item to strive for, but so far, we’re seeing this mainly appearing for transactional mail or brands we REALLY like and open often. I wouldn’t say you’re a bad sender if your emails don’t end up being highlighted as an important sender. What you can do is take note of what you see highlighted in your own inbox and take a look back to see how it got that way. For example, did you open all of a brand’s emails they sent during a single month? Remember, we don’t [...] [more]
sendgrid.com    Unsubscribe, Design

discussion The New and Improved Gmail

Feel free to give the new Gmail a try within your own inbox by clicking Settings (cog wheel on the top right corner of your inbox) -> ‘Try the new Gmail’. And if this new version is not for you, you can always revert back to the original version, ‘Go back to classic Gmail’. It will be interesting to see the potential impacts on deliverability and email marketers as the new version is fully rolled out, so stay tuned. [...] [more]
messagegears.com    Design
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