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tactics Vom Kunden sehnlichst erwartet: transaktionale E-Mails

Haben Sie jemals ihre Zugangsdaten für einen Online-Shop vergessen? Sie klicken auf die Schaltfläche „Passwort vergessen“ und dann gehen Sie in ihren Posteingang, um nach einer E-Mail zur Passwortänderung zu suchen. Sie warten, aktualisieren den Client und warten noch ein wenig länger. Nichts passiert! Frustriert gehen Sie zurück auf die Webseite und klicken erneut auf die Schaltfläche „Passwort vergessen“ und warten erneut auf die E-Mail zur Passwortänderung. Aus Misstrauen durchsuchen Sie Ihren [...] [more]
email-marketing-forum.de    Automation, Deliverability

discussion UCEProtect gets busy; Spamcannibal calls it quits (maybe?)

This past Friday, May 25th, was a very busy day in the email and privacy world. The EU’s Global Data Protection Regulation (GDPR) went into effect, prompting all sorts of privacy policy updates (which in turn prompted all sorts of emails about those updates). From my own experience and the shared experiences of many others, it seems most of these emails cast a very wide net – devoid of targeting or list hygiene. Many of us received updates from brands we don’t remember engaging – and others with [...] [more]
deliverycounts.com    Deliverability

discussion UCEProtect and GDPR fallout

First thing this morning I got an email from a client that they were listed on the UCEProtect Level 3 blacklist. Mid-morning I got a message from a different client telling me the same thing. Both clients shared their bounce messages with me: 550 Conexion rechazada por estar o167890x0.outbound-mail.sendgrid.net[167.89.0.0]:56628 en la DNSBL dnsbl-3.uceprotect.net  [...] [more]
wordtothewise.com    Deliverability

discussion Update der Deliverability Policy von 1&1

Anfang Mai hat die 1&1 Internet SE und die 1&1 Telecommunication SE eine deutliche Verschärfung der IP Rate Limits bei WEB.DE, GMX sowie mail.com angekündigt. In Zukunft wird es wesentlich schwieriger sein, über bislang ungenutzte IPs an Adressen der 1&1 zuzustellen, denn für IPs mit unbekannter Reputation werden nur wenige Mails pro Zeiteinheit entgegen genommen, während ein Großteil der Versendungen temporär geblockt wird (Softbounce). Diese Maßnahme ist vor allem gegen Spammer gerichtet, welche [...] [more]
xqueue.de    Deliverability

discussion How a CSS comment got me accused of sending spam

So it turns out Linode’s automated system has flagged this email as spam and tied it to me, because of the domain blog.jmwhite.co.uk being in the email and you guessed it, my domain blog.jmwhite.co.uk and indeed jmwhite.co.uk is hosted on the accused Linode server! What may have further pushed me into the crossfire here, is my DNS for the domain jmwhite.co.uk is also hosted at Linode and obviously tied to the same account the accused Linode server is on, so it looks like a bad case of mistaken [...] [more]
medium.com    Deliverability

discussion AOL: No More Whitelisting

As AOL and Yahoo continue their transition into one platform, things were bound to change over time. As a result of this ongoing consolidation, AOL no longer offers whitelisting of sending IP addresses. Though the form still seems to be up at the moment, any submissions seem to get a reply from the AOL Postmaster robot saying, "Whitelisting is no longer offered or needed for mailing to AOL. If you see delivery issues please sign up for a Feed Back Loop at: https://postmaster.aol.com/fbl-request" [...] [more]
spamresource.com    Deliverability

tactics How to Keep Your Emails out of the Gmail Promotions Tab

Avoid: Lots of images in your email: Anything with more than one image looks like a promotion. Stick to emails that look like plain text, as if you sent it from an email software platform. Definitely avoid a masthead and stick to a common, even ordinary email signature. More than one or two links in your email: One link per email. (Not including an Unsubscribe link.) Opinion is divided whether repeating the same link more than once impacts your inbox placement. Tests prove both, so test your own [...] [more]
infusionsoft.com    Marketing, Deliverability

