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discussion Oxfam: The Important Relationship Between Trust & Email Success

In the DMA UK’s recently released Consumer Email Tracker report, one in five respondents said they would mark an email as spam because of: 1) loss of trust with the sender’s brand; 2) a negative customer experience, or; 3) they simply no longer like the brand in question. Consumers may have no issue specifically with a brand’s email program. However, if they are negatively disposed for other reasons (e.g. bad press), and their next touchpoint with that brand is an email, they will be more likely to [...] [more]
returnpath.com    Deliverability

discussion Non-Trend Deliverability?

Als E-Mail-Marketer lohnt sich immer ein Blick auf die turnusmäßig zum Jahreswechsel veröffentlichten Trends und Prognosen. Auffällig ist, dass dort ein Thema zuverlässig fehlt: Zustellbarkeit. Dabei ist Zustellbarkeit elementar: Die beste Segmentierung, die ausgefeilteste Marketing-Automation-Strecke, die interaktivste E-Mail, der höchste Personalisierungsgrad und das mobiloptimierteste E-Mail-Design entfalten null Werbewirkung, wenn die E-Mail nicht beim Empfänger ankommt! [...] [more]
email-marketing-forum.de    Deliverability

stats DMARC Adoption Among e-Retailers (Q1 2018) [PDF]

Today we are publishing an exclusive 250ok report DMARC-Adoption-Among-e-Retailers-2018. We analyzed 3,033 top-level domains (e.g., www.brand.com), also known as root domains, operated by the top 1,000 U.S. and top 500 E.U. e-retailers to see if they met the minimum email authentication protocols that protect their brands and consumers from phishing attacks. The study revealed that nearly 90% of the domains reviewed did not meet that basic email security standard. In the report, we review the DMARC [...] [more] 
amazonaws.com    Spam, Study, Deliverability

discussion AOL/Yahoo Transition Update: AOL DMARC & FBL Reports

AOL Postmaster Lili Crowley posted an update yesterday to the AOL Postmaster Blog regarding the future of DMARC and FBL reports from the AOL platform. Here's my summary of that information: For DMARC reports: AOL is saying that the MX records for their domains are in the process of being transitioned from AOL inbound email servers to new email servers. As each domain's MX record is transitioned, AOL will no longer send DMARC reports for that domain. Any DMARC reports for that domain will now come [...] [more]
spamresource.com    Deliverability

discussion Building Artificial Intelligence Into SendGrid: Our Journey So Far and What It Means For You

As we began our AI exploration, we started by asking ourselves how AI could help us, for example, to: Identify and block spammers who are attempting to open a SendGrid account; Encourage and guide all customers to use sending best practices; Deliver alerts and insights to customers when an aspect of their email program needs their attention [...] [more]
sendgrid.com    Intelligence, Spam, Deliverability

discussion Microsoft using the List-Unsubscribe header

An interesting observation from Brian Curry about how Microsoft is using the List Unsubscribe header in their interface. The short version is that Microsoft is only supporting mailto: links. They’re ignoring any List-Unsubscribe links that are a URL. Here are some screenshots. When the sender is using a List-Unsubscribe http:// header, Microsoft states that there is no information on how to help the user unsubscribe, so the offer to block the sender instead. Like in these two messages. [...] [more]
wordtothewise.com    Unsubscribe, Marketing, Deliverability

strategy Gmail Inbox Delivery and Domain Reputation: What You Need to Know Now [VID]

Listen to Senior Manager of Deliverability Chris Kolbenschlag detail everything you need to know to make it into your subscribers' Gmail inboxes. [...] [more]
youtube.com    Deliverability

discussion AOL's MX Record

As AOL and Yahoo come together under the OATH umbrella, we will merge the mail infrastructure serving our consumer brands. As a first step, starting this week, the majority of AOL's MX records will point to our new combined servers. This should be transparent to any sender as those servers will operate in simple pass-through mode. This means senders with established FBLs will continue to receive them from our AOL mail infrastructure. [...] [more]
aol.com    Deliverability

discussion Legitimate vs Spam Messages: Breaking Down Microsoft’s Rating System

Our deliverability expert breaks down what Microsoft's SCL, BCL, and PCL ratings mean when sending messages to one of their domains. As soon as an email message hits Microsoft’s servers, their proprietary Exchange Online Protection (EOP) filtering service scans the message and then inserts an anti-spam report into the message headers. You can read more about all of the different fields and filters they use here, but the three fields that I’m going to focus on today that have helped us understand how [...] [more]
sparkpost.com    Deliverability

discussion Spam Resource: 3 Challenges in 2018?

1. Continuing platform consolidation. Microsoft started merging their Outlook.com (Hotmail) and Office 365 Outlook email platforms in 2017. From the outside, things didn't always seem to go so smoothly, and indeed, are perhaps not today all that smooth in some cases. Some senders were seeing unexpected blocking with confusing (or no) error messages, for example, and the receiving systems appeared as though they were perhaps overwhelmed. That's potentially still ongoing for some folks today. [...] [more]
spamresource.com    Spam, Deliverability

discussion Why Microsoft Email Spam Reports are Increasing

Microsoft has made some significant changes to their email service and infrastructure this year. A lot of these changes involve improving and modernizing their backend systems. These changes should be more or less seamless for senders. However, they have also made some changes that will impact senders and end-users alike. [...] [more]
sendgrid.com    Deliverability

discussion CSA IP Reputation List

This past July, several of our clients began experiencing greater than normal spam folder placement at Microsoft Outlook. Our research shows that these issues coincide with Microsoft’s adoption of the Certified Senders Alliance (CSA) IP Reputation List. Initially this has mostly affected UK and Latin America Microsoft addresses, as CSA filtering was rolled out first in those regions. The Certified Senders Alliance (CSA) Central Whitelist was created in 2003 by eco – Association of the Internet [...] [more]
edatasource.com    Deliverability

tactics How to Avoid the Gmail Promotions Tab

1. More Text, Less HTML. An eye-catching email is sure to please any executive. The logic being it’s pretty, so why wouldn’t recipients click-through? While HTML is great for style points, it doesn’t do any favours for your metrics. That’s because what we do know about Google’s Gmail algorithm is that too much HTML is a red flag. It signals that your email is commercial content and nine times out of ten it’ll land in the Promotions tab. To get in the primary inbox, keep it simple. Write your emails [...] [more]
maropost.com    Deliverability

antispam About that DMARC "exploit"

A security researcher has identified a rendering flaw that allows for “perfect” phishing emails. From his website: Mailsploit is a collection of bugs in email clients that allow effective sender spoofing and code injection attacks. The spoofing is not detected by Mail Transfer Agents (MTA) aka email servers, therefore circumventing spoofing protection mechanisms such as [...] [more]
wordtothewise.com    Spam, Deliverability

discussion How to Protect Your Email List from Bots

We recently announced that we’re going to support single opt-in signups for MailChimp lists right from our own signup forms. This generated a lot of great conversation about deliverability—some that we expected, and some that surprised us. As the person who’s responsible for deliverability at MailChimp, I love it when people understand why this stuff matters. Building a healthy list is a crucial first step in getting to the inbox, and we have a ton of experience helping our customers do both. We’ve [...] [more]
mailchimp.com    Deliverability
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