discussion Missing data at Google Postmaster Tools

Over the past week, there have been many reports of missing data for Google Postmaster Tools. From what we can see, it appears data on the Spam Rate, IP Reputation, Domain Reputation, Feedback Loop, and Delivery Errors tabs stopped updating for some folks around April 11th or 12th. According to information posted in an industry forum, Google is aware of the issue and working to resolve it. Some progress has been made, but no official statement has been made (seems to be par for the course with Google [...] [more]
deliverycounts.com    Tool, Deliverability

discussion Widespread Microsoft phishing warnings today

Multiple people have talked to employees inside Microsoft, and I suspect their customers have been blowing up support about this. I know they’re aware, I suspect they’re frantically working on a fix. Update 11 am PDT: It appears this filter is firing when mail has the word “hotmail” in it. This includes if non displaying text (like CSS) has the word in it. It feels like they were attempting to mitigate something and wrote a rule that wasn’t quite right. Still no word on a fix, but don’t panic. [...] [more]
wordtothewise.com    Deliverability

discussion Bounce Classification Code Change

There is a bounce reply that we see frequently from Office 365(tm) hosted domains that looks like this one: "550 5.4.1 [xxxxxx@yyyyyy.zzz]: Recipient address rejected: Access denied ...". We have historically believed this bounce reply to mean that the intended recipient of the message had configured some kind of personal filtering to reject messages from a sender; because of this belief, we have always classified this response with code 50, meaning that it’s a block bounce. Such a classification has [...] [more]
sparkpost.com    Deliverability

tactics GDPR: The Upside

There has been a great deal of focus on the challenges for data owners in general,—and marketers in particular—that Europe’s new General Data Protection Regulations (GDPR) will pose. However, there has been less focus on the potential upside that better data quality, more robust consent, and greater transparency will deliver improved program performance. Consumers will [...] [more]
returnpath.com    Gallery, Listhygiene, Law, Study, Deliverability

discussion How long does it take to change reputation at Gmail?

Today I was chatting with a potential client who is in the middle of a frustrating warmup at Gmail. They’re doing absolutely the right things, it’s just taking longer than anyone wants. That’s kinda how it is with Gmail, while their algorithm can adapt quickly to changes. Sometimes, like when you’re warming up or trying [...] [more]
wordtothewise.com    Deliverability

discussion What does good IP Reputation get you?

IP Reputation Still Matters, a little. This doesn’t mean senders can, or should ignore IP reputation. Even Gmail looks at IP reputation a little bit. The place IP reputation is primarily used during the SMTP transaction. Good IP reputation does lead to less rate limiting. Senders with good IP reputation can send more mail faster than senders with poor reputation. But once the SMTP transaction is over, IP reputation is just a small factor in a large pool of variables. [...] [more]
wordtothewise.com    Deliverability

stats 2017 Deliverability Benchmark Report [PDF]

Due to these restrictions, globally, one in five messages does not reach the inbox. Not only do they not reach the inbox, 70 percent of those messages are not delivered to the inbox or spam folder—rather they are blocked at the gateway. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships with subscribers. In this year’s annual benchmark report, we take a look at how email gets delivered and [...] [more] 
returnpath.com    Study, Deliverability

discussion AOL and Yahoo merge could impact your email delivery and MTA

Postmastery engineers work on a daily basis in trying to avoid delivery issues. In this article an overview of the impact on email delivery and email delivery infrastructure of the latest changes at Yahoo and AOL. Based on some quick reviews, Postmastery engineers saw that senders who had bad delivery to AOL will now see improved delivery if they had good delivery to Yahoo. Senders who had bad delivery to Yahoo and good to AOL, will probably experience the reverse. [...] [more]
postmastery.com    Deliverability
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